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Ask your website consultant how push notifications can increase your conversions

Your website consultant or agency should know all about push notifications and how valuable they can be to your digital marketing arsenal. Push notifications can help you to quickly target website visitors, so that you can send them marketing materials.

What is a push notification?

A push notification, in relation to websites, is where a website visitor agrees to let you “push” information out to them. This is usually set up so that the information goes directly to the user’s web browser or device. Essentially, it’s a popup or other message which appears on your website and asks visitors if they want to receive the notifications.

What’s the difference between push notifications and emails?

Many business owners already use email marketing, which is another way to re-engage your visitors when they leave your website, and is aimed at encouraging their return. As your WordPress web development team will tell you, retargeting your visitors is much cheaper than trying to bring new traffic for your website.

In Brisbane, website developers often recommend their clients to add push notifications to their marketing portfolio, because these notifications are very simple and grab people’s attention. They tend to fill the gap between email marketing and retargeting techniques, offering a very easy one click option, and effectively driving traffic back to your website.

Tips on using push notifications

First of all, you need to upload the push notification software to your website. This is something you can discuss with your website consultant, because there are a number of software options available.

Once uploaded, you need to decide at what point in their visit people will see your push notification. Most websites have this notification pop up after a visitor has been on their website for a few seconds, but you can also prime it to pop up when they visit a specific page on your site as well.

However, when a visitor clicks on the ‘allow’ option, you need to be ready to send them targeted information that will encourage them to return to your website. Your WordPress web development team can help you with setting up these notifications, but essentially, one of the most popular strategies is to segment your list and use triggered mobile push notifications, tailored to individual visitors’ interests.

Example of using push notifications

As an example, if you’re a landscaper and a group of visitors spend time on your water feature page, you could send them a notification offering 25% off all water features this month. As you can appreciate, when you specifically target your visitor’s interests, you can massively increase your conversions, making this a very cost-effective marketing strategy.

Talking to your website consultant about adding push notifications to your list of marketing strategies is definitely worth consideration.

For help with WordPress web development and marketing your website, call GO Creative on 07 3333 2932 or get an instant quote online.

11 ways your website is driving customers away

Many business owners shun paying for corporate web design services, instead using a free theme, along with numerous plugins, to give their company a website with the functionality they need in Brisbane. As website developers we have seen this happen time and time again, but sooner or later a poorly designed website always shows its true colours, resulting in lost business, customers and profits.

What you really need is a creative website designer who can give you the perfect website that reflects your brand and has all the functionality you need. So if you’re still sitting on the fence and not calling your local web development team in Brisbane, instead making do with a poorly designed website, you’re leaving money on the table.

Key factors that drive customers away

If your website is suffering from any of the following issues, you can be sure it is driving your customers away and losing sales and profits. Isn’t it time to invest in corporate web design services for your business?

  1. Slow loading: Slow websites turn shoppers away, so this needs to be fixed ASAP.
  2. Features not working: This can happen due to plugin clashes. Your website developers can fix these problems for you.
  3. Poor navigation: Good corporate web design needs a simple and informative navigation menu, so visitors can find what they want immediately.
  4. Broken links: These need to be checked and fixed weekly.
  5. Poor marketing messages: Not getting your marketing messages across to visitors can be a problem with poor design and copy.
  6. Missing CTAs: Not taking advantage of prime spots for your CTAs is another way you are losing customers and profits.
  7. Auto playing videos: Videos and audio that play as soon as the site opens are old hat, old fashioned and extremely annoying. Don’t do it!
  8. Ads or popups: Too many ads and popups interfere with a positive shopping experience, so be judicious in the size, type and placement of them.
  9. Too much text: Page after page of text is boring, so break it up with good design and plenty of images.
  10. Not responsive: With so many people shopping online via their mobile devices, there is no excuse for not having a responsive website.
  11. Missing contact details: You have no idea how often a website doesn’t have their contact details on the home page!

If you are ready to hire a creative web designer who offers professional corporate web design services, why not get an instant quote online today?

How to reduce risk in online sales

When clients ask us how they can increase their online sales, we tell them the number one priority is to make customers feel safe when entering their details online. Not feeling that their contact details or banking information is kept secure by a website and can be stolen by hackers, is the main reason many people do not shop online.

So here are a few strategies that will reassure your customers and help them feel more confident about ordering online.

Display your contact details prominently on your website

Customers feel safe when they can see your contacts details on your web pages. So to reassure your customers that you are a real business, at the very least, include your business address and phone number in the sidebar or footer.

Invest in SSL and SET protocols

It is vital that you invest in an SSL certificate and display this prominently on your web pages. This certificate encrypts data and protects the integrity of data in emails, web browsers, internet faxes and instant messaging. SET on the other hand, is vital if you accept online payments, because it secures online financial transactions, not just private information.

Displaying your SSL and SET logos and letting customers know that their banking details and private information is safe and secure will reduce their apprehension about shopping on your website.

Make it easy at checkout

Display all of the different payment methods you accept (including PayPal is a sensible move) and have a streamlined and user-friendly checkout process. This means that users can check their purchases before finalising the sale and that there are no hidden costs that pop up when they checkout. Also, free shipping is a big winner if you want to increase your online sales.

With these simple changes, you will reduce the customer’s perceived risk in online shopping and increase the return on your investment.

For information on SSL certificates for your website request a free quote online.