Ask website consultant how push notification increase conversion

Your website consultant or agency should know all about push notifications and how valuable they can be to your digital marketing arsenal. Push notifications can help you to quickly target website visitors, so that you can send them marketing materials.

What is a push notification?

A push notification, in relation to websites, is where a website visitor agrees to let you “push” information out to them. This is usually set up so that the information goes directly to the user’s web browser or device. Essentially, it’s a popup or other message which appears on your website and asks visitors if they want to receive the notifications.

What’s the difference between push notifications and emails?

Many business owners already use email marketing, which is another way to re-engage your visitors when they leave your website, and is aimed at encouraging their return. As your WordPress web development team will tell you, retargeting your visitors is much cheaper than trying to bring new traffic for your website.

In Brisbane, website developers often recommend their clients to add push notifications to their marketing portfolio, because these notifications are very simple and grab people’s attention. They tend to fill the gap between email marketing and retargeting techniques, offering a very easy one click option, and effectively driving traffic back to your website.

Tips on using push notifications

First of all, you need to upload the push notification software to your website. This is something you can discuss with your website consultant, because there are a number of software options available.

Once uploaded, you need to decide at what point in their visit people will see your push notification. Most websites have this notification pop up after a visitor has been on their website for a few seconds, but you can also prime it to pop up when they visit a specific page on your site as well.

However, when a visitor clicks on the ‘allow’ option, you need to be ready to send them targeted information that will encourage them to return to your website. Your WordPress web development team can help you with setting up these notifications, but essentially, one of the most popular strategies is to segment your list and use triggered mobile push notifications, tailored to individual visitors’ interests.

Example of using push notifications

As an example, if you’re a landscaper and a group of visitors spend time on your water feature page, you could send them a notification offering 25% off all water features this month. As you can appreciate, when you specifically target your visitor’s interests, you can massively increase your conversions, making this a very cost-effective marketing strategy.

Talking to your website consultant about adding push notifications to your list of marketing strategies is definitely worth consideration.

For help with WordPress web development and marketing your website, call GO Creative on 07 3333 2932 or get an instant quote online.

Why do all the best web design firms offer a professional copywriter?

Most business owners think that their most difficult problem is going to be finding the best web design firm for their new website. That’s definitely up there, but in reality their biggest problem is usually putting together the content for their new website.

Why is website content such an issue?

Most people are not wordsmiths, and they don’t really know how to write content that is specifically targeted to their customers. It’s fair to say that an Australian web design company that doesn’t recognise this problem will keep asking you for your website’s content, so they can complete your project on time — without being able to help you actually create that content.

This means that, unless you have your own copywriter, it’s best to find a website design and SEO company in Australia who understands this issue and automatically offers you the services of their copywriter. Handing this job over to a website consultant who specialises in writing online content dramatically reduces your stress levels and helps to push the project swiftly towards completion.

What does copywriting mean, and what do copywriters do?

The general term “copywriting” means writing text for the purposes of marketing, advertising or promotion. Professional website copywriters are experienced in writing readable and understandable text that effectively gives over all the necessary information, but in a highly engaging way. The ultimate aim of copywriting is to result in increased sales, leads, or customers.

Content writer vs copywriter

You may see the terms content writer and copywriter used interchangeably. On a technical level, content writers generally produce text that is aimed at informing an audience whereas copywriters are focused on marketing or advertising. Of course, both roles write content/copy so they are often used in the same context.

Website writers often find themselves producing both content writing and copywriting work, as many businesses and organisations will want a mix of informational and marketing content. 

What is the role of a copywriter?

The role of a copywriter is to produce sales content that effectively markets your product or services. If the objective of your website is to sell more products or services, raise awareness around your brand, or persuade your target audience to take a specific action, your copywriter’s role is to ensure the text and copy works to that end. 

SEO copywriters

Within the industry of copywriters, there are more specialised roles, such as SEO copywriters. SEO, or search engine optimisation, is the practice of using strategies to improve your website’s ranking in search engines like Google or Bing.

SEO copywriters employ various techniques, such as creating compelling headings and keywords, to ensure the content on your website helps your overall search engine ranking. 

Professional, experienced SEO copywriters are also vital for ensuring you don’t engage in any “black hat” practices. For example, keyword stuffing is the practice of jamming an unnatural amount of a particular search term in a paragraph of copy. Nowadays, not only will that not help your SEO but it will actually hinder it.

Principles of professional copywriting

1. Be specific to boost credibility

When you’re looking at the professional services of a copywriter, check to see how specific they are in their writing. General statements using waffly language are less likely to instil credibility.

2. Develop a strategy to get people to take action

Don’t just think that all copywriters do is write copy. In order to craft compelling content, copywriters need to develop a strategy to effectively prompt the reader into taking a particular action. This might involve identifying readers’ objections and preemptively counteracting them, or focusing on the benefits of a product or service rather than merely the features. 

3. Focus on your call to action

The call to action is the activity that you want your website reader to do. Whether it’s calling your office phone line or buying a new product online, when you hire a professional copywriter they should be focusing all of their writing on your desired call to action. 

4. Use evidence in your copy

Experienced copywriters know the power of good evidence. Skin cream that’s advertised as being recommended by 9 out of 10 dermatologists is going to be a lot more enticing to customers than skin cream that’s just really good for smooth skin. 

How professional copywriting helps you

If you’re still not convinced that a professional copywriter is the best move for your new website, here are 7 things to consider:

  1. Professionally written copy can help you to beat the competition by having content that engages with your customers, answers all of their questions and makes their buying decision very easy.
  2. Your content is written specifically to sell your products and services.
  3. Google likes to rank web pages that have lots of high quality content, and a copywriter will ensure that all of your pages are professionally written to a high standard.
  4. Each page on your website will be optimised for search engines with keywords, title tags and meta descriptions to help your site rank higher.
  5. Your website will be launched earlier, instead of being held up waiting for you to write the content (in amongst running your business).
  6. You save a lot of time and energy, and reduce your stress levels when you leave the copywriting to a professional.
  7. Ultimately, good copy can be the difference between customers buying your products or services, or leaving and going to the competition.

Generally, it’s only the best web design firms that will be able to offer you the services of a copywriter. So use this as one of your benchmarks when selecting an Australian web design company for your new business website.

GO Creative is one of the leading website design and SEO companies in Australia. If you want a high quality website for your business with professional copywriting, call us on 07 3333 2932 or get an instant quote online.

The 3 biggest problems with web designers (and how to avoid them)

When you engage corporate web design services, you want everything to run smoothly with no slipups and complications. Unfortunately, this doesn’t always happen and problems can occur between business owners and website developers.

In Brisbane, we occasionally come across the odd problem, but none that can’t be preempted by clear communication and good preparation. So if you are looking for professional corporate web design services, here are 3 tips on making sure that the design process goes off without a hitch.

Know what type of design you want

It is fair to say that not all business owners know what type of design they want for their new website in Brisbane. Website developers however, have lots of experience and can give you plenty of examples from which you can chose your own design. In itself, this isn’t a problem, but if you can’t make your mind up and let your creative website designer go ahead and do what they think is right, this is where problems can occur. So never go ahead with a design if you are not 100% sure it is what you want, because once you sign off on the design – that’s what you get.

Know what type of features you want

You need to know the type of functionality you want in your website, otherwise when it completed, you may be left with a site that doesn’t suit all of your needs. Design is very a subjective subject and the website developers will interpret what you need as best they can, but if you aren’t explicit in stating your needs, you may end up with what your developer thinks you want, which might not be what you had in mind at all.

Have your content ready to be uploaded

Once the web development stage has been completed, you will need all of your copy, images and videos ready, because now is the time to populate your website with your content. In Brisbane, this is quite often the stage when everything comes to a complete halt, because business owners have no content ready for their website. If you don’t have the skills, the time or the enthusiasm to write your own content, ask your web development team to arrange for a copywriter to take over this task for you.

If you are looking for a professional web development team in Brisbane, why not get an instant quote online today?

11 ways your website is driving customers away

Many business owners shun paying for corporate web design services, instead using a free theme, along with numerous plugins, to give their company a website with the functionality they need in Brisbane. As website developers we have seen this happen time and time again, but sooner or later a poorly designed website always shows its true colours, resulting in lost business, customers and profits.

What you really need is a creative website designer who can give you the perfect website that reflects your brand and has all the functionality you need. So if you’re still sitting on the fence and not calling your local web development team in Brisbane, instead making do with a poorly designed website, you’re leaving money on the table.

Key factors that drive customers away

If your website is suffering from any of the following issues, you can be sure it is driving your customers away and losing sales and profits. Isn’t it time to invest in corporate web design services for your business?

  1. Slow loading: Slow websites turn shoppers away, so this needs to be fixed ASAP.
  2. Features not working: This can happen due to plugin clashes. Your website developers can fix these problems for you.
  3. Poor navigation: Good corporate web design needs a simple and informative navigation menu, so visitors can find what they want immediately.
  4. Broken links: These need to be checked and fixed weekly.
  5. Poor marketing messages: Not getting your marketing messages across to visitors can be a problem with poor design and copy.
  6. Missing CTAs: Not taking advantage of prime spots for your CTAs is another way you are losing customers and profits.
  7. Auto playing videos: Videos and audio that play as soon as the site opens are old hat, old fashioned and extremely annoying. Don’t do it!
  8. Ads or popups: Too many ads and popups interfere with a positive shopping experience, so be judicious in the size, type and placement of them.
  9. Too much text: Page after page of text is boring, so break it up with good design and plenty of images.
  10. Not responsive: With so many people shopping online via their mobile devices, there is no excuse for not having a responsive website.
  11. Missing contact details: You have no idea how often a website doesn’t have their contact details on the home page!

If you are ready to hire a creative web designer who offers professional corporate web design services, why not get an instant quote online today?

Why doing things “on the cheap” is a VERY bad idea

Most reputable Brisbane website developers will acknowledge that there are times when you can probably ‘get by’ with a cheap website in some circumstances.

DIY websites, however, are more suitable for micro/hobby businesses and start-ups, rather than for established businesses. Hiring a local website developer may cost more, but it’s an investment that will result in more traffic, enquiries and sales. And ultimately that’s what every website is created for.

Get off the fence

If you’re unsure about hiring a web design company, here are five reasons to go for it:

  1. Increased conversions: A web development company knows all of the design strategies that will make your website appealing and engaging to your visitors, helping to increase conversions (enquiries or sales) on your website. Handling the process on your own can actually turn off many potential customers due to an ill-conceived design or general user experience.
  2. Increased rankings: A company that specialises in web development and related services knows how to get your website ranking as high as possible in Google, right off the bat. Without professional help, your website can languish in the depths of the internet, suffering from a profound lack of traffic and conversions.
  3. Enhanced security: When you compare the security of a free website with a bespoke website designed by a Brisbane web design company, you have much more security against hacking with the professional designers. Free websites tend to have a host of security issues that have caused many websites to crash, resulting in a mad rush to try and recover whatever is left.
  4. Greater flexibility: The “free” or cheap online website builders are generally quite limited in what can be done. You may save yourself a few dollars now, but later if you want to do something more with your website, you may have to start from scratch anyway.
  5. Time savings: While many of the online website builder sites are fairly easy to use, it still takes a good amount of time to structure your pages and menus, add your content, perfect the design, and configure all of the other settings to get your website up and running. If you’re spending many hours working on your site, wouldn’t that time be better spent running your business? (Not to mention the potential for some significant hair loss along the way!)

If you’re ready to hand over your website project to a professional Brisbane web design company, and get the results you need, call GO Creative on 07 3333 2932 or get an instant quote online.

Do quality photos really matter on your website?

You probably already know that to get the best result, you need a professional web design agency to create your website. We build and work on websites every day, and have done for more than 15 years. One of the issues we face most consistently is the quality of images. Many of our clients don’t have high-resolution photos, and this can make or break a website design.

Who wants to pay for a professionally designed website and then reduce its effectiveness and professionalism with amateur photos? Even the latest smartphones don’t cut it. The quality of an image comes from not just the number of pixels, but countless other factors such as appropriate lighting, focus, depth of field, subject positioning, and more. Stock photos (generally) and professional photographers cover these bases and more, so it’s well worth the investment.

Here are four compelling reasons to bite the bullet and invest in high quality photos for your website:

  1. Subconscious effects: When we think of “quality”, we think of professionalism, expertise and value. This means that high quality photos and imagery help to give your visitors these same feelings about your business.
  2. Consistency across media: Using the same high quality photos and images across all of your media (website, flyers and signage) multiplies this feeling of professionalism and consistency to your customers.
  3. No ongoing costs: Depending on where you buy stock images, you might have to pay ongoing royalties and you certainly have to buy them initially anyway. However, when you take your own photos, you own them and you don’t have to pay anyone else to use them. (By the way, we can supply stock photos with no ongoing royalties.)
  4. Scaling up: Most images taken on smartphones and consumer-grade digital cameras won’t be suitable size/resolution to reproduce at larger scales, such as on building signage or pull-up banners. It’s important that whatever images you use, you can carry them across all of your marketing materials (as mentioned above), so you have to go for the best resolution options.

For more information on professional web design in Australia, or to check out our range of stock photos, phone (07) 3333 2932 or get a free instant online quote.