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Why Google isn’t showing your updated website straight away

Have you engaged a Brisbane web design company to create your new business website? Well, one myth that we need to put to bed is that once your website has been launched on the internet, that it will instantly be picked up by Google and all pages found. This process is called “indexing”.

It’s unlikely that you’ll be indexed and appear immediately, regardless of the cost of your website or the experience of your website management company.

As a business owner, it’s good to know how Google operates and why it can take so long for your site to be indexed, particularly if you Google your business name or keywords and your updated site is nowhere to be found!

Can you speed up your site’s indexing?

The short answer is maybe, but there are no guarantees. The Google “bots” have to crawl the entire internet, discovering new websites, new pages, posts, images, files and a whole lot more as well.

However, it’s a not a real-time process for Google; their “bots” only look for new websites periodically. So even though we submit your website address to Google at the time of launch (to speed up the indexing process), it can take anything from a few days to a few weeks before Google indexes your website. Nothing more can be done by anyone.

This lengthy timeframe can apply to both new and revamped websites. So even if your domain name has been live for many years and you’re simply adding new content, images or posts to your site — or even redesigning your website completely — you can’t guarantee that Google will instantly crawl your site and index the changes.

How to see which pages are indexed

You can check which pages of your website have already been indexed by Google by going to “google.com.au” and searching for “site:mydomain.com.au” (replacing “mydomain.com.au” with your own website address) to see a list of the indexed pages.

What about keyword searches?

Another problem business owners often encounter is that following the launch of their new or revamped website, they not only expect their site to be indexed quickly, but they also expect it to be found easily using certain search phrases — known as keywords or keyphrases.

The first misconception here is the same as outlined above: if Google doesn’t know about your website, then it doesn’t matter what you search for, it won’t show up.

The second is that even if your website has been fully indexed already, your website may not rank well enough to appear high in the search results. Ranking on the first page of Google takes time and effort, so it’s unreasonable to think that your newly updated website will jump to the top of page one – that’s simply not how it works.

If you need to increase your rankings in the search engines, it’s a good idea to chat to your web developer or website management company about ongoing optimisation of your website (SEO / search engine optimisation).

Summary

Knowing the above, once your website is published, give it a week and then search for your business name in Google. If you still don’t see it, use the search example above to find out whether you’re indexed. If you are, but you’re not coming up high in the search results when searching for products or services that your business offers, then you’ll definitely need an SEO specialist to help improve your rankings. We offer a free SEO audit as well, if you just want to get an idea of where you currently stand with your online presence.

SEO or PPC: Which is right for your business?

As a successful digital marketing agency Brisbane, we’re often asked about the best marketing options. In particular, two services which seem to be in competition more than others are search engine optimisation (SEO) and Google AdWords (pay per click / PPC).

Our answer is that it certainly comes down to the individual circumstances, goals, and budget of the business, however in our experience, SEO is often the best option overall for smaller budgets. If the business needs more immediate results or has a larger budget, then AdWords is well suited.

The best approach is often to use both strategies, but that might not suit some small businesses. Your best strategy is to discuss your needs with your web design company, because reputable web developers will built various features into your website which helps with SEO, so you may already be well placed to achieve good results relatively quickly with an SEO service.

Pros and cons of SEO

SEO is an essential part of small business web design, helping to increase traffic and rankings in Google and other search engines, and increasing brand awareness. As recognition of your brand increases in the community, searchers begin to trust your brand, returning to purchase your services or products, and recommending your brand to their friends, relatives, and social sphere.

Often the return on investment is better in the long term than it is with PPC, simply because with a good SEO and web design company running things for you, you can continue to grow traffic from the search engines for years. With PPC, if you pause your ads, they’re gone from search results completely. Also keep in mind that people tend to click on organic results in Google more often than they do on the ads.

On the downside, SEO is not usually a fast way to increase traffic and you will need to continually publish content that optimises your keywords, so that your website remains visible in search engines.

Pros and cons of PPC

For the vast majority of searches, PPC ads dominate the top half of the page, placing your brand in the best position for increased traffic and sales. Depending on how your website was set up, you may have more control over the content of these ads than you do with SEO, and you can use product listings with images to ramp up the searcher’s interest and increase your brand’s visibility. If you decide to use PPC ads, it’s best to consult your local digital marketing agency to design a workable strategy for your business, ensuring that you don’t waste your money due to lack of expertise with these ads.

Like SEO, pay per click advertising does require an ongoing budget, but your results are usually seen within days or weeks, rather than several months with SEO. Your digital marketing agency in Brisbane can also experiment a little more with PPC ads, by creating multiple variations of a single ad, and working out which versions perform the best.

Pay per click ads are rarely affected by changes to Google’s ranking systems/algorithms, but on the downside, PPC is usually more expensive than SEO by a factor of 2 or 3.

Summary

If you have a tight budget and are not sure whether SEO or PPC ads will give you the best return on your investment, chat to your local digital marketing agency and ask them for their advice.

What do SEO companies actually do?

If you want to increase your visibility in search engines, it makes sense to engage an experienced search engine optimisation (SEO) company. While many business owners look interstate or even offshore, you’ll find that you’ll get much more value from a company in Brisbane. Web design companies in Australia usually include some level of search engine tools or options in their website packages, so if you’re in the market for a new business website, make sure that’s included. All good web design companies in Brisbane will have this in their website packages because they know it’s critical.

Let’s look at some of the on-site and off-site optimisations offered by a professional SEO web design company in Brisbane that will help your site to rank higher in the search engine results pages (serps), as well as increasing traffic and conversions.

On-site SEO offered by web design companies

On-site SEO essentially means work carried out directly on your website. Therefore, on-site SEO typically includes updating, rewriting or adding content to your website to engage your visitors, as well as a suitable spread of keywords to encourage higher rankings in Google. Good SEO web design also focuses on making your site more user-friendly, along with time spent on optimisations aimed at increasing conversions. Any professional web design company in Brisbane or anywhere in Australia in fact, should include all these optimisations in your package.

Off-site SEO offered by web design companies

Off-site SEO is work performed away from your website, and includes tasks such as posting blog articles, videos, presentations, listings and reviews on third-party websites to increase the number of links (“backlinks”) and traffic to your website. It also includes creating business listings, Facebook pages, and other social media accounts to build your brand and encourage a loyal following.

Technical SEO offered by web design companies

Sitting somewhere between on-site and off-site SEO, there are a host of other technical jobs performed by good web design companies in Brisbane that are time consuming, but also essential for good SEO. These include setting up Google Analytics, Google Search Console, Google Business, sitemap files, robots.txt, and various other technical tasks, including SEO statistics, which help to not only monitor your website, but also monitor your rankings in the serps, conversions, website issues and so on. Also, there’s usually some form of reporting software required to track and adjust all this information on one platform, providing a “live” or periodic report for clients.

As you can imagine, cheap SEO providers and web design companies from overseas or even locally, generally don’t invest the time to optimise their client’s websites, simply doing a half-hearted job that doesn’t produce the goods. For professional SEO & web design in Brisbane and across Australia, you need to engage the services of an established company like GO Creative, who have a solid reputation for giving their clients a quality service every time.

Improving website speed according to best practice

As a successful web development company in Australia, most of our clients ask us to design a fast loading website, because speed has become one of the most important features in small business web design. After all, no-one wants to wait 10 seconds for a web page to open and the longer your web pages take to load on a visitor’s browser, the more likely they are to click away and find a faster site.

This is why all of our websites are designed with speed very much front of mind.

What’s the benchmark?

In general, web pages need to be visible in less than 3 seconds, because research has shown that any slower than this and you lose customers. This is perhaps even more important for mobile users than for desktop users. If you have lots of visitors who come and go quickly, this can also decrease your ranking in Google.

If your website is running too slow, it’s best that you contact your local web development company in Brisbane who can diagnose the problem and speed up the loading times. There are actually a lot of steps involved in speeding up a website’s loading times however, so if you are interested, here are a few of the strategies that we use to speed up our client’s websites.

Web development strategies for site speed

Professional small business web design demands fast loading web pages. One of the quick ways to identify what is causing your web pages to load too slowly is to right click on a web page, select ‘inspect element’ and then ‘network’. This reloads the page and generates a graph of the loading times for each page element, and you can use this data to start your diagnosis.

You can also use Google Page Speed which will give you tips on increasing your site’s loading times, and Google Analytics that identifies pages that load too slowly on your website. Once you know which pages are the cause of your problems, you can work through the following tips to try and fix the problem.

  • Compress, combine and minify CSS and JS files.
  • Compress and properly format all images.
  • Leverage browser caching.
  • Reduce HTML, CSS and JavaScript file sizes.
  • Minimise and make as few HTTP requests as possible.
  • Use a CDN (content delivery network).

All of the above is pretty technical, so even though there are plugins/software out there which can handle some of it for you, you do have to know what you’re doing, otherwise you could break your website without even realising.

Small business web design in Brisbane doesn’t have to be complicated, you just need to find a web development team that can give you a quality site with fast loading pages.

Why colour selection in websites is vital to conversions

As a web design company in Brisbane, one of our top priorities for our clients’ websites is selecting appropriate colour combinations. You might think that our priority should be to make sure that all of the code is perfect, and of course this is one of our main priorities, but the aesthetics of a website can be just as important for conversions as the code, speed, and so on.

Corporate web design services are an important part of the GO Creative offerings and we do our very best to ensure that all of our clients are happy with their websites. This is why we pay so much attention to colour selection, because if we select the wrong colour combinations, the websites may not generate as many enquiries or sales as they should.

Why is colour so important?

Research has shown that people respond differently to different colours, and we are so susceptible to colours that as far as websites are concerned, we can click away very quickly if we don’t like the colours. We can all appreciate that colours affect the way we feel, giving us a positive or a negative feeling and as a web design company, we are very conscious of the effect that colour can have on the success or failure of a website.

How do you select the best colours for your website?

Since our subconscious plays such a big part in whether we like a certain colour or not, it can sometimes be difficult to select the right colours for a website. As part of our corporate web design services, we often use split testing, as this can help our clients decide which colours increase their conversions.

Apart from split testing, there are a number of ways you can decide which colours to use on your website. For example, for environmentally friendly products you might use green, rather than bright red. On the other hand, red might be great for a website that sells kid’s toys or bikes.

Orange is better for websites selling or promoting food products, yellow is often used for sites that promote leisure activities as it gives us a positive and happy feeling, black is often used for creative sites such as those used to promote art or photography, and blue is suitable for web development companies or sites selling high-tech products, because it promotes trust.

For professional help with web development in Brisbane, why not get an instant quote online?

Is a ‘friend of a friend’ really your best choice for designing your website?

If you’re thinking about asking your friend, cousin or nephew to design your website, the first thing to ask yourself is: do they work for a web design company? In Brisbane, we see far too many business owners who have used a friend or relative to design their website, either to help out their friend, or to save themselves some money.

Eventually, most of these businesses will turn to a professional web development team in Brisbane to help fix the problems with their website, or start over. You wouldn’t ask your friend for medical advice or to help you fill out your tax return unless they’re qualified in those fields, would you? So why go to someone who isn’t a professional developer to design your website or help you with online marketing?

If we’re all honest about it, anyone who is really good at what they do will run a business full time and charge industry rates for their work, not just work as a side project in a field completely unrelated to their normal employment. But if you’re not still convinced that experienced, professional website developers in Brisbane will do a better job than someone who is not in the industry, here are three reasons that might change your mind.

1. Search engine optimisation (SEO)

It’s very unlikely that someone who “tinkers with websites” will know how to optimise your new website for search engines, or write content appropriately. Even more importantly, the theme and design you select can impact heavily on your SEO, and a non-professional might not know which themes are better for SEO than others. This can result in your website not ranking very well in search engines, and ultimately, you’ll spend more money to have your website redesigned by a professional web development team in Brisbane.

2. Branding

Your website needs to be designed around your branding, with the right layout, colours, fonts, and logo. Getting this right is vital to the success of your business and it’s unlikely that a non-professional will have the skills and the experience to ensure that your branding is a priority and that your website reflects your brand. If your branding is done correctly, and applied consistently across all of your materials, it will go a long way towards building brand recognition.

3. Lost time

At the moment you realise that your new website isn’t working for your business, that’s the time you look back and see all of the time you’ve wasted. At GO Creative, just because we are website developers, we still can’t create a perfect website overnight, but we can create very high quality websites in a reasonable amount of time.

For assistance with web development in Brisbane, why not get an instant quote online?

Why are search engine results different from one person to the next?

Brisbane website developers are well aware that two people can have different search results using the same keywords. This can also happen when you perform the same search on a PC and a smart phone and whilst it can be annoying to some people, if your website is on page 1 on a PC and on page 3 on a smartphone, suddenly it becomes much more than simply annoying.

As a web design company in Brisbane, it’s this incongruity between search results that often concerns our clients, as they don’t understand why their website can show up on different pages of the serps (search result pages), between different devices and searchers.

Understanding how search engines search for information

The problem is that Google wants to deliver the most relevant search results to users, and as fast as possible. So it has developed deep neural networks that are designed to think like a human brain (or at least to try and think like a human brain), and these are used all over the internet to improve the user experience; this approach is called ‘deep learning’.

So when you search for ‘Brisbane web development’, your results are based not only on your keywords, but also on your search history, as well as what other people are searching for online and which sites have content that closely resembles what the search engine ‘thinks’ you want.

Google can also change the order of the results it shows you, depending on the device you are using. So for example, if you are using a smartphone and one of the websites that matches your keyword query for ‘Brisbane web development’ isn’t mobile friendly, it will downgrade that result with a lower ranking and show you more mobile friendly results. On your PC, this won’t be a problem, so this is one reason why you might see different results on different devices.

Another reason that you might see different results in the serps is due to your location and whether or not you are logged into your Google accounts. Google preferentially presents search results based on your location and also uses data from your various Google accounts to refine the results it presents to you.

A trick that website developers often use in Brisbane to overcome these problems is to use a browser’s ‘private’ searching mode, use a different browser, clear the browsing history and cookies from your cache, log out of your Google account and turn off your location data.

If you need help from a web development company in Brisbane, why not get an instant quote online?

Why doing things “on the cheap” is a VERY bad idea

Most reputable Brisbane website developers will acknowledge that there are times when you can probably ‘get by’ with a cheap website in some circumstances.

DIY websites, however, are more suitable for micro/hobby businesses and start-ups, rather than for established businesses. Hiring a local website developer may cost more, but it’s an investment that will result in more traffic, enquiries and sales. And ultimately that’s what every website is created for.

Get off the fence

If you’re unsure about hiring a web design company, here are five reasons to go for it:

  1. Increased conversions: A web development company knows all of the design strategies that will make your website appealing and engaging to your visitors, helping to increase conversions (enquiries or sales) on your website. Handling the process on your own can actually turn off many potential customers due to an ill-conceived design or general user experience.
  2. Increased rankings: A company that specialises in web development and related services knows how to get your website ranking as high as possible in Google, right off the bat. Without professional help, your website can languish in the depths of the internet, suffering from a profound lack of traffic and conversions.
  3. Enhanced security: When you compare the security of a free website with a bespoke website designed by a Brisbane web design company, you have much more security against hacking with the professional designers. Free websites tend to have a host of security issues that have caused many websites to crash, resulting in a mad rush to try and recover whatever is left.
  4. Greater flexibility: The “free” or cheap online website builders are generally quite limited in what can be done. You may save yourself a few dollars now, but later if you want to do something more with your website, you may have to start from scratch anyway.
  5. Time savings: While many of the online website builder sites are fairly easy to use, it still takes a good amount of time to structure your pages and menus, add your content, perfect the design, and configure all of the other settings to get your website up and running. If you’re spending many hours working on your site, wouldn’t that time be better spent running your business? (Not to mention the potential for some significant hair loss along the way!)

If you’re ready to hand over your website project to a professional Brisbane web design company, and get the results you need, call GO Creative on 07 3333 2932 or get an instant quote online.

Do quality photos really matter on your website?

You probably already know that to get the best result, you need a professional web design agency to create your website. We build and work on websites every day, and have done for more than 15 years. One of the issues we face most consistently is the quality of images. Many of our clients don’t have high-resolution photos, and this can make or break a website design.

Who wants to pay for a professionally designed website and then reduce its effectiveness and professionalism with amateur photos? Even the latest smartphones don’t cut it. The quality of an image comes from not just the number of pixels, but countless other factors such as appropriate lighting, focus, depth of field, subject positioning, and more. Stock photos (generally) and professional photographers cover these bases and more, so it’s well worth the investment.

Here are four compelling reasons to bite the bullet and invest in high quality photos for your website:

  1. Subconscious effects: When we think of “quality”, we think of professionalism, expertise and value. This means that high quality photos and imagery help to give your visitors these same feelings about your business.
  2. Consistency across media: Using the same high quality photos and images across all of your media (website, flyers and signage) multiplies this feeling of professionalism and consistency to your customers.
  3. No ongoing costs: Depending on where you buy stock images, you might have to pay ongoing royalties and you certainly have to buy them initially anyway. However, when you take your own photos, you own them and you don’t have to pay anyone else to use them. (By the way, we can supply stock photos with no ongoing royalties.)
  4. Scaling up: Most images taken on smartphones and consumer-grade digital cameras won’t be suitable size/resolution to reproduce at larger scales, such as on building signage or pull-up banners. It’s important that whatever images you use, you can carry them across all of your marketing materials (as mentioned above), so you have to go for the best resolution options.

For more information on professional web design in Australia, or to check out our range of stock photos, phone (07) 3333 2932 or get a free instant online quote.