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How to make the most of your website leads

Many business owners engage an internet marketing company or website consultant to help drum up more traffic and leads. This is all well and good, however you also need a solid plan to make the most out of your website leads, once they start rolling in.

Let’s take a look at a few strategies that will help you to make the most out of your new leads, increasing your efficiency and your conversions.

Using an automated email service to increase conversions

In the first instance, you need to capture your visitor’s email addresses, so that you can enter them into your auto responder. One of the best ways to do this is to add a checkbox on your contact form so that visitors can sign up to receive your electronic direct mail (EDM) — such as a monthly newsletter. Your website consultant or web development team can do this for you, if you’re not sure how to add this checkbox.

Once a visitor has agreed to receive marketing information from your company, their email address needs to be entered into your Customer Relationship Management (CRM) software. A CRM  is an app designed to manage relationships with your customers. Internet marketing companies (among many other businesses) use these all the time to keep on top of their leads.

How can a CRM help?

Think of a CRM as a large rolodex, where you can search and group people by various characteristics, such as demographics. You can also track all of your interactions with each lead, noting which email campaigns they have received and whether or not they have converted into a paying customer. There is a lot more to a CRM, but you get the idea.

You can then set it up in your CRM so that your contacts automatically receive your newsletters, as well as any email campaigns that you have created. This type of system is so much more effective and efficient than copying and pasting content into individual emails; you’ll wish you’d started using it years ago!

There are CRM apps that link up with both MailChimp and AWeber (popular EDM services); you just need to put all the dots together and then you’re good to go.

GO Creative is a web development company in Brisbane, specialising in internet marketing. For help making the most out of your leads, call us on 07 3333 2932 or get an instant quote online.

How your internet marketing company can help you build loyalty on Facebook

Most businesses understand the power of social media, and created social media pages to promote their brand and engage with their customers. As a long established internet marketing company, we’ve worked on hundreds of Facebook pages and have seen first-hand the benefits. The issue however, is in the expectations held by business owners.

Some business owners mistakenly believe that creating a Facebook page will instantly increase the traffic to their websites, bringing them new customers, sales and profits in a blink of an eye. If this is the result you want, then you would be better off with Google AdWords, display ads or even Facebook ads, rather than a Facebook page.

A corporate Facebook page is a long term commitment

It’s important to understand that it’s very unlikely that you’ll see an immediate uptick in sales with a Facebook page. This is a long term investment that generally takes at least 1 to 2 years to see solid results emerge. Even then, measuring the exact return on investment is difficult to do.

What you want is for people to ‘like’ your Facebook page and posts, and to eventually convert into paying customers. At our digital marketing agency in Brisbane, we specialise in setting up this type of sales funnel, but result take time. The final conversion into a customer usually depends on people seeing your brand time and time again, building up trust in your company over that 1 to 2 year period we mentioned.

So the best strategy is to post information on your Facebook page that adds value to your ‘followers’. When you offer free information that is not only useful, but at times both humorous and engaging, people respond by interacting with your page and by sharing your posts.

This spreads your message across their social networks and more people start to see posts from your Facebook page. Over time, the authority of your brand is increased and people start to check out your website and convert into paying customers.

Designing a Facebook page takes a certain amount of skill, particularly when it is a corporate Facebook page, which is where a digital marketing agency can be invaluable. This is because you need to make sure that your Facebook presence reflects your brand and is not just professional, but is also updated regularly.

If your business is ready to start generating new business from its Facebook page, talk to an internet marketing company that can give you a professional design and ongoing support. Call GO Creative on 07 3333 2932 or get an instant quote online.

How a small business can increase their ROI with email subscriptions

Most small business owners already understand the importance of having a solid website presence. Established Brisbane web development companies such as ourselves are well equipped to help you achieve this goal. But even with a professionally designed website there is still plenty you can do to increase your ROI, because simply having a website is not enough.

One of the easiest and most profitable strategies for increasing the turnover and profits from your website is to use email marketing.

The point of email marketing is to obtain the email addresses of people who visit your website. With this information, you can keep in contact with them, sending information on offers, discounts, product launches, product updates and competitions, all via a weekly or monthly e-newsletter. You’ll be able to stay front of mind, and by increasing your visibility, your customers will also develop a sense of trust and loyalty to you.

The strategies outlined below are quite easy to implement, however if you need help, you can contact our corporate website design team for support in any/all of these areas.

  1. Write a blog: Not everyone has the time, skills, or inclination to write blog articles on their website, but these are a great way to increase traffic to your site, and to engage your customers and potential customers. So the tip here is to include a signup form for your e-newsletter, at the bottom of each blog post. And make sure you add a compelling reason to sign up.
  2. Offer a free gift: People love getting something for free, but freebies must have value to your customers. This can be a free e-book that they can download, for example how-to tips, product descriptions or comparisons, a discount voucher, samples or even free shipping on their first order if you sell products online.
  3. In-store emails: If you have a physical store, it’s simple to ask your customers for their email at the checkout. Letting customers know that they will receive discount offers via email, as well as invitations to new product launches is usually sufficient for people to give you their email address.
  4. Facebook lead ads: If you already advertise on Facebook, don’t forget that you can create ads that include a subscribe button at the bottom. This is a great way to catch potential customers who may not be ready to buy, but would be happy to receive more information before they make a decision.

If you’re looking for corporate web design services or you need assistance with online marketing, contact our Brisbane web development team on 07 3333 2932 or get an instant quote online.

How to improve the customer experience on your website

What’s the #1 reason why customers choose not to buy from your business or convert into repeat customers? A poor customer experience.

This is why it is so important to perform a comprehensive User Experience Audit of your website, so that you can rectify any problems immediately.

At our agency in Brisbane, our website developers are focused on developing websites which are user friendly and easy to navigate, allowing visitors to find everything they need to know about your services or products. There is, however, much more to making your website user friendly than a simple menu. There are many factors to consider, including the wording you use on each page, the layout of the pages, the speed, the images and videos that appear, and more.

All it takes is just one of these elements to be wrong and you can reduce your visitor’s experience sufficiently that they turn to your competitor’s website instead. You need to ensure your customers’ experience using your website is exemplary. And you can do so by undertaking a User Experience Audit.

What can a User Experience Audit identify?

Making your website easy to use and navigate is one way to increase your conversions, a fact that is well known to many businesses. Brisbane web development agencies employed by these businesses therefore have a directive to do just that, as well as optimising your website for faster loading speeds, and improved ranking in Google. As time passes and you upload more content, your site can become progressively more complicated to use, so all of this needs to be taken into account.

A User Experience Audit will identify any areas where your visitors are becoming lost or confused on your website. This includes pages where conversions are lowest or where there are weakness in your sales funnel, as well as any specific pages or elements that are stopping your visitors from converting.

Which areas of your website should you audit?

For a comprehensive audit, you need to check the following areas of your website:

  • All of your written content.
  • All of your call to actions (CTAs).
  • All of your photos, images and videos.
  • What is displayed above the fold (i.e. what you can see before scrolling).
  • Whether your website is responsive (i.e. works properly on phones and tablets).
  • Whether your content is set up for the best possible ranking in Google.
  • Whether your pages load quickly.
  • Whether there are any broken links, or links which lead to inappropriate pages.

GO Creative is a leading web design company in Brisbane, offering a number of services, including website audits. So if you want to provide your visitors with a positive experience on your website and increase your conversions, you get an instant quote online today or call us on 07 3333 2932.

5 easy steps to designing a brochure using a graphic designer

Brochures can be a great way to help promote your business and to keep in touch with your customers. However, many small businesses have problems creating a brochure due to a limited budget and lack of graphic design and writing skills.

Outsourcing to a graphic designer in Australia is a simple and effective solution, resulting in a professional brochure that truly represents your brand and increases sales and conversions. You’ll also save yourself from tearing your hair out on trying to learn a new skill which isn’t part of your core business.

Here is a quick walk through of the 5 steps to creating a brochure with GO Creative.

  1. Our research: As qualified and experienced graphic designers, in Australia we know what small businesses need. We take the time to understand your current position, so we review your website, style guide, and any previous brochures or marketing material, giving us a comprehensive overview of your branding and the way you interact with your customers. Your current logo, fonts, images and graphics are all important and will help us to design the right brochure for your business.
  2. Your research: Before we design your brochure, we need to know its purpose and its targeted audience. Your marketing and sales staff, if any, should be able to help you out with this information, but if not, we can include an additional step for this research in your brief.
  3. Content: You can provide your own text content and graphics, otherwise you can take advantage of our copywriting services and affordable stock images. Copy is a large part of your marketing message, and good writing can significantly increase your sales or generate more lucrative leads for your business. The right images can also have a huge impact on reader engagement.
  4. Create a draft: With all of this information to hand, we can go ahead and create the first draft of your brochure for you to review. We’ll then go through a feedback process with you to ensure the brochure is suitable for your needs.
  5. Final product: Once you’re happy, we create the final artwork in a print ready format and your brochure is ready to be printed or emailed to your customers.

A quality brochure will pay for itself time and time again and is a very worthwhile investment in your marketing strategy. If you want to chat with affordable and experienced graphic designers in Australia, call GO Creative on 07 3333 2932 or get a free online quote.

How to maximise the value of your website traffic

Are you struggling to bring in more visitors to your website? What if we told you that you may not need to?

As a provider of search engine optimisation (SEO) services, we know that the lifeblood of a website is traffic. To achieve this, businesses will generally use any combination of Google AdWords advertising, SEO, social media, and other media channels. However, getting more people to your website is only part of the job.

Maximising the value of every visitor is where you can seriously start to build brand loyalty and improve your profit margins. Here are two ways to achieve this:

1. Get repeat visits to your website

How often have you surfed the net looking for a particular product, and sometime after that you see an ad for that product on Facebook? This is known as “remarketing”, and is a very successful way to encourage previous visitors to return to your website to make a purchase. Remarketing is simply a way of working out what brought visitors to your website in the first place, then presenting them with your ads as they continue to browse other sites on the Internet.

Any good digital marketing agency will include remarketing in their offerings, because most visitors don’t buy on their first visit, and need time to do more research before making their buying decision. Remarketing to these visitors gives them this time and brings them back to your website when they’re ready.

2. Convert more visitors into customers

One of the most important factors in conversion rate optimisation (CRO) is your sales funnel and this includes the design, layout and navigation of your website. Visitors now want fast websites with relevant and concise content, a clear menu system and full security. All of this means that you need the best hosting packages, a fast checkout process, and an SSL certificate for an improved customer experience.

Are you getting the most out of your website visitors?

With a limited budget, hitting two birds with one stone is an excellent business decision. Leveraging the expertise of a professional SEO agency can increase your value for money by bringing in more traffic and increasing your profits, using well established remarketing and conversion optimisation techniques.

Want to find out more? Get a free online quote now.

Seven budget conscious tips for small business marketing

Are you thinking of hiring an internet marketing company, but are worried about your budget? At GO Creative, we know that the state of the Australian economy is making everyone tighten their belts, so it only makes sense to reduce your outgoings. If you are a family, cutting costs can be your best option, however businesses need to do just the opposite, because you need to spend money to make money!

The point to consider here is that all businesses are feeling the pinch, which gives you a big opportunity to move ahead of the competition by doing the opposite of everyone else and investing in online marketing. Even if you have a limited budget, you can still hire an internet marketing company, and get ahead of the competition by including these budget conscious tips in your marketing plan at the same time.

Budget conscious marketing tips for small businesses and bloggers

  1. Facebook: Did you know that you can boost your Facebook posts for as little as $5? You can even choose who sees your post by targeting specific demographics.
  2. Write a blog: This costs you no money at all and increases visitor engagement, builds loyalty and can increase your sales and profits.
  3. Run a competition: A cost effective way to increase your customer mailing list is to ask for email addresses in return for entering a competition to win a great prize.
  4. Create videos: Visitors love videos, so setup a YouTube Channel and create instructional videos for your products or services – save money and shoot them yourself.
  5. Social networks: Start learning how to use social networking to promote your business, as this is the way of the future and is an easy and inexpensive promotional strategy.
  6. Google+ page: Another free option to help promote your business online, Google+ is a great platform to engage the community and market your business.
  7. Infographics: These are an effective marketing tool, so make your own infographics with free online software and submit them to free online directories.

These are just some of the budget conscious strategies you can use to promote your business in the current economic market.

For more information on marketing your business online, call GO Creative on 07 3333 2932 or get a free instant online quote – we are a leading internet marketing company with a proven reputation in online marketing.

How can emotional connections increase your social media following?

Building a social media network for your business is an important part of marketing today, however this is not always as simple as it might sound at first. As an SEO company in Australia, we have a lot of experience in managing social media accounts, and we know that the easiest way to build a successful network is to connect emotionally with your target audience.

When you connect on an emotional level with someone, that connection becomes more meaningful and can last for many years into the future. This means that you have a better chance of building a loyal following, if you move away from dry posts filled with facts and figures, and instead focus on bringing emotions into your posts. It doesn’t matter whether you use Facebook, Twitter, LinkedIn or any other network, emotions will trump boring, any day of the week.

In fact, many clients who hire our SEO company in Australia are often amazed at how easy it is to build a social media following, just by engaging with their target audience in a more meaningful way.

Choosing the right emotions for your posts

When you understand your target audience, you already know the type of emotions that will speak to them, but you need to choose the context and the emotions wisely. For example, a company that sells home security systems can hook into fear as an emotion, emphasising the increase in home burglaries in the local area. A better idea might be to focus on the sense of security that people will feel when they know that their family is kept safe at home with the installation of a professional security system.

As you can see, positive connections can be built using positive emotions and you don’t have to stick with one single emotion, you can add in a variety depending on the situation. Humour is a very workable emotion, but even here, there is a time and a place. In the end, all you need to do is to focus on posting interesting content that appeals to your audience, mix in a little humour or other emotional hook and you will start to build a loyal following in no time at all.

For help with social media marketing for your business, call GO Creative, a leading SEO company in Australia, on 07 3333 2932 or get a free instant online quote.

How to register a Facebook address for your business

As a successful SEO agency in Australia, we know that social media is an essential part of any sound marketing strategy. Facebook is, of course, one of the more popular social media platforms available for small businesses. The problem is that not many business owners understand how to set up a business page in Facebook and even less know how to choose a custom address for their page.

Instead of sending visitors to a long and complicated Facebook address, such as ‘facebook.com/pages/Berts-Coffee-Shop/5389125’, you can send them to ‘facebook.com/BertsCoffeeShop’. Ask any SEO agency in Australia and they will tell you that this shorter, customised Facebook name is easier to remember and looks a lot more professional as well. It’s also easier to fit onto your marketing materials and business stationery, and so on.

Selecting your username/address

To customise your Facebook address, you need to have at least 25 “Likes” on your Facebook business page. You can only change your address a limited number of times after you’ve created it, and it can only contain alphanumeric characters (A-Z, 0-9) or a full stop/period.

The old address you were using (the long and ugly one) will automatically redirect to the new, shorter one. So this means that they’ll both still work.

Steps to customise your Facebook URL

  1. Go to facebook.com/username
  2. Click on ‘select a username’ and select the name of the Facebook page that you want to customise.
  3. If you have more than 25 LIKES for this page a box will appear where you can enter your new username/address.
  4. Click on ‘check availability’ and if your username is available, you just need to tick a few more boxes and you are done.

You can now give your new Facebook address to your customers, and use it on your marketing materials.

For help setting up, designing, or managing a social media page for your business, phone us on (07) 3333 2932 or get a free instant online quote – we are a leading SEO agency in Australia specialising in online marketing for small businesses so we can help with anything you need.

Quick website jargon busters

As a leading digital marketing agency in Brisbane, we know that the Internet can be a very confusing place, especially if you’re just getting started with marketing your business. That’s why it’s so important for business owners to understand website terminology. This knowledge can be relevant to the numerous decisions about marketing, planning, and design, that lead to the success of your business.

To help you navigate the jargon minefield, we’ve put together a few terms to help get you started.

  • HTML (HyperText Markup Language): HTML is the name of the code used to create websites. It’s used to provide basic information about the structure and function of pages and content, including text, images, hyperlinks, form fields and buttons. Websites can’t function without it.
  • Hyperlink (Link): Basically, anything you click on that takes you somewhere else is a hyperlink. A hyperlink can take you to another part of the page you’re already on, to another page on the same website, to a page on another website, or a popup window (and so on). A hyperlink can take the form of a text link, menu item, button, or image.
  • Keyword (Key phrase, search term): A keyword is a word or phrase that an internet user may use to find related web pages on an internet search engine. For example, if you visit Google.com and search for “website companies Brisbane”, this entire phrase is called a “keyword”. It doesn’t matter how many words there are; it’s always referred to as a keyword.
  • Search engine: This is a website used for finding information on the Internet. Google is by far the most popular search engine, but Yahoo and Bing are also popular.
  • Search engine optimisation (SEO): Search Engine Optimisation is the process of improving a website’s chances of being found by users when they use search engines, such as Google.com.
  • Domain or URL (website address): This is the address of your website, and the end of your email addresses. Every website has a unique domain/address (also sometimes referred to a URL). For example, our URL is https://go-creative.com.au.
  • Hosting: This is where your website and related settings are stored. Web hosting companies offer storage space and various other resources, usually for a fixed monthly or annual fee.

If you need a hand with anything or have anything to add to our list, phone GO Creative, the leading digital marketing agency in Brisbane on (07) 3333 2932 or request a free instant email quote.

Six insider tips on making the most out of your AdWords campaigns

As a small business owner, competing with the big multinationals for AdWords can be disheartening and can cost you far more money than you anticipated. In the long run, if your AdWords campaigns pay off, then it has all been worth it, but you can’t guarantee a positive ROI with AdWords.

So here are 6 insider guidelines that will help you to put together a successful AdWords promotion.

  1. Is AdWords for you? Over time, AdWords has shown to be more effective for businesses that sell lucrative products or services, rather than lower priced items. For example, if your price per item or service is generally less than $100, then you might struggle with AdWords.
  2. Competition is good: If there is a lot of competition in your area, then funnily enough, this can be good for your AdWords campaign, rather than a problem. This is because with a properly structured AdWords campaign, you can make your business stand out above the competition, instead of disappearing into the pack.
  3. Are you local? Many customers specifically search for businesses in their locality. This means that having your address on your landing page or demonstrating your links to the area in some way, ticks a box that larger multinationals miss, because they have no real association with the local area.
  4. Focused landing pages: When a searcher clicks on your Ad and they reach your landing page, make sure that it gives them all of the information they need to pick up the phone, make an appointment or buy your products. Your landing page is meant to convert your visitors into paying customers, so make sure it serves this purpose.
  5. Transparency: Many businesses come and go, but the ones that remain build relationships with their clients by being transparent. This means that you are not afraid of attention, so add client testimonials to your website, as well as information about your business’s history, your staff and yourself of course.
  6. Call to actions: Don’t confuse people and give them too many options on your landing page. Simply give them one action to take, whether that is to phone, email, subscribe to your newsletter or to buy your products.

If you need assistance with your AdWords campaigns, call us at GO Creative on 07 3333 2932 and we will have you up and running in no time at all.

Tips for online marketing – targeting audience attitudes

It is fair to say that most businesses tend to use customer demographics to hone their online marketing campaigns. After all, this is a great way to attract your target audience and present them with advertising or promotions that appeal to their interests.

Recent research however, has found that the traditional demographic groups that we generally target are changing, meaning that business owners need to take another look at how they target their customers. It appears market groups could be better targeted by understanding customer attitudes, rather than straight demographics.

Benefits of targeting customer attitudes rather than demographics

With the continual growth of the internet, it is no longer the domain of the very young. Now everyone from young children to great-grandparents are online, searching for products or services, blogging, making new friends and generally using the internet in their daily lives.

This means that targeting your audience simply by their age is no longer as relevant as it used to be, say five years ago. Using age as a targeting demographic can actually alienate many potential customers, meaning that you lose out on traffic, sales and profits.

Targeting attitudes, rather than age groups or social strata helps you to identify groups of potential customers that were previously hidden to you. For example, research has shown that a large group of people over 65 years of age and those between 25 and 34 years of age are worried about online security.

If you run a business that targets people who are concerned about online security and you ignored consumer attitudes, you would have most probably focused on targeting the younger age group and missed a huge opportunity to market to the over 65s.

This type of traditional targeting using demographics is still used by many businesses today, but sooner or later there will be a big move to including consumer attitudes as foci for marketing campaigns, as well as traditional demographics.

It is fair to say that one size does not fit all and we don’t want to ignore our customer’s demographics. What we need to do is to look further afield, streamlining our marketing efforts and achieving a higher ROI than previously achievable, when we simply focused on standard demographic data.

If you want help with online marketing or social media marketing, call GO Creative on (07) 3333 2932 or request a free quote online.

Four tips on picking the best domain name for your small business

You might have already guessed that the domain name of your website is vitally important to your success as a business. Domain names can affect your rankings in the search engine results pages and can also have a negative or positive impact on social media engagement.

If you are in the market for a new domain name, here are 4 tips that will you identify the best one for your business.

  1. Avoid spammy keywords: People today are very sensitive to domain names and when they see a domain name that starts with ‘best’, ‘cheap’ or ‘cheapest’ it turns them off. These are words that searchers regularly use in their online searches, so it can appear as if you are trying to trick them into coming to your site, resulting in a loss of trust.
  2. Be careful with industry type keywords: A few years ago, using this type of domain name was good for SEO, because these are keywords used by searchers, but times have changed. The best domain names do not rely exclusively on industry related words, for example, ‘carpenter’, ‘printers’ or ‘hairdresser’.
  3. Use specific keywords: Instead of ‘bestcarpenter.com.au’ go for ‘kitchencarpenter.com.au’ or ‘newbuildcarpenter.com.au’. These are descriptive keywords used by searchers, which are not spammy and can actually increase traffic to your website.
  4. Use your brand name: The easiest and most effective domain names are ones that include the name of your brand. Your brand’s name (hopefully) does not include spammy keywords, which might turn people away. Also a branded domain name is perfect for building recognition of your brand within the community and for creating a consistent brand across all marketing and social media platforms.

A last tip which has only recently been available to us is to take advantage of industry keywords in your domain’s extension. So instead of XYZ.com or XYZ.com.au, you could have XYZ.online, XYZ.photography, XYZ.tech, XYZ.design or XYZ.pizza for example. This is a great way to effectively include both brand names and industry keywords into one domain name.

For professional WordPress website design, call GO Creative on (07) 3333 2932 or request a free quote online.

The massive potential in using videos to increase traffic and conversions

Online marketers fully realise the potential of online video marketing to their bottom line and frequently use YouTube to promote their videos. This is a massively underrated marketing strategy that is too often ignored by business owners, but can seriously increase your lead generation, as well as online and offline sales.

So let’s take a look at 4 reasons why establishing a video marketing strategy is good for business:

  1. Videos are great for SEO: Did you know that Google owns YouTube? Because of this link between these two massive search engines, you can see why Google really likes to rank YouTube videos in the search engines results pages.
  2. Videos increase time spent on your website: Google uses the average time visitors spend on your web pages as one of its ranking factors.  Embedding videos on your website therefore has the potential to increase your rankings – if they increase viewer engagement of course.
  3. Videos are easily shared: People love sharing interesting, informative, engaging or funny content across their social media networks. Videos fit the bill nicely and research has shown that nearly 70% of people who watch a video will share it with their friends and family.
  4. You don’t have to stick with YouTube: Of course, since YouTube is the second biggest search engine in the world with over 1 billion visitors per month, you will want to promote your videos through YouTube. There are however, other avenues for you to promote and distribute your marketing videos, for example Vimeo, Instagram, Vine, Facebook and Twitter.

Did you know that more than 90% of mobile video viewers share videos they have watched with their social media networks? Some marketers are saying that video is the future of online marketing, so if you want to be at the front of the queue and ride the wave to increased sales and profits, you need to investigate online video marketing for your business.

For more information on online marketing, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.

How much time and money can a website save you?

I’ve lost count of the number of businesses who have told me that they don’t need a website, or already have enough work. But a website isn’t only about increasing sales — it can also save you lots of time and money.

Let’s say your website is a fairly simple, brochure-style site which says a little about what you do and how to get in touch. Are customers frequently asking you for your business details or contact information? Are they asking you exactly what you do? Well, you can point them towards the appropriate pages of your website.

What about if your business has fixed appointment times. Instead of spending time on the phone and going back and forth with customers to book an appointment, would it save you time if they could simply book online?

And what about collecting customer information for your database or mailing list? If you could get the customer to type out all of their information for you, I bet that’d save you a lot of time as well.

It all adds up

Let’s look at some rough numbers. Say you save just 15 minutes per day by being able to refer customers to your website instead of going through it on the phone or face to face. And now let’s say you have five staff doing the same thing. That’s 15 minutes X 5 staff X 5 days per week x 45 weeks a year. That’s a whopping 280 hours a year that could be spent on improving your business!

Not only is that saving a huge amount of time, but if your staff are averaging $35 per hour, you’ve also saved yourself nearly $10,000! And if they’re averaging $100 per hour, that’s $28,000!

If you’re happy to toss away that time and money, good luck to you. Otherwise, an investment in a website, even in its most basic form, can really present a lot of major benefits to your business.

If you have a website, is it up to date, mobile-friendly, and easy to manage? And if you don’t have a website, what are you waiting for?

We’d be more than happy to take a look at your website or marketing strategy and recommend a course of action for your business. You’d be surprised just how easily the website pays for itself and increases the profitability of your business. Phone us on (07) 3333 2932 or request a free quote for more information.

Grant O’Neill
Director, GO Creative

4 steps to naming your new business

If you are starting a new business or completely rebranding your existing business, one of the first actions you need to take is to think of a business name. There is no right or wrong choice here, with some people preferring descriptive names and others more abstract names.

For example, “Cadbury’s Chocolate” is clearly descriptive, while “Apple” has no meaning, and if you didn’t recognise this as a brand name you would have no idea about Apple or their products.

So which type of name do you chose for your brand or business? Well, here are 4 steps that should help you make the best decision for your company.

  1. Ask the experts: Once you have selected your brand name, there is no easy way to go backwards. So if you find that your brand name isn’t working for you, it can be a costly and lengthy process to change it. This means that having experts on board, who can help you pick the best name for your business, is worth every dollar.
  2. What do you want your name to represent? This is where you need to think about what your company represents, your mission statement, your products or services and your target audience.
  3. Be careful to not limit your business: If you use a location in your business name then you close yourself off to expanding to other locations, if you use a product type then you can’t expand your range. So “Stoves Atlanta” causes problems for expanding your range to other appliances and to other cities.
  4. Think about creating a new word: Sometimes abstract brand names are difficult for people to relate to; they simply don’t understand your business offerings from the name. So another tack is to spell a commonly used word differently or add two words together. Examples include Pinterest, Compaq, Netflix, FedEx and Walkman.

The experts you engage will help you through this process and test a few of your favourite creations, before you make the final decision on your new company name.

If you want more information on internet marketing or website design, call us for a chat on (07) 3333 2932 or request a free quote online.

4 essential tips on mobile marketing for your business

As a business owner you already know that mobile usage has skyrocketed over the past few years, but did you know that by 2016 more than 2 billion people worldwide will own a smartphone?

How popular are mobile online purchases?

If we just look at Australia on its own, in 2014 there were more than 20 million mobile accounts with nearly 1 in 3 Aussies having no land line – they only used a mobile phone. On top of these statistics, more than 20% of adult Aussies didn’t have a fixed internet connection in 2014.

These are the consumers who only access the internet via their mobile devices and even more importantly – smartphones are the driver for the continual increase in online retail sales.

As you can see, the mobile market is wide open, but the problem is that most businesses don’t have an effective mobile marketing plan. Instead they just lump mobile marketing in with online marketing and in the process, lose out on a massive retail market.

Here are 4 tips to help you create a successful mobile marketing strategy:

  1. Do you have a mobile website? Some businesses opt for a responsive design and others prefer a dedicated mobile website. Whichever strategy you chose, make sure that it does truly render correctly on mobile phones.
  2. Redesign your advertising campaigns: You need to review your current advertising and make sure that everything fits on the mobile screen. Just because you have a responsive design or a mobile website doesn’t mean that your headers, call to actions and pop-ups will display correctly.
  3. Optimise your email campaigns: Think about the small size of a smartphone and how your advertising emails will be seen. You really need short punchy subject lines and titles that are easily viewed quickly, whilst on the run.
  4. Create a strong social media presence: With just about everyone having a social media account and accessing their networks on their mobile devices, it is only sensible to advertise directly to consumers on social media sites.

If you need help with mobile website designs or social media marketing, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.

5 reasons why your business needs a website

If your business is running on just a physical store, you could be leaving a lot of money on the table by not having a website. In this day and age, the first place consumers look for a product or service is online with a search in Google. So if your business website doesn’t show in Google, then you have just lost another customer.

If you are still not convinced that your business needs a website, here are 5 more reasons that should make you put the pedal to the metal:

  1. Your business is selling 24/7: With a website, you are selling or promoting your products or services every hour of every day, every day of the week and 365 days a year. This increased availability can make a huge difference to your bottom line and dramatically increase your monthly profits.
  2. Increase your customer base: With a website you can quite easily sell your products or services all over the world. Of course this depends on your line of business, but you can massively expand your reach to an entirely different community with a website, something that might be impossible or very costly with a regular marketing campaign.
  3. Increase sales and lower costs: If you want to target customers in another suburb or part of the country, instead of spending an excruciatingly large amount of money building or leasing another physical store, with a website you are there already! All you need to do is setup an online marketing campaign targeting that new area and you can increase your sales quite easily. This is also a great benefit to small stores with a limited budget or even new business startups, who can sell their products or services online, before they even think of opening a physical store.
  4. Leverage social media marketing: No-one can deny the popularity of social media, so if you are not leveraging these platforms for your business, you are seriously leaving money on the table. A website gives a clear shot at increasing your customer base using the power of social media, so it only makes sense to get onboard and talk to your web developer ASAP.
  5. People like to shop online: More and more we see the percentage of consumers who shop online increasing. So without a website, you are losing an increasing number of potential customers and even some of your existing customers, because they find that shopping online is simply more convenient.

If you are still not convinced that your business needs a website, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.

Are PPC campaigns right for your business?

We all realise that Google is the behemoth of the internet and if your business doesn’t rank well, then you don’t have much hope of increasing organic traffic to your website. PPC (pay-per-click) however, is an entirely different beast that many of our clients have found to be very successful in targeting new customers for their business.

So just what is PPC and is it an option for your business?

PPC advertising means that you pay a fee each time a visitor clicks on your ad. There are three different ways you can use PPC through Google’s services, and if you use the right keywords, you can seriously increase your traffic, conversions and sales with this strategy.

PPC ads on Google’s search engine results pages (serps)

You see these ads either at the top or down the right hand side of the serps. This is a text ad which Google presents to searchers, based on a match between the search criteria of the user and the keywords in your PPC ad. If you have a limited budget, then PPC ads in the serps are a great way to drive traffic and conversions to your website.

PPC ads on Google’s display network

Google has a display network consisting of hundreds of thousands of websites, videos and apps where PPC ads are presented to users. This means that your ads are placed on sites that are relevant to your products or services and where viewers are the most likely to be interested in your business.

Display ads are often cheaper than ads in the serps, plus you can use video, image or rich text ads, and this type of placement lends itself well to increasing brand awareness, while also helping to increase conversions.

PPC ads on mobile devices

This option presents your PPC ads in both the serps and in the display networks, but only for users on their mobile devices. These are great for businesses with a physical store or with information that can be downloaded on the go.

So if you have already optimised your website for organic searches, it might be worthwhile investigating PPC ads as an adjunct to your next marketing campaign.

For more information on search engine marketing, PPC or website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.

Mythbuster Monday: If it’s not broken, don’t fix it

When it comes to the subject of marketing, a lot of people believe that if it’s still working, then leave it alone. I am not quite sure why they believe this myth, unless it is because it leaves them free to focus on other areas of their business.

Marketing however, is the lifeblood of a business and if you don’t optimise your marketing campaigns, you could be leaving easy money on the table. By optimising, I mean that you are sticking with what seems to be working and not exploring other options which might work even better.

Optimising your marketing campaigns means exploring your options

Take for example, a business that invests heavily in hard copy ads in the Yellow Pages. For a long time we have jammed doors open with these behemoths, but no longer are they as popular with consumers as they once were.

Have you seen how small the Yellow Pages are now? The sad part about it is that they usually go straight into the recycle bin, because who turns to the Yellow Pages when they want to search for a local business?

Just about everyone searches online nowadays, so if you are still investing in hard copy print ads in the yellow pages, it might be time to take some of your allocated marketing budget and explore other options.

Even if you are still receiving leads and sales form the Yellow pages, you might get more bang for your buck through online advertising. You don’t have to change everything overnight, just take a small part of your marketing budget and move it to online advertising, such as Google ads or Facebook ads, for example.

We’ve seen the results first hand

Recently we met with a client who was spending about $5000 per month with Yellow Pages, across a variety of printed ads, online listings and a website service. Cutting their budget in half, we were able to develop a new website and more than double their enquiries within three months.

Marketing is now, more than ever, about being flexible, exploring new avenues of promoting your business and in testing what works and what doesn’t work. The myth – if it’s not broken, don’t fix it -will hold your business back from exploring more lucrative marketing options and give your competitors all the help they need in overtaking your brand.

For more information on marketing for your business or with website design in Brisbane, call us at GO Creative on (07) 3333 2932 or request a free quote online.

Mythbuster Monday: Good marketing requires following some basic rules

Sometimes we have difficulty breaking our clients out of a mould or a set way of marketing in their business. That’s because of the myth that good results will come to those who follow some basic marketing rules.

This is quite a destructive myth, because it lulls people into a state of complacency about their marketing needs and can end up with a blown out marketing budget, with little positive results to show for their efforts.

There are no magic formulas in marketing

It is true to say that every organisation is different – they have different goals and budgets and their brands and markets are different. Obviously, their employee profiles are not the same and they have different skill mixes.

Cleary, all businesses are not equal, so why do some people persist in believing that the same golden rules apply to marketing, regardless of their business?

One of the stubborn myths is that you should spend a certain percentage of your budget on marketing and not a dollar less or a dollar more. In this day of changing values and shifting markets, as well as the dramatic changes in the way consumers shop, any hard and fast rules concerning marketing budgets is fraught with danger.

What’s the solution?

Well, the solution is very easy – be flexible. As far as marketing is concerned, you should test everything over a long period of time. Test different promotions, campaigns and platforms, re-evaluate, make changes and then test again. Start small and scale up when you know what works for you.

No-one wants to spend their profits on marking strategies that don’t work well for their business, just because it is always been done that way. You need to find out what works and what doesn’t work for your business and don’t jump in blindfolded.

Once you have a better idea of what works for your business, then you can customise your marketing budget to suit those particular strategies.

If you really want a golden rule of marketing – it is to test and retest and then keep on testing.

For more information on online marketing for your brand or with website design in Brisbane, call us at GO Creative on (07) 3333 2932 or request a free quote online.

Mythbuster Monday: We don’t need a mobile website

As far as myths go, this one is currently the most deadly to your bottom line. This is because more than 50% of all online traffic now originates from mobile devices. If you add in the fact that this percentage is continually growing, as more and more consumers use their mobile devices to search online, then it is obvious that mobile consumers are crucial for your business.

A mobile friendly website is just common sense

Another little gem is that ecommerce sites are really starting to lose out on conversions, because the checkout process is too far too unfriendly and cumbersome on mobile phones. The situation isn’t too bad when you look at the figures for tablets (because the screens are larger), but when you look at the conversion rates for mobile phones, they are half of those for tablets.

This clearly suggests that ecommerce sites that are not optimised for mobile phones will lose out on 50% of their conversions. However, just because you don’t have an ecommerce site does not mean that you don’t need to optimise it for mobile users.

Currently, around 20% of all online sales take place using a mobile device and this will undoubtedly continue to increase. So if your website is turning mobile users away – you stand to lose a large chunk of change, both now and in the future.

Don’t forget that Google is now giving preferential treatment to mobile friendly websites in the search engine results pages – another nail in the coffin for mobile-unfriendly websites.

What are your options?

To be honest, you don’t have any options, except to decide whether you want a dedicated mobile website or a responsive design. That’s it – the facts are out and the chips are down. If you want to retain your rankings in the search engines and you want to, at the least, retain your conversions, then you need a mobile optimised website.

If your competitors already have a mobile optimised website, they are already ahead of the game and if they don’t have one, then you need to stay ahead of the pack yourself.

For more information on making your website mobile friendly or with website design in Brisbane, call us at GO Creative on (07) 3333 2932 or request a free quote online.

Mythbuster Monday: We only need to register one domain name

Without a doubt, this is one myth that most of our clients believe is just plain common sense – that you only need to register one domain name for your business website.

It’s understandable why many business owners think this is true, because after all, when you register a business name you only register one name. The problem is that with domain names it is a whole different ball game and you do need to register more than one domain name.

Why do you need to register more than one domain name for your business?

The single, most important problem with having just one domain name is competition.

Just imagine that your domain name is mywidgets.com.au and you build your brand into a healthy business. Suddenly you notice that traffic and sales are dropping off, so you increase your promotions and run some specials to bring in more customers. Over time however, you realise that this isn’t working and your traffic and sales are continuing to fall.

Then you realise that another website with the domain name mywidgets.com has appeared and after some research, you realise that they have ‘stolen’ your traffic. This is a serious problem that happens to many businesses, not just the large multi-corporations, but small businesses as well. We’ve seen it first hand, and there’s not much you can do about it unless you have a trademark, and even then it doesn’t guarantee anything.

This is why it is vital to register more than one domain name for your business, so you can put a stop to this sort of underhanded competition, before the rot sets in.

So if your business name is mywidget.com.au, then it serves your business well to also buy the .com, .net and .net.au versions of your domain name as well. Some businesses purchase another 10 or 20 versions of their domain name, so that there is no possibility that customers will confuse their domain name with a copycat.

Purchasing multiple domain names makes good sense, because it helps to protect your brand at an extremely minimal cost. An average annual expense a couple of hundred dollars, to ensure that your competitors can’t underhandedly jeopardise your market share, is definitely a sound financial investment.

For more information on domain names or help with website design in Brisbane, call us at GO Creative on (07) 3333 2932 or request a free quote online.

Is Pinterest right for your business?

Pinterest has only been around for a few years, since 2010 in fact, but already it is a large part of people’s social media campaigns. Lately, some of our clients have asked us about Pinterest and whether they should include this platform in their campaigns.

So we thought it might be a good idea to take a look at the types of businesses that can profit from including Pinterest in their social media campaigns.

Businesses that best suit Pinterest

With more than 13 million unique users on Pinterest, this is definitely a platform worth considering for your business.

  • Research has shown that 80% of Pinterest users are female and that regardless of gender, pinners are more than 5 times as likely to use their smartphone to pin images than with any other device.
  • What this means is that if your target audience is mostly female then Pinterest might be a great platform for you, however with 20% of users being male, if you target men – 20% of 13 million users is not an audience to be ignored.
  • The lynchpin is that Pinterest is all about images, so you must have images that can be pinned to image boards and shared on Pinterest. So this platform is heavily used by beauty and fitness niches, home and garden niches, food and drink niches, as well being very popular for its shopping content.
  • If you are in any of these businesses, then it might be worthwhile leveraging this platform to promote your products. Social media is all about sharing content online and since this is the focus of Pinterest, if your business uses rich content images, then this might be a match made in heaven.
  • When you compare Pinterest to other social media channels, you find that Pinterest users are more likely to purchase products from their most shared categories. This means that the more often your Pinterest images are shared, the greater your sales.
  • For example, in the Face and Body care category on Pinterest, people who repin these images are 33% more likely to convert to buyers, than other social users. Pinterest doesn’t even have any direct path to making a purchase, so far there are no ‘buy now’ buttons on Pinterest. So these conversions are highly engaged and motivated users.

Since this is a fairly new platform, it is easy to image how any new Pinterest services, such as adding ‘buy now’ buttons in the future, may make this one of the fasted growing and best converting social media platforms for a whole host of businesses.

For more information on social media marketing or website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.

How to reduce risk in online sales

When clients ask us how they can increase their online sales, we tell them the number one priority is to make customers feel safe when entering their details online. Not feeling that their contact details or banking information is kept secure by a website and can be stolen by hackers, is the main reason many people do not shop online.

So here are a few strategies that will reassure your customers and help them feel more confident about ordering online.

Display your contact details prominently on your website

Customers feel safe when they can see your contacts details on your web pages. So to reassure your customers that you are a real business, at the very least, include your business address and phone number in the sidebar or footer.

Invest in SSL and SET protocols

It is vital that you invest in an SSL certificate and display this prominently on your web pages. This certificate encrypts data and protects the integrity of data in emails, web browsers, internet faxes and instant messaging. SET on the other hand, is vital if you accept online payments, because it secures online financial transactions, not just private information.

Displaying your SSL and SET logos and letting customers know that their banking details and private information is safe and secure will reduce their apprehension about shopping on your website.

Make it easy at checkout

Display all of the different payment methods you accept (including PayPal is a sensible move) and have a streamlined and user-friendly checkout process. This means that users can check their purchases before finalising the sale and that there are no hidden costs that pop up when they checkout. Also, free shipping is a big winner if you want to increase your online sales.

With these simple changes, you will reduce the customer’s perceived risk in online shopping and increase the return on your investment.

For information on SSL certificates for your website request a free quote online.

Let’s get realistic about social media

Just last week, one of our clients asked me what the return on investment (ROI) on social media marketing was. My answer was not straightforward but in the end, I think I got my point across.

The problem is that with social media there is no clear-cut ROI on your investment. For example, if you have 500,000 Facebook Likes, what does that mean? How does that convert into dollars and cents?

I thought it timely to take a look at what you can expect from your social media campaigns over a 12 month period and hopefully help you gain some insight into how social media can work for your business.

3 months

After three months of actively blogging, tweeting and posting you can expect an increased brand awareness with people starting to Like your posts or tweets. Also, customer queries will be asked over your social media channels and by responding promptly, you begin to build a positive reputation for your brand.

6 months

At six months, you should notice a further increase in your Likes and more comments and sharing of your content. You might also start coming to the attention of online marketers or bloggers at this time.

12 months

This is when you should see a good result in brand awareness. You may even have found a completely new market for your services or products, and brand advocates appear and start to share their stories as well as promote your brand. With 12 months of feedback and customer contact under your belt, you are now able to make more refined and targeted marketing decisions, to further increase the market share of your business.

3 months 6 months 12 months
Brand awareness Expect that brand awareness will slowly increase and include current customers and people who already know you or your brand (family, friends, colleagues etc.) You have attracted a new audience who hadn’t previously heard about your brand
Customer engagement People will start Liking your posts Likes, comments and shares will increase Supporters emerge and help spread testimonials
Customer service Customer service issues will be shared, so respond quickly and deal with problems promptly A better understanding of customer concerns helps focus your marketing
Reputation Listen to the market and share positive brand stories with your audience Use brand feedback to hone your marketing campaigns
PR potential Current audience will offer the most PR potential Online media outlets and marketers start showing interest Mainstream media and authority sites become interested

The take home message is that social media marketing works, but whilst its ROI is not easily measured, you will see a real benefit in around 12 months.

For more information on social media, search engine marketing or website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.