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Why do all the best web design firms offer a professional copywriter?

Most business owners think that their most difficult problem is going to be finding the best web design firm for their new website. That’s definitely up there, but in reality their biggest problem is usually putting together the content for their new website.

Why is website content such an issue?

Most people are not wordsmiths, and they don’t really know how to write content that is specifically targeted to their customers. It’s fair to say that an Australian web design company that doesn’t recognise this problem will keep asking you for your website’s content, so they can complete your project on time — without being able to help you actually create that content.

This means that, unless you have your own copywriter, it’s best to find a website design and SEO company in Australia who understands this issue and automatically offers you the services of their copywriter. Handing this job over to a website consultant who specialises in writing online content dramatically reduces your stress levels and helps to push the project swiftly towards completion.

How professional copywriting helps you

If you’re still not convinced that a professional copywriter is the best move for your new website, here are 7 things to consider:

  1. Professionally written copy can help you to beat the competition by having content that engages with your customers, answers all of their questions and makes their buying decision very easy.
  2. Your content is written specifically to sell your products and services.
  3. Google likes to rank web pages that have lots of high quality content, and a copywriter will ensure that all of your pages are professionally written to a high standard.
  4. Each page on your website will be optimised for search engines with keywords, title tags and meta descriptions to help your site rank higher.
  5. Your website will be launched earlier, instead of being held up waiting for you to write the content (in amongst running your business).
  6. You save a lot of time and energy, and reduce your stress levels when you leave the copywriting to a professional.
  7. Ultimately, good copy can be the difference between customers buying your products or services, or leaving and going to the competition.

Generally, it’s only the best web design firms that will be able to offer you the services of a copywriter. So use this as one of your benchmarks when selecting an Australian web design company for your new business website.

GO Creative is one of the leading website design and SEO companies in Australia. If you want a high quality website for your business with professional copywriting, call us on 07 3333 2932 or get an instant quote online.

12 key tips for writing quality content for your website

As a website maintenance company, we know that writing copy for your website which actually converts visitors into customers is a skill that can be learned, but can also be quite time consuming and to be frank, it’s pretty boring if it is not your ‘thing’. If you are faced with a blank page on your website, here are 12 key tips for writing high quality copy:

  1. Summarise your products or services in one sentence with 12 words or less.
  2. Make sure that the description of your products or services stands out and can’t be missed.
  3. Explain who your products or services are suitable for and give examples.
  4. Keep your copy simple, short and uncomplicated.
  5. Explain three or four unique selling points and say them loud and proud.
  6. Ask for a second opinion on your copy, maybe a friend, colleague or current customer.
  7. Say whatever is relevant to make your customers want to buy your services or products.
  8. Include any awards, testimonials, reviews or news about your business.
  9. Show qualifications and industry credentials.
  10. Make sure your logos are shown prominently on every page.
  11. Include customer testimonials and reviews of work or projects you have completed for them.
  12. If any of your clients are also businesses, find out if you can include their logos on your website.

Don’t forget to include details wherever possible, for example if you are selling products for children, describe the suitable age groups for your products. If you’re selling timber furniture, describe the types of timber you use and where you source it from. Another example is if you are trying to write your opening hours, instead of “open some Sundays”, make it clear that you’re “open first Sunday of every month” or ask your customers to “call to arrange an appointment on Sunday”.

Lastly, review your website for misspellings, repeated words and incorrect grammar. At worst, they can leave potential customers wondering whether you pay attention to more important business details.

For help with putting content together for your website, general copywriting needs or to chat about how a website maintenance company can keep your website up to date and running perfectly, call us on 07 3333 2932 or get a free instant email quote.

Tips on writing website content for small businesses

At GO Creative, we realise that there is no point in having a perfectly designed WordPress website, if the content is below par. The problem is that not everyone likes writing web content and it is also fair to say that writing content for a website is different to writing hardcopy advertisements, brochures and catalogues.

In general, people who land on a website have completely different expectations, when compared to the same expectations if they were reading a newspaper or a book.

People today want information at their fingertips, they are busy and don’t have the time to read pages and of content, not when they are looking for products or services. This means that writing copy for your WordPress website involves a certain skill set.

Write short simple sentences and paragraphs

You don’t want to write long, complicated sentences that go over two or more lines. People lose track of what you are trying to convey when they have to deal with very long sentences. The same principle applies to paragraphs, keep them short and include just 2 or 3 sentences in each paragraph.

Include headings and sub-headings in your content

When online, people tend to skin down a page, reading the headings and sub-headings to garner a quick overview of the content. If they are still interested, they will then read more of the content. So if you they are faced with a long page of uninterrupted text, visitors are likely to click out and go to another site that is easier to skim.

Avoid complicated jargon

Keep your writing simple and don’t use industry jargon that your target audience are unlikely to understand. Make sure that you don’t waffle on endlessly, do come to point quickly and only include information that is important to your viewer. You can always add a link to another page if they want more information.

Here are a few more quick tips for writing on the web:

  • Include images on your page to add interest and engage your audience.
  • Use active not passive voice.
  • Write concisely and simply.
  • Avoid small or elaborate fonts.
  • Ensure the placement of text and images is optimised for engagement.

For more information on WordPress website design, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.

 

Have you run out of puff writing your blog?

Many of you will know that blogs increase engagement with customers and bring more visitors to your website, but sometimes keeping up with a blog writing schedule is difficult. So here are three easy ways you can encourage visitor engagement with your blog posts, without really writing a lot more content – and keep both the search engines and your visitors happy.

1. Take another look at your published blogs

If you have run out of ideas for you blog, an easy fix is to take another look at your published posts. So go through your archives and look for “list” type posts. For example:

  • The top 10…
  • The best 5…
  • 7 easy ways to…
  • A guide to…

You can rewrite these for the current year or narrow the topic down. For example, if you have “The Top 10 Holiday Spots in Australia”, write another post for singles, families, or adventure seekers, etc. You can use your published posts as fodder for writing new posts, which will give your brain a rest and most probably give you a lot more ides for new posts as well.

2. Think about using different media

Why not pick out some of your favourite posts and turn them into something else? This means that a “How-To” post could be turned into a video, which you can upload to your YouTube channel and embed into a new blog as well.

If you have a Facebook page, you could write a small post on the same topic with a link to your YouTube channel, create a Tweet or even an infographic based on the best points in your blog post.

3. Encourage visitors to read more posts on your website

Another way to increase visitor engagement on your website and to utilise old posts is to recommend other posts relevant to the post your visitor is currently reading. This is a great way to drive traffic to particular pages on your website without writing more posts about the subject.

If you want more information on social media marketing or website design, call us for a chat on (07) 3333 2932 or request a free quote online.

The transition to the new websites went smoothly and without stress. The look and responsiveness of the websites is great and I believe that they will be easier for older persons to use. Thanks heaps!
Sharlene WalkerSeniors Enquiry Line