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How much does it cost to hire a web designer in Brisbane?

The cost of hiring a web designer in Brisbane to design a new business website for your company can vary widely, with quotes ranging from $750 to $15k. The problem is knowing which website designer is offering you the best value package, and giving you a website that includes all of the features you need.

For example, it’s fair to say that if a website consultant offers to design a professional business site for $750, it’s going to be very low quality with poor coding and won’t include all of the features you need. Even for a good quality, but ‘bare bones’ professional website you can expect to pay at the very least $1000, and probably closer to $2000.

In general, for a quality website that needs to represent your brand, you are looking at $2000 to $5000, depending on the features. Of course, this is just a general guide. You may have a lot of extra requirements (online stores, payments, bookings, integrations with other software) or you may need custom development work. The price would obviously be much higher in these cases, but for a standard website package you would have to question the price if a web designer in Brisbane quoted $15,000, for example.

Why do prices vary so greatly?

The way website packages are quoted can be vastly different from one developer to the next. Some charge by the hour, some bundle it together. Some work from template designs while others design from scratch. The features in each package will also vary considerably, such as the number of design revisions, security features, training, support, and dozens of other items. Some developers will also only offer corporate website packages, while others may be geared towards smaller businesses and therefore only include the absolute essentials in many of their packages.

If you’re in the market for a professional business website and are faced with a variety of different quotes, here is our biggest tip on sorting out the wheat from the chaff.

Break down the costs of each website designer’s quote

There’s no easy way to do this, other than picking one website consultant and asking them to make these comparisons for you. After all, if you have five different quotes with huge price differentials, it makes sense to ask the website designer with the highest quote to justify their costs.

What you want is a detailed breakdown of all the costs in all of the quotes you have received, so that you can compare them side by side and can tick off which web designer in Brisbane covers everything on your list.

When you ask a website consultant to justify their costs, this is where you will really see what you are getting for your money. They should be able to explain each feature and how it benefits you. This will help you understand the process… but don’t go crazy here. No one likes having to justify their prices, so you should just seek a simple explanation.

At GO Creative, we always give you a detailed quote and we are quite happy to help you compare our packages with those from other website designers.

The 3 biggest problems with web designers (and how to avoid them)

When you engage corporate web design services, you want everything to run smoothly with no slipups and complications. Unfortunately, this doesn’t always happen and problems can occur between business owners and website developers.

In Brisbane, we occasionally come across the odd problem, but none that can’t be preempted by clear communication and good preparation. So if you are looking for professional corporate web design services, here are 3 tips on making sure that the design process goes off without a hitch.

Know what type of design you want

It is fair to say that not all business owners know what type of design they want for their new website in Brisbane. Website developers however, have lots of experience and can give you plenty of examples from which you can chose your own design. In itself, this isn’t a problem, but if you can’t make your mind up and let your creative website designer go ahead and do what they think is right, this is where problems can occur. So never go ahead with a design if you are not 100% sure it is what you want, because once you sign off on the design – that’s what you get.

Know what type of features you want

You need to know the type of functionality you want in your website, otherwise when it completed, you may be left with a site that doesn’t suit all of your needs. Design is very a subjective subject and the website developers will interpret what you need as best they can, but if you aren’t explicit in stating your needs, you may end up with what your developer thinks you want, which might not be what you had in mind at all.

Have your content ready to be uploaded

Once the web development stage has been completed, you will need all of your copy, images and videos ready, because now is the time to populate your website with your content. In Brisbane, this is quite often the stage when everything comes to a complete halt, because business owners have no content ready for their website. If you don’t have the skills, the time or the enthusiasm to write your own content, ask your web development team to arrange for a copywriter to take over this task for you.

If you are looking for a professional web development team in Brisbane, why not get an instant quote online today?

Save on tax by starting your new website now!

The end of financial year is fast approaching! If you’ve been thinking about developing a new website for your business, why not act now with a professional web design in Brisbane? You’ll be able to deduct the expense in this financial year and reduce your tax bill.

We have a range of website packages available (including through our partner company, Just Websites) to suit a range of budgets. We go the extra mile on EVERY project to make sure you’re 100% satisfied with the result.

All of our websites are:

  • designed to work on PCs, Macs, phones and tablets
  • customised to your design requirements
  • easy to update yourself with a drag-and-drop editor
  • available up front (50% deposit, 50% when completed) or on 12 month payment plans
  • developed by our local Brisbane team with 50+ years of combined experience
  • designed using stock images, if you don’t have suitable photos of your own
  • completed within 2 weeks (if content is provided up front, or we can write it for you).

While we specialise in small business websites, we work with everyone from sole traders right through to News Corp, Coles and other heavyweights, so we understand the needs of all businesses.

Don’t put it off any longer!

Web design in Brisbane has never been so affordable! Let’s get your new website knocked over and start bringing in new business for you.

Give us a call on (07) 3333 2932 or get a free quote online in a few clicks and we’d be happy to help.

How to improve the customer experience on your website

What’s the #1 reason why customers choose not to buy from your business or convert into repeat customers? A poor customer experience.

This is why it is so important to perform a comprehensive User Experience Audit of your website, so that you can rectify any problems immediately.

At our agency in Brisbane, our website developers are focused on developing websites which are user friendly and easy to navigate, allowing visitors to find everything they need to know about your services or products. There is, however, much more to making your website user friendly than a simple menu. There are many factors to consider, including the wording you use on each page, the layout of the pages, the speed, the images and videos that appear, and more.

All it takes is just one of these elements to be wrong and you can reduce your visitor’s experience sufficiently that they turn to your competitor’s website instead. You need to ensure your customers’ experience using your website is exemplary. And you can do so by undertaking a User Experience Audit.

What can a User Experience Audit identify?

Making your website easy to use and navigate is one way to increase your conversions, a fact that is well known to many businesses. Brisbane web development agencies employed by these businesses therefore have a directive to do just that, as well as optimising your website for faster loading speeds, and improved ranking in Google. As time passes and you upload more content, your site can become progressively more complicated to use, so all of this needs to be taken into account.

A User Experience Audit will identify any areas where your visitors are becoming lost or confused on your website. This includes pages where conversions are lowest or where there are weakness in your sales funnel, as well as any specific pages or elements that are stopping your visitors from converting.

Which areas of your website should you audit?

For a comprehensive audit, you need to check the following areas of your website:

  • All of your written content.
  • All of your call to actions (CTAs).
  • All of your photos, images and videos.
  • What is displayed above the fold (i.e. what you can see before scrolling).
  • Whether your website is responsive (i.e. works properly on phones and tablets).
  • Whether your content is set up for the best possible ranking in Google.
  • Whether your pages load quickly.
  • Whether there are any broken links, or links which lead to inappropriate pages.

GO Creative is a leading web design company in Brisbane, offering a number of services, including website audits. So if you want to provide your visitors with a positive experience on your website and increase your conversions, you get an instant quote online today or call us on 07 3333 2932.

How do you know if your web design company has everything covered?

When you’re looking for a web design company in Brisbane, it can be difficult to know which company is best for your business. This is usually because most people don’t know enough about web development to make an informed decision.

No one can know everything about all topics, which leaves you in a quandary about picking the right website developers. Brisbane has so many options in this area that it’s easy to feel stuck. One common strategy used by many businesses is to compare prices. A great tip here is to ask the developers themselves to help you compare their services and costs with their competitors, as this will help you to realise that you might be paying for a substandard service.

Know which questions to ask

There’s more involved in selecting a web design company than just money, even though this is of course a serious consideration. If you’re searching for a web development company in Brisbane for your business, here are five questions to ask before making your final decision:

  1. Can they build a responsive website? Since over 50% of all websites are now opened on mobile devices, it is vital that your new website is mobile friendly.
  2. Do they include optimisation features? Your website needs to be optimised for search engines (e.g. Google). So you not only need the ability to add meta titles and descriptions, but you also need fast loading web pages and a page structure that is recognised by search engines.
  3. Who writes the content? The content of your website needs to be optimised for both search engines and for people, so unless you can do this job yourself, ask whether the web design company has a copywriter.
  4. Who provides sources and images? If you engage the web developer’s copywriter, find out who’s responsible for sourcing and paying for any images needed.
  5. Can they explain your costs? Ask for a detailed list of all costs involved in creating your website. Also ask for their refund policy, payment schedule and timeframes for completion.

You can get an instant quote online for your new website or call us on 07 3333 2932 for a chat with our team of website developers in Brisbane.

 

What does a web developer actually do?

Are you in the market for a professional corporate website design? The benefits of an online presence for your organisation cannot be underestimated, so if you don’t already have a website up and running, or it’s been around for more than a few years, it’s time to make the investment in the growth of your business.

There are a number of corporate web design services available in Brisbane, as web development is becoming increasingly vital for all businesses. Regardless of size, from micro businesses to large multi-national corporations, a professionally designed website will help generate leads and increase sales.

What’s involved in corporate website design?

Brisbane web development companies, on top of local knowlege of the Brisbane market, require a wide set of skills and many years of experience. Before the company can begin developing a website for their clients, they need to understand your business needs and carry out a number of essential tasks to address those requirements. So let’s take a look at what is involved in corporate website design, from the point where we have already determined your brief and we’re ready to start creating your new website.

1. Setup

From the very start, we need to setup a web hosting account and purchase a domain name for your new website (unless you have already purchased your own domain name previously). Next, we need to create and setup all of the files and databases that will form the structure of your website.

2. Design and development

To complete your corporate website design, we set up the functionality using various programming languages, design each page, and import, edit and reformat your content. Along the way, we work within various file systems, compress images and other files to increase speed, and test for any bugs.

We need to take into consideration many factors, including speed, security, search engine visibility/rankings, user expectations, multiple devices/technologies, the ability to change the website in future, and many more items.

There’s also a lot of communication with our clients as we work through a design revision process, gathering feedback and making the necessary code/design adjustments along the way.

3. Training and support

Once all of these tasks have been completed, this is the end of the major steps in web development. Brisbane based businesses will also receive in-house training, documentation, and continued support and management — depending on their selected website package, of course. Our website management packages include various actions such as upgrading the software on a regular basis, setting up monitoring tools, and monthly reports.

Corporate web design is a true specialisation

As you can appreciate, corporate website design is a full-time occupation, demanding skills that have been honed over time and which are increasing every day. It’s a highly specialised area which means that only the top-tier web developers will provide a suitable return on investment for their clients.

For more information on web development in Brisbane, you can get an instant quote online or you can call GO Creative on 07 3333 2932.

Why doing things “on the cheap” is a VERY bad idea

Most reputable Brisbane website developers will acknowledge that there are times when you can probably ‘get by’ with a cheap website in some circumstances.

DIY websites, however, are more suitable for micro/hobby businesses and start-ups, rather than for established businesses. Hiring a local website developer may cost more, but it’s an investment that will result in more traffic, enquiries and sales. And ultimately that’s what every website is created for.

Get off the fence

If you’re unsure about hiring a web design company, here are five reasons to go for it:

  1. Increased conversions: A web development company knows all of the design strategies that will make your website appealing and engaging to your visitors, helping to increase conversions (enquiries or sales) on your website. Handling the process on your own can actually turn off many potential customers due to an ill-conceived design or general user experience.
  2. Increased rankings: A company that specialises in web development and related services knows how to get your website ranking as high as possible in Google, right off the bat. Without professional help, your website can languish in the depths of the internet, suffering from a profound lack of traffic and conversions.
  3. Enhanced security: When you compare the security of a free website with a bespoke website designed by a Brisbane web design company, you have much more security against hacking with the professional designers. Free websites tend to have a host of security issues that have caused many websites to crash, resulting in a mad rush to try and recover whatever is left.
  4. Greater flexibility: The “free” or cheap online website builders are generally quite limited in what can be done. You may save yourself a few dollars now, but later if you want to do something more with your website, you may have to start from scratch anyway.
  5. Time savings: While many of the online website builder sites are fairly easy to use, it still takes a good amount of time to structure your pages and menus, add your content, perfect the design, and configure all of the other settings to get your website up and running. If you’re spending many hours working on your site, wouldn’t that time be better spent running your business? (Not to mention the potential for some significant hair loss along the way!)

If you’re ready to hand over your website project to a professional Brisbane web design company, and get the results you need, call GO Creative on 07 3333 2932 or get an instant quote online.

Free SSL certificates now available for all web hosting clients

Great news! Apart from our professional web design services, if you’re hosting your website with GO Creative, you can now make use of a FREE website security certificate (known as SSL).

What is SSL?

Secure Sockets Layer (SSL) is a technology which encrypts data being sent to/from your website, such as when a customer enters their credit card details, or completes an online form with sensitive information. It can also help to increase online sales through improved website visitor confidence/trust, and improve your ranking in search engines such as Google.

Secure websites are identified in your browser address bar, usually by a green padlock, the word “Secure”, or seeing “HTTPS” at the start of the website address.

What if I already have an SSL certificate?

Some websites, such as many online stores, legally require an SSL certificate. If you already have an SSL certificate installed on your website, you’ll likely be paying an annual renewal fee to us, or another SSL vendor. It’s important to note that you should continue to use this paid SSL certificate, because it includes a warranty to protect your business.

The warranty cover for paid SSL certificates ranges from $250,000 through to millions of dollars. Free SSL certificates have no warranty, so if you do legally require an SSL certificate, you should continue with the paid option to ensure your business is covered.

If you’re considering switching from a paid to free certificate, please contact us first to ensure you’re meeting your legal obligations.

What do I need to do now?

As part of our web design services in Brisbane, the free certificate is automatically enabled for all of our web hosting plans, and renews automatically every few months. However, your website needs to be configured to make use of it. This is best left to your web developer, as it’s not as simple as just changing a setting or two.

We can adjust all of your website settings for a one time fee of $165 per WordPress website (fees vary for other platforms). Please contact us if you’d like us to handle this for you or to learn more about our web design services.

Is it better to have all your cloud services with one provider?

Cloud computing is becoming extremely popular. As a web development company, we wholeheartedly support cloud based hosting and software applications. One of the problems we have noted however, is that many people don’t quite understand how to manage the various products and services that fall under this umbrella. So let’s start there.

What are cloud services?

Cloud services can include your website hosting, the registration of your domain name, your website itself, your email services, online backup solutions, and more. Many businesses aren’t sure whether to have all of their cloud services managed by one provider or spread across different providers.

There are good reasons that support both sides of the argument, but overall the best strategy is to have just one cloud provider, for the following reasons:

  1. One single point of contact: If you engage just one provider, you can get in touch quickly and easily, and if they’re local you even drop into their office for a chat.
  2. Troubleshooting: Only having one provider means that you know the source of any problems. With multiple service providers, you can spend far too much time trying to track down the culprit and convincing them that it really is their problem. The buck stops there.
  3. A consistent service: As a leading web development company, we know that services or applications hosted by different providers can clash and cause problems that are difficult to identify and to fix. Having only one service provider can minimise or even prevent these problems.
  4. One setup process: When you only deal with one cloud based provider, you only need to go through the signup and setup processes once.
  5. Cost effective: Bundling all of your cloud based services with one provider can save you a substantial amount of money every year.

What about the risks of having all of your eggs in one basket? Well, if you keep all of your login details safe and deal with a reputable company who has been around for many years, you will always be able to recover your data if the worst happens.

To find out more about cloud based services talk to your web development company, call us on (07) 3333 2932, or get an instant quote online.

Why are some websites so slow?

As a website developer in Brisbane, we speak to many small businesses about the performance of their websites. One of the most common concerns is around speed and general performance. The faster your website loads for visitors, the better their overall experience. And a better experience leads to more sales.

It’s pretty obvious that anyone would prefer to use a fast, responsive website, so why do some sites take so long to load? Here are a few key reasons (though there are dozens more):

  1. The website has not been optimised: Many people use online templates for their website that contain bloated or out of date coding that makes the website slow to load. The solution is to keep your website template updated or have your website custom designed by a professional website developer in Brisbane.
  2. You’re using “shared” web hosting: This is where your website shares resources with lots of other websites stored on the same hardware with your web hosting provider. If another website you’re sharing hosting with has a spike in traffic, for example, this can make your website slower as well. The solution is to use a higher grade web hosting package to speed up loading times, and forget about trying to save a few dollars on a cheap plan.
  3. Your hosting is overseas: If your customers are based in Australia, your website will load faster when your hosting provider is also based here. On the other hand, if your customers are overseas or worldwide, then you may need what’s called a Content Delivery Network (CDN), as this loads your website quickly from hosting servers around the world. Customers will then be able to open your website from their closest server, rather from Australia.
  4. Images are not optimised: Uploading large images to your website can slow it down. This is because every time someone opens your website in their browser, it takes too long to open all the images. The solution is to load the correct sized images to your website or to use your website software to automatically resize and compress all images.
  5. Third party websites: Code loaded into your website from third party websites can seriously slow the loading speed of your website. For example, if you’re displaying a Google Map or Facebook news feed on your website, the code that powers these components is loaded from those providers. If their code isn’t designed for blazing fast speeds, there’s not much even an experienced website developercan do to solve this problem — but we do have a few tricks up our sleeve.

If your website is loading too slowly, it is best to discuss the problem with a website developer. Our Brisbane web design agency is ready to help. Phone GO Creative on (07) 3333 2932 or get an instant quote online today.

5 easy steps to designing a brochure using a graphic designer

Brochures can be a great way to help promote your business and to keep in touch with your customers. However, many small businesses have problems creating a brochure due to a limited budget and lack of graphic design and writing skills.

Outsourcing to a graphic designer in Australia is a simple and effective solution, resulting in a professional brochure that truly represents your brand and increases sales and conversions. You’ll also save yourself from tearing your hair out on trying to learn a new skill which isn’t part of your core business.

Here is a quick walk through of the 5 steps to creating a brochure with GO Creative.

  1. Our research: As qualified and experienced graphic designers, in Australia we know what small businesses need. We take the time to understand your current position, so we review your website, style guide, and any previous brochures or marketing material, giving us a comprehensive overview of your branding and the way you interact with your customers. Your current logo, fonts, images and graphics are all important and will help us to design the right brochure for your business.
  2. Your research: Before we design your brochure, we need to know its purpose and its targeted audience. Your marketing and sales staff, if any, should be able to help you out with this information, but if not, we can include an additional step for this research in your brief.
  3. Content: You can provide your own text content and graphics, otherwise you can take advantage of our copywriting services and affordable stock images. Copy is a large part of your marketing message, and good writing can significantly increase your sales or generate more lucrative leads for your business. The right images can also have a huge impact on reader engagement.
  4. Create a draft: With all of this information to hand, we can go ahead and create the first draft of your brochure for you to review. We’ll then go through a feedback process with you to ensure the brochure is suitable for your needs.
  5. Final product: Once you’re happy, we create the final artwork in a print ready format and your brochure is ready to be printed or emailed to your customers.

A quality brochure will pay for itself time and time again and is a very worthwhile investment in your marketing strategy. If you want to chat with affordable and experienced graphic designers in Australia, call GO Creative on 07 3333 2932 or get a free online quote.

How do websites actually work, anyway?

As a leading web design company in Australia, we are often asked how websites work and about the different types of website management systems that are available. In this post we will shed some light on these topics, giving you a greater appreciation of your website.

What is a website?

A website is one or more pages that are stored on a server (large computer) and connected to the internet by the server. For a website to exist, you need to register a domain name (address of the site), set up web hosting (a place to store your website and related settings), and then create the website, of course. You can purchase domain names and hosting through many web design companies in Australia and if you contact us at GO Creative, we can sort this out for you.

How do you create a website?

Today, most websites consist of hundreds or even thousands of files which contain code known as HTML, along with a database where the website settings and content are stored. HTML code provides the structure of the website, as well as the pages, posts, images, videos, text and other content. The design (colours, fonts and layout) is controlled by a different type of code called CSS, whilst JavaScript is yet another type of code, and is generally used to control menus, animations and other effects.

There are many considerations when creating a website, such as the design, navigational structure, functionality on phones/tablets, search engines (like Google), scalability, and more. This is why website development should be left to professionals in all instances, otherwise it’s simply a waste of time and money.

Software options

There are a variety of software packages available to create websites, some of which allow you to create your website online (though generally this isn’t the ideal way to do it). Others allow you to download the software, installing it on a website hosting account, configuring it, setting up the design, the content and so on.

The latter option gives you much more control over the design and allows an endless number of customisations, which are perfect for businesses. The most popular website software (also known as a CMS or Content Management System) for businesses and bloggers is WordPress, but you can also use Joomla, Drupal, Magneto, OpenCart and CMS Made Simple, among countless others.

How long does it take to create a website?

This varies quite a lot. Some “cut price” website developers use pre-designed templates and have lots of limitations which means they can slap out a website in a matter of days. They’re usually cheap, but like everything in life, you get what you pay for. Any reputable website developer would take at least a couple of weeks to create a website, because there are so many tasks involved in creating a high quality website. For example, we have a standardised development process which includes more than 200 individual tasks, some of which take five minutes, while others can take several hours or even days.

How visitors find your website

Once you’ve created your website, people can access it by typing in the address directly into their browser, clicking on a link to your website from another site or email, or through search engines. Search engines such as Google, Yahoo or Bing, scour the internet for new websites, which is why your website appears in the search engine results pages.

Can we help with your website?

If you’re in the market for a professional web design company in Australia with a proven record for creating successful websites, call GO Creative on 07 3333 2932 or or get a free instant online quote.

Seven budget conscious tips for small business marketing

Are you thinking of hiring an internet marketing company, but are worried about your budget? At GO Creative, we know that the state of the Australian economy is making everyone tighten their belts, so it only makes sense to reduce your outgoings. If you are a family, cutting costs can be your best option, however businesses need to do just the opposite, because you need to spend money to make money!

The point to consider here is that all businesses are feeling the pinch, which gives you a big opportunity to move ahead of the competition by doing the opposite of everyone else and investing in online marketing. Even if you have a limited budget, you can still hire an internet marketing company, and get ahead of the competition by including these budget conscious tips in your marketing plan at the same time.

Budget conscious marketing tips for small businesses and bloggers

  1. Facebook: Did you know that you can boost your Facebook posts for as little as $5? You can even choose who sees your post by targeting specific demographics.
  2. Write a blog: This costs you no money at all and increases visitor engagement, builds loyalty and can increase your sales and profits.
  3. Run a competition: A cost effective way to increase your customer mailing list is to ask for email addresses in return for entering a competition to win a great prize.
  4. Create videos: Visitors love videos, so setup a YouTube Channel and create instructional videos for your products or services – save money and shoot them yourself.
  5. Social networks: Start learning how to use social networking to promote your business, as this is the way of the future and is an easy and inexpensive promotional strategy.
  6. Google+ page: Another free option to help promote your business online, Google+ is a great platform to engage the community and market your business.
  7. Infographics: These are an effective marketing tool, so make your own infographics with free online software and submit them to free online directories.

These are just some of the budget conscious strategies you can use to promote your business in the current economic market.

For more information on marketing your business online, call GO Creative on 07 3333 2932 or get a free instant online quote – we are a leading internet marketing company with a proven reputation in online marketing.

How can emotional connections increase your social media following?

Building a social media network for your business is an important part of marketing today, however this is not always as simple as it might sound at first. As an SEO company in Australia, we have a lot of experience in managing social media accounts, and we know that the easiest way to build a successful network is to connect emotionally with your target audience.

When you connect on an emotional level with someone, that connection becomes more meaningful and can last for many years into the future. This means that you have a better chance of building a loyal following, if you move away from dry posts filled with facts and figures, and instead focus on bringing emotions into your posts. It doesn’t matter whether you use Facebook, Twitter, LinkedIn or any other network, emotions will trump boring, any day of the week.

In fact, many clients who hire our SEO company in Australia are often amazed at how easy it is to build a social media following, just by engaging with their target audience in a more meaningful way.

Choosing the right emotions for your posts

When you understand your target audience, you already know the type of emotions that will speak to them, but you need to choose the context and the emotions wisely. For example, a company that sells home security systems can hook into fear as an emotion, emphasising the increase in home burglaries in the local area. A better idea might be to focus on the sense of security that people will feel when they know that their family is kept safe at home with the installation of a professional security system.

As you can see, positive connections can be built using positive emotions and you don’t have to stick with one single emotion, you can add in a variety depending on the situation. Humour is a very workable emotion, but even here, there is a time and a place. In the end, all you need to do is to focus on posting interesting content that appeals to your audience, mix in a little humour or other emotional hook and you will start to build a loyal following in no time at all.

For help with social media marketing for your business, call GO Creative, a leading SEO company in Australia, on 07 3333 2932 or get a free instant online quote.

Getting the best out of your digital marketing agency

Successfully marketing your business can be a long and winding road, which is why it’s so important that you engage the right professional digital marketing agency. Brisbane is still just a “big town” but there are a plethora of agencies out there — some good, some… well, not so good! Choosing the right agency can be the difference between success and failure. Many business owners try to market their own business, but invariably they find the work tiresome, difficult, time-consuming and ultimately not overly successful.

So when searching for the right digital marketing agency in Brisbane, look for those which don’t just say they can get results, but have a proven record of success. They must have the knowledge and the experience to handle your marketing strategy, leaving you to focus on managing your business.

If this sounds like your situation at the moment, here are a few tips on not just finding, but also getting the best out of your digital marketing agency:

Company logo design

It is essential that your company or corporate logo design is professional, reflects your brand and is consistent across all of your marketing materials. If you don’t have a professional company logo design already, then selecting a digital marketing agency in Brisbane who has graphic design skills, as well as marketing expertise, keeps everything in one place and makes it easier for you to keep tabs on what’s happening.

Professional website design

It goes without saying that you need a high quality website that is tailored to your business and reflects your brand. It’s a good idea to check with your digital marketing agency about their full range of services, because many offer professional web design as well, and can handle a redesign of your website very easily. Consistency is key here, so using the same company to develop all of your marketing materials is usually the best way to go. And not just an agency who says, “sure, we can do that”, but one which genuinely specialises in a range of different marketing services.

Affordable web hosting in Australia

If you do choose the right digital marketing company, they will not only provide graphic design and website development for you, but they will also offer web hosting in Australia. This is a huge bonus, because you have everything for your website and the marketing side of your business under one roof. And having your hosting in Australia offers a range of benefits for your website speed, security, support, and so on.

When you’re in business, you have to invest money to make money, and the success of your business is definitely worth the effort. Outsourcing your marketing to a professional digital marketing agency, in Brisbane, is one of the steps you can take that will seriously increase your return on investment.

If you can see the value in working with a digital marketing agency who offers the whole suite of services — marketing expertise, website design and hosting, and graphic design — phone us on (07) 3333 2932 or get a free instant quote online.

What information should be included on your website’s home page?

We have been a web development and website management company for nearly twenty years, so we know that using a free or cheap online website builder sounds like a great way to save money, but it’s not the best strategy to help your business grow.

If you don’t know what information to put on your website, the best design/layout, and the other “best practice” methods to convert visitors into customers, you’re actually going to miss out on a lot of potential customers.

As a web development and website management company, we know that there’s much more to a website than a home page, but today we’ll just focus on that page, because it usually has the most traffic and is therefore very important. If you don’t employ a professional copywriter, here’s what you should include on the home page of your website, so that your visitors stay, look around and hopefully convert into customers:

  • What do you do?
    You must be absolutely clear in letting your visitors know what services or products you can offer them. This is not the time to waffle on or overload the page with details about everything you do. Use simple language and guide visitors through to view more information.
  • Where do you do it?
    Many people will be looking for a local provider. If you only service certain suburbs of Brisbane, for example, make sure that your visitors know this up front. Visitors can become quite frustrated if they are not given all of the information they need to make a decision, and your service area is important.
  • Who will benefit?
    If your services are only suitable for home owners, 4WD enthusiasts or people with a disability, for example, let them know. For example, a plumber’s website might include the following sentence: “ABC Plumbing provides residential and commercial plumbing services on the Sunshine Coast”.
  • What are the benefits?
    Why should a visitor buy from your business? Why should they choose you over your competition? What can you offer them that is better than the competition? You must state these reasons very clearly on your home page.
  • How do they contact you?
    Don’t make your visitors click on a dozen pages to find your contact details. Have them available in the header, sidebar or footer as well, making it that much easier for them to contact your business. And, of course, make sure your phone number is “tappable” when your website is viewed on a phone.

In general, you have only a few seconds to grab your visitor’s attention, so you need to avoid fancy language, show them why you are special, tell them your qualifications and experience, give them examples and prove it to them with testimonials.

For the expert help of a web development and website management company in building your new website, call us at GO Creative on 07 3333 2932 or get a free instant online quote.

Quick website jargon busters

As a leading digital marketing agency in Brisbane, we know that the Internet can be a very confusing place, especially if you’re just getting started with marketing your business. That’s why it’s so important for business owners to understand website terminology. This knowledge can be relevant to the numerous decisions about marketing, planning, and design, that lead to the success of your business.

To help you navigate the jargon minefield, we’ve put together a few terms to help get you started.

  • HTML (HyperText Markup Language): HTML is the name of the code used to create websites. It’s used to provide basic information about the structure and function of pages and content, including text, images, hyperlinks, form fields and buttons. Websites can’t function without it.
  • Hyperlink (Link): Basically, anything you click on that takes you somewhere else is a hyperlink. A hyperlink can take you to another part of the page you’re already on, to another page on the same website, to a page on another website, or a popup window (and so on). A hyperlink can take the form of a text link, menu item, button, or image.
  • Keyword (Key phrase, search term): A keyword is a word or phrase that an internet user may use to find related web pages on an internet search engine. For example, if you visit Google.com and search for “website companies Brisbane”, this entire phrase is called a “keyword”. It doesn’t matter how many words there are; it’s always referred to as a keyword.
  • Search engine: This is a website used for finding information on the Internet. Google is by far the most popular search engine, but Yahoo and Bing are also popular.
  • Search engine optimisation (SEO): Search Engine Optimisation is the process of improving a website’s chances of being found by users when they use search engines, such as Google.com.
  • Domain or URL (website address): This is the address of your website, and the end of your email addresses. Every website has a unique domain/address (also sometimes referred to a URL). For example, our URL is https://go-creative.com.au.
  • Hosting: This is where your website and related settings are stored. Web hosting companies offer storage space and various other resources, usually for a fixed monthly or annual fee.

If you need a hand with anything or have anything to add to our list, phone GO Creative, the leading digital marketing agency in Brisbane on (07) 3333 2932 or request a free instant email quote.

Is my website content copyright protected?

Most of us don’t have the time or the enthusiasm to write our own copy or blog articles, so we engage a copywriter, marketing agency or a company that specialises in small business web design in Brisbane to do all of this for us. A question arises however, about who actually owns the copyright, if someone else has written it, even though it is on your website.

Implied copyright

Well, in Australia we have what is termed “implied copyright”, which means that you don’t have to include “Copyright” notices or © on any works of any type. Despite this legal omission, it is important to understand that unless specified otherwise in a contract or agreement, the owner of the website owns all content on the website as well.

It is only an unscrupulous web developer or copywriter who would attempt to retain ownership of the content after it has been paid for by the website owner. This is a key point for you to remember, that once you have paid for the work, as the website owner you should own the content. Make sure you check your contract or agreement before signing anything!

Can you copy and paste from the Internet?

Just about 99.9% of all content on the Internet is copyrighted. That includes text, videos, music, photographs, graphics and images — everything, really! As such, you cannot simply download (or copy and paste) anything and add it to your website as if it were your own.

It is fair to say that if someone is happy for you to copy their content and include a link back to the original work on their website, they will make it known on their website, but if not, you can always ask them. If you are unsure of the copyright issues for content that you want to utilise on your website, then you can find out more information on the Australian Copyright Council Website.

For expert advice on marketing for your business or for small business web design in Brisbane, phone us on (07) 3333 2932 or get an instant email quote now.

12 key tips for writing quality content for your website

As a website maintenance company, we know that writing copy for your website which actually converts visitors into customers is a skill that can be learned, but can also be quite time consuming and to be frank, it’s pretty boring if it is not your ‘thing’. If you are faced with a blank page on your website, here are 12 key tips for writing high quality copy:

  1. Summarise your products or services in one sentence with 12 words or less.
  2. Make sure that the description of your products or services stands out and can’t be missed.
  3. Explain who your products or services are suitable for and give examples.
  4. Keep your copy simple, short and uncomplicated.
  5. Explain three or four unique selling points and say them loud and proud.
  6. Ask for a second opinion on your copy, maybe a friend, colleague or current customer.
  7. Say whatever is relevant to make your customers want to buy your services or products.
  8. Include any awards, testimonials, reviews or news about your business.
  9. Show qualifications and industry credentials.
  10. Make sure your logos are shown prominently on every page.
  11. Include customer testimonials and reviews of work or projects you have completed for them.
  12. If any of your clients are also businesses, find out if you can include their logos on your website.

Don’t forget to include details wherever possible, for example if you are selling products for children, describe the suitable age groups for your products. If you’re selling timber furniture, describe the types of timber you use and where you source it from. Another example is if you are trying to write your opening hours, instead of “open some Sundays”, make it clear that you’re “open first Sunday of every month” or ask your customers to “call to arrange an appointment on Sunday”.

Lastly, review your website for misspellings, repeated words and incorrect grammar. At worst, they can leave potential customers wondering whether you pay attention to more important business details.

For help with putting content together for your website, general copywriting needs or to chat about how a website maintenance company can keep your website up to date and running perfectly, call us on 07 3333 2932 or get a free instant email quote.

Website maintenance: DIY vs web developer – which is right for your business?

Ongoing website maintenance in Brisbane is an essential part of owning a website, and if this is neglected you can seriously endanger the reputation of your business. Some of the problems you may encounter if you ignore maintaining your website can range from broken links and outdated content, to aggressive hacks and lost customers. Whether you maintain your website yourself or you decide to outsource this to a web developer depends on your budget, time and skills.

The first major consideration is that when things go wrong with websites, they can quickly escalate out of control. Trying to find a web developer to urgently fix your site can be difficult, costly and time consuming. The investment in a web developer to manage your website will pay itself back time and time again and is definitely a business expense that is worth considering.

Some of the maintenance jobs that a web developer will keep on top of for your website include the following:

  • Update all of your plugins, as necessary.
  • Ensure that no clashes occur between your plugins.
  • Monitor your plugins and your theme to ensure that they are all secure.
  • Fix any problems that do occur.
  • Monitor and update your keywords, website content and technical data.
  • Improve the speed of your website, so it loads faster.
  • Enhance the design and functionality of your website.
  • Design new graphics, banners and call to action buttons.
  • Provide recommendations on your content, design and navigation.
  • Add keywords to your headings, links and other content.
  • Set up and install Google Analytics on your website.
  • Set up a sitemap and submit it to the search engines.
  • Add or update your Google Business listing (including Google maps and Google plus).

As you can see, this is a lot of work that will take up a lot of your time and some of it is highly specialised website maintenance. In Brisbane, for example, what are you going to do if you update one of your plugins and your website crashes? A web developer can properly test the compatibility of these updates with your website and other plugins, before updating the plugin on your live website.

If you were to neglect your car and avoid paying for regular services, eventually you’ll be faced with an inoperable car and a hefty repair bill. Owning a website is no different, but if your website is inoperable, your entire business can suffer.

At GO Creative we offer a monthly website management service that keeps your website, plugins and software running at peak performance, generating leads and helping you to rank higher in the search engines. Phone 07 3333 2932 or request an instant quote for more information about our monthly website maintenance in Brisbane.

Tips on writing website content for small businesses

At GO Creative, we realise that there is no point in having a perfectly designed WordPress website, if the content is below par. The problem is that not everyone likes writing web content and it is also fair to say that writing content for a website is different to writing hardcopy advertisements, brochures and catalogues.

In general, people who land on a website have completely different expectations, when compared to the same expectations if they were reading a newspaper or a book.

People today want information at their fingertips, they are busy and don’t have the time to read pages and of content, not when they are looking for products or services. This means that writing copy for your WordPress website involves a certain skill set.

Write short simple sentences and paragraphs

You don’t want to write long, complicated sentences that go over two or more lines. People lose track of what you are trying to convey when they have to deal with very long sentences. The same principle applies to paragraphs, keep them short and include just 2 or 3 sentences in each paragraph.

Include headings and sub-headings in your content

When online, people tend to skin down a page, reading the headings and sub-headings to garner a quick overview of the content. If they are still interested, they will then read more of the content. So if you they are faced with a long page of uninterrupted text, visitors are likely to click out and go to another site that is easier to skim.

Avoid complicated jargon

Keep your writing simple and don’t use industry jargon that your target audience are unlikely to understand. Make sure that you don’t waffle on endlessly, do come to point quickly and only include information that is important to your viewer. You can always add a link to another page if they want more information.

Here are a few more quick tips for writing on the web:

  • Include images on your page to add interest and engage your audience.
  • Use active not passive voice.
  • Write concisely and simply.
  • Avoid small or elaborate fonts.
  • Ensure the placement of text and images is optimised for engagement.

For more information on WordPress website design, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.

 

Great plugins for optimising images on WordPress websites

As we all know, images are an integral part of our WordPress websites, allowing us to present our services and products easily to visitors and optimising customer engagement. The problem is that too many of us upload very large images, too large for what we really need on our websites, resulting in longer loading times and eating into our server resources.

The solution is to optimise and manage these images, so that our WordPress websites load faster, encouraging visitors to remain on our websites for longer and ultimately increasing traffic, sales and conversions.

To this end, here are 4 plugins that will help you to manage your images on your WordPress websites.

  • Imsanity: This is a free plugin that resizes large images that you have already uploaded and reduces each of them to a size that is more manageable by your customer’s browser. It will also resize any images you upload in the future, freeing up disk space otherwise taken up by overly large images.
  • Force Regenerate Thumbnails: When you resize thumbnail images to optimise them, instead of keeping all of the unused sizes you no longer need, this free plugin removes these old images, freeing up essential disk space. It is also great for resizing thumbnails when you change themes.
  • Enhanced Media Library: If you upload a lot of media files, then this free plugin will help you to categorise and manage them all in one go. It saves you a lot of time that you would otherwise spend rummaging through all of your uploaded media files, trying to find an image, amongst thousands, that you previously uploaded two years ago (for example).
  • Jetpack Photon: This is an add-on to Jetpack, which is also a free plugin for WordPress sites. Photon is an image accelerator and editing service. It makes sure that your images fit your theme by resizing them on the fly. This is a CDN just for images, making loading images much faster on your customer’s browsers.

Just adding these 4 plugins will make managing your WordPress multimedia files so much easier with faster loading times and less drain on your server’s resources.

To discuss your WordPress needs to contact a professional website designer, call us at GO Creative on (07) 3333 2932 or request a free quote online.

 

Do you want a hands-off approach to updating your website?

Many of our clients want to take a hands-off approach to their website. They want someone else to keep their website updated, whilst they focus on other aspects of their business.

In today’s fast paced world, it makes sense to leverage outside help, and instead of learning how to use WordPress, write product reviews, services pages and blogs, load videos and graphics, and add products to your website, many people work smarter by bringing in outside professionals who can do all of this for you.

What do our website management packages include?

We find that our website management packages are very popular, because business owners know that they can leverage our knowledge and keep their website running at its best, all of the time. We offer management packages to suit any budget and our monthly rates are very reasonable, leaving you free to go about your business and not worry about what is happening with your website.

While we will customise your website updating package to suit your specific needs, in general we offer the following services:

  • WordPress updates: You always need to have the latest version of WordPress installed, as these updates usually include new security measures to prevent hackers entering your website.
  • Plugin updates: We make sure that all of your plugins are kept updated as new versions are released. Conflicts between plugins is a common occurrence and can actually crash your website. We can mirror your website and update your plugins safely, fixing any problems before they go live.
  • Copywriting: Adding new content to your website, whether these are product updates, new products, reviews, cornerstone articles or blog posts, can be tiresome. We can have all of these updates organised for you, leaving you free to focus on other aspects of your business.
  • Graphics: As graphic designers, we can design any graphics you need for your website and upload them as well.
  • SEO: Optimising your website for the search engines is essential to your traffic, sales and conversions, so we can add SEO to your website management package as well.

Call us on 07 3333 2932 or complete our online quote form and we can arrange to have a chat about freeing up more of your time to focus on your business.

 

 

How professional graphic design benefits your business

Regardless of the size of your business, you have a brand which you need to promote, so all of your graphics need to be high quality. This includes your logo, stationery, document templates, brochures, style guides, signage, print media, PDFs, and email signatures. Everything you do in your business reflects on your brand, so it’s important to be professional at all times.

Your logo is the starting point for laying the foundation of your company’s branding across all of these different mediums. High quality and professional graphics are the backbone of your branding, and can be the difference between a successful business and one that struggles to pay the bills.

Using good quality stock images is far better than using photos taken on a phone or older camera – the difference will surprise you. That said, there’s nothing better than organising a professional photo shoot to ensure you capture the true essence of your business, including showcasing your office and helping customers “meet the team” through imagery.

If your brand could do with an update, here are three solid reasons why you need a professional graphic designer for both your website and your printed materials:

  1. First impressions are everything: You only have a few seconds to make a good first impression, so you need professional graphics to catch your customers’ attention and show them that you mean business.
  2. Build trust and credibility: A poorly designed website or piece of marketing collateral does nothing to build trust and credibility with your customers, so if the graphics are not up to scratch, you have a recipe for disaster.
  3. Increased returns: Professionally designed graphics can help your visitors understand and get to know your business very quickly. This is important, because you only have a few seconds to hold a visitor’s attention before they go elsewhere to find a better website. When customers feel comfortable with your website, they stay longer and are more likely to convert into paying customers.

At GO Creative, we have qualified graphic designers with decades of combined experience, so we fully understand the important role that professional graphics play in your business’s success.

Good graphic design always pays for itself in the end, while going the other way can cause you endless pain. So if you want help with graphic design for your business, call us on 07 3333 2932 or complete our online enquiry form and we can start to build your brand the right way.

5 reasons why your business needs a website

If your business is running on just a physical store, you could be leaving a lot of money on the table by not having a website. In this day and age, the first place consumers look for a product or service is online with a search in Google. So if your business website doesn’t show in Google, then you have just lost another customer.

If you are still not convinced that your business needs a website, here are 5 more reasons that should make you put the pedal to the metal:

  1. Your business is selling 24/7: With a website, you are selling or promoting your products or services every hour of every day, every day of the week and 365 days a year. This increased availability can make a huge difference to your bottom line and dramatically increase your monthly profits.
  2. Increase your customer base: With a website you can quite easily sell your products or services all over the world. Of course this depends on your line of business, but you can massively expand your reach to an entirely different community with a website, something that might be impossible or very costly with a regular marketing campaign.
  3. Increase sales and lower costs: If you want to target customers in another suburb or part of the country, instead of spending an excruciatingly large amount of money building or leasing another physical store, with a website you are there already! All you need to do is setup an online marketing campaign targeting that new area and you can increase your sales quite easily. This is also a great benefit to small stores with a limited budget or even new business startups, who can sell their products or services online, before they even think of opening a physical store.
  4. Leverage social media marketing: No-one can deny the popularity of social media, so if you are not leveraging these platforms for your business, you are seriously leaving money on the table. A website gives a clear shot at increasing your customer base using the power of social media, so it only makes sense to get onboard and talk to your web developer ASAP.
  5. People like to shop online: More and more we see the percentage of consumers who shop online increasing. So without a website, you are losing an increasing number of potential customers and even some of your existing customers, because they find that shopping online is simply more convenient.

If you are still not convinced that your business needs a website, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.

Back to basics: How to organise your mailing list system

Many businesses use Outlook for their email campaigns, but there are inherent problems with using Outlook for bulk emails. The main issues are that you can overload your server, your IP can be blacklisted for sending spam, and there are no metrics in Outlook to track the success of your campaign.

It is a much better idea to use an email platform that has been designed specifically to handle mass mailouts, and has the inbuilt metrics you need to measure your performance and return on investment.

The benefits of using third party email service providers

Some of the most popular bulk email providers include MailChimp, Aweber, iContact and Campaign Monitor. Most include reasonably generous free plans and then scale up in price based on mailing list size, but the benefits of using them, as opposed to Outlook and other desktop programs, far outweigh any costs involved.

  1. These email service providers are whitelisted: Since their bread and butter business is sending out millions of emails every day, they have the capacity and the servers to support this type of activity. So their servers never become overloaded and your messages are much more likely to arrive in the recipient’s inbox, rather than going into Junk or not arriving at all.
  2. They adhere to standard protocols: This means that your emails will not be treated as spam and you will not be blacklisted for sending out masses of emails to customers and potential customers on your email lists. One of the protocols (in fact, it’s a law in Australia) which they adhere to is to include an “unsubscribe” link on every email, so the recipients have the option to unsubscribe from receiving any more emails from your company.
  3. They provide lots of design templates: Whenever you set up a new email campaign, you can design a complete set of emails for your business, all at the same time with just a few clicks. This keeps all of your emails looking professional, reflecting your brand and speeding up the entire campaign process.
  4. You can easily setup automatic scheduling: Create your emails, schedule the mailing dates and then just let the email service provider do all of the work. You don’t have to keep remembering mailing dates anymore; it’s all completely automated for you.
  5. Find out who has subscribed to your mailing lists: Email providers create lists of all of your subscribers, so you can easily see how many new people have subscribed to your mailing list and also if anyone has unsubscribed.
  6. Easily measure the success of your campaigns: If you don’t have any hard data on the success of your email campaigns, then you could be repeating the same mistakes with every mail out. These third party email providers include reports and metrics, which help you to access your ROI and plan your next campaign.

So if you want to set up a cost effective marketing campaign or you need advice or help with improving your current mailing list system, call GO Creative on (07) 3333 2932 or request a free quote online.

Does your business really need a blog?

With all the advantages of social media networking, some of our clients have questioned whether they still need a blog. After all, a blog takes time and effort to maintain, and isn’t that better spent building their social media networks?

So I thought I would take this opportunity to list 7 benefits of maintaining an active business blog, while also growing your social media channels.

  1. Branding awareness: A blog helps you to showcase your brand in your own way, without the design and layout restrictions inherent in other social media platforms.
  2. Customer engagement: You can share product updates, answer customer queries and share stories about your brand on your blog. This interaction is an easy way to increase cunsumer awareness and engagement with your brand.
  3. Blogs are great for time-poor people: It doesn’t take long to write one or two blog posts each week and respond to customer comments. Your blog is a great platform from which to promote your business and an hour or two each week is not that time consuming.
  4. Free advertising: If you write and maintain your own business blog then you have free advertising for your brand. As you build your email list, you will have more and more targeted customers who will read your blog and share your content with their friends.
  5. Increased customer insight: If you use your web analytics, it’s easy to track visitors and identify which posts visitors find most engaging, their gender, age and their geographic location.
  6. Increased exposure on social media: Blog posts, images and infographics are all very sharable across social networks, leading to increased exposure on multiple social media platforms.
  7. Improve rankings on the serps: As you successfully engage your visitors and they share your content across their social media networks, you will find that your rankings, traffic and conversions all increase.

As you can see, an active blog that contains interesting and educational information, provides your business with the opportunity to fully engage with your customers, resulting in happy customers and higher rankings.

For more information about marketing your business or website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.

Mythbuster Monday: Once our website is built, we can forget about it

Building an online business is not like baking a cake – you can’t just build it and leave it, because like a cake it will go mouldy and no-one will want it.

We have seen so many business owners go out of business because they ignore their website. Why go to all the trouble of creating a great looking website for your brand, if you intent to do nothing with it?

If you have created a website and plan to ignore it, then don’t be surprised when in six months or a years’ time, your sales have tanked.

A website has to be nurtured to grow your business

When you build a website you need to maintain it and grow it. If you don’t do this and you ignore your website, then Google will ignore it as well. This means that over time you will lose rankings, organic traffic, leads, conversions and sales.

If this doesn’t sound like a plan to you, then you need to keep your website up-to-date and user friendly at all times. Maintaining a website and building online relationships takes time, but in the end, it can be well worth the effort.

The internet changes quickly and so do consumers expectations, so if your website is not offering consumers what they are looking for, then they will vote with their feet. Unfortunately for you, Google usually agrees with the consumers. So it is like a catch 22 situation. Which comes first: Google drops your website, or more and more consumers are turned away?

What’s the solution?

The solution is to keep your website up to date. If you haven’t redesigned your website in the past two years, then take a serious look at your competitors and decide whether you need a new website or not. Consumers want a fast loading site that is user-friendly, informative, engaging and addresses all of their needs.

If this describes your competitor’s website, but not yours, then you are already behind the eight-ball and need to get on top of your website ASAP.

For more information on website design in Brisbane, call us at GO Creative on (07) 3333 2932 or request a free quote online.

Mythbuster Monday: If it’s not broken, don’t fix it

When it comes to the subject of marketing, a lot of people believe that if it’s still working, then leave it alone. I am not quite sure why they believe this myth, unless it is because it leaves them free to focus on other areas of their business.

Marketing however, is the lifeblood of a business and if you don’t optimise your marketing campaigns, you could be leaving easy money on the table. By optimising, I mean that you are sticking with what seems to be working and not exploring other options which might work even better.

Optimising your marketing campaigns means exploring your options

Take for example, a business that invests heavily in hard copy ads in the Yellow Pages. For a long time we have jammed doors open with these behemoths, but no longer are they as popular with consumers as they once were.

Have you seen how small the Yellow Pages are now? The sad part about it is that they usually go straight into the recycle bin, because who turns to the Yellow Pages when they want to search for a local business?

Just about everyone searches online nowadays, so if you are still investing in hard copy print ads in the yellow pages, it might be time to take some of your allocated marketing budget and explore other options.

Even if you are still receiving leads and sales form the Yellow pages, you might get more bang for your buck through online advertising. You don’t have to change everything overnight, just take a small part of your marketing budget and move it to online advertising, such as Google ads or Facebook ads, for example.

We’ve seen the results first hand

Recently we met with a client who was spending about $5000 per month with Yellow Pages, across a variety of printed ads, online listings and a website service. Cutting their budget in half, we were able to develop a new website and more than double their enquiries within three months.

Marketing is now, more than ever, about being flexible, exploring new avenues of promoting your business and in testing what works and what doesn’t work. The myth – if it’s not broken, don’t fix it -will hold your business back from exploring more lucrative marketing options and give your competitors all the help they need in overtaking your brand.

For more information on marketing for your business or with website design in Brisbane, call us at GO Creative on (07) 3333 2932 or request a free quote online.

Mythbuster Monday: Good marketing requires following some basic rules

Sometimes we have difficulty breaking our clients out of a mould or a set way of marketing in their business. That’s because of the myth that good results will come to those who follow some basic marketing rules.

This is quite a destructive myth, because it lulls people into a state of complacency about their marketing needs and can end up with a blown out marketing budget, with little positive results to show for their efforts.

There are no magic formulas in marketing

It is true to say that every organisation is different – they have different goals and budgets and their brands and markets are different. Obviously, their employee profiles are not the same and they have different skill mixes.

Cleary, all businesses are not equal, so why do some people persist in believing that the same golden rules apply to marketing, regardless of their business?

One of the stubborn myths is that you should spend a certain percentage of your budget on marketing and not a dollar less or a dollar more. In this day of changing values and shifting markets, as well as the dramatic changes in the way consumers shop, any hard and fast rules concerning marketing budgets is fraught with danger.

What’s the solution?

Well, the solution is very easy – be flexible. As far as marketing is concerned, you should test everything over a long period of time. Test different promotions, campaigns and platforms, re-evaluate, make changes and then test again. Start small and scale up when you know what works for you.

No-one wants to spend their profits on marking strategies that don’t work well for their business, just because it is always been done that way. You need to find out what works and what doesn’t work for your business and don’t jump in blindfolded.

Once you have a better idea of what works for your business, then you can customise your marketing budget to suit those particular strategies.

If you really want a golden rule of marketing – it is to test and retest and then keep on testing.

For more information on online marketing for your brand or with website design in Brisbane, call us at GO Creative on (07) 3333 2932 or request a free quote online.

Mythbuster Monday: We only need to register one domain name

Without a doubt, this is one myth that most of our clients believe is just plain common sense – that you only need to register one domain name for your business website.

It’s understandable why many business owners think this is true, because after all, when you register a business name you only register one name. The problem is that with domain names it is a whole different ball game and you do need to register more than one domain name.

Why do you need to register more than one domain name for your business?

The single, most important problem with having just one domain name is competition.

Just imagine that your domain name is mywidgets.com.au and you build your brand into a healthy business. Suddenly you notice that traffic and sales are dropping off, so you increase your promotions and run some specials to bring in more customers. Over time however, you realise that this isn’t working and your traffic and sales are continuing to fall.

Then you realise that another website with the domain name mywidgets.com has appeared and after some research, you realise that they have ‘stolen’ your traffic. This is a serious problem that happens to many businesses, not just the large multi-corporations, but small businesses as well. We’ve seen it first hand, and there’s not much you can do about it unless you have a trademark, and even then it doesn’t guarantee anything.

This is why it is vital to register more than one domain name for your business, so you can put a stop to this sort of underhanded competition, before the rot sets in.

So if your business name is mywidget.com.au, then it serves your business well to also buy the .com, .net and .net.au versions of your domain name as well. Some businesses purchase another 10 or 20 versions of their domain name, so that there is no possibility that customers will confuse their domain name with a copycat.

Purchasing multiple domain names makes good sense, because it helps to protect your brand at an extremely minimal cost. An average annual expense a couple of hundred dollars, to ensure that your competitors can’t underhandedly jeopardise your market share, is definitely a sound financial investment.

For more information on domain names or help with website design in Brisbane, call us at GO Creative on (07) 3333 2932 or request a free quote online.

Is Pinterest right for your business?

Pinterest has only been around for a few years, since 2010 in fact, but already it is a large part of people’s social media campaigns. Lately, some of our clients have asked us about Pinterest and whether they should include this platform in their campaigns.

So we thought it might be a good idea to take a look at the types of businesses that can profit from including Pinterest in their social media campaigns.

Businesses that best suit Pinterest

With more than 13 million unique users on Pinterest, this is definitely a platform worth considering for your business.

  • Research has shown that 80% of Pinterest users are female and that regardless of gender, pinners are more than 5 times as likely to use their smartphone to pin images than with any other device.
  • What this means is that if your target audience is mostly female then Pinterest might be a great platform for you, however with 20% of users being male, if you target men – 20% of 13 million users is not an audience to be ignored.
  • The lynchpin is that Pinterest is all about images, so you must have images that can be pinned to image boards and shared on Pinterest. So this platform is heavily used by beauty and fitness niches, home and garden niches, food and drink niches, as well being very popular for its shopping content.
  • If you are in any of these businesses, then it might be worthwhile leveraging this platform to promote your products. Social media is all about sharing content online and since this is the focus of Pinterest, if your business uses rich content images, then this might be a match made in heaven.
  • When you compare Pinterest to other social media channels, you find that Pinterest users are more likely to purchase products from their most shared categories. This means that the more often your Pinterest images are shared, the greater your sales.
  • For example, in the Face and Body care category on Pinterest, people who repin these images are 33% more likely to convert to buyers, than other social users. Pinterest doesn’t even have any direct path to making a purchase, so far there are no ‘buy now’ buttons on Pinterest. So these conversions are highly engaged and motivated users.

Since this is a fairly new platform, it is easy to image how any new Pinterest services, such as adding ‘buy now’ buttons in the future, may make this one of the fasted growing and best converting social media platforms for a whole host of businesses.

For more information on social media marketing or website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.