Most popular social media trends for small business in 2022

The pandemic has left many small business owners in Australia struggling to survive and get back on their feet, so anything that can give you a competitive edge is definitely worthwhile investigating. That’s where keeping up with the latest marketing trends can be extremely useful to help plan for the future ahead. At the moment, most small business owners are just trying to pay their bills and hope that the end of lockdowns and border closures will add speed to their recovery.

With a little forethought, however, you can actually position your business for a healthy recovery in 2022, that’s if you leverage the right marketing trends. So one of the trends that we believe you should investigate is what’s happening in the world of social media. That’s because social media networking is a great way to increase visitors to your website, as well as conversions and sales.

Social media is a complex world with new platforms becoming extremely popular, whilst others start to wane. If your target audience is moving from one platform to another, you need to know! If the landscape of social media is altering, then you need to know!

Just think about the recent problems faced by Facebook. Will any of these issues affect its popularity? Are young people moving to other platforms? Investing your time and energy in a social media platform that is no longer popular with your target audience is not going to be a good strategy. So what can you do?

Here’s our pick of the most relevant social media trends for Australian small business owners in 2022.

Facebook losing touch with younger audiences

Our research has shown that people under the age of 25 are not actively using Facebook anymore. There has been a steep decline that began in 2012 that has resulted in a loss of over a third of young users, but there’s also been a decline in baby boomers between the ages of 57 to 75 years of age.

It’s clear that the popularity of Facebook has been on the decline over the past few years, but there’s still a massive number of people that actively use it every day. In fact, nearly 3 billion users are recorded every day, so whilst it may be losing touch with its younger audience and baby boomers as well, it’s still a very influential social media platform.

With its new pivot towards a metaverse, it might claw back these age groups (but don’t bet the ranch on that!). However, as far as 2022 is concerned, if you target consumers under the age of 25 or the baby boomers, it’s time to explore other platforms where your target audiences are hanging out. Don’t give up completely on Facebook, because it can still be a powerful marketing tool. However, keep in mind that your target audience is voting with their feet and you need to find out where they are going!

We predict that in 2022, small business owners will benefit from exploring platforms other than Facebook if they want to actively engage their target audience (if they are below 25 or baby boomers).

Engagement using phone apps is growing

So where are people going if they are leaving Facebook? It appears that they are spending an increasing amount of time communicating via mobile apps. Whilst we don’t actually know which apps they are using, it’s clear that TikTok is downloaded more often than either YouTube or Facebook apps. There’s no clear alternative to Facebook, given all that it offers, but mobile apps are steadily increasing in popularity as far as keeping in touch is concerned.

What this means is that people are quite happy communicating via mobile apps, so you can either use the apps that are popular with your target audience or encourage them to use your own app. Developing apps is not a costly affair, but it can give you a direct line of communication to consumers. Apps can be used to mine customer data, expand your audience and push notifications. They can also be used to answer customer queries and promote your brand.

We predict that in 2022, small business owners that leverage mobile phone apps will see a significant uptick in their customer base and revenue.

Social commerce is becoming a valuable channel for retailers

It started with Facebook, Instagram and Pinterest shops, and now social commerce is trending upwards. It’s all about in-stream shopping, where consumers can purchase products by clicking on links in posts. Facebook is pushing forward with this because it speeds up the transaction process between the ad and the checkout, fast tracking the purchasing journey.

Social commerce is one step further than ecommerce. Where consumers might have heard about a product on a social media post, clicked on a link to an online store and then followed the purchasing journey to its conclusion, now they can make their purchase on their social media platform. From the moment of discovery to the checkout, in-stream shopping keeps consumers on the social media platform where they can complete their purchase without leaving the site and then continue to view other posts and interact with friends, as normal.

Social commerce is an interactive experience, allowing people to chat to friends, create posts themselves, view videos and shop, all at the same time! So with global ecommerce sales predicted to rise to more than $5 billion in 2022, rising to more than $6 billion by the end of 2024, there’s some serious money to be made selling online.

So it makes sense to take your products to where your target audience is hanging out on social media. This is why social commerce is rapidly becoming very popular because it’s a natural extension of their normal behaviour – consumers are already online and are happy to shop while they chat on their social media platform of choice.

We predict that social commerce will continue to grow in popularity in 2022 and small business owners with retail stores or even ecommerce stores, should get onto this trend very quickly.

These three social media trends are GO Creative’s best picks, but there are plenty of other trends that might be suitable for your small business as well. Just keep your eyes on these trends and jump in when it feels right!

7 tips to boost your social media presence

As an internet marketing company, we’ve worked with many small business owners who had no idea how to incorporate social media into their marketing strategy. Some may have used Facebook at home and their kids are all over social media sites, but as far as using a social media network for their business is concerned, they were in the dark. At our Brisbane web design company, we specialise in not just building great websites, but helping to grow their traffic through advertising, search engines and social media.

Social media is now an essential part of small business web design in Brisbane and is not something that can be ignored. So if you are in the process of selecting an experienced Brisbane web design company to redesign your business website, here are 7 great tips to ramp up your social media and hit the road running.

  1. Target your audience: To successfully engage the community and increase your sales, you need to understand your audience. When you know their motivations, fears and interests you can create content that will encourage them to visit your website.
  2. Share buttons: It’s important that visitors to your website can share your content around their social networks, so always include social share buttons on your pages and posts.
  3. Post new content: You should post new content to your social media networks frequently and at times when people frequent these sites. For example, post to Facebook at least daily and in the evening when people are not at work.
  4. Images: It’s well known that content and posts which include images are shared more often that those without. As an internet marketing company, this is something that we always emphasise to our clients.
  5. Write a blog: This is one of the easiest ways to engage your target audience and gives you plenty of content to share around your social media network. If you are looking for a web design company in Brisbane, make sure that they include a blog in your new website.
  6. Expand your network: Don’t just stick with one social media site, add in all of the platforms used by your audience, so you can become the ‘go-to’ business and an authority in your industry.
  7. Search engine optimisation: Make sure to use your keywords and optimise all of your content, as this will help to increase your rankings in the search engine results pages.

As you can appreciate, building a social media network can be time consuming, so it pays to talk to an experienced Brisbane web design company or internet marketing company who can do all of this for you, leaving you free to run your business.

4 essential tips on mobile marketing for your business

As a business owner you already know that mobile usage has skyrocketed over the past few years, but did you know that by 2016 more than 2 billion people worldwide will own a smartphone?

How popular are mobile online purchases?

If we just look at Australia on its own, in 2014 there were more than 20 million mobile accounts with nearly 1 in 3 Aussies having no land line – they only used a mobile phone. On top of these statistics, more than 20% of adult Aussies didn’t have a fixed internet connection in 2014.

These are the consumers who only access the internet via their mobile devices and even more importantly – smartphones are the driver for the continual increase in online retail sales.

As you can see, the mobile market is wide open, but the problem is that most businesses don’t have an effective mobile marketing plan. Instead they just lump mobile marketing in with online marketing and in the process, lose out on a massive retail market.

Here are 4 tips to help you create a successful mobile marketing strategy:

  1. Do you have a mobile website? Some businesses opt for a responsive design and others prefer a dedicated mobile website. Whichever strategy you chose, make sure that it does truly render correctly on mobile phones.
  2. Redesign your advertising campaigns: You need to review your current advertising and make sure that everything fits on the mobile screen. Just because you have a responsive design or a mobile website doesn’t mean that your headers, call to actions and pop-ups will display correctly.
  3. Optimise your email campaigns: Think about the small size of a smartphone and how your advertising emails will be seen. You really need short punchy subject lines and titles that are easily viewed quickly, whilst on the run.
  4. Create a strong social media presence: With just about everyone having a social media account and accessing their networks on their mobile devices, it is only sensible to advertise directly to consumers on social media sites.

If you need help with mobile website designs or social media marketing, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.