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How to improve the customer experience on your website

What’s the #1 reason why customers choose not to buy from your business or convert into repeat customers? A poor customer experience.

This is why it is so important to perform a comprehensive User Experience Audit of your website, so that you can rectify any problems immediately.

At our agency in Brisbane, our website developers are focused on developing websites which are user friendly and easy to navigate, allowing visitors to find everything they need to know about your services or products. There is, however, much more to making your website user friendly than a simple menu. There are many factors to consider, including the wording you use on each page, the layout of the pages, the speed, the images and videos that appear, and more.

All it takes is just one of these elements to be wrong and you can reduce your visitor’s experience sufficiently that they turn to your competitor’s website instead. You need to ensure your customers’ experience using your website is exemplary. And you can do so by undertaking a User Experience Audit.

What can a User Experience Audit identify?

Making your website easy to use and navigate is one way to increase your conversions, a fact that is well known to many businesses. Brisbane web development agencies employed by these businesses therefore have a directive to do just that, as well as optimising your website for faster loading speeds, and improved ranking in Google. As time passes and you upload more content, your site can become progressively more complicated to use, so all of this needs to be taken into account.

A User Experience Audit will identify any areas where your visitors are becoming lost or confused on your website. This includes pages where conversions are lowest or where there are weakness in your sales funnel, as well as any specific pages or elements that are stopping your visitors from converting.

Which areas of your website should you audit?

For a comprehensive audit, you need to check the following areas of your website:

  • All of your written content.
  • All of your call to actions (CTAs).
  • All of your photos, images and videos.
  • What is displayed above the fold (i.e. what you can see before scrolling).
  • Whether your website is responsive (i.e. works properly on phones and tablets).
  • Whether your content is set up for the best possible ranking in Google.
  • Whether your pages load quickly.
  • Whether there are any broken links, or links which lead to inappropriate pages.

GO Creative is a leading web design company in Brisbane, offering a number of services, including website audits. So if you want to provide your visitors with a positive experience on your website and increase your conversions, you get an instant quote online today or call us on 07 3333 2932.

Tips on writing website content for small businesses

At GO Creative, we realise that there is no point in having a perfectly designed WordPress website, if the content is below par. The problem is that not everyone likes writing web content and it is also fair to say that writing content for a website is different to writing hardcopy advertisements, brochures and catalogues.

In general, people who land on a website have completely different expectations, when compared to the same expectations if they were reading a newspaper or a book.

People today want information at their fingertips, they are busy and don’t have the time to read pages and of content, not when they are looking for products or services. This means that writing copy for your WordPress website involves a certain skill set.

Write short simple sentences and paragraphs

You don’t want to write long, complicated sentences that go over two or more lines. People lose track of what you are trying to convey when they have to deal with very long sentences. The same principle applies to paragraphs, keep them short and include just 2 or 3 sentences in each paragraph.

Include headings and sub-headings in your content

When online, people tend to skin down a page, reading the headings and sub-headings to garner a quick overview of the content. If they are still interested, they will then read more of the content. So if you they are faced with a long page of uninterrupted text, visitors are likely to click out and go to another site that is easier to skim.

Avoid complicated jargon

Keep your writing simple and don’t use industry jargon that your target audience are unlikely to understand. Make sure that you don’t waffle on endlessly, do come to point quickly and only include information that is important to your viewer. You can always add a link to another page if they want more information.

Here are a few more quick tips for writing on the web:

  • Include images on your page to add interest and engage your audience.
  • Use active not passive voice.
  • Write concisely and simply.
  • Avoid small or elaborate fonts.
  • Ensure the placement of text and images is optimised for engagement.

For more information on WordPress website design, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.

 

Have you run out of puff writing your blog?

Many of you will know that blogs increase engagement with customers and bring more visitors to your website, but sometimes keeping up with a blog writing schedule is difficult. So here are three easy ways you can encourage visitor engagement with your blog posts, without really writing a lot more content – and keep both the search engines and your visitors happy.

1. Take another look at your published blogs

If you have run out of ideas for you blog, an easy fix is to take another look at your published posts. So go through your archives and look for “list” type posts. For example:

  • The top 10…
  • The best 5…
  • 7 easy ways to…
  • A guide to…

You can rewrite these for the current year or narrow the topic down. For example, if you have “The Top 10 Holiday Spots in Australia”, write another post for singles, families, or adventure seekers, etc. You can use your published posts as fodder for writing new posts, which will give your brain a rest and most probably give you a lot more ides for new posts as well.

2. Think about using different media

Why not pick out some of your favourite posts and turn them into something else? This means that a “How-To” post could be turned into a video, which you can upload to your YouTube channel and embed into a new blog as well.

If you have a Facebook page, you could write a small post on the same topic with a link to your YouTube channel, create a Tweet or even an infographic based on the best points in your blog post.

3. Encourage visitors to read more posts on your website

Another way to increase visitor engagement on your website and to utilise old posts is to recommend other posts relevant to the post your visitor is currently reading. This is a great way to drive traffic to particular pages on your website without writing more posts about the subject.

If you want more information on social media marketing or website design, call us for a chat on (07) 3333 2932 or request a free quote online.

Does your business really need a blog?

With all the advantages of social media networking, some of our clients have questioned whether they still need a blog. After all, a blog takes time and effort to maintain, and isn’t that better spent building their social media networks?

So I thought I would take this opportunity to list 7 benefits of maintaining an active business blog, while also growing your social media channels.

  1. Branding awareness: A blog helps you to showcase your brand in your own way, without the design and layout restrictions inherent in other social media platforms.
  2. Customer engagement: You can share product updates, answer customer queries and share stories about your brand on your blog. This interaction is an easy way to increase cunsumer awareness and engagement with your brand.
  3. Blogs are great for time-poor people: It doesn’t take long to write one or two blog posts each week and respond to customer comments. Your blog is a great platform from which to promote your business and an hour or two each week is not that time consuming.
  4. Free advertising: If you write and maintain your own business blog then you have free advertising for your brand. As you build your email list, you will have more and more targeted customers who will read your blog and share your content with their friends.
  5. Increased customer insight: If you use your web analytics, it’s easy to track visitors and identify which posts visitors find most engaging, their gender, age and their geographic location.
  6. Increased exposure on social media: Blog posts, images and infographics are all very sharable across social networks, leading to increased exposure on multiple social media platforms.
  7. Improve rankings on the serps: As you successfully engage your visitors and they share your content across their social media networks, you will find that your rankings, traffic and conversions all increase.

As you can see, an active blog that contains interesting and educational information, provides your business with the opportunity to fully engage with your customers, resulting in happy customers and higher rankings.

For more information about marketing your business or website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.