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How a small business can increase their ROI with email subscriptions

Most small business owners already understand the importance of having a solid website presence. Established Brisbane web development companies such as ourselves are well equipped to help you achieve this goal. But even with a professionally designed website there is still plenty you can do to increase your ROI, because simply having a website is not enough.

One of the easiest and most profitable strategies for increasing the turnover and profits from your website is to use email marketing.

The point of email marketing is to obtain the email addresses of people who visit your website. With this information, you can keep in contact with them, sending information on offers, discounts, product launches, product updates and competitions, all via a weekly or monthly e-newsletter. You’ll be able to stay front of mind, and by increasing your visibility, your customers will also develop a sense of trust and loyalty to you.

The strategies outlined below are quite easy to implement, however if you need help, you can contact our corporate website design team for support in any/all of these areas.

  1. Write a blog: Not everyone has the time, skills, or inclination to write blog articles on their website, but these are a great way to increase traffic to your site, and to engage your customers and potential customers. So the tip here is to include a signup form for your e-newsletter, at the bottom of each blog post. And make sure you add a compelling reason to sign up.
  2. Offer a free gift: People love getting something for free, but freebies must have value to your customers. This can be a free e-book that they can download, for example how-to tips, product descriptions or comparisons, a discount voucher, samples or even free shipping on their first order if you sell products online.
  3. In-store emails: If you have a physical store, it’s simple to ask your customers for their email at the checkout. Letting customers know that they will receive discount offers via email, as well as invitations to new product launches is usually sufficient for people to give you their email address.
  4. Facebook lead ads: If you already advertise on Facebook, don’t forget that you can create ads that include a subscribe button at the bottom. This is a great way to catch potential customers who may not be ready to buy, but would be happy to receive more information before they make a decision.

If you’re looking for corporate web design services or you need assistance with online marketing, contact our Brisbane web development team on 07 3333 2932 or get an instant quote online.

Stop looking at short term customer value

As one of the premier website developers in Brisbane over the past two decades, we’ve seen time and time again that it’s easier and more cost effective to retain existing customers, rather than trying to sign up new customers. This is why many businesses ask their customers to join their email lists, or follow them on social media, so that they can keep their customers in their sales funnel, periodically sending them new marketing and sales materials.

It’s fairly easy to retarget existing customers, converting them into repeat customers. For example, you could do this by introducing a loyalty program or by offering discount vouchers, or adding them to an exclusive email distribution list.

Website developers (the savvy ones, anyway) have the tools and resources to achieve this, and therefore retargeting customers is one of the marketing strategies we include in our digital marketing services.

Know your customer value

But while you may know that retargeting is important to your revenue, have you also considered that not all customers are equal in regard to their value to your business? You’ve probably heard of the 80/20 rule, where 80% of your sales come from 20% of your customers, but recent research has now shown that the top 1% of your customers spend 18 times more than the other 99%.

Knowing the value of your top customers over the long term and not focusing on their short term value, puts you in a position to create a marketing strategy that targets these high converting customers, increasing your revenue and refining your customer base.

Targeting your top customers

The way to increase the number of high converting customers is to target the 20% that provide most of your revenue, as this includes the top 1%. One easy way to do this is to use Facebook Ads. You can upload your top customers’ email addresses to Facebook, and set up your ads to be presented to these people. Pretty simple!

As most business owners spend their time and money trying to generate more traffic and leads, by using your top 20% as a template, you can rapidly increase your customer base and your revenue, and outdo the competition quite easily.

Do you need a hand with your marketing strategy?

We’re is a web design company in Brisbane that specialises in online marketing strategies for small businesses. You can get an instant quote online, or call us on 07 3333 2932 for a chat about how we can help grow your business.