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How can emotional connections increase your social media following?

Building a social media network for your business is an important part of marketing today, however this is not always as simple as it might sound at first. As an SEO company in Australia, we have a lot of experience in managing social media accounts, and we know that the easiest way to build a successful network is to connect emotionally with your target audience.

When you connect on an emotional level with someone, that connection becomes more meaningful and can last for many years into the future. This means that you have a better chance of building a loyal following, if you move away from dry posts filled with facts and figures, and instead focus on bringing emotions into your posts. It doesn’t matter whether you use Facebook, Twitter, LinkedIn or any other network, emotions will trump boring, any day of the week.

In fact, many clients who hire our SEO company in Australia are often amazed at how easy it is to build a social media following, just by engaging with their target audience in a more meaningful way.

Choosing the right emotions for your posts

When you understand your target audience, you already know the type of emotions that will speak to them, but you need to choose the context and the emotions wisely. For example, a company that sells home security systems can hook into fear as an emotion, emphasising the increase in home burglaries in the local area. A better idea might be to focus on the sense of security that people will feel when they know that their family is kept safe at home with the installation of a professional security system.

As you can see, positive connections can be built using positive emotions and you don’t have to stick with one single emotion, you can add in a variety depending on the situation. Humour is a very workable emotion, but even here, there is a time and a place. In the end, all you need to do is to focus on posting interesting content that appeals to your audience, mix in a little humour or other emotional hook and you will start to build a loyal following in no time at all.

For help with social media marketing for your business, call GO Creative, a leading SEO company in Australia, on 07 3333 2932 or get a free instant online quote.

5 reasons why your business needs a website

If your business is running on just a physical store, you could be leaving a lot of money on the table by not having a website. In this day and age, the first place consumers look for a product or service is online with a search in Google. So if your business website doesn’t show in Google, then you have just lost another customer.

If you are still not convinced that your business needs a website, here are 5 more reasons that should make you put the pedal to the metal:

  1. Your business is selling 24/7: With a website, you are selling or promoting your products or services every hour of every day, every day of the week and 365 days a year. This increased availability can make a huge difference to your bottom line and dramatically increase your monthly profits.
  2. Increase your customer base: With a website you can quite easily sell your products or services all over the world. Of course this depends on your line of business, but you can massively expand your reach to an entirely different community with a website, something that might be impossible or very costly with a regular marketing campaign.
  3. Increase sales and lower costs: If you want to target customers in another suburb or part of the country, instead of spending an excruciatingly large amount of money building or leasing another physical store, with a website you are there already! All you need to do is setup an online marketing campaign targeting that new area and you can increase your sales quite easily. This is also a great benefit to small stores with a limited budget or even new business startups, who can sell their products or services online, before they even think of opening a physical store.
  4. Leverage social media marketing: No-one can deny the popularity of social media, so if you are not leveraging these platforms for your business, you are seriously leaving money on the table. A website gives a clear shot at increasing your customer base using the power of social media, so it only makes sense to get onboard and talk to your web developer ASAP.
  5. People like to shop online: More and more we see the percentage of consumers who shop online increasing. So without a website, you are losing an increasing number of potential customers and even some of your existing customers, because they find that shopping online is simply more convenient.

If you are still not convinced that your business needs a website, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.

Let’s get realistic about social media

Just last week, one of our clients asked me what the return on investment (ROI) on social media marketing was. My answer was not straightforward but in the end, I think I got my point across.

The problem is that with social media there is no clear-cut ROI on your investment. For example, if you have 500,000 Facebook Likes, what does that mean? How does that convert into dollars and cents?

I thought it timely to take a look at what you can expect from your social media campaigns over a 12 month period and hopefully help you gain some insight into how social media can work for your business.

3 months

After three months of actively blogging, tweeting and posting you can expect an increased brand awareness with people starting to Like your posts or tweets. Also, customer queries will be asked over your social media channels and by responding promptly, you begin to build a positive reputation for your brand.

6 months

At six months, you should notice a further increase in your Likes and more comments and sharing of your content. You might also start coming to the attention of online marketers or bloggers at this time.

12 months

This is when you should see a good result in brand awareness. You may even have found a completely new market for your services or products, and brand advocates appear and start to share their stories as well as promote your brand. With 12 months of feedback and customer contact under your belt, you are now able to make more refined and targeted marketing decisions, to further increase the market share of your business.

3 months 6 months 12 months
Brand awareness Expect that brand awareness will slowly increase and include current customers and people who already know you or your brand (family, friends, colleagues etc.) You have attracted a new audience who hadn’t previously heard about your brand
Customer engagement People will start Liking your posts Likes, comments and shares will increase Supporters emerge and help spread testimonials
Customer service Customer service issues will be shared, so respond quickly and deal with problems promptly A better understanding of customer concerns helps focus your marketing
Reputation Listen to the market and share positive brand stories with your audience Use brand feedback to hone your marketing campaigns
PR potential Current audience will offer the most PR potential Online media outlets and marketers start showing interest Mainstream media and authority sites become interested

The take home message is that social media marketing works, but whilst its ROI is not easily measured, you will see a real benefit in around 12 months.

For more information on social media, search engine marketing or website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.

We were very pleased with the innovative ideas presented to us by GO Creative from a very minimal brief. They provided us with a sharp, contemporary logo and signage in a short time period.
Sue and Clyde StubbsSuper Cheap Self Storage