New pest control website increases leads by 273%

With over 20 years in the pest control industry, D-Tec Pest Solutions is a multi-award winning, family-owned and operated company providing effective pest control services to residential and commercial clients in Brisbane, Logan, Ipswich and the Gold Coast areas. Despite their success, husband and wife owners Mark and Tanya Glancy felt their existing DIY website didn’t reflect the quality and unique selling points of their business, and it wasn’t generating as many leads as it could be. GO Creative was hired to develop a new professional website that would appeal to their target audience, engage their visitors, increase traffic, and generate more leads. The new D-Tec website helps to inform visitors, while ensuring that the professionalism and expertise of the company shines through. The result is that traffic increased by 150% almost immediately, and enquiries increased by 273% within 6 weeks of launch (and that included a few weeks over the Christmas and new year period). D-Tec now has a platform that maximises the visibility of their business for their target market, and their business will continue to grow well into the future. Mark and Tanya are extremely happy with the results of their company’s increased online visibility: “We instantly got results, our website was optimised online and we have seen an increase in traffic.”

Goals

The initial brief for D-Tec’s new website was to create a website with new content and a custom design that appealed to their target market and created a point of difference with their competitors.

A key outcome from this redevelopment was to update their brand to reflect D-Tec’s status as a trustworthy and knowledgeable service provider in the area. We needed to ensure that the brand was clearly defined as professional, trustworthy and experienced within the pest control industry.

One of the ways we did this was by highlighting those unique selling points (USPs) that make D-Tec stand head and shoulders above their competition. The USPs included winning multiple pest control awards, as well as local and national general business awards. The fact that they also use the latest pest control technology needed to be highlighted, as did their guarantee of an immediate response to specific pest control problems.

Another essential requirement was that the website needed to be designed so that it was easy to navigate, due to the amount of information provided. Additionally, there needed to be a clear pathway for visitors to locate D-Tec’s contact details or ask for a free quote.

Essentially, D-Tec needed to increase their online visibility so that potential customers could easily find their website and contact them for further information or make a booking. These improvements would ultimately lead to an increased number of enquiries, lower acquisition costs, higher revenues, and less time spent on the sales and quoting process.

Solution

To rapidly increase the leads generated via the website, the team at GO Creative needed to address the failings of their old DIY website. The initial problem was that the website was created using an old outdated free template that lacked functionality and aesthetic appeal. Redesigning the website using this template wasn’t going to provide the right outcome, so the decision was made to develop a brand new site tailored to D-Tec’s specific needs.

Further considerations revolved around the website’s functionality, as well as the quality of the written content and images. The ability to further engage visitors with a well written blog was also a priority. To achieve all these goals, the website needed to be modern, fast, and optimised for search engines so that the business’s online visibility was maximised.

We redeveloped the website using WordPress, and the process included rewriting most of the content so that it was geared towards the target market, and creating a custom design for the same reason. The new website ties in flawlessly with D-Tec’s existing branding materials and focuses on creating strong and clear calls-to-action across the website.

Results

Once the newly developed website was launched, mid-December 2020, almost overnight, D-Tec saw their traffic increase by 150%. By the end of January 2021, their enquiries had increased by 237% compared to January 2020. The average visit time per visitor also increased from 39 seconds to 51 seconds, demonstrating that the new content and design greatly increased engagement rates.

On the results, Mark and Tanya commented:

“We instantly got results, our website was optimised online and we have seen an increase in traffic. I also love the professional style to it.”

While their revenue has already increased, D-Tec has also enjoyed a number of cost efficiencies that have evolved from this new website. The main benefit is that because a lot of the information on the website is now easier to find and read, there are less questions from new enquiries. And, because the new WordPress website is specifically designed to encourage visitors to contact D-Tec and make a booking via clear and consistent calls-to-action, the cost of each new lead is lower, in both time and money.

Looking back at the entire consultation process, D-Tec was extremely happy with GO Creative’s level of communication in particular. With our online project management dashboard, as well as options to communicate via email, phone, and video conferencing, Tanya commented that discussing the business needs and requirements was extremely easy and hassle free.

The team at GO Creative are pleased that D-Tec are now achieving their well-earned business goals. With a decisive edge on the competition, they’ll continue to move their business forward well into the future!

View the D-Tec Pest Solutions website now.