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What do web developers do that business owners don’t?

Are you looking at making changes to your website, and are unsure whether to do it yourself or ask local Brisbane website developers?

When it comes to managing a website, there should be a balance whereby the owner of the website can be involved to a point, and where their web developer can handle everything else.

For example, if a website is built correctly and training has been provided, the business owner (or their staff) should be able to update content on pages and blog posts, add users, view statistics, and so on. Essentially, all of the content-related tasks.

But when it comes to adding more features, changing the theme or design, or any custom coding work, this is where the web developer should be the one to handle it.

Where things can go wrong for website owners

If you want to handle everything yourself, there are many somewhat hidden risks which need to be taken into account. The list below isn’t exhaustive, but risks can include:

  • website software becoming outdated, leading to unresolved bugs and security holes
  • website software being kept up to date, but causing compatibility issues with other installed software
  • plugins or themes slowing down the website
  • plugins, themes or custom code causing pages to not load/display properly
  • the dreaded “white screen of death” when the wrong button is pressed.

Some websites won’t have too many issues over time, but it only takes one stray line or code, one out of date or insecure plugin, one failed software upgrade, and the website is offline. Sometimes, the issue is irreversible. Sometimes websites are hacked and there are sudden, hefty fees to clean the sites and restore them to working order. It can go pear shaped very easily.

Obviously, none of this is ideal. But the good news is, most of the above issues can easily be avoided if you use a web development company to manage your website changes for you.

Lean on your website maintenance company

We regularly have clients ask us for a quote on making changes to their website. Once we know what their objectives are, we’ll look into the best options. Sometimes that means installing extra software or writing custom code, other times it’s some simple settings changes. It’s important to consider all of the options, because it’s not always the most obvious (or cheapest) one.

However, as one of the leading web development companies in Brisbane, website developers in our team have a wealth of experience in these matters. We know what pitfalls to look out for, including making sure the solution is:

  • going to achieve the business goals
  • suitable for the long term (where possible)
  • scalable/flexible (in case needs change)
  • cost effective (including offering a return on investment)
  • handled according to best practice.

The layperson simply can’t make the same informed decision. And it’s important to remember that a website isn’t a hobby project or something to mess around with; it’s a vital component in the marketing toolbox for your business. It’s paramount that the website does its job in helping to grow the business, in one way or another.

Your time estimate versus a web developer’s time estimate

In many cases, a website change which may take a business owner an hour to do, would only take their developer five minutes. And that’s great, because it not only saves the business owner time, but also gets the job done sooner, at a low cost.

But there are also many cases where the opposite is true: a task may seem quick and easy in theory, but in reality, there are many considerations and steps in the process which the layperson would be unaware of. A good web development company will factor everything in for you.

Think of it like taking your car to the mechanic because it’s leaking oil. In your mind, this probably means there’s a hole somewhere that need to be plugged, and the job is done. But what if half of the engine needs to be removed to get to the hole? What if the oil needs to be cleaned from various components? What if there’s an underlying issue which caused the hole in the first place? The job could be much more extensive than you expected.

Part of the reason the time estimates vary so greatly, from the business owner to the web developer, is that nowadays, website software such as WordPress has reached a level of maturity whereby virtually anyone can build a website.

That doesn’t mean it’s a good website, or that it will be done efficiently or correctly, or that the business owner saved money doing that instead of working on their business, but nevertheless, it can be done. A little knowledge can be a dangerous thing, sometimes.

Steps a web development company may take

In the situation where a job seems simple but it really isn’t, your website development company may need to do some or all of the following tasks (above and beyond simply “doing the work”):

  • gathering project details, login details, goals, ideas (etc) up front
  • communication and advice based on the above
  • research into the best options/software
  • research into potential speed, security and compatibility issues
  • presenting the options, with pros and cons for each
  • writing custom code to make it easier to re-use the same code in multiple places on the website
  • implementation of the solution
  • design customisations for seamless integration
  • updating the website menu and links within pages
  • providing training and documentation
  • taking backups before and after implementation
  • testing/feedback
  • answering follow up questions.

As you can see, even an apparently “small” job can actually take quite some time, and therefore, money. And just because there’s a free plugin out there, it doesn’t mean that’s the way to go.

What are the options if you don’t have the funds?

If you don’t have the budget for the job, you have lots of options. You can:

  • get a loan
  • arrange a payment plan
  • postpone until funds are available
  • break the job into smaller stages
  • ask if there are any cheaper options
  • simply not do it at all.

Remember, you’re perfectly entitled to ask for a web development company to break down their quote or explain the charges. However, keep in mind that you’re working with a specialist, so they should be treated as such. Questioning everything or squabbling over fees will only lead to an erosion of trust, and ultimately, the end of the relationship.

Sometimes things cost more than you may expect. You have to look at the return on investment from handling website maintenance with your Brisbane web development company, instead of doing it yourself, but ultimately it’s up to you whether you proceed.

But one thing is for sure: if you focus on running your business, and leave the rest to your trusted partners, your business will flourish.

Why are search engine results different from one person to the next?

Brisbane website developers are well aware that two people can have different search results using the same keywords. This can also happen when you perform the same search on a PC and a smart phone and whilst it can be annoying to some people, if your website is on page 1 on a PC and on page 3 on a smartphone, suddenly it becomes much more than simply annoying.

As a web design company in Brisbane, it’s this incongruity between search results that often concerns our clients, as they don’t understand why their website can show up on different pages of the serps (search result pages), between different devices and searchers.

Understanding how search engines search for information

The problem is that Google wants to deliver the most relevant search results to users, and as fast as possible. So it has developed deep neural networks that are designed to think like a human brain (or at least to try and think like a human brain), and these are used all over the internet to improve the user experience; this approach is called ‘deep learning’.

So when you search for ‘Brisbane web development’, your results are based not only on your keywords, but also on your search history, as well as what other people are searching for online and which sites have content that closely resembles what the search engine ‘thinks’ you want.

Google can also change the order of the results it shows you, depending on the device you are using. So for example, if you are using a smartphone and one of the websites that matches your keyword query for ‘Brisbane web development’ isn’t mobile friendly, it will downgrade that result with a lower ranking and show you more mobile friendly results. On your PC, this won’t be a problem, so this is one reason why you might see different results on different devices.

Another reason that you might see different results in the serps is due to your location and whether or not you are logged into your Google accounts. Google preferentially presents search results based on your location and also uses data from your various Google accounts to refine the results it presents to you.

A trick that website developers often use in Brisbane to overcome these problems is to use a browser’s ‘private’ searching mode, use a different browser, clear the browsing history and cookies from your cache, log out of your Google account and turn off your location data.

If you need help from a web development company in Brisbane, why not get an instant quote online?

I have worked with GO Creative since 2005 when we engaged their services for our website. Our relationship has been continuous since then due to their outstanding professionalism. I have had the pleasure of watching GO Creative’s business grow over the past few years. Their staff have an extremely high work ethic coupled with a desire for success. I have been impressed a number of times with their creativity, and communicating is so easy as they have strong need analysis skills. The quality I admire most is the endeavour to make things better by making suggestions and giving options that makes one think more, as opposed to just doing the bare minimum. With
Kash LaganKnowledge Is Saving