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How much does it cost to hire a web designer in Brisbane?

The cost of hiring a web designer in Brisbane to design a new business website for your company can vary widely, with quotes ranging from $750 to $15k. The problem is knowing which website designer is offering you the best value package, and giving you a website that includes all of the features you need.

For example, it’s fair to say that if a website consultant offers to design a professional business site for $750, it’s going to be very low quality with poor coding and won’t include all of the features you need. Even for a good quality, but ‘bare bones’ professional website you can expect to pay at the very least $1000, and probably closer to $2000.

In general, for a quality website that needs to represent your brand, you are looking at $2000 to $5000, depending on the features. Of course, this is just a general guide. You may have a lot of extra requirements (online stores, payments, bookings, integrations with other software) or you may need custom development work. The price would obviously be much higher in these cases, but for a standard website package you would have to question the price if a web designer in Brisbane quoted $15,000, for example.

Why do prices vary so greatly?

The way website packages are quoted can be vastly different from one developer to the next. Some charge by the hour, some bundle it together. Some work from template designs while others design from scratch. The features in each package will also vary considerably, such as the number of design revisions, security features, training, support, and dozens of other items. Some developers will also only offer corporate website packages, while others may be geared towards smaller businesses and therefore only include the absolute essentials in many of their packages.

If you’re in the market for a professional business website and are faced with a variety of different quotes, here is our biggest tip on sorting out the wheat from the chaff.

Break down the costs of each website designer’s quote

There’s no easy way to do this, other than picking one website consultant and asking them to make these comparisons for you. After all, if you have five different quotes with huge price differentials, it makes sense to ask the website designer with the highest quote to justify their costs.

What you want is a detailed breakdown of all the costs in all of the quotes you have received, so that you can compare them side by side and can tick off which web designer in Brisbane covers everything on your list.

When you ask a website consultant to justify their costs, this is where you will really see what you are getting for your money. They should be able to explain each feature and how it benefits you. This will help you understand the process… but don’t go crazy here. No one likes having to justify their prices, so you should just seek a simple explanation.

At GO Creative, we always give you a detailed quote and we are quite happy to help you compare our packages with those from other website designers.

Corporate web design services from offshore providers can cost you more in the long run

If you’re working on a new website for your business, then you need a company that offers you professional corporate web design services. The problem is that some businesses look to engage an offshore provider to save money, but in most instances, it can end up costing even more money in the long run (and give you ulcers as well!).

A highly professional touch is needed to create corporate web designs, and sufficient experience to know what does and doesn’t work. If you pay some guy in India $10 an hour to design your website, instead of a professional in Australia who charges (say) $100 an hour, you could be buying a whole lot of trouble.

Here at GO Creative, we have a long standing reputation for professional corporate website design, and therefore we charge a lot more than $10 an hour to our clients for this service. However, if you’re considering outsourcing your corporate web design services overseas, here are three important considerations:

1. How much experience do they have?

Many offshore providers aren’t qualified or experienced in any form of design, let alone corporate website design, which means that even if the work is cheaper and faster, it isn’t going to be high quality. You may have checked out their online folio or read their testimonials, but you normally can’t speak to them over the phone or check their references.

2. How efficient are they?

A lot if so-called “web developers” overseas will hire workers off the street and provide only basic training. So when you give them a task that should really only take 30 minutes, they might blow 3 hours on it, and do it poorly at the same time. Then you’re paying a premium price for low quality work. Not to mention, a common frustration is that offshore developers have an extremely low level of attention to detail, so you end up wasting your own time going back over the same instructions.

3. What support do they offer?

The language barrier can be a real issue during both the design stage and afterwards when you need ongoing support. You may even find that they may not offer ongoing support or even a warranty on their services and even worse, many of these providers actually disappear without warning, leaving you in the lurch with a half-finished website and no way to get in touch with them at all. Unfortunately, that’s a pretty common scenario.

In the end, it all comes down to quality, communication and support, which we provide to our clients in spades. Creating attractive, functional and results-oriented corporate websites is our bread and butter, so if you want a professional website from a reputable provider, call us on 07 3333 2932 or get an instant quote online.

Save on tax by starting your new website now!

The end of financial year is fast approaching! If you’ve been thinking about developing a new website for your business, why not act now with a professional web design in Brisbane? You’ll be able to deduct the expense in this financial year and reduce your tax bill.

We have a range of website packages available (including through our partner company, Just Websites) to suit a range of budgets. We go the extra mile on EVERY project to make sure you’re 100% satisfied with the result.

All of our websites are:

  • designed to work on PCs, Macs, phones and tablets
  • customised to your design requirements
  • easy to update yourself with a drag-and-drop editor
  • available up front (50% deposit, 50% when completed) or on 12 month payment plans
  • developed by our local Brisbane team with 50+ years of combined experience
  • designed using stock images, if you don’t have suitable photos of your own
  • completed within 2 weeks (if content is provided up front, or we can write it for you).

While we specialise in small business websites, we work with everyone from sole traders right through to News Corp, Coles and other heavyweights, so we understand the needs of all businesses.

Don’t put it off any longer!

Web design in Brisbane has never been so affordable! Let’s get your new website knocked over and start bringing in new business for you.

Give us a call on (07) 3333 2932 or get a free quote online in a few clicks and we’d be happy to help.

How do you know if your web design company has everything covered?

When you’re looking for a web design company in Brisbane, it can be difficult to know which company is best for your business. This is usually because most people don’t know enough about web development to make an informed decision.

No one can know everything about all topics, which leaves you in a quandary about picking the right website developers. Brisbane has so many options in this area that it’s easy to feel stuck. One common strategy used by many businesses is to compare prices. A great tip here is to ask the developers themselves to help you compare their services and costs with their competitors, as this will help you to realise that you might be paying for a substandard service.

Know which questions to ask

There’s more involved in selecting a web design company than just money, even though this is of course a serious consideration. If you’re searching for a web development company in Brisbane for your business, here are five questions to ask before making your final decision:

  1. Can they build a responsive website? Since over 50% of all websites are now opened on mobile devices, it is vital that your new website is mobile friendly.
  2. Do they include optimisation features? Your website needs to be optimised for search engines (e.g. Google). So you not only need the ability to add meta titles and descriptions, but you also need fast loading web pages and a page structure that is recognised by search engines.
  3. Who writes the content? The content of your website needs to be optimised for both search engines and for people, so unless you can do this job yourself, ask whether the web design company has a copywriter.
  4. Who provides sources and images? If you engage the web developer’s copywriter, find out who’s responsible for sourcing and paying for any images needed.
  5. Can they explain your costs? Ask for a detailed list of all costs involved in creating your website. Also ask for their refund policy, payment schedule and timeframes for completion.

You can get an instant quote online for your new website or call us on 07 3333 2932 for a chat with our team of website developers in Brisbane.

 

What are the best options for a website on a limited budget?

Just because we’re website developers doesn’t mean that we expect every business to have a reasonable budget when they first start out. There is no doubt that a bespoke website designed specifically to suit all of your needs would be ideal, but what if you’re a startup or a micro business with a very tight budget?

All said and done, there is definitely an argument that can be made in support of free or cheap websites, such as WIX or Weebly. The problem is that these free websites generally don’t offer good long term results.

What’s better than a free website?

For those of you who want more flexibility, scalability and control over their websites, you can step up a level and use a platform like Squarespace. This type of platform gives you more flexibility in the design and layout of your website and are easier to use in the back-end, but you are still constrained within certain limits and you have to pay a monthly fee.

We know that budget and cashflow can sometimes be problems for small businesses, which is why we recently launched a new brand, Just Websites. Through Just Websites, we’re able to offer professionally designed websites without all the bells and whistles. This is the next step up from platforms like Squarespace, as there are no ongoing fees, and no limitations on what can be done with the website in future.

If you’re not overly concerned with premium security features, site speed and ranking in Google immediately, then this type of low cost website package may be perfect for your needs. You can always save up and add all the extra features you need at a later date, but at least you will have a professionally designed website online ASAP.

How can you afford a bespoke website on a budget?

We have two options for you, both of which will give you a website designed by our team of professional website developers in Brisbane:

  1. Just Websites: The first option is to start with a basic website for a small startup fee and a fast setup.
  2. GO Creative: The second option is to go straight for enhanced packages, either paid up front or on a 12 month payment plan.

GO Creative has been a leading web design company in Brisbane for more than 16 years — and now, with Just Websites, we’re able to offer professional website packages to suit even the smallest budgets.

How do websites actually work, anyway?

As a leading web design company in Australia, we are often asked how websites work and about the different types of website management systems that are available. In this post we will shed some light on these topics, giving you a greater appreciation of your website.

What is a website?

A website is one or more pages that are stored on a server (large computer) and connected to the internet by the server. For a website to exist, you need to register a domain name (address of the site), set up web hosting (a place to store your website and related settings), and then create the website, of course. You can purchase domain names and hosting through many web design companies in Australia and if you contact us at GO Creative, we can sort this out for you.

How do you create a website?

Today, most websites consist of hundreds or even thousands of files which contain code known as HTML, along with a database where the website settings and content are stored. HTML code provides the structure of the website, as well as the pages, posts, images, videos, text and other content. The design (colours, fonts and layout) is controlled by a different type of code called CSS, whilst JavaScript is yet another type of code, and is generally used to control menus, animations and other effects.

There are many considerations when creating a website, such as the design, navigational structure, functionality on phones/tablets, search engines (like Google), scalability, and more. This is why website development should be left to professionals in all instances, otherwise it’s simply a waste of time and money.

Software options

There are a variety of software packages available to create websites, some of which allow you to create your website online (though generally this isn’t the ideal way to do it). Others allow you to download the software, installing it on a website hosting account, configuring it, setting up the design, the content and so on.

The latter option gives you much more control over the design and allows an endless number of customisations, which are perfect for businesses. The most popular website software (also known as a CMS or Content Management System) for businesses and bloggers is WordPress, but you can also use Joomla, Drupal, Magneto, OpenCart and CMS Made Simple, among countless others.

How long does it take to create a website?

This varies quite a lot. Some “cut price” website developers use pre-designed templates and have lots of limitations which means they can slap out a website in a matter of days. They’re usually cheap, but like everything in life, you get what you pay for. Any reputable website developer would take at least a couple of weeks to create a website, because there are so many tasks involved in creating a high quality website. For example, we have a standardised development process which includes more than 200 individual tasks, some of which take five minutes, while others can take several hours or even days.

How visitors find your website

Once you’ve created your website, people can access it by typing in the address directly into their browser, clicking on a link to your website from another site or email, or through search engines. Search engines such as Google, Yahoo or Bing, scour the internet for new websites, which is why your website appears in the search engine results pages.

Can we help with your website?

If you’re in the market for a professional web design company in Australia with a proven record for creating successful websites, call GO Creative on 07 3333 2932 or or get a free instant online quote.

How long does it take to build a website?

Professional web design in Brisbane is a specialised job, requiring many years to accumulate the necessary experience and skills to create bespoke web designs for a range of different industries. As a company specialising in web design in Brisbane, GO Creative has built a formidable reputation for building quality, high converting websites, but even with all of our experience, this cannot be achieved overnight.

How long does a website usually take to develop?

All things being equal, it usually takes 1 to 2 weeks (depending on our workload) from the initial consultation stage to final completion of your website. This time frame however, is based on a simple website with a handful of pages and not too much in the way of specialised functionality.

The more specialised the design and functionality of your website, the longer it takes for the site to be completed. Obviously this varies between companies who specialise in web design in Brisbane, but in most cases this is a sensible time frame to keep in mind.

The one tripwire in the design process is actually the client’s content, because the longer it takes to receive this from a client, the longer the timeframe to completion. You might be surprised to learn that this is the biggest hold up to going live with your website, and sometimes we wait a few weeks for the client’s content… and in extreme cases we have waited years!

Speeding up the process

You want your website up and running as soon as possible, but it pays to have all your ducks in a row before we start the design process. This means you need the following information available either at the first consultation, or as soon as the project starts:

  • Branding, colours and logo (or ask us for graphic design help).
  • A summary of the purpose of your website.
  • An overview of your ideal customer.
  • Some idea of the functionality required (payment gateway, finance calculators, tables etc).
  • Photos, images, videos, and text already available or in progress.

If you want to finish the website as quickly as possible, you’ll need to make fairly snappy decisions as we work through the design process, so we can make any changes and have your site live ASAP.

For help with web design in Brisbane, contact us on 07 3333 2932 or get a free instant online quote.

How much time and money can a website save you?

I’ve lost count of the number of businesses who have told me that they don’t need a website, or already have enough work. But a website isn’t only about increasing sales — it can also save you lots of time and money.

Let’s say your website is a fairly simple, brochure-style site which says a little about what you do and how to get in touch. Are customers frequently asking you for your business details or contact information? Are they asking you exactly what you do? Well, you can point them towards the appropriate pages of your website.

What about if your business has fixed appointment times. Instead of spending time on the phone and going back and forth with customers to book an appointment, would it save you time if they could simply book online?

And what about collecting customer information for your database or mailing list? If you could get the customer to type out all of their information for you, I bet that’d save you a lot of time as well.

It all adds up

Let’s look at some rough numbers. Say you save just 15 minutes per day by being able to refer customers to your website instead of going through it on the phone or face to face. And now let’s say you have five staff doing the same thing. That’s 15 minutes X 5 staff X 5 days per week x 45 weeks a year. That’s a whopping 280 hours a year that could be spent on improving your business!

Not only is that saving a huge amount of time, but if your staff are averaging $35 per hour, you’ve also saved yourself nearly $10,000! And if they’re averaging $100 per hour, that’s $28,000!

If you’re happy to toss away that time and money, good luck to you. Otherwise, an investment in a website, even in its most basic form, can really present a lot of major benefits to your business.

If you have a website, is it up to date, mobile-friendly, and easy to manage? And if you don’t have a website, what are you waiting for?

We’d be more than happy to take a look at your website or marketing strategy and recommend a course of action for your business. You’d be surprised just how easily the website pays for itself and increases the profitability of your business. Phone us on (07) 3333 2932 or request a free quote for more information.

Grant O’Neill
Director, GO Creative

The 4 advantages of customised website features for business owners

WordPress is the undisputed king of content management systems, and it comes with a lot of great features out of the box. But what about when you want something tailored to your own needs, so that it looks and functions exactly as you want it to?

Many business owners start out with a theme based website, which is perfectly fine and we provide this for the vast majority of our projects as it reduces costs for our clients.

But in many projects, at some point the features provided by WordPress or the theme simply don’t cut it anymore, and this is where custom development is required. If you don’t have the right developer working on your site, they may not even know how to write code (many so-called “developers” are really just slapping together sites in a couple of hours without knowing much more than the layperson).

Here are the main reasons business owners look for custom features with their sites:

  1. They don’t want a cookie cutter website: When you are in business, you want a website that reflects your brand, and doesn’t look exactly like thousands of other websites in existence. This can be quite difficult to achieve when you’re searching for the right theme to fit your brand. You need to alter the theme, and if you don’t understand coding you end up stuck with a website that you are not completely happy with for your business. There’s nothing wrong with using a theme (in fact, it has many benefits) but it’s important that it’s customised to fit your brand and vision.
  2. Some themes are not easy to customise: With some of the WordPress themes available, you can’t even change the colour of the fonts, and your other design options are quite limited as well. These themes are not always easy to customise and if you keep paying a developer to make custom changes, you might as well have a custom designed website (or paid for a better theme) in the first place.
  3. They’re missing a key feature: While lots of themes have a great set of features, there’s no “one size fits all”. At certain times, the client will want to be able to do something that simply isn’t supported, and here’s where your developer can step in to write the custom code.
  4. Performance is lacking: While themes are often packed with features, where they can be let down is speed and reliability. Not only that, but when you’re trying to add new features or install extra plugins, this can cause a significant lag on website loading times. Often it’s better to write one custom plugin that provides a range of features rather than install half a dozen “off the shelf” plugins and try to get them to work together.

For more information on custom website development, call us for a chat on (07) 3333 2932 or request a free quote online.

5 reasons why your business needs a website

If your business is running on just a physical store, you could be leaving a lot of money on the table by not having a website. In this day and age, the first place consumers look for a product or service is online with a search in Google. So if your business website doesn’t show in Google, then you have just lost another customer.

If you are still not convinced that your business needs a website, here are 5 more reasons that should make you put the pedal to the metal:

  1. Your business is selling 24/7: With a website, you are selling or promoting your products or services every hour of every day, every day of the week and 365 days a year. This increased availability can make a huge difference to your bottom line and dramatically increase your monthly profits.
  2. Increase your customer base: With a website you can quite easily sell your products or services all over the world. Of course this depends on your line of business, but you can massively expand your reach to an entirely different community with a website, something that might be impossible or very costly with a regular marketing campaign.
  3. Increase sales and lower costs: If you want to target customers in another suburb or part of the country, instead of spending an excruciatingly large amount of money building or leasing another physical store, with a website you are there already! All you need to do is setup an online marketing campaign targeting that new area and you can increase your sales quite easily. This is also a great benefit to small stores with a limited budget or even new business startups, who can sell their products or services online, before they even think of opening a physical store.
  4. Leverage social media marketing: No-one can deny the popularity of social media, so if you are not leveraging these platforms for your business, you are seriously leaving money on the table. A website gives a clear shot at increasing your customer base using the power of social media, so it only makes sense to get onboard and talk to your web developer ASAP.
  5. People like to shop online: More and more we see the percentage of consumers who shop online increasing. So without a website, you are losing an increasing number of potential customers and even some of your existing customers, because they find that shopping online is simply more convenient.

If you are still not convinced that your business needs a website, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.

Mythbuster Monday: Once our website is built, we can forget about it

Building an online business is not like baking a cake – you can’t just build it and leave it, because like a cake it will go mouldy and no-one will want it.

We have seen so many business owners go out of business because they ignore their website. Why go to all the trouble of creating a great looking website for your brand, if you intent to do nothing with it?

If you have created a website and plan to ignore it, then don’t be surprised when in six months or a years’ time, your sales have tanked.

A website has to be nurtured to grow your business

When you build a website you need to maintain it and grow it. If you don’t do this and you ignore your website, then Google will ignore it as well. This means that over time you will lose rankings, organic traffic, leads, conversions and sales.

If this doesn’t sound like a plan to you, then you need to keep your website up-to-date and user friendly at all times. Maintaining a website and building online relationships takes time, but in the end, it can be well worth the effort.

The internet changes quickly and so do consumers expectations, so if your website is not offering consumers what they are looking for, then they will vote with their feet. Unfortunately for you, Google usually agrees with the consumers. So it is like a catch 22 situation. Which comes first: Google drops your website, or more and more consumers are turned away?

What’s the solution?

The solution is to keep your website up to date. If you haven’t redesigned your website in the past two years, then take a serious look at your competitors and decide whether you need a new website or not. Consumers want a fast loading site that is user-friendly, informative, engaging and addresses all of their needs.

If this describes your competitor’s website, but not yours, then you are already behind the eight-ball and need to get on top of your website ASAP.

For more information on website design in Brisbane, call us at GO Creative on (07) 3333 2932 or request a free quote online.

Mythbuster Monday: If it’s not broken, don’t fix it

When it comes to the subject of marketing, a lot of people believe that if it’s still working, then leave it alone. I am not quite sure why they believe this myth, unless it is because it leaves them free to focus on other areas of their business.

Marketing however, is the lifeblood of a business and if you don’t optimise your marketing campaigns, you could be leaving easy money on the table. By optimising, I mean that you are sticking with what seems to be working and not exploring other options which might work even better.

Optimising your marketing campaigns means exploring your options

Take for example, a business that invests heavily in hard copy ads in the Yellow Pages. For a long time we have jammed doors open with these behemoths, but no longer are they as popular with consumers as they once were.

Have you seen how small the Yellow Pages are now? The sad part about it is that they usually go straight into the recycle bin, because who turns to the Yellow Pages when they want to search for a local business?

Just about everyone searches online nowadays, so if you are still investing in hard copy print ads in the yellow pages, it might be time to take some of your allocated marketing budget and explore other options.

Even if you are still receiving leads and sales form the Yellow pages, you might get more bang for your buck through online advertising. You don’t have to change everything overnight, just take a small part of your marketing budget and move it to online advertising, such as Google ads or Facebook ads, for example.

We’ve seen the results first hand

Recently we met with a client who was spending about $5000 per month with Yellow Pages, across a variety of printed ads, online listings and a website service. Cutting their budget in half, we were able to develop a new website and more than double their enquiries within three months.

Marketing is now, more than ever, about being flexible, exploring new avenues of promoting your business and in testing what works and what doesn’t work. The myth – if it’s not broken, don’t fix it -will hold your business back from exploring more lucrative marketing options and give your competitors all the help they need in overtaking your brand.

For more information on marketing for your business or with website design in Brisbane, call us at GO Creative on (07) 3333 2932 or request a free quote online.

Mythbuster Monday: We don’t need a mobile website

As far as myths go, this one is currently the most deadly to your bottom line. This is because more than 50% of all online traffic now originates from mobile devices. If you add in the fact that this percentage is continually growing, as more and more consumers use their mobile devices to search online, then it is obvious that mobile consumers are crucial for your business.

A mobile friendly website is just common sense

Another little gem is that ecommerce sites are really starting to lose out on conversions, because the checkout process is too far too unfriendly and cumbersome on mobile phones. The situation isn’t too bad when you look at the figures for tablets (because the screens are larger), but when you look at the conversion rates for mobile phones, they are half of those for tablets.

This clearly suggests that ecommerce sites that are not optimised for mobile phones will lose out on 50% of their conversions. However, just because you don’t have an ecommerce site does not mean that you don’t need to optimise it for mobile users.

Currently, around 20% of all online sales take place using a mobile device and this will undoubtedly continue to increase. So if your website is turning mobile users away – you stand to lose a large chunk of change, both now and in the future.

Don’t forget that Google is now giving preferential treatment to mobile friendly websites in the search engine results pages – another nail in the coffin for mobile-unfriendly websites.

What are your options?

To be honest, you don’t have any options, except to decide whether you want a dedicated mobile website or a responsive design. That’s it – the facts are out and the chips are down. If you want to retain your rankings in the search engines and you want to, at the least, retain your conversions, then you need a mobile optimised website.

If your competitors already have a mobile optimised website, they are already ahead of the game and if they don’t have one, then you need to stay ahead of the pack yourself.

For more information on making your website mobile friendly or with website design in Brisbane, call us at GO Creative on (07) 3333 2932 or request a free quote online.