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What is Search Engine Optimisation (SEO), and is it worth the money?

Without exception, search engine optimisation (SEO) is vital to everyone with a website (if they want to take advantage of potential extra traffic, anyway). This is why it is important to learn as much as you can about SEO and if your budget allows, to hire a consultant who offers affordable SEO packages, where everything is taken care of for you.

SEO can be time consuming, in both coming up to speed on what needs to be done, and in actually doing the work. This is why many business owners outsource this part of their marketing strategy, investing in monthly SEO packages. It’s simply not worthwhile to spend countless weeks, months, or even years, working on your SEO strategy when you could be focused on your core business.

But what is SEO, and why is it important?

Put simply, SEO improves your website’s ranking in search engines, such as Google. It makes your website “tick the boxes” for search engines, while helping customers actually find your website as well. Any good SEO provider will also aim to improve your website itself (such as the design, content, and features) to ensure that you don’t just bring in more visitors, but convert those visitors into customers.

What’s involved in an SEO program?

There are two distinct aspects to it. There’s “on-page” and “off-page” SEO, with the former focused on improving your website’s content, architecture and HTML code in the background. The latter is focused on ensuring your website can be found through various means, such as on social media, business directories, and other reputable websites. Both of these components of SEO are an ongoing process, because search engines change the rules frequently, and this means that something that worked for you yesterday may not work tomorrow — or may even see you penalised. Therefore SEO isn’t a “set and forget” service and needs constant management.

What about paid advertising?

That’s all well and good about SEO, but what if you want to use paid advertising platforms, and social media marketing, to bring in website traffic?

Well, the first reason to look at an SEO package, in addition to the other options, is that putting all of your eggs in one basket isn’t a great idea. Marketing strategies involve a lot of experimentation; what works for one business may not work for another.

Secondly, if managed by a professional, the return on your investment from an SEO package should be quite substantial.

Most businesses use a mix of paid advertisements and SEO to increase traffic to their website, and this works well. In fact, doing the right things (such as making your website more user friendly) as part of your SEO campaign will benefit your advertising campaigns, and vice versa.

Let’s start growing your business today!

Being on top of your SEO is one great way you can increase traffic, sales and profits. If you want to chat further about how our SEO packages can help your business rank higher in Google, phone us on (07) 3333 2932 or get a free instant email quote.

Six insider tips on making the most out of your AdWords campaigns

As a small business owner, competing with the big multinationals for AdWords can be disheartening and can cost you far more money than you anticipated. In the long run, if your AdWords campaigns pay off, then it has all been worth it, but you can’t guarantee a positive ROI with AdWords.

So here are 6 insider guidelines that will help you to put together a successful AdWords promotion.

  1. Is AdWords for you? Over time, AdWords has shown to be more effective for businesses that sell lucrative products or services, rather than lower priced items. For example, if your price per item or service is generally less than $100, then you might struggle with AdWords.
  2. Competition is good: If there is a lot of competition in your area, then funnily enough, this can be good for your AdWords campaign, rather than a problem. This is because with a properly structured AdWords campaign, you can make your business stand out above the competition, instead of disappearing into the pack.
  3. Are you local? Many customers specifically search for businesses in their locality. This means that having your address on your landing page or demonstrating your links to the area in some way, ticks a box that larger multinationals miss, because they have no real association with the local area.
  4. Focused landing pages: When a searcher clicks on your Ad and they reach your landing page, make sure that it gives them all of the information they need to pick up the phone, make an appointment or buy your products. Your landing page is meant to convert your visitors into paying customers, so make sure it serves this purpose.
  5. Transparency: Many businesses come and go, but the ones that remain build relationships with their clients by being transparent. This means that you are not afraid of attention, so add client testimonials to your website, as well as information about your business’s history, your staff and yourself of course.
  6. Call to actions: Don’t confuse people and give them too many options on your landing page. Simply give them one action to take, whether that is to phone, email, subscribe to your newsletter or to buy your products.

If you need assistance with your AdWords campaigns, call us at GO Creative on 07 3333 2932 and we will have you up and running in no time at all.