Google AdWords

Advertise your business in Google

Display your advertisements in Google’s search results, through Google AdWords! We’ll create compelling ads which can quickly and significantly increase your website traffic.

We’re all about providing true value for money, with clear and simple inclusions, but if you’re not sure about anything you see here, drop us a line.

  • Flexible budget

    Your monthly budget can be adjusted as your needs change, and you can pay by the month.

  • Online reports

    Real-time, customisable reports let you track your results at any time.

  • No lock-in contracts

    With a proven record, we don’t need to tie you down. You can cancel any time.

  • Text and graphical ads

    We create ads to give your business an advantage in search engines and other sites.

  • Expert analysis

    Get advice and strategies for improving your website and online presence.

  • Call tracking

    We even track phone calls made to your business after customers view your ads.

Our process

Step How it works
1. Consultation We’ll collect as much information about your business as possible, so that we can provide advice on the best strategy and budget.
2. Setup The first month’s payment is due before we get started, along with a contract which includes any specific details about your project, and a simple questionnaire. Once we’ve got everything we need, we’ll set up your online accounts with Google and other related services, and add your billing details to Google AdWords.
3. Research We research your current online presence, as well as how you compare to your competitors. We use this information to prepare a strategy specifically for your business. We then research the best keywords to target in your campaign. These keywords are selected based on search volume, competition level, and relevance to your business.
4. Website optimisation
We’ll recommend changes to your website content, design, structure, and other technical aspects. We’ll also insert the approved keywords into your website content.
5. Advert creation
Each month we’ll create ads, targeted at potential customers based on location, interests, and more. We also split-test ads, meaning we’ll create multiple versions of the same ads, with minor adjustments, to see which ads perform best.
6. Review and adjust
We continually review your ads, demographics, keywords, budget, campaign performance, and consumer trends, adjusting your campaign strategy as required.

Frequently asked questions

Google AdWords

Are your staff based in Australia?

Yes. Everyone at GO Creative is based in Brisbane, aside from the technical engineers who manage our data centres across Australia. We don’t outsource any of our work offshore.

When you reach out to us for support, you’ll always deal with a member of our local team.

Do we receive reports on our campaign?

Yes. We provide online reports, so you can view your campaign data in real time. For example, you can view your website traffic, conversions (enquiries/sales), repeat visitors, and much more, at any time. The data is grouped by month, so you can easily compare performance of key metrics over time.

We also provide access to your Google accounts (such as Analytics, AdWords and Search Console), which allows you to view more detailed reports.

All reports are explained in detail to help you understand the data, and can easily be customised to your requirements so that you can see the data that means the most to you. If anything is unclear, we’re available to answer questions any time.

How are payments structured?

We manage your account for a monthly fee which is tailored to your campaign requirements and goals, and you then pay advertising fees directly to Google each time your ads are clicked (up to the advertising budget limit you choose). This is why AdWords is also known as “pay per click” or “PPC”.

What happens when our monthly budget is reached?

Your ads stop running. But you can always add more budget to your account at any time, if you want to keep your ads running in any given month.

What kind of budget do we need?

Before we start any marketing campaign, we’ll review your current online presence to determine the best strategy for your business. There’s no “one size fits all”.

For example, some clients have fantastic websites but lack any search engine presence, so we’d focus a lot of our efforts around generating search engine traffic. Other clients may have a website with shortcomings, so we’ll spend time improving the website in addition to our standard tasks.

We have starting budgets for all projects, however after our review we’ll let you know if this budget will be suitable for you.

Request a free quote to instantly receive pricing details

Which keywords should we target?

Not necessarily the ones that first come to mind! Unless you have a considerable budget, often it’s quite difficult to usurp your competitors in search engines. When we research keywords, we look for the most popular searches, but weigh them up against how likely they are to actually deliver more traffic to your website.

For example, if you’re a plumber in Mt Gravatt then you might think “plumbers Brisbane” is an ideal keyword, but in reality that’s very competitive — every plumber out there has those terms on their website. So if we dig a little deeper and look at alternatives such as “Mt Gravatt plumber” or “emergency plumbing contractors Mt Gravatt”, then we may find some more useful keywords.

Remember, we’re looking to bring more visitors to your website. If the most popular keyword has 500 searches per month but 1000 plumbing companies competing, you’re not going to get much traffic from that term. But if a less popular keyword has 200 searches per month and only 5 companies competing, you’re going to bring in a lot of enquiries.

Therefore, we will recommend keywords to you for your approval, and offer advice. From there, you can choose whichever keywords you like.

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