As far as myths go, this one is currently the most deadly to your bottom line. This is because more than 50% of all online traffic now originates from mobile devices. If you add in the fact that this percentage is continually growing, as more and more consumers use their mobile devices to search online, then it is obvious that mobile consumers are crucial for your business.
A mobile friendly website is just common sense
Another little gem is that ecommerce sites are really starting to lose out on conversions, because the checkout process is too far too unfriendly and cumbersome on mobile phones. The situation isn’t too bad when you look at the figures for tablets (because the screens are larger), but when you look at the conversion rates for mobile phones, they are half of those for tablets.
This clearly suggests that ecommerce sites that are not optimised for mobile phones will lose out on 50% of their conversions. However, just because you don’t have an ecommerce site does not mean that you don’t need to optimise it for mobile users.
Currently, around 20% of all online sales take place using a mobile device and this will undoubtedly continue to increase. So if your website is turning mobile users away – you stand to lose a large chunk of change, both now and in the future.
Don’t forget that Google is now giving preferential treatment to mobile friendly websites in the search engine results pages – another nail in the coffin for mobile-unfriendly websites.
What are your options?
To be honest, you don’t have any options, except to decide whether you want a dedicated mobile website or a responsive design. That’s it – the facts are out and the chips are down. If you want to retain your rankings in the search engines and you want to, at the least, retain your conversions, then you need a mobile optimised website.
If your competitors already have a mobile optimised website, they are already ahead of the game and if they don’t have one, then you need to stay ahead of the pack yourself.