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Improving website speed according to best practice

As a successful web development company in Australia, most of our clients ask us to design a fast loading website, because speed has become one of the most important features in small business web design. After all, no-one wants to wait 10 seconds for a web page to open and the longer your web pages take to load on a visitor’s browser, the more likely they are to click away and find a faster site.

This is why all of our websites are designed with speed very much front of mind.

What’s the benchmark?

In general, web pages need to be visible in less than 3 seconds, because research has shown that any slower than this and you lose customers. This is perhaps even more important for mobile users than for desktop users. If you have lots of visitors who come and go quickly, this can also decrease your ranking in Google.

If your website is running too slow, it’s best that you contact your local web development company in Brisbane who can diagnose the problem and speed up the loading times. There are actually a lot of steps involved in speeding up a website’s loading times however, so if you are interested, here are a few of the strategies that we use to speed up our client’s websites.

Web development strategies for site speed

Professional small business web design demands fast loading web pages. One of the quick ways to identify what is causing your web pages to load too slowly is to right click on a web page, select ‘inspect element’ and then ‘network’. This reloads the page and generates a graph of the loading times for each page element, and you can use this data to start your diagnosis.

You can also use Google Page Speed which will give you tips on increasing your site’s loading times, and Google Analytics that identifies pages that load too slowly on your website. Once you know which pages are the cause of your problems, you can work through the following tips to try and fix the problem.

  • Compress, combine and minify CSS and JS files.
  • Compress and properly format all images.
  • Leverage browser caching.
  • Reduce HTML, CSS and JavaScript file sizes.
  • Minimise and make as few HTTP requests as possible.
  • Use a CDN (content delivery network).

All of the above is pretty technical, so even though there are plugins/software out there which can handle some of it for you, you do have to know what you’re doing, otherwise you could break your website without even realising.

Small business web design in Brisbane doesn’t have to be complicated, you just need to find a web development team that can give you a quality site with fast loading pages.

How long does it take to build a website?

Professional web design in Brisbane is a specialised job, requiring many years to accumulate the necessary experience and skills to create bespoke web designs for a range of different industries. As a company specialising in web design in Brisbane, GO Creative has built a formidable reputation for building quality, high converting websites, but even with all of our experience, this cannot be achieved overnight.

How long does a website usually take to develop?

All things being equal, it usually takes 1 to 2 weeks (depending on our workload) from the initial consultation stage to final completion of your website. This time frame however, is based on a simple website with a handful of pages and not too much in the way of specialised functionality.

The more specialised the design and functionality of your website, the longer it takes for the site to be completed. Obviously this varies between companies who specialise in web design in Brisbane, but in most cases this is a sensible time frame to keep in mind.

The one tripwire in the design process is actually the client’s content, because the longer it takes to receive this from a client, the longer the timeframe to completion. You might be surprised to learn that this is the biggest hold up to going live with your website, and sometimes we wait a few weeks for the client’s content… and in extreme cases we have waited years!

Speeding up the process

You want your website up and running as soon as possible, but it pays to have all your ducks in a row before we start the design process. This means you need the following information available either at the first consultation, or as soon as the project starts:

  • Branding, colours and logo (or ask us for graphic design help).
  • A summary of the purpose of your website.
  • An overview of your ideal customer.
  • Some idea of the functionality required (payment gateway, finance calculators, tables etc).
  • Photos, images, videos, and text already available or in progress.

If you want to finish the website as quickly as possible, you’ll need to make fairly snappy decisions as we work through the design process, so we can make any changes and have your site live ASAP.

For help with web design in Brisbane, contact us on 07 3333 2932 or get a free instant online quote.