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How to make the most of your website leads

Many business owners engage an internet marketing company or website consultant to help drum up more traffic and leads. This is all well and good, however you also need a solid plan to make the most out of your website leads, once they start rolling in.

Let’s take a look at a few strategies that will help you to make the most out of your new leads, increasing your efficiency and your conversions.

Using an automated email service to increase conversions

In the first instance, you need to capture your visitor’s email addresses, so that you can enter them into your auto responder. One of the best ways to do this is to add a checkbox on your contact form so that visitors can sign up to receive your electronic direct mail (EDM) — such as a monthly newsletter. Your website consultant or web development team can do this for you, if you’re not sure how to add this checkbox.

Once a visitor has agreed to receive marketing information from your company, their email address needs to be entered into your Customer Relationship Management (CRM) software. A CRM  is an app designed to manage relationships with your customers. Internet marketing companies (among many other businesses) use these all the time to keep on top of their leads.

How can a CRM help?

Think of a CRM as a large rolodex, where you can search and group people by various characteristics, such as demographics. You can also track all of your interactions with each lead, noting which email campaigns they have received and whether or not they have converted into a paying customer. There is a lot more to a CRM, but you get the idea.

You can then set it up in your CRM so that your contacts automatically receive your newsletters, as well as any email campaigns that you have created. This type of system is so much more effective and efficient than copying and pasting content into individual emails; you’ll wish you’d started using it years ago!

There are CRM apps that link up with both MailChimp and AWeber (popular EDM services); you just need to put all the dots together and then you’re good to go.

GO Creative is a web development company in Brisbane, specialising in internet marketing. For help making the most out of your leads, call us on 07 3333 2932 or get an instant quote online.

How your internet marketing company can help you build loyalty on Facebook

Most businesses understand the power of social media, and created social media pages to promote their brand and engage with their customers. As a long established internet marketing company, we’ve worked on hundreds of Facebook pages and have seen first-hand the benefits. The issue however, is in the expectations held by business owners.

Some business owners mistakenly believe that creating a Facebook page will instantly increase the traffic to their websites, bringing them new customers, sales and profits in a blink of an eye. If this is the result you want, then you would be better off with Google AdWords, display ads or even Facebook ads, rather than a Facebook page.

A corporate Facebook page is a long term commitment

It’s important to understand that it’s very unlikely that you’ll see an immediate uptick in sales with a Facebook page. This is a long term investment that generally takes at least 1 to 2 years to see solid results emerge. Even then, measuring the exact return on investment is difficult to do.

What you want is for people to ‘like’ your Facebook page and posts, and to eventually convert into paying customers. At our digital marketing agency in Brisbane, we specialise in setting up this type of sales funnel, but result take time. The final conversion into a customer usually depends on people seeing your brand time and time again, building up trust in your company over that 1 to 2 year period we mentioned.

So the best strategy is to post information on your Facebook page that adds value to your ‘followers’. When you offer free information that is not only useful, but at times both humorous and engaging, people respond by interacting with your page and by sharing your posts.

This spreads your message across their social networks and more people start to see posts from your Facebook page. Over time, the authority of your brand is increased and people start to check out your website and convert into paying customers.

Designing a Facebook page takes a certain amount of skill, particularly when it is a corporate Facebook page, which is where a digital marketing agency can be invaluable. This is because you need to make sure that your Facebook presence reflects your brand and is not just professional, but is also updated regularly.

If your business is ready to start generating new business from its Facebook page, talk to an internet marketing company that can give you a professional design and ongoing support. Call GO Creative on 07 3333 2932 or get an instant quote online.

How a small business can increase their ROI with email subscriptions

Most small business owners already understand the importance of having a solid website presence. Established Brisbane web development companies such as ourselves are well equipped to help you achieve this goal. But even with a professionally designed website there is still plenty you can do to increase your ROI, because simply having a website is not enough.

One of the easiest and most profitable strategies for increasing the turnover and profits from your website is to use email marketing.

The point of email marketing is to obtain the email addresses of people who visit your website. With this information, you can keep in contact with them, sending information on offers, discounts, product launches, product updates and competitions, all via a weekly or monthly e-newsletter. You’ll be able to stay front of mind, and by increasing your visibility, your customers will also develop a sense of trust and loyalty to you.

The strategies outlined below are quite easy to implement, however if you need help, you can contact our corporate website design team for support in any/all of these areas.

  1. Write a blog: Not everyone has the time, skills, or inclination to write blog articles on their website, but these are a great way to increase traffic to your site, and to engage your customers and potential customers. So the tip here is to include a signup form for your e-newsletter, at the bottom of each blog post. And make sure you add a compelling reason to sign up.
  2. Offer a free gift: People love getting something for free, but freebies must have value to your customers. This can be a free e-book that they can download, for example how-to tips, product descriptions or comparisons, a discount voucher, samples or even free shipping on their first order if you sell products online.
  3. In-store emails: If you have a physical store, it’s simple to ask your customers for their email at the checkout. Letting customers know that they will receive discount offers via email, as well as invitations to new product launches is usually sufficient for people to give you their email address.
  4. Facebook lead ads: If you already advertise on Facebook, don’t forget that you can create ads that include a subscribe button at the bottom. This is a great way to catch potential customers who may not be ready to buy, but would be happy to receive more information before they make a decision.

If you’re looking for corporate web design services or you need assistance with online marketing, contact our Brisbane web development team on 07 3333 2932 or get an instant quote online.

Stop looking at short term customer value

As one of the premier website developers in Brisbane over the past two decades, we’ve seen time and time again that it’s easier and more cost effective to retain existing customers, rather than trying to sign up new customers. This is why many businesses ask their customers to join their email lists, or follow them on social media, so that they can keep their customers in their sales funnel, periodically sending them new marketing and sales materials.

It’s fairly easy to retarget existing customers, converting them into repeat customers. For example, you could do this by introducing a loyalty program or by offering discount vouchers, or adding them to an exclusive email distribution list.

Website developers (the savvy ones, anyway) have the tools and resources to achieve this, and therefore retargeting customers is one of the marketing strategies we include in our digital marketing services.

Know your customer value

But while you may know that retargeting is important to your revenue, have you also considered that not all customers are equal in regard to their value to your business? You’ve probably heard of the 80/20 rule, where 80% of your sales come from 20% of your customers, but recent research has now shown that the top 1% of your customers spend 18 times more than the other 99%.

Knowing the value of your top customers over the long term and not focusing on their short term value, puts you in a position to create a marketing strategy that targets these high converting customers, increasing your revenue and refining your customer base.

Targeting your top customers

The way to increase the number of high converting customers is to target the 20% that provide most of your revenue, as this includes the top 1%. One easy way to do this is to use Facebook Ads. You can upload your top customers’ email addresses to Facebook, and set up your ads to be presented to these people. Pretty simple!

As most business owners spend their time and money trying to generate more traffic and leads, by using your top 20% as a template, you can rapidly increase your customer base and your revenue, and outdo the competition quite easily.

Do you need a hand with your marketing strategy?

We’re is a web design company in Brisbane that specialises in online marketing strategies for small businesses. You can get an instant quote online, or call us on 07 3333 2932 for a chat about how we can help grow your business.

How can emotional connections increase your social media following?

Building a social media network for your business is an important part of marketing today, however this is not always as simple as it might sound at first. As an SEO company in Australia, we have a lot of experience in managing social media accounts, and we know that the easiest way to build a successful network is to connect emotionally with your target audience.

When you connect on an emotional level with someone, that connection becomes more meaningful and can last for many years into the future. This means that you have a better chance of building a loyal following, if you move away from dry posts filled with facts and figures, and instead focus on bringing emotions into your posts. It doesn’t matter whether you use Facebook, Twitter, LinkedIn or any other network, emotions will trump boring, any day of the week.

In fact, many clients who hire our SEO company in Australia are often amazed at how easy it is to build a social media following, just by engaging with their target audience in a more meaningful way.

Choosing the right emotions for your posts

When you understand your target audience, you already know the type of emotions that will speak to them, but you need to choose the context and the emotions wisely. For example, a company that sells home security systems can hook into fear as an emotion, emphasising the increase in home burglaries in the local area. A better idea might be to focus on the sense of security that people will feel when they know that their family is kept safe at home with the installation of a professional security system.

As you can see, positive connections can be built using positive emotions and you don’t have to stick with one single emotion, you can add in a variety depending on the situation. Humour is a very workable emotion, but even here, there is a time and a place. In the end, all you need to do is to focus on posting interesting content that appeals to your audience, mix in a little humour or other emotional hook and you will start to build a loyal following in no time at all.

For help with social media marketing for your business, call GO Creative, a leading SEO company in Australia, on 07 3333 2932 or get a free instant online quote.

How to register a Facebook address for your business

As a successful SEO agency in Australia, we know that social media is an essential part of any sound marketing strategy. Facebook is, of course, one of the more popular social media platforms available for small businesses. The problem is that not many business owners understand how to set up a business page in Facebook and even less know how to choose a custom address for their page.

Instead of sending visitors to a long and complicated Facebook address, such as ‘facebook.com/pages/Berts-Coffee-Shop/5389125’, you can send them to ‘facebook.com/BertsCoffeeShop’. Ask any SEO agency in Australia and they will tell you that this shorter, customised Facebook name is easier to remember and looks a lot more professional as well. It’s also easier to fit onto your marketing materials and business stationery, and so on.

Selecting your username/address

To customise your Facebook address, you need to have at least 25 “Likes” on your Facebook business page. You can only change your address a limited number of times after you’ve created it, and it can only contain alphanumeric characters (A-Z, 0-9) or a full stop/period.

The old address you were using (the long and ugly one) will automatically redirect to the new, shorter one. So this means that they’ll both still work.

Steps to customise your Facebook URL

  1. Go to facebook.com/username
  2. Click on ‘select a username’ and select the name of the Facebook page that you want to customise.
  3. If you have more than 25 LIKES for this page a box will appear where you can enter your new username/address.
  4. Click on ‘check availability’ and if your username is available, you just need to tick a few more boxes and you are done.

You can now give your new Facebook address to your customers, and use it on your marketing materials.

For help setting up, designing, or managing a social media page for your business, phone us on (07) 3333 2932 or get a free instant online quote – we are a leading SEO agency in Australia specialising in online marketing for small businesses so we can help with anything you need.

Tips for online marketing – targeting audience attitudes

It is fair to say that most businesses tend to use customer demographics to hone their online marketing campaigns. After all, this is a great way to attract your target audience and present them with advertising or promotions that appeal to their interests.

Recent research however, has found that the traditional demographic groups that we generally target are changing, meaning that business owners need to take another look at how they target their customers. It appears market groups could be better targeted by understanding customer attitudes, rather than straight demographics.

Benefits of targeting customer attitudes rather than demographics

With the continual growth of the internet, it is no longer the domain of the very young. Now everyone from young children to great-grandparents are online, searching for products or services, blogging, making new friends and generally using the internet in their daily lives.

This means that targeting your audience simply by their age is no longer as relevant as it used to be, say five years ago. Using age as a targeting demographic can actually alienate many potential customers, meaning that you lose out on traffic, sales and profits.

Targeting attitudes, rather than age groups or social strata helps you to identify groups of potential customers that were previously hidden to you. For example, research has shown that a large group of people over 65 years of age and those between 25 and 34 years of age are worried about online security.

If you run a business that targets people who are concerned about online security and you ignored consumer attitudes, you would have most probably focused on targeting the younger age group and missed a huge opportunity to market to the over 65s.

This type of traditional targeting using demographics is still used by many businesses today, but sooner or later there will be a big move to including consumer attitudes as foci for marketing campaigns, as well as traditional demographics.

It is fair to say that one size does not fit all and we don’t want to ignore our customer’s demographics. What we need to do is to look further afield, streamlining our marketing efforts and achieving a higher ROI than previously achievable, when we simply focused on standard demographic data.

If you want help with online marketing or social media marketing, call GO Creative on (07) 3333 2932 or request a free quote online.

Lots of traffic but few enquiries… try conversion optimisation

Many of our clients come to us because they have lots of traffic on their website, but they are not getting the number of enquiries they need. In this scenario, it’s likely the website itself that isn’t doing its job, so you need to focus on conversion optimisation.

What is conversion optimisation?

Conversion optimisation is a strategy that helps to convert a higher percentage of your existing traffic. Depending on your business, these conversions can be subscriptions, donations, sales, memberships, phone calls or visits to your physical store.

In other words, instead of focusing on traffic generation, content optimisation focuses on traffic monetisation and increasing the conversion rate of your existing visitors. Smart marketers are realising that content optimisation helps to significantly increase your ROI.

Essentially, with conversion optimisation we want to enhance your customer’s online experience, so that they want to convert. To do this we use your website’s analytics to analyse your current conversion rates, focusing on specific elements of your website.

These elements include the actual design of your website, your navigation system, content, ads and call to actions. We need to know if we change any of these elements, is there a corresponding change in your conversions?

Placement, colour and text are all essential elements on your website that can have a significant impact on your conversions, so we create multiple versions of your web pages, testing each one to determine which version results in the highest conversions.

4 benefits of conversion optimisation

  1. Save money: You are not spending money generating more traffic, but leveraging your existing traffic, so you lower your customer acquisition costs, saving you money in the long term.
  2. Increased customer experience: Customising your website for conversions, increases customer engagement, loyalty and retainment, so they are more likely to return and purchase again in the future.
  3. Gain a competitive edge: Content optimisation will give you a competitive edge because your competitors are unlikely to be using this technique.
  4. Increased brand awareness: The results of content optimisation mean that your website is customised to suit your customer’s needs, which enhances their online experience, increases their loyalty and promotes greater brand awareness in the community.

For more information on conversion optimisation for your website, call GO Creative on 07 3333 2932 or complete our online enquiry form.

The easy way to request reviews on Google Business

Updated November 2017

As we all know, customer testimonials and reviews are one of the best ways to increase online sales and profits. The problem is that it is not always easy for customers to leave a review online and because of this, most of them don’t even bother. What we want is an easy and quick way for customers to click on a link and leave a review of your business, products or services online.

You will be happy to know there is a very easy solution, which will take you just a matter of minutes. Simply follow the steps below and in the time it takes to read this blog post, you will have your very own Google Review Link that you can use on your website and other marketing materials.

Find your Google Business link

  1. Open a text editing program such as Notepad or Word.
  2. Copy and paste this into it: https://search.google.com/local/writereview?placeid=
  3. Go to the Google review link generator.
  4. Enter your business name and select it from the list. If you don’t have a Google Business page and need help setting one up, ask us for a quote.
  5. Copy the “PlaceID” shown over the map (the long series of characters). For example, our PlaceID is “ChIJN_7xQqBckWsRBC1VC0YlpE4“.

Save the link for future reference

  1. Paste the PlaceID into your text editor program, directly at the end of the end. For us, we end up with: https://search.google.com/local/writereview?placeid=ChIJN_7xQqBckWsRBC1VC0YlpE4
  2. If you want to use a shorter link format, you can go to https://bitly.com, paste in your full link, then copy the shortened link provided.
  3. Save the file on your computer, so that you always it when needed.

Use the link

  1. Send the link(s) to your best clients and ask them to leave a positive review by simply clicking the link!
  2. Don’t forget to include the link on your website as well.

For more information, read more on Google’s support pages.

If you need help with website design, online marketing or website support for your business, call GO Creative on 07 3333 2932 or complete our instant quote form.

Create and measure the success of your business goals with Google Analytics

At GO Creative, we see lots of clients who have goals for their business, but not so many for their website. The problem is that your website is either an extension of your physical business or is your entire business (in the case of online marketers) and without clear cut goals, you have no idea how well your website is actually performing.

The easy way to solve this problem is to add Google Analytics to your website. This is a free program that gives you a simple strategy to set goals for your website, to measure your website’s performance towards achieving these goals, and to do all of this based on up-to-date data.

How to use Google Analytics to create goals for your business

First of all you need to add the Google Analytics’ tracking code to your website, which is fairly simple to do and is explained by Google support here.

With Google Analytics you can keep track of the average time a visitor spends on your website, the number of pages they viewed while they were on your website, the average bounce rate, as well as the percentages of new and returning visitors and where they originated (via organic searches or by typing in your URL, referrals from other websites or social media).

You can also find out how many people accessed your website from a PC, tablet or mobile phone. There are also lots of different demographics available to you, all of which can be used to set realistic goals for your business.

How to use Google Analytics to measure your success

All of this information is great, but it also helps if you can track your changes over time, so you can determine if your new content, advertisements, call-to-actions or promotions are being effective. To this end, Google Analytics has a range of reports available to you, which are automatically created at the click of a button.

Don’t forget that all of this information is free and with a little time and effort you can be creating and measuring new promotional campaigns, and increasing your traffic, sales and conversions.

If you want help with marketing your business, call us on 07 3333 2932 or complete our online enquiry form and we will have you up and running in no time at all.

How much time and money can a website save you?

I’ve lost count of the number of businesses who have told me that they don’t need a website, or already have enough work. But a website isn’t only about increasing sales — it can also save you lots of time and money.

Let’s say your website is a fairly simple, brochure-style site which says a little about what you do and how to get in touch. Are customers frequently asking you for your business details or contact information? Are they asking you exactly what you do? Well, you can point them towards the appropriate pages of your website.

What about if your business has fixed appointment times. Instead of spending time on the phone and going back and forth with customers to book an appointment, would it save you time if they could simply book online?

And what about collecting customer information for your database or mailing list? If you could get the customer to type out all of their information for you, I bet that’d save you a lot of time as well.

It all adds up

Let’s look at some rough numbers. Say you save just 15 minutes per day by being able to refer customers to your website instead of going through it on the phone or face to face. And now let’s say you have five staff doing the same thing. That’s 15 minutes X 5 staff X 5 days per week x 45 weeks a year. That’s a whopping 280 hours a year that could be spent on improving your business!

Not only is that saving a huge amount of time, but if your staff are averaging $35 per hour, you’ve also saved yourself nearly $10,000! And if they’re averaging $100 per hour, that’s $28,000!

If you’re happy to toss away that time and money, good luck to you. Otherwise, an investment in a website, even in its most basic form, can really present a lot of major benefits to your business.

If you have a website, is it up to date, mobile-friendly, and easy to manage? And if you don’t have a website, what are you waiting for?

We’d be more than happy to take a look at your website or marketing strategy and recommend a course of action for your business. You’d be surprised just how easily the website pays for itself and increases the profitability of your business. Phone us on (07) 3333 2932 or request a free quote for more information.

Grant O’Neill
Director, GO Creative

Have you run out of puff writing your blog?

Many of you will know that blogs increase engagement with customers and bring more visitors to your website, but sometimes keeping up with a blog writing schedule is difficult. So here are three easy ways you can encourage visitor engagement with your blog posts, without really writing a lot more content – and keep both the search engines and your visitors happy.

1. Take another look at your published blogs

If you have run out of ideas for you blog, an easy fix is to take another look at your published posts. So go through your archives and look for “list” type posts. For example:

  • The top 10…
  • The best 5…
  • 7 easy ways to…
  • A guide to…

You can rewrite these for the current year or narrow the topic down. For example, if you have “The Top 10 Holiday Spots in Australia”, write another post for singles, families, or adventure seekers, etc. You can use your published posts as fodder for writing new posts, which will give your brain a rest and most probably give you a lot more ides for new posts as well.

2. Think about using different media

Why not pick out some of your favourite posts and turn them into something else? This means that a “How-To” post could be turned into a video, which you can upload to your YouTube channel and embed into a new blog as well.

If you have a Facebook page, you could write a small post on the same topic with a link to your YouTube channel, create a Tweet or even an infographic based on the best points in your blog post.

3. Encourage visitors to read more posts on your website

Another way to increase visitor engagement on your website and to utilise old posts is to recommend other posts relevant to the post your visitor is currently reading. This is a great way to drive traffic to particular pages on your website without writing more posts about the subject.

If you want more information on social media marketing or website design, call us for a chat on (07) 3333 2932 or request a free quote online.

4 essential tips on mobile marketing for your business

As a business owner you already know that mobile usage has skyrocketed over the past few years, but did you know that by 2016 more than 2 billion people worldwide will own a smartphone?

How popular are mobile online purchases?

If we just look at Australia on its own, in 2014 there were more than 20 million mobile accounts with nearly 1 in 3 Aussies having no land line – they only used a mobile phone. On top of these statistics, more than 20% of adult Aussies didn’t have a fixed internet connection in 2014.

These are the consumers who only access the internet via their mobile devices and even more importantly – smartphones are the driver for the continual increase in online retail sales.

As you can see, the mobile market is wide open, but the problem is that most businesses don’t have an effective mobile marketing plan. Instead they just lump mobile marketing in with online marketing and in the process, lose out on a massive retail market.

Here are 4 tips to help you create a successful mobile marketing strategy:

  1. Do you have a mobile website? Some businesses opt for a responsive design and others prefer a dedicated mobile website. Whichever strategy you chose, make sure that it does truly render correctly on mobile phones.
  2. Redesign your advertising campaigns: You need to review your current advertising and make sure that everything fits on the mobile screen. Just because you have a responsive design or a mobile website doesn’t mean that your headers, call to actions and pop-ups will display correctly.
  3. Optimise your email campaigns: Think about the small size of a smartphone and how your advertising emails will be seen. You really need short punchy subject lines and titles that are easily viewed quickly, whilst on the run.
  4. Create a strong social media presence: With just about everyone having a social media account and accessing their networks on their mobile devices, it is only sensible to advertise directly to consumers on social media sites.

If you need help with mobile website designs or social media marketing, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.

Back to basics: How to organise your mailing list system

Many businesses use Outlook for their email campaigns, but there are inherent problems with using Outlook for bulk emails. The main issues are that you can overload your server, your IP can be blacklisted for sending spam, and there are no metrics in Outlook to track the success of your campaign.

It is a much better idea to use an email platform that has been designed specifically to handle mass mailouts, and has the inbuilt metrics you need to measure your performance and return on investment.

The benefits of using third party email service providers

Some of the most popular bulk email providers include MailChimp, Aweber, iContact and Campaign Monitor. Most include reasonably generous free plans and then scale up in price based on mailing list size, but the benefits of using them, as opposed to Outlook and other desktop programs, far outweigh any costs involved.

  1. These email service providers are whitelisted: Since their bread and butter business is sending out millions of emails every day, they have the capacity and the servers to support this type of activity. So their servers never become overloaded and your messages are much more likely to arrive in the recipient’s inbox, rather than going into Junk or not arriving at all.
  2. They adhere to standard protocols: This means that your emails will not be treated as spam and you will not be blacklisted for sending out masses of emails to customers and potential customers on your email lists. One of the protocols (in fact, it’s a law in Australia) which they adhere to is to include an “unsubscribe” link on every email, so the recipients have the option to unsubscribe from receiving any more emails from your company.
  3. They provide lots of design templates: Whenever you set up a new email campaign, you can design a complete set of emails for your business, all at the same time with just a few clicks. This keeps all of your emails looking professional, reflecting your brand and speeding up the entire campaign process.
  4. You can easily setup automatic scheduling: Create your emails, schedule the mailing dates and then just let the email service provider do all of the work. You don’t have to keep remembering mailing dates anymore; it’s all completely automated for you.
  5. Find out who has subscribed to your mailing lists: Email providers create lists of all of your subscribers, so you can easily see how many new people have subscribed to your mailing list and also if anyone has unsubscribed.
  6. Easily measure the success of your campaigns: If you don’t have any hard data on the success of your email campaigns, then you could be repeating the same mistakes with every mail out. These third party email providers include reports and metrics, which help you to access your ROI and plan your next campaign.

So if you want to set up a cost effective marketing campaign or you need advice or help with improving your current mailing list system, call GO Creative on (07) 3333 2932 or request a free quote online.

Are PPC campaigns right for your business?

We all realise that Google is the behemoth of the internet and if your business doesn’t rank well, then you don’t have much hope of increasing organic traffic to your website. PPC (pay-per-click) however, is an entirely different beast that many of our clients have found to be very successful in targeting new customers for their business.

So just what is PPC and is it an option for your business?

PPC advertising means that you pay a fee each time a visitor clicks on your ad. There are three different ways you can use PPC through Google’s services, and if you use the right keywords, you can seriously increase your traffic, conversions and sales with this strategy.

PPC ads on Google’s search engine results pages (serps)

You see these ads either at the top or down the right hand side of the serps. This is a text ad which Google presents to searchers, based on a match between the search criteria of the user and the keywords in your PPC ad. If you have a limited budget, then PPC ads in the serps are a great way to drive traffic and conversions to your website.

PPC ads on Google’s display network

Google has a display network consisting of hundreds of thousands of websites, videos and apps where PPC ads are presented to users. This means that your ads are placed on sites that are relevant to your products or services and where viewers are the most likely to be interested in your business.

Display ads are often cheaper than ads in the serps, plus you can use video, image or rich text ads, and this type of placement lends itself well to increasing brand awareness, while also helping to increase conversions.

PPC ads on mobile devices

This option presents your PPC ads in both the serps and in the display networks, but only for users on their mobile devices. These are great for businesses with a physical store or with information that can be downloaded on the go.

So if you have already optimised your website for organic searches, it might be worthwhile investigating PPC ads as an adjunct to your next marketing campaign.

For more information on search engine marketing, PPC or website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.

Mythbuster Monday: If it’s not broken, don’t fix it

When it comes to the subject of marketing, a lot of people believe that if it’s still working, then leave it alone. I am not quite sure why they believe this myth, unless it is because it leaves them free to focus on other areas of their business.

Marketing however, is the lifeblood of a business and if you don’t optimise your marketing campaigns, you could be leaving easy money on the table. By optimising, I mean that you are sticking with what seems to be working and not exploring other options which might work even better.

Optimising your marketing campaigns means exploring your options

Take for example, a business that invests heavily in hard copy ads in the Yellow Pages. For a long time we have jammed doors open with these behemoths, but no longer are they as popular with consumers as they once were.

Have you seen how small the Yellow Pages are now? The sad part about it is that they usually go straight into the recycle bin, because who turns to the Yellow Pages when they want to search for a local business?

Just about everyone searches online nowadays, so if you are still investing in hard copy print ads in the yellow pages, it might be time to take some of your allocated marketing budget and explore other options.

Even if you are still receiving leads and sales form the Yellow pages, you might get more bang for your buck through online advertising. You don’t have to change everything overnight, just take a small part of your marketing budget and move it to online advertising, such as Google ads or Facebook ads, for example.

We’ve seen the results first hand

Recently we met with a client who was spending about $5000 per month with Yellow Pages, across a variety of printed ads, online listings and a website service. Cutting their budget in half, we were able to develop a new website and more than double their enquiries within three months.

Marketing is now, more than ever, about being flexible, exploring new avenues of promoting your business and in testing what works and what doesn’t work. The myth – if it’s not broken, don’t fix it -will hold your business back from exploring more lucrative marketing options and give your competitors all the help they need in overtaking your brand.

For more information on marketing for your business or with website design in Brisbane, call us at GO Creative on (07) 3333 2932 or request a free quote online.

Mythbuster Monday: Good marketing requires following some basic rules

Sometimes we have difficulty breaking our clients out of a mould or a set way of marketing in their business. That’s because of the myth that good results will come to those who follow some basic marketing rules.

This is quite a destructive myth, because it lulls people into a state of complacency about their marketing needs and can end up with a blown out marketing budget, with little positive results to show for their efforts.

There are no magic formulas in marketing

It is true to say that every organisation is different – they have different goals and budgets and their brands and markets are different. Obviously, their employee profiles are not the same and they have different skill mixes.

Cleary, all businesses are not equal, so why do some people persist in believing that the same golden rules apply to marketing, regardless of their business?

One of the stubborn myths is that you should spend a certain percentage of your budget on marketing and not a dollar less or a dollar more. In this day of changing values and shifting markets, as well as the dramatic changes in the way consumers shop, any hard and fast rules concerning marketing budgets is fraught with danger.

What’s the solution?

Well, the solution is very easy – be flexible. As far as marketing is concerned, you should test everything over a long period of time. Test different promotions, campaigns and platforms, re-evaluate, make changes and then test again. Start small and scale up when you know what works for you.

No-one wants to spend their profits on marking strategies that don’t work well for their business, just because it is always been done that way. You need to find out what works and what doesn’t work for your business and don’t jump in blindfolded.

Once you have a better idea of what works for your business, then you can customise your marketing budget to suit those particular strategies.

If you really want a golden rule of marketing – it is to test and retest and then keep on testing.

For more information on online marketing for your brand or with website design in Brisbane, call us at GO Creative on (07) 3333 2932 or request a free quote online.

Is Pinterest right for your business?

Pinterest has only been around for a few years, since 2010 in fact, but already it is a large part of people’s social media campaigns. Lately, some of our clients have asked us about Pinterest and whether they should include this platform in their campaigns.

So we thought it might be a good idea to take a look at the types of businesses that can profit from including Pinterest in their social media campaigns.

Businesses that best suit Pinterest

With more than 13 million unique users on Pinterest, this is definitely a platform worth considering for your business.

  • Research has shown that 80% of Pinterest users are female and that regardless of gender, pinners are more than 5 times as likely to use their smartphone to pin images than with any other device.
  • What this means is that if your target audience is mostly female then Pinterest might be a great platform for you, however with 20% of users being male, if you target men – 20% of 13 million users is not an audience to be ignored.
  • The lynchpin is that Pinterest is all about images, so you must have images that can be pinned to image boards and shared on Pinterest. So this platform is heavily used by beauty and fitness niches, home and garden niches, food and drink niches, as well being very popular for its shopping content.
  • If you are in any of these businesses, then it might be worthwhile leveraging this platform to promote your products. Social media is all about sharing content online and since this is the focus of Pinterest, if your business uses rich content images, then this might be a match made in heaven.
  • When you compare Pinterest to other social media channels, you find that Pinterest users are more likely to purchase products from their most shared categories. This means that the more often your Pinterest images are shared, the greater your sales.
  • For example, in the Face and Body care category on Pinterest, people who repin these images are 33% more likely to convert to buyers, than other social users. Pinterest doesn’t even have any direct path to making a purchase, so far there are no ‘buy now’ buttons on Pinterest. So these conversions are highly engaged and motivated users.

Since this is a fairly new platform, it is easy to image how any new Pinterest services, such as adding ‘buy now’ buttons in the future, may make this one of the fasted growing and best converting social media platforms for a whole host of businesses.

For more information on social media marketing or website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.

Let’s get realistic about social media

Just last week, one of our clients asked me what the return on investment (ROI) on social media marketing was. My answer was not straightforward but in the end, I think I got my point across.

The problem is that with social media there is no clear-cut ROI on your investment. For example, if you have 500,000 Facebook Likes, what does that mean? How does that convert into dollars and cents?

I thought it timely to take a look at what you can expect from your social media campaigns over a 12 month period and hopefully help you gain some insight into how social media can work for your business.

3 months

After three months of actively blogging, tweeting and posting you can expect an increased brand awareness with people starting to Like your posts or tweets. Also, customer queries will be asked over your social media channels and by responding promptly, you begin to build a positive reputation for your brand.

6 months

At six months, you should notice a further increase in your Likes and more comments and sharing of your content. You might also start coming to the attention of online marketers or bloggers at this time.

12 months

This is when you should see a good result in brand awareness. You may even have found a completely new market for your services or products, and brand advocates appear and start to share their stories as well as promote your brand. With 12 months of feedback and customer contact under your belt, you are now able to make more refined and targeted marketing decisions, to further increase the market share of your business.

3 months 6 months 12 months
Brand awareness Expect that brand awareness will slowly increase and include current customers and people who already know you or your brand (family, friends, colleagues etc.) You have attracted a new audience who hadn’t previously heard about your brand
Customer engagement People will start Liking your posts Likes, comments and shares will increase Supporters emerge and help spread testimonials
Customer service Customer service issues will be shared, so respond quickly and deal with problems promptly A better understanding of customer concerns helps focus your marketing
Reputation Listen to the market and share positive brand stories with your audience Use brand feedback to hone your marketing campaigns
PR potential Current audience will offer the most PR potential Online media outlets and marketers start showing interest Mainstream media and authority sites become interested

The take home message is that social media marketing works, but whilst its ROI is not easily measured, you will see a real benefit in around 12 months.

For more information on social media, search engine marketing or website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.