In Australia, we have noticed that despite giving our clients super-fast websites, after a while many of them become quite slow to load. Since our clients come to us because we are not only experienced in WordPress web development, but we are also a leading web design company in Australia, we decided that it was our duty to investigate this phenomenon. What we found however, might surprise many of our clients, because the main culprit is social media feeds.
Social media feeds contain content that is fed in via hyperlink from another site, such as Facebook, where the posts on these sites are replicated on our client’s sites. Even though our WordPress web development services include the provision for social media networking, we don’t automatically add in these feeds during the design process.
Pros of using embedded social media feeds
Any good website design firm will tell you of the benefits of using social media networking to increase your rankings. You can use social media feeds to show the search engines that you are constantly updating your website (great for increased rankings) and that you are a good source of useful information. This also encourages followers, because they can follow your social media pages directly from the embedded feed and you don’t need to replicate the same content on your website (saving you time).
Cons of using embedded social media feeds
On the other hand, the extra scripts from these third party sites really slows your site down and you can’t compress them or alter them in any way to make your site faster. More importantly, the design of these feeds might not fit in with your branding, and they can not only distract visitors from your call to actions, but stop them from visiting your other pages, because they simply read your social media feeds instead.
When you pay good money for professional WordPress web development, it doesn’t make sense to slow your site down with social media feeds to the detriment of your business.