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Startups and the changing face of technology

Many of our clients are startups and need a website to promote their products or services online. Apart from the usual problems facing any new venture, our new clients also have to deal with the rapidly changing face of technology as well.

Smart technology

Most small businesses are not in a position to take advantage of smart technology just yet. A good example is the technological leap from smart phones and tablets to smart wristwatches, allowing employees to receive emails on their watch.

If you want to be in the frontline of technology then it might be worth your while keeping up with smart technology. Alternately, you might just decide to save your money and wait a little longer to decide whether the latest gizmo is here to stay or is just another fly by night.

Cloud computing, big data and security

Without a doubt, the startup costs of a business heavily invested in cloud computing will be much lower than for traditional startups. However, with so many cloud based service providers jumping on the band wagon, the challenge is not only with understanding the technology and keeping up to date, but in selecting the best provider, as well as customising your cloud apps and services on an ongoing basis.

Even more of a problem is the issue of security and the protection of company data and resources from hackers. So with cloud technology, educating employees about online security will be essential to protecting the integrity of both company and customer information.

Then there is the issue of big data, which can be handled quite easily with the massive resources of the cloud. Accessing personnel who can handle this type of data however, may become a challenge all of its own.

Customised user experiences

Lastly, as technology continues to advance, customers’ expectations also increase and businesses face the challenge of creating consistent user experiences, across multiple platforms and channels. This means businesses need to be focused on social media networking and on creating unique interactions for customers, who want to access information at the touch of a button.

For more information on website promotion, online marketing or website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.