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11 ways your website is driving customers away

Many business owners shun paying for corporate web design services, instead using a free theme, along with numerous plugins, to give their company a website with the functionality they need in Brisbane. As website developers we have seen this happen time and time again, but sooner or later a poorly designed website always shows its true colours, resulting in lost business, customers and profits.

What you really need is a creative website designer who can give you the perfect website that reflects your brand and has all the functionality you need. So if you’re still sitting on the fence and not calling your local web development team in Brisbane, instead making do with a poorly designed website, you’re leaving money on the table.

Key factors that drive customers away

If your website is suffering from any of the following issues, you can be sure it is driving your customers away and losing sales and profits. Isn’t it time to invest in corporate web design services for your business?

  1. Slow loading: Slow websites turn shoppers away, so this needs to be fixed ASAP.
  2. Features not working: This can happen due to plugin clashes. Your website developers can fix these problems for you.
  3. Poor navigation: Good corporate web design needs a simple and informative navigation menu, so visitors can find what they want immediately.
  4. Broken links: These need to be checked and fixed weekly.
  5. Poor marketing messages: Not getting your marketing messages across to visitors can be a problem with poor design and copy.
  6. Missing CTAs: Not taking advantage of prime spots for your CTAs is another way you are losing customers and profits.
  7. Auto playing videos: Videos and audio that play as soon as the site opens are old hat, old fashioned and extremely annoying. Don’t do it!
  8. Ads or popups: Too many ads and popups interfere with a positive shopping experience, so be judicious in the size, type and placement of them.
  9. Too much text: Page after page of text is boring, so break it up with good design and plenty of images.
  10. Not responsive: With so many people shopping online via their mobile devices, there is no excuse for not having a responsive website.
  11. Missing contact details: You have no idea how often a website doesn’t have their contact details on the home page!

If you are ready to hire a creative web designer who offers professional corporate web design services, why not get an instant quote online today?

How to improve the customer experience on your website

What’s the #1 reason why customers choose not to buy from your business or convert into repeat customers? A poor customer experience.

This is why it is so important to perform a comprehensive User Experience Audit of your website, so that you can rectify any problems immediately.

At our agency in Brisbane, our website developers are focused on developing websites which are user friendly and easy to navigate, allowing visitors to find everything they need to know about your services or products. There is, however, much more to making your website user friendly than a simple menu. There are many factors to consider, including the wording you use on each page, the layout of the pages, the speed, the images and videos that appear, and more.

All it takes is just one of these elements to be wrong and you can reduce your visitor’s experience sufficiently that they turn to your competitor’s website instead. You need to ensure your customers’ experience using your website is exemplary. And you can do so by undertaking a User Experience Audit.

What can a User Experience Audit identify?

Making your website easy to use and navigate is one way to increase your conversions, a fact that is well known to many businesses. Brisbane web development agencies employed by these businesses therefore have a directive to do just that, as well as optimising your website for faster loading speeds, and improved ranking in Google. As time passes and you upload more content, your site can become progressively more complicated to use, so all of this needs to be taken into account.

A User Experience Audit will identify any areas where your visitors are becoming lost or confused on your website. This includes pages where conversions are lowest or where there are weakness in your sales funnel, as well as any specific pages or elements that are stopping your visitors from converting.

Which areas of your website should you audit?

For a comprehensive audit, you need to check the following areas of your website:

  • All of your written content.
  • All of your call to actions (CTAs).
  • All of your photos, images and videos.
  • What is displayed above the fold (i.e. what you can see before scrolling).
  • Whether your website is responsive (i.e. works properly on phones and tablets).
  • Whether your content is set up for the best possible ranking in Google.
  • Whether your pages load quickly.
  • Whether there are any broken links, or links which lead to inappropriate pages.

GO Creative is a leading web design company in Brisbane, offering a number of services, including website audits. So if you want to provide your visitors with a positive experience on your website and increase your conversions, you get an instant quote online today or call us on 07 3333 2932.

As a photographer I’ve worked with “too many” graphic artists but GO Creative is a standout when it comes to delivering a great job, at a great price and lightning turnaround. When they say they will design and have artwork ready by the end of the day, you can count on it. On top of that GO Creative are a good team to deal with and their depth of knowledge is spooky. I would recommend GO Creative to anyone who needs graphic design, web design social media and implementation.
Phil HargreavesPhotographerPhil Hargreaves Productions