Posts

Is a ‘friend of a friend’ really your best choice for designing your website?

If you’re thinking about asking your friend, cousin or nephew to design your website, the first thing to ask yourself is: do they work for a web design company? In Brisbane, we see far too many business owners who have used a friend or relative to design their website, either to help out their friend, or to save themselves some money.

Eventually, most of these businesses will turn to a professional web development team in Brisbane to help fix the problems with their website, or start over. You wouldn’t ask your friend for medical advice or to help you fill out your tax return unless they’re qualified in those fields, would you? So why go to someone who isn’t a professional developer to design your website or help you with online marketing?

If we’re all honest about it, anyone who is really good at what they do will run a business full time and charge industry rates for their work, not just work as a side project in a field completely unrelated to their normal employment. But if you’re not still convinced that experienced, professional website developers in Brisbane will do a better job than someone who is not in the industry, here are three reasons that might change your mind.

1. Search engine optimisation (SEO)

It’s very unlikely that someone who “tinkers with websites” will know how to optimise your new website for search engines, or write content appropriately. Even more importantly, the theme and design you select can impact heavily on your SEO, and a non-professional might not know which themes are better for SEO than others. This can result in your website not ranking very well in search engines, and ultimately, you’ll spend more money to have your website redesigned by a professional web development team in Brisbane.

2. Branding

Your website needs to be designed around your branding, with the right layout, colours, fonts, and logo. Getting this right is vital to the success of your business and it’s unlikely that a non-professional will have the skills and the experience to ensure that your branding is a priority and that your website reflects your brand. If your branding is done correctly, and applied consistently across all of your materials, it will go a long way towards building brand recognition.

3. Lost time

At the moment you realise that your new website isn’t working for your business, that’s the time you look back and see all of the time you’ve wasted. At GO Creative, just because we are website developers, we still can’t create a perfect website overnight, but we can create very high quality websites in a reasonable amount of time.

For assistance with web development in Brisbane, why not get an instant quote online?

Are business cards obsolete?

As specialists in ecommerce website design and graphic designers, we are often asked about business cards and whether or not they are obsolete. Whilst there are arguments both for and against using business cards, it’s fair to say that most people who go to network events just throw them into a drawer somewhere and never look at them again.

Three reasons why business cards are still relevant

Ignoring business cards is mainly due to the fact that we tend to use Skype, Messenger, text messages and emails to contact people today, rather than hunting around for a business card. And sure, a lot of the time we simply don’t need the hassle of finding business cards, with so much information at our fingertips.

On the other hand, at our web development company, in Brisbane we meet up with many clients and business owners. We do find that business cards can be very useful if you want to build relationships with people, for example by adding them on LinkedIn, making an appointment on the spot, calling them after an agreed interval of time, etc.

  1. Follow ups are easier: At GO Creative, when we have met someone at a networking event or we are chatting to someone in a coffee shop and they are interested in web design in Brisbane, it’s easy to give them our business card. Since we have our web address on our business card, they can easily check out our website and give us a call to follow up on our conversation about helping them with web development in Brisbane.
  2. Referrals are a breeze: We often share our business cards with our clients or people we meet at networking events and find that in turn, they share our business cards with other interested people. For example, we have had a number of clients who were interested in ecommerce website design tell us that they received our contact details from someone else who had given them our business card.
  3. It looks professional: You don’t have to take hundreds of business cards around with you to every networking event, but if you have made a business connection that you want to pursue, it looks professional to hand them your card.

Handing a business card to someone who is genuinely interested in your work comes across as professional, handing out hundreds of cards indiscriminately does not. There is a certain amount of etiquette involved in using business cards, and whilst they may become obsolete one day, at the moment they still have their uses.

For professional ecommerce or website design in Brisbane, why not get an instant quote online?