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How to make the most of your website leads

Many business owners engage an internet marketing company or website consultant to help drum up more traffic and leads. This is all well and good, however you also need a solid plan to make the most out of your website leads, once they start rolling in.

Let’s take a look at a few strategies that will help you to make the most out of your new leads, increasing your efficiency and your conversions.

Using an automated email service to increase conversions

In the first instance, you need to capture your visitor’s email addresses, so that you can enter them into your auto responder. One of the best ways to do this is to add a checkbox on your contact form so that visitors can sign up to receive your electronic direct mail (EDM) — such as a monthly newsletter. Your website consultant or web development team can do this for you, if you’re not sure how to add this checkbox.

Once a visitor has agreed to receive marketing information from your company, their email address needs to be entered into your Customer Relationship Management (CRM) software. A CRM  is an app designed to manage relationships with your customers. Internet marketing companies (among many other businesses) use these all the time to keep on top of their leads.

How can a CRM help?

Think of a CRM as a large rolodex, where you can search and group people by various characteristics, such as demographics. You can also track all of your interactions with each lead, noting which email campaigns they have received and whether or not they have converted into a paying customer. There is a lot more to a CRM, but you get the idea.

You can then set it up in your CRM so that your contacts automatically receive your newsletters, as well as any email campaigns that you have created. This type of system is so much more effective and efficient than copying and pasting content into individual emails; you’ll wish you’d started using it years ago!

There are CRM apps that link up with both MailChimp and AWeber (popular EDM services); you just need to put all the dots together and then you’re good to go.

GO Creative is a web development company in Brisbane, specialising in internet marketing. For help making the most out of your leads, call us on 07 3333 2932 or get an instant quote online.

How your internet marketing company can help you build loyalty on Facebook

Most businesses understand the power of social media, and created social media pages to promote their brand and engage with their customers. As a long established internet marketing company, we’ve worked on hundreds of Facebook pages and have seen first-hand the benefits. The issue however, is in the expectations held by business owners.

Some business owners mistakenly believe that creating a Facebook page will instantly increase the traffic to their websites, bringing them new customers, sales and profits in a blink of an eye. If this is the result you want, then you would be better off with Google AdWords, display ads or even Facebook ads, rather than a Facebook page.

A corporate Facebook page is a long term commitment

It’s important to understand that it’s very unlikely that you’ll see an immediate uptick in sales with a Facebook page. This is a long term investment that generally takes at least 1 to 2 years to see solid results emerge. Even then, measuring the exact return on investment is difficult to do.

What you want is for people to ‘like’ your Facebook page and posts, and to eventually convert into paying customers. At our digital marketing agency in Brisbane, we specialise in setting up this type of sales funnel, but result take time. The final conversion into a customer usually depends on people seeing your brand time and time again, building up trust in your company over that 1 to 2 year period we mentioned.

So the best strategy is to post information on your Facebook page that adds value to your ‘followers’. When you offer free information that is not only useful, but at times both humorous and engaging, people respond by interacting with your page and by sharing your posts.

This spreads your message across their social networks and more people start to see posts from your Facebook page. Over time, the authority of your brand is increased and people start to check out your website and convert into paying customers.

Designing a Facebook page takes a certain amount of skill, particularly when it is a corporate Facebook page, which is where a digital marketing agency can be invaluable. This is because you need to make sure that your Facebook presence reflects your brand and is not just professional, but is also updated regularly.

If your business is ready to start generating new business from its Facebook page, talk to an internet marketing company that can give you a professional design and ongoing support. Call GO Creative on 07 3333 2932 or get an instant quote online.

How a small business can increase their ROI with email subscriptions

Most small business owners already understand the importance of having a solid website presence. Established Brisbane web development companies such as ourselves are well equipped to help you achieve this goal. But even with a professionally designed website there is still plenty you can do to increase your ROI, because simply having a website is not enough.

One of the easiest and most profitable strategies for increasing the turnover and profits from your website is to use email marketing.

The point of email marketing is to obtain the email addresses of people who visit your website. With this information, you can keep in contact with them, sending information on offers, discounts, product launches, product updates and competitions, all via a weekly or monthly e-newsletter. You’ll be able to stay front of mind, and by increasing your visibility, your customers will also develop a sense of trust and loyalty to you.

The strategies outlined below are quite easy to implement, however if you need help, you can contact our corporate website design team for support in any/all of these areas.

  1. Write a blog: Not everyone has the time, skills, or inclination to write blog articles on their website, but these are a great way to increase traffic to your site, and to engage your customers and potential customers. So the tip here is to include a signup form for your e-newsletter, at the bottom of each blog post. And make sure you add a compelling reason to sign up.
  2. Offer a free gift: People love getting something for free, but freebies must have value to your customers. This can be a free e-book that they can download, for example how-to tips, product descriptions or comparisons, a discount voucher, samples or even free shipping on their first order if you sell products online.
  3. In-store emails: If you have a physical store, it’s simple to ask your customers for their email at the checkout. Letting customers know that they will receive discount offers via email, as well as invitations to new product launches is usually sufficient for people to give you their email address.
  4. Facebook lead ads: If you already advertise on Facebook, don’t forget that you can create ads that include a subscribe button at the bottom. This is a great way to catch potential customers who may not be ready to buy, but would be happy to receive more information before they make a decision.

If you’re looking for corporate web design services or you need assistance with online marketing, contact our Brisbane web development team on 07 3333 2932 or get an instant quote online.

Stop looking at short term customer value

As one of the premier website developers in Brisbane over the past two decades, we’ve seen time and time again that it’s easier and more cost effective to retain existing customers, rather than trying to sign up new customers. This is why many businesses ask their customers to join their email lists, or follow them on social media, so that they can keep their customers in their sales funnel, periodically sending them new marketing and sales materials.

It’s fairly easy to retarget existing customers, converting them into repeat customers. For example, you could do this by introducing a loyalty program or by offering discount vouchers, or adding them to an exclusive email distribution list.

Website developers (the savvy ones, anyway) have the tools and resources to achieve this, and therefore retargeting customers is one of the marketing strategies we include in our digital marketing services.

Know your customer value

But while you may know that retargeting is important to your revenue, have you also considered that not all customers are equal in regard to their value to your business? You’ve probably heard of the 80/20 rule, where 80% of your sales come from 20% of your customers, but recent research has now shown that the top 1% of your customers spend 18 times more than the other 99%.

Knowing the value of your top customers over the long term and not focusing on their short term value, puts you in a position to create a marketing strategy that targets these high converting customers, increasing your revenue and refining your customer base.

Targeting your top customers

The way to increase the number of high converting customers is to target the 20% that provide most of your revenue, as this includes the top 1%. One easy way to do this is to use Facebook Ads. You can upload your top customers’ email addresses to Facebook, and set up your ads to be presented to these people. Pretty simple!

As most business owners spend their time and money trying to generate more traffic and leads, by using your top 20% as a template, you can rapidly increase your customer base and your revenue, and outdo the competition quite easily.

Do you need a hand with your marketing strategy?

We’re is a web design company in Brisbane that specialises in online marketing strategies for small businesses. You can get an instant quote online, or call us on 07 3333 2932 for a chat about how we can help grow your business.

5 easy steps to designing a brochure using a graphic designer

Brochures can be a great way to help promote your business and to keep in touch with your customers. However, many small businesses have problems creating a brochure due to a limited budget and lack of graphic design and writing skills.

Outsourcing to a graphic designer in Australia is a simple and effective solution, resulting in a professional brochure that truly represents your brand and increases sales and conversions. You’ll also save yourself from tearing your hair out on trying to learn a new skill which isn’t part of your core business.

Here is a quick walk through of the 5 steps to creating a brochure with GO Creative.

  1. Our research: As qualified and experienced graphic designers, in Australia we know what small businesses need. We take the time to understand your current position, so we review your website, style guide, and any previous brochures or marketing material, giving us a comprehensive overview of your branding and the way you interact with your customers. Your current logo, fonts, images and graphics are all important and will help us to design the right brochure for your business.
  2. Your research: Before we design your brochure, we need to know its purpose and its targeted audience. Your marketing and sales staff, if any, should be able to help you out with this information, but if not, we can include an additional step for this research in your brief.
  3. Content: You can provide your own text content and graphics, otherwise you can take advantage of our copywriting services and affordable stock images. Copy is a large part of your marketing message, and good writing can significantly increase your sales or generate more lucrative leads for your business. The right images can also have a huge impact on reader engagement.
  4. Create a draft: With all of this information to hand, we can go ahead and create the first draft of your brochure for you to review. We’ll then go through a feedback process with you to ensure the brochure is suitable for your needs.
  5. Final product: Once you’re happy, we create the final artwork in a print ready format and your brochure is ready to be printed or emailed to your customers.

A quality brochure will pay for itself time and time again and is a very worthwhile investment in your marketing strategy. If you want to chat with affordable and experienced graphic designers in Australia, call GO Creative on 07 3333 2932 or get a free online quote.

How to maximise the value of your website traffic

Are you struggling to bring in more visitors to your website? What if we told you that you may not need to?

As a provider of search engine optimisation (SEO) services, we know that the lifeblood of a website is traffic. To achieve this, businesses will generally use any combination of Google AdWords advertising, SEO, social media, and other media channels. However, getting more people to your website is only part of the job.

Maximising the value of every visitor is where you can seriously start to build brand loyalty and improve your profit margins. Here are two ways to achieve this:

1. Get repeat visits to your website

How often have you surfed the net looking for a particular product, and sometime after that you see an ad for that product on Facebook? This is known as “remarketing”, and is a very successful way to encourage previous visitors to return to your website to make a purchase. Remarketing is simply a way of working out what brought visitors to your website in the first place, then presenting them with your ads as they continue to browse other sites on the Internet.

Any good digital marketing agency will include remarketing in their offerings, because most visitors don’t buy on their first visit, and need time to do more research before making their buying decision. Remarketing to these visitors gives them this time and brings them back to your website when they’re ready.

2. Convert more visitors into customers

One of the most important factors in conversion rate optimisation (CRO) is your sales funnel and this includes the design, layout and navigation of your website. Visitors now want fast websites with relevant and concise content, a clear menu system and full security. All of this means that you need the best hosting packages, a fast checkout process, and an SSL certificate for an improved customer experience.

Are you getting the most out of your website visitors?

With a limited budget, hitting two birds with one stone is an excellent business decision. Leveraging the expertise of a professional SEO agency can increase your value for money by bringing in more traffic and increasing your profits, using well established remarketing and conversion optimisation techniques.

Want to find out more? Get a free online quote now.

Seven budget conscious tips for small business marketing

Are you thinking of hiring an internet marketing company, but are worried about your budget? At GO Creative, we know that the state of the Australian economy is making everyone tighten their belts, so it only makes sense to reduce your outgoings. If you are a family, cutting costs can be your best option, however businesses need to do just the opposite, because you need to spend money to make money!

The point to consider here is that all businesses are feeling the pinch, which gives you a big opportunity to move ahead of the competition by doing the opposite of everyone else and investing in online marketing. Even if you have a limited budget, you can still hire an internet marketing company, and get ahead of the competition by including these budget conscious tips in your marketing plan at the same time.

Budget conscious marketing tips for small businesses and bloggers

  1. Facebook: Did you know that you can boost your Facebook posts for as little as $5? You can even choose who sees your post by targeting specific demographics.
  2. Write a blog: This costs you no money at all and increases visitor engagement, builds loyalty and can increase your sales and profits.
  3. Run a competition: A cost effective way to increase your customer mailing list is to ask for email addresses in return for entering a competition to win a great prize.
  4. Create videos: Visitors love videos, so setup a YouTube Channel and create instructional videos for your products or services – save money and shoot them yourself.
  5. Social networks: Start learning how to use social networking to promote your business, as this is the way of the future and is an easy and inexpensive promotional strategy.
  6. Google+ page: Another free option to help promote your business online, Google+ is a great platform to engage the community and market your business.
  7. Infographics: These are an effective marketing tool, so make your own infographics with free online software and submit them to free online directories.

These are just some of the budget conscious strategies you can use to promote your business in the current economic market.

For more information on marketing your business online, call GO Creative on 07 3333 2932 or get a free instant online quote – we are a leading internet marketing company with a proven reputation in online marketing.

Lots of traffic but few enquiries… try conversion optimisation

Many of our clients come to us because they have lots of traffic on their website, but they are not getting the number of enquiries they need. In this scenario, it’s likely the website itself that isn’t doing its job, so you need to focus on conversion optimisation.

What is conversion optimisation?

Conversion optimisation is a strategy that helps to convert a higher percentage of your existing traffic. Depending on your business, these conversions can be subscriptions, donations, sales, memberships, phone calls or visits to your physical store.

In other words, instead of focusing on traffic generation, content optimisation focuses on traffic monetisation and increasing the conversion rate of your existing visitors. Smart marketers are realising that content optimisation helps to significantly increase your ROI.

Essentially, with conversion optimisation we want to enhance your customer’s online experience, so that they want to convert. To do this we use your website’s analytics to analyse your current conversion rates, focusing on specific elements of your website.

These elements include the actual design of your website, your navigation system, content, ads and call to actions. We need to know if we change any of these elements, is there a corresponding change in your conversions?

Placement, colour and text are all essential elements on your website that can have a significant impact on your conversions, so we create multiple versions of your web pages, testing each one to determine which version results in the highest conversions.

4 benefits of conversion optimisation

  1. Save money: You are not spending money generating more traffic, but leveraging your existing traffic, so you lower your customer acquisition costs, saving you money in the long term.
  2. Increased customer experience: Customising your website for conversions, increases customer engagement, loyalty and retainment, so they are more likely to return and purchase again in the future.
  3. Gain a competitive edge: Content optimisation will give you a competitive edge because your competitors are unlikely to be using this technique.
  4. Increased brand awareness: The results of content optimisation mean that your website is customised to suit your customer’s needs, which enhances their online experience, increases their loyalty and promotes greater brand awareness in the community.

For more information on conversion optimisation for your website, call GO Creative on 07 3333 2932 or complete our online enquiry form.

Create and measure the success of your business goals with Google Analytics

At GO Creative, we see lots of clients who have goals for their business, but not so many for their website. The problem is that your website is either an extension of your physical business or is your entire business (in the case of online marketers) and without clear cut goals, you have no idea how well your website is actually performing.

The easy way to solve this problem is to add Google Analytics to your website. This is a free program that gives you a simple strategy to set goals for your website, to measure your website’s performance towards achieving these goals, and to do all of this based on up-to-date data.

How to use Google Analytics to create goals for your business

First of all you need to add the Google Analytics’ tracking code to your website, which is fairly simple to do and is explained by Google support here.

With Google Analytics you can keep track of the average time a visitor spends on your website, the number of pages they viewed while they were on your website, the average bounce rate, as well as the percentages of new and returning visitors and where they originated (via organic searches or by typing in your URL, referrals from other websites or social media).

You can also find out how many people accessed your website from a PC, tablet or mobile phone. There are also lots of different demographics available to you, all of which can be used to set realistic goals for your business.

How to use Google Analytics to measure your success

All of this information is great, but it also helps if you can track your changes over time, so you can determine if your new content, advertisements, call-to-actions or promotions are being effective. To this end, Google Analytics has a range of reports available to you, which are automatically created at the click of a button.

Don’t forget that all of this information is free and with a little time and effort you can be creating and measuring new promotional campaigns, and increasing your traffic, sales and conversions.

If you want help with marketing your business, call us on 07 3333 2932 or complete our online enquiry form and we will have you up and running in no time at all.

The massive potential in using videos to increase traffic and conversions

Online marketers fully realise the potential of online video marketing to their bottom line and frequently use YouTube to promote their videos. This is a massively underrated marketing strategy that is too often ignored by business owners, but can seriously increase your lead generation, as well as online and offline sales.

So let’s take a look at 4 reasons why establishing a video marketing strategy is good for business:

  1. Videos are great for SEO: Did you know that Google owns YouTube? Because of this link between these two massive search engines, you can see why Google really likes to rank YouTube videos in the search engines results pages.
  2. Videos increase time spent on your website: Google uses the average time visitors spend on your web pages as one of its ranking factors.  Embedding videos on your website therefore has the potential to increase your rankings – if they increase viewer engagement of course.
  3. Videos are easily shared: People love sharing interesting, informative, engaging or funny content across their social media networks. Videos fit the bill nicely and research has shown that nearly 70% of people who watch a video will share it with their friends and family.
  4. You don’t have to stick with YouTube: Of course, since YouTube is the second biggest search engine in the world with over 1 billion visitors per month, you will want to promote your videos through YouTube. There are however, other avenues for you to promote and distribute your marketing videos, for example Vimeo, Instagram, Vine, Facebook and Twitter.

Did you know that more than 90% of mobile video viewers share videos they have watched with their social media networks? Some marketers are saying that video is the future of online marketing, so if you want to be at the front of the queue and ride the wave to increased sales and profits, you need to investigate online video marketing for your business.

For more information on online marketing, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.

How much time and money can a website save you?

I’ve lost count of the number of businesses who have told me that they don’t need a website, or already have enough work. But a website isn’t only about increasing sales — it can also save you lots of time and money.

Let’s say your website is a fairly simple, brochure-style site which says a little about what you do and how to get in touch. Are customers frequently asking you for your business details or contact information? Are they asking you exactly what you do? Well, you can point them towards the appropriate pages of your website.

What about if your business has fixed appointment times. Instead of spending time on the phone and going back and forth with customers to book an appointment, would it save you time if they could simply book online?

And what about collecting customer information for your database or mailing list? If you could get the customer to type out all of their information for you, I bet that’d save you a lot of time as well.

It all adds up

Let’s look at some rough numbers. Say you save just 15 minutes per day by being able to refer customers to your website instead of going through it on the phone or face to face. And now let’s say you have five staff doing the same thing. That’s 15 minutes X 5 staff X 5 days per week x 45 weeks a year. That’s a whopping 280 hours a year that could be spent on improving your business!

Not only is that saving a huge amount of time, but if your staff are averaging $35 per hour, you’ve also saved yourself nearly $10,000! And if they’re averaging $100 per hour, that’s $28,000!

If you’re happy to toss away that time and money, good luck to you. Otherwise, an investment in a website, even in its most basic form, can really present a lot of major benefits to your business.

If you have a website, is it up to date, mobile-friendly, and easy to manage? And if you don’t have a website, what are you waiting for?

We’d be more than happy to take a look at your website or marketing strategy and recommend a course of action for your business. You’d be surprised just how easily the website pays for itself and increases the profitability of your business. Phone us on (07) 3333 2932 or request a free quote for more information.

Grant O’Neill
Director, GO Creative

4 essential tips on mobile marketing for your business

As a business owner you already know that mobile usage has skyrocketed over the past few years, but did you know that by 2016 more than 2 billion people worldwide will own a smartphone?

How popular are mobile online purchases?

If we just look at Australia on its own, in 2014 there were more than 20 million mobile accounts with nearly 1 in 3 Aussies having no land line – they only used a mobile phone. On top of these statistics, more than 20% of adult Aussies didn’t have a fixed internet connection in 2014.

These are the consumers who only access the internet via their mobile devices and even more importantly – smartphones are the driver for the continual increase in online retail sales.

As you can see, the mobile market is wide open, but the problem is that most businesses don’t have an effective mobile marketing plan. Instead they just lump mobile marketing in with online marketing and in the process, lose out on a massive retail market.

Here are 4 tips to help you create a successful mobile marketing strategy:

  1. Do you have a mobile website? Some businesses opt for a responsive design and others prefer a dedicated mobile website. Whichever strategy you chose, make sure that it does truly render correctly on mobile phones.
  2. Redesign your advertising campaigns: You need to review your current advertising and make sure that everything fits on the mobile screen. Just because you have a responsive design or a mobile website doesn’t mean that your headers, call to actions and pop-ups will display correctly.
  3. Optimise your email campaigns: Think about the small size of a smartphone and how your advertising emails will be seen. You really need short punchy subject lines and titles that are easily viewed quickly, whilst on the run.
  4. Create a strong social media presence: With just about everyone having a social media account and accessing their networks on their mobile devices, it is only sensible to advertise directly to consumers on social media sites.

If you need help with mobile website designs or social media marketing, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.

Back to basics: How to organise your mailing list system

Many businesses use Outlook for their email campaigns, but there are inherent problems with using Outlook for bulk emails. The main issues are that you can overload your server, your IP can be blacklisted for sending spam, and there are no metrics in Outlook to track the success of your campaign.

It is a much better idea to use an email platform that has been designed specifically to handle mass mailouts, and has the inbuilt metrics you need to measure your performance and return on investment.

The benefits of using third party email service providers

Some of the most popular bulk email providers include MailChimp, Aweber, iContact and Campaign Monitor. Most include reasonably generous free plans and then scale up in price based on mailing list size, but the benefits of using them, as opposed to Outlook and other desktop programs, far outweigh any costs involved.

  1. These email service providers are whitelisted: Since their bread and butter business is sending out millions of emails every day, they have the capacity and the servers to support this type of activity. So their servers never become overloaded and your messages are much more likely to arrive in the recipient’s inbox, rather than going into Junk or not arriving at all.
  2. They adhere to standard protocols: This means that your emails will not be treated as spam and you will not be blacklisted for sending out masses of emails to customers and potential customers on your email lists. One of the protocols (in fact, it’s a law in Australia) which they adhere to is to include an “unsubscribe” link on every email, so the recipients have the option to unsubscribe from receiving any more emails from your company.
  3. They provide lots of design templates: Whenever you set up a new email campaign, you can design a complete set of emails for your business, all at the same time with just a few clicks. This keeps all of your emails looking professional, reflecting your brand and speeding up the entire campaign process.
  4. You can easily setup automatic scheduling: Create your emails, schedule the mailing dates and then just let the email service provider do all of the work. You don’t have to keep remembering mailing dates anymore; it’s all completely automated for you.
  5. Find out who has subscribed to your mailing lists: Email providers create lists of all of your subscribers, so you can easily see how many new people have subscribed to your mailing list and also if anyone has unsubscribed.
  6. Easily measure the success of your campaigns: If you don’t have any hard data on the success of your email campaigns, then you could be repeating the same mistakes with every mail out. These third party email providers include reports and metrics, which help you to access your ROI and plan your next campaign.

So if you want to set up a cost effective marketing campaign or you need advice or help with improving your current mailing list system, call GO Creative on (07) 3333 2932 or request a free quote online.

Does your business really need a blog?

With all the advantages of social media networking, some of our clients have questioned whether they still need a blog. After all, a blog takes time and effort to maintain, and isn’t that better spent building their social media networks?

So I thought I would take this opportunity to list 7 benefits of maintaining an active business blog, while also growing your social media channels.

  1. Branding awareness: A blog helps you to showcase your brand in your own way, without the design and layout restrictions inherent in other social media platforms.
  2. Customer engagement: You can share product updates, answer customer queries and share stories about your brand on your blog. This interaction is an easy way to increase cunsumer awareness and engagement with your brand.
  3. Blogs are great for time-poor people: It doesn’t take long to write one or two blog posts each week and respond to customer comments. Your blog is a great platform from which to promote your business and an hour or two each week is not that time consuming.
  4. Free advertising: If you write and maintain your own business blog then you have free advertising for your brand. As you build your email list, you will have more and more targeted customers who will read your blog and share your content with their friends.
  5. Increased customer insight: If you use your web analytics, it’s easy to track visitors and identify which posts visitors find most engaging, their gender, age and their geographic location.
  6. Increased exposure on social media: Blog posts, images and infographics are all very sharable across social networks, leading to increased exposure on multiple social media platforms.
  7. Improve rankings on the serps: As you successfully engage your visitors and they share your content across their social media networks, you will find that your rankings, traffic and conversions all increase.

As you can see, an active blog that contains interesting and educational information, provides your business with the opportunity to fully engage with your customers, resulting in happy customers and higher rankings.

For more information about marketing your business or website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.

Mythbuster Monday: Good marketing requires following some basic rules

Sometimes we have difficulty breaking our clients out of a mould or a set way of marketing in their business. That’s because of the myth that good results will come to those who follow some basic marketing rules.

This is quite a destructive myth, because it lulls people into a state of complacency about their marketing needs and can end up with a blown out marketing budget, with little positive results to show for their efforts.

There are no magic formulas in marketing

It is true to say that every organisation is different – they have different goals and budgets and their brands and markets are different. Obviously, their employee profiles are not the same and they have different skill mixes.

Cleary, all businesses are not equal, so why do some people persist in believing that the same golden rules apply to marketing, regardless of their business?

One of the stubborn myths is that you should spend a certain percentage of your budget on marketing and not a dollar less or a dollar more. In this day of changing values and shifting markets, as well as the dramatic changes in the way consumers shop, any hard and fast rules concerning marketing budgets is fraught with danger.

What’s the solution?

Well, the solution is very easy – be flexible. As far as marketing is concerned, you should test everything over a long period of time. Test different promotions, campaigns and platforms, re-evaluate, make changes and then test again. Start small and scale up when you know what works for you.

No-one wants to spend their profits on marking strategies that don’t work well for their business, just because it is always been done that way. You need to find out what works and what doesn’t work for your business and don’t jump in blindfolded.

Once you have a better idea of what works for your business, then you can customise your marketing budget to suit those particular strategies.

If you really want a golden rule of marketing – it is to test and retest and then keep on testing.

For more information on online marketing for your brand or with website design in Brisbane, call us at GO Creative on (07) 3333 2932 or request a free quote online.

Is Pinterest right for your business?

Pinterest has only been around for a few years, since 2010 in fact, but already it is a large part of people’s social media campaigns. Lately, some of our clients have asked us about Pinterest and whether they should include this platform in their campaigns.

So we thought it might be a good idea to take a look at the types of businesses that can profit from including Pinterest in their social media campaigns.

Businesses that best suit Pinterest

With more than 13 million unique users on Pinterest, this is definitely a platform worth considering for your business.

  • Research has shown that 80% of Pinterest users are female and that regardless of gender, pinners are more than 5 times as likely to use their smartphone to pin images than with any other device.
  • What this means is that if your target audience is mostly female then Pinterest might be a great platform for you, however with 20% of users being male, if you target men – 20% of 13 million users is not an audience to be ignored.
  • The lynchpin is that Pinterest is all about images, so you must have images that can be pinned to image boards and shared on Pinterest. So this platform is heavily used by beauty and fitness niches, home and garden niches, food and drink niches, as well being very popular for its shopping content.
  • If you are in any of these businesses, then it might be worthwhile leveraging this platform to promote your products. Social media is all about sharing content online and since this is the focus of Pinterest, if your business uses rich content images, then this might be a match made in heaven.
  • When you compare Pinterest to other social media channels, you find that Pinterest users are more likely to purchase products from their most shared categories. This means that the more often your Pinterest images are shared, the greater your sales.
  • For example, in the Face and Body care category on Pinterest, people who repin these images are 33% more likely to convert to buyers, than other social users. Pinterest doesn’t even have any direct path to making a purchase, so far there are no ‘buy now’ buttons on Pinterest. So these conversions are highly engaged and motivated users.

Since this is a fairly new platform, it is easy to image how any new Pinterest services, such as adding ‘buy now’ buttons in the future, may make this one of the fasted growing and best converting social media platforms for a whole host of businesses.

For more information on social media marketing or website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.