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Getting the best out of your digital marketing agency

Successfully marketing your business can be a long and winding road, which is why it’s so important that you engage the right professional digital marketing agency. Brisbane is still just a “big town” but there are a plethora of agencies out there — some good, some… well, not so good! Choosing the right agency can be the difference between success and failure. Many business owners try to market their own business, but invariably they find the work tiresome, difficult, time-consuming and ultimately not overly successful.

So when searching for the right digital marketing agency in Brisbane, look for those which don’t just say they can get results, but have a proven record of success. They must have the knowledge and the experience to handle your marketing strategy, leaving you to focus on managing your business.

If this sounds like your situation at the moment, here are a few tips on not just finding, but also getting the best out of your digital marketing agency:

Company logo design

It is essential that your company or corporate logo design is professional, reflects your brand and is consistent across all of your marketing materials. If you don’t have a professional company logo design already, then selecting a digital marketing agency in Brisbane who has graphic design skills, as well as marketing expertise, keeps everything in one place and makes it easier for you to keep tabs on what’s happening.

Professional website design

It goes without saying that you need a high quality website that is tailored to your business and reflects your brand. It’s a good idea to check with your digital marketing agency about their full range of services, because many offer professional web design as well, and can handle a redesign of your website very easily. Consistency is key here, so using the same company to develop all of your marketing materials is usually the best way to go. And not just an agency who says, “sure, we can do that”, but one which genuinely specialises in a range of different marketing services.

Affordable web hosting in Australia

If you do choose the right digital marketing company, they will not only provide graphic design and website development for you, but they will also offer web hosting in Australia. This is a huge bonus, because you have everything for your website and the marketing side of your business under one roof. And having your hosting in Australia offers a range of benefits for your website speed, security, support, and so on.

When you’re in business, you have to invest money to make money, and the success of your business is definitely worth the effort. Outsourcing your marketing to a professional digital marketing agency, in Brisbane, is one of the steps you can take that will seriously increase your return on investment.

If you can see the value in working with a digital marketing agency who offers the whole suite of services — marketing expertise, website design and hosting, and graphic design — phone us on (07) 3333 2932 or get a free instant quote online.

How professional graphic design benefits your business

Regardless of the size of your business, you have a brand which you need to promote, so all of your graphics need to be high quality. This includes your logo, stationery, document templates, brochures, style guides, signage, print media, PDFs, and email signatures. Everything you do in your business reflects on your brand, so it’s important to be professional at all times.

Your logo is the starting point for laying the foundation of your company’s branding across all of these different mediums. High quality and professional graphics are the backbone of your branding, and can be the difference between a successful business and one that struggles to pay the bills.

Using good quality stock images is far better than using photos taken on a phone or older camera – the difference will surprise you. That said, there’s nothing better than organising a professional photo shoot to ensure you capture the true essence of your business, including showcasing your office and helping customers “meet the team” through imagery.

If your brand could do with an update, here are three solid reasons why you need a professional graphic designer for both your website and your printed materials:

  1. First impressions are everything: You only have a few seconds to make a good first impression, so you need professional graphics to catch your customers’ attention and show them that you mean business.
  2. Build trust and credibility: A poorly designed website or piece of marketing collateral does nothing to build trust and credibility with your customers, so if the graphics are not up to scratch, you have a recipe for disaster.
  3. Increased returns: Professionally designed graphics can help your visitors understand and get to know your business very quickly. This is important, because you only have a few seconds to hold a visitor’s attention before they go elsewhere to find a better website. When customers feel comfortable with your website, they stay longer and are more likely to convert into paying customers.

At GO Creative, we have qualified graphic designers with decades of combined experience, so we fully understand the important role that professional graphics play in your business’s success.

Good graphic design always pays for itself in the end, while going the other way can cause you endless pain. So if you want help with graphic design for your business, call us on 07 3333 2932 or complete our online enquiry form and we can start to build your brand the right way.