How mechanics can grow their business with a cutting edge website

At GO Creative, we make it a priority to stay at the top of our game. In Brisbane, web development is a very competitive industry and we know that our clients expect a website which will deliver a strong return on their investment.

We work with many local small businesses, and today we’re going to take a look at the process of designing websites for mechanics. First, we will look at some of the features mechanics need in their websites. Then, we’ll share two examples of mechanics who have recently used our web design services and have noticed significant increases in new customers and repeat business.

Vital features for mechanic websites

1. Automations

One of the features that mechanics find very useful on their website are automations, such as:

  • taking online bookings
  • taking online payments
  • automatic booking reminders
  • automatic service reminders for customers
  • online forms for customers to submit their vehicle details.

Saving a few minutes here and there really adds up over time, especially for mobile mechanics who might not have a full time receptionist to handle those bits and pieces.

As you can imagine, a mechanic doesn’t have much time for paperwork. This is why we research the most innovative and time saving automations and include these in our web design services in Brisbane. Individualised web development is one way that mechanics can differentiate themselves and make their websites stand out among the competition.

2. Social proof

One way to build trust in potential customers, and in turn increase sales, is using social proof. This can be done by displaying customer testimonials on the website:

  • from social media feeds
  • from Google
  • from third party review platforms
  • directly using the website software.

To encourage more reviews, one option is to create a page which highlights the social media sites used by the mechanic. Then include some simple steps for customers, explaining how they can leave a review on Google, Facebook, Instagram, and so on. This can help build trust on those platforms, as well as your website (if you’re displaying them on the site), and can even help with your ranking in search engines such as Google.

Mechanics who have used our web design services

Below are just a couple of websites we’ve created for mechanics in Brisbane. They both needed contemporary designs to showcase their businesses, and with some of the additional features we’ve set up, their businesses are running more efficiently than ever before.

Premium Mechanical Services: This website is a good example of automated forms, as it has online forms for reviews, online payments, testimonials, a downloadable maintenance guide, and a contact form that includes space for a vehicle’s details. Dean is a mobile mechanic in Brisbane and doesn’t have time for paperwork, as he is on the road all day, so these automated forms have not only reduced his admin workload, but have also increased his efficiency. This is a good example of how our our business offers — whether for tradespeople or corporate — web design services that can truly improve a business. It’s certainly made Dean’s life as a mobile mechanic a lot easier!

Steve Sorensen Mechanical: This mechanic’s old website was very outdated and didn’t adequately showcase their wide service offerings. We had built their past site, but that was way back in 2012 and a lot has changed since then, both in terms of technology and also expectations of website visitors (design, navigation, mobile-friendliness, etc). Using our specialised web design services, Steve Sorensen Mechanical now has a modern and easily navigable website that clearly highlights their services, showcases recent reviews, and encourages customers to leave reviews on Google and other social media platforms. With an online booking facility, customers can easily contact the workshop, discuss their problems and book their vehicles in for a repair or service.

If you’re a mechanic and would like to discuss how our corporate web design services can help increase your profits and free up your time, why not chat with us today? It’s free and there are no obligations.

What does a $500 website look like?

Some business owners believe they can save money by buying a cheap $500 website from an overseas company, instead of hiring Australian website developers. In Brisbane however, corporate website design is proving to be vital to the success of many businesses, particularly in the current financial climate when every little edge can make a huge difference to sales.

The problem is that spending $500 on a website might seem like a lot of money to some small business owners, but if you want a website that reflects your brand and stands the test of time, you need to invest in professional, corporate web design services. If you are in the market for a new corporate website design, here are six reasons why you need to avoid the cheap $500 websites.

  1. Cookie cutter websites: The only way that these overseas designers (and some local designers as well) can afford to sell their websites for $500 is by using just a few simple templates with very limited customisations. This means that your new website will look like thousands of others on the internet, something that experienced website developers in Brisbane avoid at all costs.
  2. Slow speeds: These cheap websites are rarely optimised for speed, because when you pay $500 for a website, the designer wants to take your money and run, and they aren’t bothered about finessing your website. Without a doubt, if you want a fast loading website, your best strategy is to hire website developers who specialise in corporate website design in Brisbane.
  3. No security: Cheap websites are far more likely to be hacked than websites designed by experienced and professional developers who know how to make your website secure for your customers.
  4. No training: If your staff need training to keep your websites updated, you have no hope with website developers who charge $500 for a website. This is not part of their deal, leaving you high and dry right from the starting gate.
  5. Technical issues: With no-one to turn to when technical issues cause your Google rankings to drop, you will spend even more money finding a real developer to fix your ailing and poorly designed website.
  6. No tools: Professional developers who offer corporate web design services in Brisbane always ensure that you have the tools to update and manage the content on your new website. With a cheap website, you will be given just the basics and will have to turn to a real developer to find these tools.

In the long run, a cheap $500 website will cost you more money, because you won’t be happy and will eventually need to hire real website developers in Brisbane to redesign the site or fix ongoing problems. When all’s said and done, it’s always better to invest in a high-end corporate website design than a cheap imitation, particularly if you want to grow and expand your business.

Why colour selection in websites is vital to conversions

As a web design company in Brisbane, one of our top priorities for our clients’ websites is selecting appropriate colour combinations. You might think that our priority should be to make sure that all of the code is perfect, and of course this is one of our main priorities, but the aesthetics of a website can be just as important for conversions as the code, speed, and so on.

Corporate web design services are an important part of the GO Creative offerings and we do our very best to ensure that all of our clients are happy with their websites. This is why we pay so much attention to colour selection, because if we select the wrong colour combinations, the websites may not generate as many enquiries or sales as they should.

Why is colour so important?

Research has shown that people respond differently to different colours, and we are so susceptible to colours that as far as websites are concerned, we can click away very quickly if we don’t like the colours. We can all appreciate that colours affect the way we feel, giving us a positive or a negative feeling and as a web design company, we are very conscious of the effect that colour can have on the success or failure of a website.

How do you select the best colours for your website?

Since our subconscious plays such a big part in whether we like a certain colour or not, it can sometimes be difficult to select the right colours for a website. As part of our corporate web design services, we often use split testing, as this can help our clients decide which colours increase their conversions.

Apart from split testing, there are a number of ways you can decide which colours to use on your website. For example, for environmentally friendly products you might use green, rather than bright red. On the other hand, red might be great for a website that sells kid’s toys or bikes.

Orange is better for websites selling or promoting food products, yellow is often used for sites that promote leisure activities as it gives us a positive and happy feeling, black is often used for creative sites such as those used to promote art or photography, and blue is suitable for web development companies or sites selling high-tech products, because it promotes trust.

For professional help with web development in Brisbane, why not get an instant quote online?