Posts

Pros and cons of displaying social media feeds on your website

In Australia, we have noticed that despite giving our clients super-fast websites, after a while many of them become quite slow to load. Since our clients come to us because we are not only experienced in WordPress web development, but we are also a leading web design company in Australia, we decided that it was our duty to investigate this phenomenon. What we found however, might surprise many of our clients, because the main culprit is social media feeds.

Social media feeds contain content that is fed in via hyperlink from another site, such as Facebook, where the posts on these sites are replicated on our client’s sites. Even though our WordPress web development services include the provision for social media networking, we don’t automatically add in these feeds during the design process.

Pros of using embedded social media feeds

Any good website design firm will tell you of the benefits of using social media networking to increase your rankings. You can use social media feeds to show the search engines that you are constantly updating your website (great for increased rankings) and that you are a good source of useful information. This also encourages followers, because they can follow your social media pages directly from the embedded feed and you don’t need to replicate the same content on your website (saving you time).

Cons of using embedded social media feeds

On the other hand, the extra scripts from these third party sites really slows your site down and you can’t compress them or alter them in any way to make your site faster. More importantly, the design of these feeds might not fit in with your branding, and they can not only distract visitors from your call to actions, but stop them from visiting your other pages, because they simply read your social media feeds instead.

When you pay good money for professional WordPress web development, it doesn’t make sense to slow your site down with social media feeds to the detriment of your business.

If you need a new professional website built for your company, call GO Creative – the leading web design company in Australia – on 07 3333 2932 or get an instant quote online.

How can emotional connections increase your social media following?

Building a social media network for your business is an important part of marketing today, however this is not always as simple as it might sound at first. As an SEO company in Australia, we have a lot of experience in managing social media accounts, and we know that the easiest way to build a successful network is to connect emotionally with your target audience.

When you connect on an emotional level with someone, that connection becomes more meaningful and can last for many years into the future. This means that you have a better chance of building a loyal following, if you move away from dry posts filled with facts and figures, and instead focus on bringing emotions into your posts. It doesn’t matter whether you use Facebook, Twitter, LinkedIn or any other network, emotions will trump boring, any day of the week.

In fact, many clients who hire our SEO company in Australia are often amazed at how easy it is to build a social media following, just by engaging with their target audience in a more meaningful way.

Choosing the right emotions for your posts

When you understand your target audience, you already know the type of emotions that will speak to them, but you need to choose the context and the emotions wisely. For example, a company that sells home security systems can hook into fear as an emotion, emphasising the increase in home burglaries in the local area. A better idea might be to focus on the sense of security that people will feel when they know that their family is kept safe at home with the installation of a professional security system.

As you can see, positive connections can be built using positive emotions and you don’t have to stick with one single emotion, you can add in a variety depending on the situation. Humour is a very workable emotion, but even here, there is a time and a place. In the end, all you need to do is to focus on posting interesting content that appeals to your audience, mix in a little humour or other emotional hook and you will start to build a loyal following in no time at all.

For help with social media marketing for your business, call GO Creative, a leading SEO company in Australia, on 07 3333 2932 or get a free instant online quote.

How to register a Facebook address for your business

As a successful SEO agency in Australia, we know that social media is an essential part of any sound marketing strategy. Facebook is, of course, one of the more popular social media platforms available for small businesses. The problem is that not many business owners understand how to set up a business page in Facebook and even less know how to choose a custom address for their page.

Instead of sending visitors to a long and complicated Facebook address, such as ‘facebook.com/pages/Berts-Coffee-Shop/5389125’, you can send them to ‘facebook.com/BertsCoffeeShop’. Ask any SEO agency in Australia and they will tell you that this shorter, customised Facebook name is easier to remember and looks a lot more professional as well. It’s also easier to fit onto your marketing materials and business stationery, and so on.

Selecting your username/address

To customise your Facebook address, you need to have at least 25 “Likes” on your Facebook business page. You can only change your address a limited number of times after you’ve created it, and it can only contain alphanumeric characters (A-Z, 0-9) or a full stop/period.

The old address you were using (the long and ugly one) will automatically redirect to the new, shorter one. So this means that they’ll both still work.

Steps to customise your Facebook URL

  1. Go to facebook.com/username
  2. Click on ‘select a username’ and select the name of the Facebook page that you want to customise.
  3. If you have more than 25 LIKES for this page a box will appear where you can enter your new username/address.
  4. Click on ‘check availability’ and if your username is available, you just need to tick a few more boxes and you are done.

You can now give your new Facebook address to your customers, and use it on your marketing materials.

For help setting up, designing, or managing a social media page for your business, phone us on (07) 3333 2932 or get a free instant online quote – we are a leading SEO agency in Australia specialising in online marketing for small businesses so we can help with anything you need.

The massive potential in using videos to increase traffic and conversions

Online marketers fully realise the potential of online video marketing to their bottom line and frequently use YouTube to promote their videos. This is a massively underrated marketing strategy that is too often ignored by business owners, but can seriously increase your lead generation, as well as online and offline sales.

So let’s take a look at 4 reasons why establishing a video marketing strategy is good for business:

  1. Videos are great for SEO: Did you know that Google owns YouTube? Because of this link between these two massive search engines, you can see why Google really likes to rank YouTube videos in the search engines results pages.
  2. Videos increase time spent on your website: Google uses the average time visitors spend on your web pages as one of its ranking factors.  Embedding videos on your website therefore has the potential to increase your rankings – if they increase viewer engagement of course.
  3. Videos are easily shared: People love sharing interesting, informative, engaging or funny content across their social media networks. Videos fit the bill nicely and research has shown that nearly 70% of people who watch a video will share it with their friends and family.
  4. You don’t have to stick with YouTube: Of course, since YouTube is the second biggest search engine in the world with over 1 billion visitors per month, you will want to promote your videos through YouTube. There are however, other avenues for you to promote and distribute your marketing videos, for example Vimeo, Instagram, Vine, Facebook and Twitter.

Did you know that more than 90% of mobile video viewers share videos they have watched with their social media networks? Some marketers are saying that video is the future of online marketing, so if you want to be at the front of the queue and ride the wave to increased sales and profits, you need to investigate online video marketing for your business.

For more information on online marketing, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.

Does your business really need a blog?

With all the advantages of social media networking, some of our clients have questioned whether they still need a blog. After all, a blog takes time and effort to maintain, and isn’t that better spent building their social media networks?

So I thought I would take this opportunity to list 7 benefits of maintaining an active business blog, while also growing your social media channels.

  1. Branding awareness: A blog helps you to showcase your brand in your own way, without the design and layout restrictions inherent in other social media platforms.
  2. Customer engagement: You can share product updates, answer customer queries and share stories about your brand on your blog. This interaction is an easy way to increase cunsumer awareness and engagement with your brand.
  3. Blogs are great for time-poor people: It doesn’t take long to write one or two blog posts each week and respond to customer comments. Your blog is a great platform from which to promote your business and an hour or two each week is not that time consuming.
  4. Free advertising: If you write and maintain your own business blog then you have free advertising for your brand. As you build your email list, you will have more and more targeted customers who will read your blog and share your content with their friends.
  5. Increased customer insight: If you use your web analytics, it’s easy to track visitors and identify which posts visitors find most engaging, their gender, age and their geographic location.
  6. Increased exposure on social media: Blog posts, images and infographics are all very sharable across social networks, leading to increased exposure on multiple social media platforms.
  7. Improve rankings on the serps: As you successfully engage your visitors and they share your content across their social media networks, you will find that your rankings, traffic and conversions all increase.

As you can see, an active blog that contains interesting and educational information, provides your business with the opportunity to fully engage with your customers, resulting in happy customers and higher rankings.

For more information about marketing your business or website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.

Let’s get realistic about social media

Just last week, one of our clients asked me what the return on investment (ROI) on social media marketing was. My answer was not straightforward but in the end, I think I got my point across.

The problem is that with social media there is no clear-cut ROI on your investment. For example, if you have 500,000 Facebook Likes, what does that mean? How does that convert into dollars and cents?

I thought it timely to take a look at what you can expect from your social media campaigns over a 12 month period and hopefully help you gain some insight into how social media can work for your business.

3 months

After three months of actively blogging, tweeting and posting you can expect an increased brand awareness with people starting to Like your posts or tweets. Also, customer queries will be asked over your social media channels and by responding promptly, you begin to build a positive reputation for your brand.

6 months

At six months, you should notice a further increase in your Likes and more comments and sharing of your content. You might also start coming to the attention of online marketers or bloggers at this time.

12 months

This is when you should see a good result in brand awareness. You may even have found a completely new market for your services or products, and brand advocates appear and start to share their stories as well as promote your brand. With 12 months of feedback and customer contact under your belt, you are now able to make more refined and targeted marketing decisions, to further increase the market share of your business.

3 months 6 months 12 months
Brand awareness Expect that brand awareness will slowly increase and include current customers and people who already know you or your brand (family, friends, colleagues etc.) You have attracted a new audience who hadn’t previously heard about your brand
Customer engagement People will start Liking your posts Likes, comments and shares will increase Supporters emerge and help spread testimonials
Customer service Customer service issues will be shared, so respond quickly and deal with problems promptly A better understanding of customer concerns helps focus your marketing
Reputation Listen to the market and share positive brand stories with your audience Use brand feedback to hone your marketing campaigns
PR potential Current audience will offer the most PR potential Online media outlets and marketers start showing interest Mainstream media and authority sites become interested

The take home message is that social media marketing works, but whilst its ROI is not easily measured, you will see a real benefit in around 12 months.

For more information on social media, search engine marketing or website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.