Posts

How to make the most of your website leads

Many business owners engage an internet marketing company or website consultant to help drum up more traffic and leads. This is all well and good, however you also need a solid plan to make the most out of your website leads, once they start rolling in.

Let’s take a look at a few strategies that will help you to make the most out of your new leads, increasing your efficiency and your conversions.

Using an automated email service to increase conversions

In the first instance, you need to capture your visitor’s email addresses, so that you can enter them into your auto responder. One of the best ways to do this is to add a checkbox on your contact form so that visitors can sign up to receive your electronic direct mail (EDM) — such as a monthly newsletter. Your website consultant or web development team can do this for you, if you’re not sure how to add this checkbox.

Once a visitor has agreed to receive marketing information from your company, their email address needs to be entered into your Customer Relationship Management (CRM) software. A CRM  is an app designed to manage relationships with your customers. Internet marketing companies (among many other businesses) use these all the time to keep on top of their leads.

How can a CRM help?

Think of a CRM as a large rolodex, where you can search and group people by various characteristics, such as demographics. You can also track all of your interactions with each lead, noting which email campaigns they have received and whether or not they have converted into a paying customer. There is a lot more to a CRM, but you get the idea.

You can then set it up in your CRM so that your contacts automatically receive your newsletters, as well as any email campaigns that you have created. This type of system is so much more effective and efficient than copying and pasting content into individual emails; you’ll wish you’d started using it years ago!

There are CRM apps that link up with both MailChimp and AWeber (popular EDM services); you just need to put all the dots together and then you’re good to go.

GO Creative is a web development company in Brisbane, specialising in internet marketing. For help making the most out of your leads, call us on 07 3333 2932 or get an instant quote online.

How to improve the customer experience on your website

What’s the #1 reason why customers choose not to buy from your business or convert into repeat customers? A poor customer experience.

This is why it is so important to perform a comprehensive User Experience Audit of your website, so that you can rectify any problems immediately.

At our agency in Brisbane, our website developers are focused on developing websites which are user friendly and easy to navigate, allowing visitors to find everything they need to know about your services or products. There is, however, much more to making your website user friendly than a simple menu. There are many factors to consider, including the wording you use on each page, the layout of the pages, the speed, the images and videos that appear, and more.

All it takes is just one of these elements to be wrong and you can reduce your visitor’s experience sufficiently that they turn to your competitor’s website instead. You need to ensure your customers’ experience using your website is exemplary. And you can do so by undertaking a User Experience Audit.

What can a User Experience Audit identify?

Making your website easy to use and navigate is one way to increase your conversions, a fact that is well known to many businesses. Brisbane web development agencies employed by these businesses therefore have a directive to do just that, as well as optimising your website for faster loading speeds, and improved ranking in Google. As time passes and you upload more content, your site can become progressively more complicated to use, so all of this needs to be taken into account.

A User Experience Audit will identify any areas where your visitors are becoming lost or confused on your website. This includes pages where conversions are lowest or where there are weakness in your sales funnel, as well as any specific pages or elements that are stopping your visitors from converting.

Which areas of your website should you audit?

For a comprehensive audit, you need to check the following areas of your website:

  • All of your written content.
  • All of your call to actions (CTAs).
  • All of your photos, images and videos.
  • What is displayed above the fold (i.e. what you can see before scrolling).
  • Whether your website is responsive (i.e. works properly on phones and tablets).
  • Whether your content is set up for the best possible ranking in Google.
  • Whether your pages load quickly.
  • Whether there are any broken links, or links which lead to inappropriate pages.

GO Creative is a leading web design company in Brisbane, offering a number of services, including website audits. So if you want to provide your visitors with a positive experience on your website and increase your conversions, you get an instant quote online today or call us on 07 3333 2932.

How to maximise the value of your website traffic

Are you struggling to bring in more visitors to your website? What if we told you that you may not need to?

As a provider of search engine optimisation (SEO) services, we know that the lifeblood of a website is traffic. To achieve this, businesses will generally use any combination of Google AdWords advertising, SEO, social media, and other media channels. However, getting more people to your website is only part of the job.

Maximising the value of every visitor is where you can seriously start to build brand loyalty and improve your profit margins. Here are two ways to achieve this:

1. Get repeat visits to your website

How often have you surfed the net looking for a particular product, and sometime after that you see an ad for that product on Facebook? This is known as “remarketing”, and is a very successful way to encourage previous visitors to return to your website to make a purchase. Remarketing is simply a way of working out what brought visitors to your website in the first place, then presenting them with your ads as they continue to browse other sites on the Internet.

Any good digital marketing agency will include remarketing in their offerings, because most visitors don’t buy on their first visit, and need time to do more research before making their buying decision. Remarketing to these visitors gives them this time and brings them back to your website when they’re ready.

2. Convert more visitors into customers

One of the most important factors in conversion rate optimisation (CRO) is your sales funnel and this includes the design, layout and navigation of your website. Visitors now want fast websites with relevant and concise content, a clear menu system and full security. All of this means that you need the best hosting packages, a fast checkout process, and an SSL certificate for an improved customer experience.

Are you getting the most out of your website visitors?

With a limited budget, hitting two birds with one stone is an excellent business decision. Leveraging the expertise of a professional SEO agency can increase your value for money by bringing in more traffic and increasing your profits, using well established remarketing and conversion optimisation techniques.

Want to find out more? Get a free online quote now.

Tips for online marketing – targeting audience attitudes

It is fair to say that most businesses tend to use customer demographics to hone their online marketing campaigns. After all, this is a great way to attract your target audience and present them with advertising or promotions that appeal to their interests.

Recent research however, has found that the traditional demographic groups that we generally target are changing, meaning that business owners need to take another look at how they target their customers. It appears market groups could be better targeted by understanding customer attitudes, rather than straight demographics.

Benefits of targeting customer attitudes rather than demographics

With the continual growth of the internet, it is no longer the domain of the very young. Now everyone from young children to great-grandparents are online, searching for products or services, blogging, making new friends and generally using the internet in their daily lives.

This means that targeting your audience simply by their age is no longer as relevant as it used to be, say five years ago. Using age as a targeting demographic can actually alienate many potential customers, meaning that you lose out on traffic, sales and profits.

Targeting attitudes, rather than age groups or social strata helps you to identify groups of potential customers that were previously hidden to you. For example, research has shown that a large group of people over 65 years of age and those between 25 and 34 years of age are worried about online security.

If you run a business that targets people who are concerned about online security and you ignored consumer attitudes, you would have most probably focused on targeting the younger age group and missed a huge opportunity to market to the over 65s.

This type of traditional targeting using demographics is still used by many businesses today, but sooner or later there will be a big move to including consumer attitudes as foci for marketing campaigns, as well as traditional demographics.

It is fair to say that one size does not fit all and we don’t want to ignore our customer’s demographics. What we need to do is to look further afield, streamlining our marketing efforts and achieving a higher ROI than previously achievable, when we simply focused on standard demographic data.

If you want help with online marketing or social media marketing, call GO Creative on (07) 3333 2932 or request a free quote online.

Lots of traffic but few enquiries… try conversion optimisation

Many of our clients come to us because they have lots of traffic on their website, but they are not getting the number of enquiries they need. In this scenario, it’s likely the website itself that isn’t doing its job, so you need to focus on conversion optimisation.

What is conversion optimisation?

Conversion optimisation is a strategy that helps to convert a higher percentage of your existing traffic. Depending on your business, these conversions can be subscriptions, donations, sales, memberships, phone calls or visits to your physical store.

In other words, instead of focusing on traffic generation, content optimisation focuses on traffic monetisation and increasing the conversion rate of your existing visitors. Smart marketers are realising that content optimisation helps to significantly increase your ROI.

Essentially, with conversion optimisation we want to enhance your customer’s online experience, so that they want to convert. To do this we use your website’s analytics to analyse your current conversion rates, focusing on specific elements of your website.

These elements include the actual design of your website, your navigation system, content, ads and call to actions. We need to know if we change any of these elements, is there a corresponding change in your conversions?

Placement, colour and text are all essential elements on your website that can have a significant impact on your conversions, so we create multiple versions of your web pages, testing each one to determine which version results in the highest conversions.

4 benefits of conversion optimisation

  1. Save money: You are not spending money generating more traffic, but leveraging your existing traffic, so you lower your customer acquisition costs, saving you money in the long term.
  2. Increased customer experience: Customising your website for conversions, increases customer engagement, loyalty and retainment, so they are more likely to return and purchase again in the future.
  3. Gain a competitive edge: Content optimisation will give you a competitive edge because your competitors are unlikely to be using this technique.
  4. Increased brand awareness: The results of content optimisation mean that your website is customised to suit your customer’s needs, which enhances their online experience, increases their loyalty and promotes greater brand awareness in the community.

For more information on conversion optimisation for your website, call GO Creative on 07 3333 2932 or complete our online enquiry form.

The easy way to request reviews on Google Business

Updated November 2017

As we all know, customer testimonials and reviews are one of the best ways to increase online sales and profits. The problem is that it is not always easy for customers to leave a review online and because of this, most of them don’t even bother. What we want is an easy and quick way for customers to click on a link and leave a review of your business, products or services online.

You will be happy to know there is a very easy solution, which will take you just a matter of minutes. Simply follow the steps below and in the time it takes to read this blog post, you will have your very own Google Review Link that you can use on your website and other marketing materials.

Find your Google Business link

  1. Open a text editing program such as Notepad or Word.
  2. Copy and paste this into it: https://search.google.com/local/writereview?placeid=
  3. Go to the Google review link generator.
  4. Enter your business name and select it from the list. If you don’t have a Google Business page and need help setting one up, ask us for a quote.
  5. Copy the “PlaceID” shown over the map (the long series of characters). For example, our PlaceID is “ChIJN_7xQqBckWsRBC1VC0YlpE4“.

Save the link for future reference

  1. Paste the PlaceID into your text editor program, directly at the end of the end. For us, we end up with: https://search.google.com/local/writereview?placeid=ChIJN_7xQqBckWsRBC1VC0YlpE4
  2. If you want to use a shorter link format, you can go to https://bitly.com, paste in your full link, then copy the shortened link provided.
  3. Save the file on your computer, so that you always it when needed.

Use the link

  1. Send the link(s) to your best clients and ask them to leave a positive review by simply clicking the link!
  2. Don’t forget to include the link on your website as well.

For more information, read more on Google’s support pages.

If you need help with website design, online marketing or website support for your business, call GO Creative on 07 3333 2932 or complete our instant quote form.

How much time and money can a website save you?

I’ve lost count of the number of businesses who have told me that they don’t need a website, or already have enough work. But a website isn’t only about increasing sales — it can also save you lots of time and money.

Let’s say your website is a fairly simple, brochure-style site which says a little about what you do and how to get in touch. Are customers frequently asking you for your business details or contact information? Are they asking you exactly what you do? Well, you can point them towards the appropriate pages of your website.

What about if your business has fixed appointment times. Instead of spending time on the phone and going back and forth with customers to book an appointment, would it save you time if they could simply book online?

And what about collecting customer information for your database or mailing list? If you could get the customer to type out all of their information for you, I bet that’d save you a lot of time as well.

It all adds up

Let’s look at some rough numbers. Say you save just 15 minutes per day by being able to refer customers to your website instead of going through it on the phone or face to face. And now let’s say you have five staff doing the same thing. That’s 15 minutes X 5 staff X 5 days per week x 45 weeks a year. That’s a whopping 280 hours a year that could be spent on improving your business!

Not only is that saving a huge amount of time, but if your staff are averaging $35 per hour, you’ve also saved yourself nearly $10,000! And if they’re averaging $100 per hour, that’s $28,000!

If you’re happy to toss away that time and money, good luck to you. Otherwise, an investment in a website, even in its most basic form, can really present a lot of major benefits to your business.

If you have a website, is it up to date, mobile-friendly, and easy to manage? And if you don’t have a website, what are you waiting for?

We’d be more than happy to take a look at your website or marketing strategy and recommend a course of action for your business. You’d be surprised just how easily the website pays for itself and increases the profitability of your business. Phone us on (07) 3333 2932 or request a free quote for more information.

Grant O’Neill
Director, GO Creative

Have you run out of puff writing your blog?

Many of you will know that blogs increase engagement with customers and bring more visitors to your website, but sometimes keeping up with a blog writing schedule is difficult. So here are three easy ways you can encourage visitor engagement with your blog posts, without really writing a lot more content – and keep both the search engines and your visitors happy.

1. Take another look at your published blogs

If you have run out of ideas for you blog, an easy fix is to take another look at your published posts. So go through your archives and look for “list” type posts. For example:

  • The top 10…
  • The best 5…
  • 7 easy ways to…
  • A guide to…

You can rewrite these for the current year or narrow the topic down. For example, if you have “The Top 10 Holiday Spots in Australia”, write another post for singles, families, or adventure seekers, etc. You can use your published posts as fodder for writing new posts, which will give your brain a rest and most probably give you a lot more ides for new posts as well.

2. Think about using different media

Why not pick out some of your favourite posts and turn them into something else? This means that a “How-To” post could be turned into a video, which you can upload to your YouTube channel and embed into a new blog as well.

If you have a Facebook page, you could write a small post on the same topic with a link to your YouTube channel, create a Tweet or even an infographic based on the best points in your blog post.

3. Encourage visitors to read more posts on your website

Another way to increase visitor engagement on your website and to utilise old posts is to recommend other posts relevant to the post your visitor is currently reading. This is a great way to drive traffic to particular pages on your website without writing more posts about the subject.

If you want more information on social media marketing or website design, call us for a chat on (07) 3333 2932 or request a free quote online.

Does your business really need a blog?

With all the advantages of social media networking, some of our clients have questioned whether they still need a blog. After all, a blog takes time and effort to maintain, and isn’t that better spent building their social media networks?

So I thought I would take this opportunity to list 7 benefits of maintaining an active business blog, while also growing your social media channels.

  1. Branding awareness: A blog helps you to showcase your brand in your own way, without the design and layout restrictions inherent in other social media platforms.
  2. Customer engagement: You can share product updates, answer customer queries and share stories about your brand on your blog. This interaction is an easy way to increase cunsumer awareness and engagement with your brand.
  3. Blogs are great for time-poor people: It doesn’t take long to write one or two blog posts each week and respond to customer comments. Your blog is a great platform from which to promote your business and an hour or two each week is not that time consuming.
  4. Free advertising: If you write and maintain your own business blog then you have free advertising for your brand. As you build your email list, you will have more and more targeted customers who will read your blog and share your content with their friends.
  5. Increased customer insight: If you use your web analytics, it’s easy to track visitors and identify which posts visitors find most engaging, their gender, age and their geographic location.
  6. Increased exposure on social media: Blog posts, images and infographics are all very sharable across social networks, leading to increased exposure on multiple social media platforms.
  7. Improve rankings on the serps: As you successfully engage your visitors and they share your content across their social media networks, you will find that your rankings, traffic and conversions all increase.

As you can see, an active blog that contains interesting and educational information, provides your business with the opportunity to fully engage with your customers, resulting in happy customers and higher rankings.

For more information about marketing your business or website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.

Mythbuster Monday: If it’s not broken, don’t fix it

When it comes to the subject of marketing, a lot of people believe that if it’s still working, then leave it alone. I am not quite sure why they believe this myth, unless it is because it leaves them free to focus on other areas of their business.

Marketing however, is the lifeblood of a business and if you don’t optimise your marketing campaigns, you could be leaving easy money on the table. By optimising, I mean that you are sticking with what seems to be working and not exploring other options which might work even better.

Optimising your marketing campaigns means exploring your options

Take for example, a business that invests heavily in hard copy ads in the Yellow Pages. For a long time we have jammed doors open with these behemoths, but no longer are they as popular with consumers as they once were.

Have you seen how small the Yellow Pages are now? The sad part about it is that they usually go straight into the recycle bin, because who turns to the Yellow Pages when they want to search for a local business?

Just about everyone searches online nowadays, so if you are still investing in hard copy print ads in the yellow pages, it might be time to take some of your allocated marketing budget and explore other options.

Even if you are still receiving leads and sales form the Yellow pages, you might get more bang for your buck through online advertising. You don’t have to change everything overnight, just take a small part of your marketing budget and move it to online advertising, such as Google ads or Facebook ads, for example.

We’ve seen the results first hand

Recently we met with a client who was spending about $5000 per month with Yellow Pages, across a variety of printed ads, online listings and a website service. Cutting their budget in half, we were able to develop a new website and more than double their enquiries within three months.

Marketing is now, more than ever, about being flexible, exploring new avenues of promoting your business and in testing what works and what doesn’t work. The myth – if it’s not broken, don’t fix it -will hold your business back from exploring more lucrative marketing options and give your competitors all the help they need in overtaking your brand.

For more information on marketing for your business or with website design in Brisbane, call us at GO Creative on (07) 3333 2932 or request a free quote online.

Is Pinterest right for your business?

Pinterest has only been around for a few years, since 2010 in fact, but already it is a large part of people’s social media campaigns. Lately, some of our clients have asked us about Pinterest and whether they should include this platform in their campaigns.

So we thought it might be a good idea to take a look at the types of businesses that can profit from including Pinterest in their social media campaigns.

Businesses that best suit Pinterest

With more than 13 million unique users on Pinterest, this is definitely a platform worth considering for your business.

  • Research has shown that 80% of Pinterest users are female and that regardless of gender, pinners are more than 5 times as likely to use their smartphone to pin images than with any other device.
  • What this means is that if your target audience is mostly female then Pinterest might be a great platform for you, however with 20% of users being male, if you target men – 20% of 13 million users is not an audience to be ignored.
  • The lynchpin is that Pinterest is all about images, so you must have images that can be pinned to image boards and shared on Pinterest. So this platform is heavily used by beauty and fitness niches, home and garden niches, food and drink niches, as well being very popular for its shopping content.
  • If you are in any of these businesses, then it might be worthwhile leveraging this platform to promote your products. Social media is all about sharing content online and since this is the focus of Pinterest, if your business uses rich content images, then this might be a match made in heaven.
  • When you compare Pinterest to other social media channels, you find that Pinterest users are more likely to purchase products from their most shared categories. This means that the more often your Pinterest images are shared, the greater your sales.
  • For example, in the Face and Body care category on Pinterest, people who repin these images are 33% more likely to convert to buyers, than other social users. Pinterest doesn’t even have any direct path to making a purchase, so far there are no ‘buy now’ buttons on Pinterest. So these conversions are highly engaged and motivated users.

Since this is a fairly new platform, it is easy to image how any new Pinterest services, such as adding ‘buy now’ buttons in the future, may make this one of the fasted growing and best converting social media platforms for a whole host of businesses.

For more information on social media marketing or website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.

How to reduce risk in online sales

When clients ask us how they can increase their online sales, we tell them the number one priority is to make customers feel safe when entering their details online. Not feeling that their contact details or banking information is kept secure by a website and can be stolen by hackers, is the main reason many people do not shop online.

So here are a few strategies that will reassure your customers and help them feel more confident about ordering online.

Display your contact details prominently on your website

Customers feel safe when they can see your contacts details on your web pages. So to reassure your customers that you are a real business, at the very least, include your business address and phone number in the sidebar or footer.

Invest in SSL and SET protocols

It is vital that you invest in an SSL certificate and display this prominently on your web pages. This certificate encrypts data and protects the integrity of data in emails, web browsers, internet faxes and instant messaging. SET on the other hand, is vital if you accept online payments, because it secures online financial transactions, not just private information.

Displaying your SSL and SET logos and letting customers know that their banking details and private information is safe and secure will reduce their apprehension about shopping on your website.

Make it easy at checkout

Display all of the different payment methods you accept (including PayPal is a sensible move) and have a streamlined and user-friendly checkout process. This means that users can check their purchases before finalising the sale and that there are no hidden costs that pop up when they checkout. Also, free shipping is a big winner if you want to increase your online sales.

With these simple changes, you will reduce the customer’s perceived risk in online shopping and increase the return on your investment.

For information on SSL certificates for your website request a free quote online.

Let’s get realistic about social media

Just last week, one of our clients asked me what the return on investment (ROI) on social media marketing was. My answer was not straightforward but in the end, I think I got my point across.

The problem is that with social media there is no clear-cut ROI on your investment. For example, if you have 500,000 Facebook Likes, what does that mean? How does that convert into dollars and cents?

I thought it timely to take a look at what you can expect from your social media campaigns over a 12 month period and hopefully help you gain some insight into how social media can work for your business.

3 months

After three months of actively blogging, tweeting and posting you can expect an increased brand awareness with people starting to Like your posts or tweets. Also, customer queries will be asked over your social media channels and by responding promptly, you begin to build a positive reputation for your brand.

6 months

At six months, you should notice a further increase in your Likes and more comments and sharing of your content. You might also start coming to the attention of online marketers or bloggers at this time.

12 months

This is when you should see a good result in brand awareness. You may even have found a completely new market for your services or products, and brand advocates appear and start to share their stories as well as promote your brand. With 12 months of feedback and customer contact under your belt, you are now able to make more refined and targeted marketing decisions, to further increase the market share of your business.

3 months 6 months 12 months
Brand awareness Expect that brand awareness will slowly increase and include current customers and people who already know you or your brand (family, friends, colleagues etc.) You have attracted a new audience who hadn’t previously heard about your brand
Customer engagement People will start Liking your posts Likes, comments and shares will increase Supporters emerge and help spread testimonials
Customer service Customer service issues will be shared, so respond quickly and deal with problems promptly A better understanding of customer concerns helps focus your marketing
Reputation Listen to the market and share positive brand stories with your audience Use brand feedback to hone your marketing campaigns
PR potential Current audience will offer the most PR potential Online media outlets and marketers start showing interest Mainstream media and authority sites become interested

The take home message is that social media marketing works, but whilst its ROI is not easily measured, you will see a real benefit in around 12 months.

For more information on social media, search engine marketing or website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.