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Create and measure the success of your business goals with Google Analytics

At GO Creative, we see lots of clients who have goals for their business, but not so many for their website. The problem is that your website is either an extension of your physical business or is your entire business (in the case of online marketers) and without clear cut goals, you have no idea how well your website is actually performing.

The easy way to solve this problem is to add Google Analytics to your website. This is a free program that gives you a simple strategy to set goals for your website, to measure your website’s performance towards achieving these goals, and to do all of this based on up-to-date data.

How to use Google Analytics to create goals for your business

First of all you need to add the Google Analytics’ tracking code to your website, which is fairly simple to do and is explained by Google support here.

With Google Analytics you can keep track of the average time a visitor spends on your website, the number of pages they viewed while they were on your website, the average bounce rate, as well as the percentages of new and returning visitors and where they originated (via organic searches or by typing in your URL, referrals from other websites or social media).

You can also find out how many people accessed your website from a PC, tablet or mobile phone. There are also lots of different demographics available to you, all of which can be used to set realistic goals for your business.

How to use Google Analytics to measure your success

All of this information is great, but it also helps if you can track your changes over time, so you can determine if your new content, advertisements, call-to-actions or promotions are being effective. To this end, Google Analytics has a range of reports available to you, which are automatically created at the click of a button.

Don’t forget that all of this information is free and with a little time and effort you can be creating and measuring new promotional campaigns, and increasing your traffic, sales and conversions.

If you want help with marketing your business, call us on 07 3333 2932 or complete our online enquiry form and we will have you up and running in no time at all.

An easy way to create content for your WordPress website

We all know that writing content for our websites can be difficult and time consuming. Some of us don’t like writing and others just don’t have the time. It is important however, that your website has sufficient, well written content, so that your visitors can make an informative decision. Do they buy, ring you, drop into your store or move on?

It is your content that helps visitors make these final buying decisions. The problem is that most of us write content for our WordPress sites and then forget about it. This is a missed opportunity, because if you go back and audit your existing content, you can easily find lots of ways to add additional content to your website.

When you review your existing content keep the following in mind:

  • Is the information on this particular page still relevant?
  • Is it outdated and needs to be revised?
  • Have there been any new product launches recently?
  • Have there been any interesting industry promotions or news items lately?
  • Are your customers asking for information that doesn’t exist on your WordPress site?

You can use customer queries to highlight gaps in your site’s content or information that could explained more simply, adding new content to your site and increasing your engagement with your customers.

Tips on auditing your WordPress site’s content

When you examine each page or post make sure that the tone of the writing is the same, so it doesn’t look as if completely different people authored different sections. Also, make sure that your brand’s messages are consistent throughout your WordPress site and that all of the pages are well written, free from errors and informative.

Don’t forget to check the following on each page or post as well:

  • Meta descriptions, Title tags and keywords.
  • Headings and sub-headings.
  • Internal and external links.
  • Level of engagement.
  • Social media sharing buttons.
  • Multi-media, such as images, infographics, webinars and videos.

You can also gain additional information from Google Analytics, for example how long customers stay on your website, how many pages they visit and the most visited pages. All of this data will help you optimise your WordPress website for both the search engines and for your customers.

For professional WordPress website design or help with ranking your website in Google, call GO Creative on (07) 3333 2932 or request a free quote online.

Absolutely stoked with the new website. Couldn’t be happier with the friendliness and helpfulness of all staff, especially Grant. Thank you to all at GO Creative, you have absolutely shined for us over here!
Jess DavidsonUnited Doors