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What is Search Engine Optimisation (SEO), and is it worth the money?

Without exception, search engine optimisation (SEO) is vital to everyone with a website (if they want to take advantage of potential extra traffic, anyway). This is why it is important to learn as much as you can about SEO and if your budget allows, to hire a consultant who offers affordable SEO packages, where everything is taken care of for you.

SEO can be time consuming, in both coming up to speed on what needs to be done, and in actually doing the work. This is why many business owners outsource this part of their marketing strategy, investing in monthly SEO packages. It’s simply not worthwhile to spend countless weeks, months, or even years, working on your SEO strategy when you could be focused on your core business.

But what is SEO, and why is it important?

Put simply, SEO improves your website’s ranking in search engines, such as Google. It makes your website “tick the boxes” for search engines, while helping customers actually find your website as well. Any good SEO provider will also aim to improve your website itself (such as the design, content, and features) to ensure that you don’t just bring in more visitors, but convert those visitors into customers.

What’s involved in an SEO program?

There are two distinct aspects to it. There’s “on-page” and “off-page” SEO, with the former focused on improving your website’s content, architecture and HTML code in the background. The latter is focused on ensuring your website can be found through various means, such as on social media, business directories, and other reputable websites. Both of these components of SEO are an ongoing process, because search engines change the rules frequently, and this means that something that worked for you yesterday may not work tomorrow — or may even see you penalised. Therefore SEO isn’t a “set and forget” service and needs constant management.

What about paid advertising?

That’s all well and good about SEO, but what if you want to use paid advertising platforms, and social media marketing, to bring in website traffic?

Well, the first reason to look at an SEO package, in addition to the other options, is that putting all of your eggs in one basket isn’t a great idea. Marketing strategies involve a lot of experimentation; what works for one business may not work for another.

Secondly, if managed by a professional, the return on your investment from an SEO package should be quite substantial.

Most businesses use a mix of paid advertisements and SEO to increase traffic to their website, and this works well. In fact, doing the right things (such as making your website more user friendly) as part of your SEO campaign will benefit your advertising campaigns, and vice versa.

Let’s start growing your business today!

Being on top of your SEO is one great way you can increase traffic, sales and profits. If you want to chat further about how our SEO packages can help your business rank higher in Google, phone us on (07) 3333 2932 or get a free instant email quote.

Quick website jargon busters

As a leading digital marketing agency in Brisbane, we know that the Internet can be a very confusing place, especially if you’re just getting started with marketing your business. That’s why it’s so important for business owners to understand website terminology. This knowledge can be relevant to the numerous decisions about marketing, planning, and design, that lead to the success of your business.

To help you navigate the jargon minefield, we’ve put together a few terms to help get you started.

  • HTML (HyperText Markup Language): HTML is the name of the code used to create websites. It’s used to provide basic information about the structure and function of pages and content, including text, images, hyperlinks, form fields and buttons. Websites can’t function without it.
  • Hyperlink (Link): Basically, anything you click on that takes you somewhere else is a hyperlink. A hyperlink can take you to another part of the page you’re already on, to another page on the same website, to a page on another website, or a popup window (and so on). A hyperlink can take the form of a text link, menu item, button, or image.
  • Keyword (Key phrase, search term): A keyword is a word or phrase that an internet user may use to find related web pages on an internet search engine. For example, if you visit Google.com and search for “website companies Brisbane”, this entire phrase is called a “keyword”. It doesn’t matter how many words there are; it’s always referred to as a keyword.
  • Search engine: This is a website used for finding information on the Internet. Google is by far the most popular search engine, but Yahoo and Bing are also popular.
  • Search engine optimisation (SEO): Search Engine Optimisation is the process of improving a website’s chances of being found by users when they use search engines, such as Google.com.
  • Domain or URL (website address): This is the address of your website, and the end of your email addresses. Every website has a unique domain/address (also sometimes referred to a URL). For example, our URL is https://go-creative.com.au.
  • Hosting: This is where your website and related settings are stored. Web hosting companies offer storage space and various other resources, usually for a fixed monthly or annual fee.

If you need a hand with anything or have anything to add to our list, phone GO Creative, the leading digital marketing agency in Brisbane on (07) 3333 2932 or request a free instant email quote.

The massive potential in using videos to increase traffic and conversions

Online marketers fully realise the potential of online video marketing to their bottom line and frequently use YouTube to promote their videos. This is a massively underrated marketing strategy that is too often ignored by business owners, but can seriously increase your lead generation, as well as online and offline sales.

So let’s take a look at 4 reasons why establishing a video marketing strategy is good for business:

  1. Videos are great for SEO: Did you know that Google owns YouTube? Because of this link between these two massive search engines, you can see why Google really likes to rank YouTube videos in the search engines results pages.
  2. Videos increase time spent on your website: Google uses the average time visitors spend on your web pages as one of its ranking factors.  Embedding videos on your website therefore has the potential to increase your rankings – if they increase viewer engagement of course.
  3. Videos are easily shared: People love sharing interesting, informative, engaging or funny content across their social media networks. Videos fit the bill nicely and research has shown that nearly 70% of people who watch a video will share it with their friends and family.
  4. You don’t have to stick with YouTube: Of course, since YouTube is the second biggest search engine in the world with over 1 billion visitors per month, you will want to promote your videos through YouTube. There are however, other avenues for you to promote and distribute your marketing videos, for example Vimeo, Instagram, Vine, Facebook and Twitter.

Did you know that more than 90% of mobile video viewers share videos they have watched with their social media networks? Some marketers are saying that video is the future of online marketing, so if you want to be at the front of the queue and ride the wave to increased sales and profits, you need to investigate online video marketing for your business.

For more information on online marketing, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.

A short primer on SEO for small business owners

Even if you receive most of your website traffic and sales from paid advertising, there is no rational reason why you should ignore free traffic from search engines. To take advantage of this free traffic however, you need to come up to speed on search engine optimisation (SEO).

Here is a short primer on SEO for business owners, so you can start taking advantage of free traffic on your website.

Why is SEO important to my business?

SEO is a strategy where you optimise your website for search engines. This can be Google, Yahoo or Bing, for example, but since the biggest search engine is Google, this is usually where you’ll want to focus your time and efforts.

When someone types a search term into Google (such as “plumbers in Brisbane”), it goes off to find the websites that are the most relevant. Google ranks these websites on the search engine results pages in order of relevance, along with how recent the information is, how popular the website is, site loading speed, and countless other factors. SEO is the best way to make your website’s pages appear higher in the results.

What exactly is SEO?

SEO is comprised of a number of strategies all meant to optimise your web pages for search engines. This includes “on-page” and “off-page” SEO, both of which Google looks at when it decides whether or not your website is legitimate and relevant to the search terms entered.

On-page SEO refers to the different elements of your web pages that affect your rankings in the serps, such as speed, ease of use, accessibility, standards-compliant coding, and more. Off-page SEO focuses on promoting the content of your website throughout the internet, such as by adding your site to business listings, review sites, forums, blogs, and so on.

SEO is a very detailed and time-consuming process, so it’s not something the average business owner would want to handle directly. An SEO specialist is well and truly the way to go, unless you have abundant amounts of free time.

How do I get started?

The best place to start is with your on-page SEO and making sure that your content is optimised for both search engines and for your visitors. So this includes doing some keyword research, then sprinkling these keywords throughout your website content, adding informative videos, writing a blog, and including interesting images as well.

There is so much more to SEO, so if you want to increase your chance of being found on page 1 of Google, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.