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How much does it cost to hire a web designer in Brisbane?

The cost of hiring a web designer in Brisbane to design a new business website for your company can vary widely, with quotes ranging from $750 to $15k. The problem is knowing which website designer is offering you the best value package, and giving you a website that includes all of the features you need.

For example, it’s fair to say that if a website consultant offers to design a professional business site for $750, it’s going to be very low quality with poor coding and won’t include all of the features you need. Even for a good quality, but ‘bare bones’ professional website you can expect to pay at the very least $1000, and probably closer to $2000.

In general, for a quality website that needs to represent your brand, you are looking at $2000 to $5000, depending on the features. Of course, this is just a general guide. You may have a lot of extra requirements (online stores, payments, bookings, integrations with other software) or you may need custom development work. The price would obviously be much higher in these cases, but for a standard website package you would have to question the price if a web designer in Brisbane quoted $15,000, for example.

Why do prices vary so greatly?

The way website packages are quoted can be vastly different from one developer to the next. Some charge by the hour, some bundle it together. Some work from template designs while others design from scratch. The features in each package will also vary considerably, such as the number of design revisions, security features, training, support, and dozens of other items. Some developers will also only offer corporate website packages, while others may be geared towards smaller businesses and therefore only include the absolute essentials in many of their packages.

If you’re in the market for a professional business website and are faced with a variety of different quotes, here is our biggest tip on sorting out the wheat from the chaff.

Break down the costs of each website designer’s quote

There’s no easy way to do this, other than picking one website consultant and asking them to make these comparisons for you. After all, if you have five different quotes with huge price differentials, it makes sense to ask the website designer with the highest quote to justify their costs.

What you want is a detailed breakdown of all the costs in all of the quotes you have received, so that you can compare them side by side and can tick off which web designer in Brisbane covers everything on your list.

When you ask a website consultant to justify their costs, this is where you will really see what you are getting for your money. They should be able to explain each feature and how it benefits you. This will help you understand the process… but don’t go crazy here. No one likes having to justify their prices, so you should just seek a simple explanation.

At GO Creative, we always give you a detailed quote and we are quite happy to help you compare our packages with those from other website designers.

Is a ‘friend of a friend’ really your best choice for designing your website?

If you’re thinking about asking your friend, cousin or nephew to design your website, the first thing to ask yourself is: do they work for a web design company? In Brisbane, we see far too many business owners who have used a friend or relative to design their website, either to help out their friend, or to save themselves some money.

Eventually, most of these businesses will turn to a professional web development team in Brisbane to help fix the problems with their website, or start over. You wouldn’t ask your friend for medical advice or to help you fill out your tax return unless they’re qualified in those fields, would you? So why go to someone who isn’t a professional developer to design your website or help you with online marketing?

If we’re all honest about it, anyone who is really good at what they do will run a business full time and charge industry rates for their work, not just work as a side project in a field completely unrelated to their normal employment. But if you’re not still convinced that experienced, professional website developers in Brisbane will do a better job than someone who is not in the industry, here are three reasons that might change your mind.

1. Search engine optimisation (SEO)

It’s very unlikely that someone who “tinkers with websites” will know how to optimise your new website for search engines, or write content appropriately. Even more importantly, the theme and design you select can impact heavily on your SEO, and a non-professional might not know which themes are better for SEO than others. This can result in your website not ranking very well in search engines, and ultimately, you’ll spend more money to have your website redesigned by a professional web development team in Brisbane.

2. Branding

Your website needs to be designed around your branding, with the right layout, colours, fonts, and logo. Getting this right is vital to the success of your business and it’s unlikely that a non-professional will have the skills and the experience to ensure that your branding is a priority and that your website reflects your brand. If your branding is done correctly, and applied consistently across all of your materials, it will go a long way towards building brand recognition.

3. Lost time

At the moment you realise that your new website isn’t working for your business, that’s the time you look back and see all of the time you’ve wasted. At GO Creative, just because we are website developers, we still can’t create a perfect website overnight, but we can create very high quality websites in a reasonable amount of time.

For assistance with web development in Brisbane, why not get an instant quote online?

Are business cards obsolete?

As specialists in ecommerce website design and graphic designers, we are often asked about business cards and whether or not they are obsolete. Whilst there are arguments both for and against using business cards, it’s fair to say that most people who go to network events just throw them into a drawer somewhere and never look at them again.

Three reasons why business cards are still relevant

Ignoring business cards is mainly due to the fact that we tend to use Skype, Messenger, text messages and emails to contact people today, rather than hunting around for a business card. And sure, a lot of the time we simply don’t need the hassle of finding business cards, with so much information at our fingertips.

On the other hand, at our web development company, in Brisbane we meet up with many clients and business owners. We do find that business cards can be very useful if you want to build relationships with people, for example by adding them on LinkedIn, making an appointment on the spot, calling them after an agreed interval of time, etc.

  1. Follow ups are easier: At GO Creative, when we have met someone at a networking event or we are chatting to someone in a coffee shop and they are interested in web design in Brisbane, it’s easy to give them our business card. Since we have our web address on our business card, they can easily check out our website and give us a call to follow up on our conversation about helping them with web development in Brisbane.
  2. Referrals are a breeze: We often share our business cards with our clients or people we meet at networking events and find that in turn, they share our business cards with other interested people. For example, we have had a number of clients who were interested in ecommerce website design tell us that they received our contact details from someone else who had given them our business card.
  3. It looks professional: You don’t have to take hundreds of business cards around with you to every networking event, but if you have made a business connection that you want to pursue, it looks professional to hand them your card.

Handing a business card to someone who is genuinely interested in your work comes across as professional, handing out hundreds of cards indiscriminately does not. There is a certain amount of etiquette involved in using business cards, and whilst they may become obsolete one day, at the moment they still have their uses.

For professional ecommerce or website design in Brisbane, why not get an instant quote online?

Corporate web design services from offshore providers can cost you more in the long run

If you’re working on a new website for your business, then you need a company that offers you professional corporate web design services. The problem is that some businesses look to engage an offshore provider to save money, but in most instances, it can end up costing even more money in the long run (and give you ulcers as well!).

A highly professional touch is needed to create corporate web designs, and sufficient experience to know what does and doesn’t work. If you pay some guy in India $10 an hour to design your website, instead of a professional in Australia who charges (say) $100 an hour, you could be buying a whole lot of trouble.

Here at GO Creative, we have a long standing reputation for professional corporate website design, and therefore we charge a lot more than $10 an hour to our clients for this service. However, if you’re considering outsourcing your corporate web design services overseas, here are three important considerations:

1. How much experience do they have?

Many offshore providers aren’t qualified or experienced in any form of design, let alone corporate website design, which means that even if the work is cheaper and faster, it isn’t going to be high quality. You may have checked out their online folio or read their testimonials, but you normally can’t speak to them over the phone or check their references.

2. How efficient are they?

A lot if so-called “web developers” overseas will hire workers off the street and provide only basic training. So when you give them a task that should really only take 30 minutes, they might blow 3 hours on it, and do it poorly at the same time. Then you’re paying a premium price for low quality work. Not to mention, a common frustration is that offshore developers have an extremely low level of attention to detail, so you end up wasting your own time going back over the same instructions.

3. What support do they offer?

The language barrier can be a real issue during both the design stage and afterwards when you need ongoing support. You may even find that they may not offer ongoing support or even a warranty on their services and even worse, many of these providers actually disappear without warning, leaving you in the lurch with a half-finished website and no way to get in touch with them at all. Unfortunately, that’s a pretty common scenario.

In the end, it all comes down to quality, communication and support, which we provide to our clients in spades. Creating attractive, functional and results-oriented corporate websites is our bread and butter, so if you want a professional website from a reputable provider, call us on 07 3333 2932 or get an instant quote online.

What to do if you make a mistake on your WordPress website

Website design and development can be quite complicated, which is why most successful businesses engage a web designer who specialises in WordPress web development to put their site together.

However, once the site is published, if you make a mistake — such as accidentally deleting a page or overwriting content — then you’ll need to work out how to fix it.

The proactive solution is to ensure that your website developers provide a website design and management service, so they can update all of your plugins safely and fix any problems fast.

However, if you don’t have that luxury, and you’ve lost something important on your website, here is a list of steps you can take that might rectify the problem.

  1. Restore a revision: If you’ve overwritten something on a page or post, you can usually return to the previously saved version by editing the item then clicking on “Browse” next to “Revisions” on the right.
  2. Check the Trash: If you actually deleted the item, it might be in the trash. If it’s a file, it may still be in the media library.
  3. Access a backup plugin: If you have a backup plugin, this will let you to restore a previously saved version of your website, but you might lose any changes you’ve made since the last backup was taken.
  4. Call your web management company: This is one of the services we offer at GO Creative: website design and management. We will be able to restore a backup for you at no extra cost.
  5. Call your web host: Some hosting companies are able to restore your site to a previous version. But not all of them do, which is why engaging a web management company is such a good idea.
  6. Ask your web developer: They may have a previous backup of your website, but this is a long shot. It will likely be very old in any case.
  7. Check the archives: If all else fails and you don’t want to (or can’t) replace the content or file manually, you can check the internet archive website to see if they have a copy of your content. Google “internet archive”, visit the site, and enter your website address. You can then see if there’s a copy of your page sorted online, for you to copy/paste from.

As you can see, it’s always best to look for a company that doesn’t just simply offer WordPress web development, but also offers a website design and management service. This will save you an enormous amount of money, time, and stress, when things go wrong (and, at some point, they will!).

GO Creative is one of the leading website developers in Brisbane, and we provide a comprehensive and affordable website management service to clients across Australia. Call us on 07 3333 2932 or get an instant quote online.

Are all corporate web design services the same?

There are so many web developers in Brisbane offering corporate web design services, so how do you figure out which one is best for you?

One of the biggest issues for companies when selecting a web developer is that they don’t know what they don’t know. Comparing apples to apples can be very difficult when you’re wading through a checklist of website inclusions, many of which will be completely foreign to you. Every web developer is different. It’s not like shopping for a car where you can compare some basic facts and figures, or jump in for a test drive.

Making matters worse, how do you even know if the web design company you’re considering using has been around for a long time, or is a relative newcomer with little experience?

As a long standing web development company in Brisbane, many of our clients have come to us in the first place because their website project didn’t go to plan, in one way or another. So how can you make sure that you receive a high quality corporate website design that will establish a positive presence on the internet for your business?

Questions to ask corporate web design agencies

As you can imagine, asking a lot of questions is the only way to be really sure that your corporate web design package will include everything that is important to your company. Here are some important questions to help you filter out the good from the bad:

  1. Can you help us compare your packages to those of another web developer?
  2. Can you offer a full range of services in addition to corporate web design, such as copywriting, search engine optimisation, and graphic design?
  3. Are there any key limitations of the software or packages that we should be aware of?
  4. Do you have clients who we can phone for a reference?
  5. Can you show us examples of websites which you developed at least three years ago, including proof of their age?
  6. Can you show us examples of websites which you have developed in the past month, including proof of their age?
  7. What makes you different to other developers?

Another concern is always the budget and without a doubt, you will want to save as much money as possible on the design of your website. The problem is that there are many web design packages around the $500 mark, but many of these are designed by people with little experience or training and don’t offer any ongoing support. In fact, many of the ‘cheaper’ websites are outsourced overseas, resulting in very poor website designs.

All of this means that if you are searching for a web development company in Brisbane, interstate or even overseas, you need to be very careful and ask a lot of questions, before you make your final decision. Local developers are usually the best choice in any case, because you can see them face to face if any issues arise or you need to have a meeting to discuss the project.

If you want a professional and experienced Brisbane web development team to create your website, call GO Creative on 07 3333 2932 or get an instant quote online.

How do you know if your web design company has everything covered?

When you’re looking for a web design company in Brisbane, it can be difficult to know which company is best for your business. This is usually because most people don’t know enough about web development to make an informed decision.

No one can know everything about all topics, which leaves you in a quandary about picking the right website developers. Brisbane has so many options in this area that it’s easy to feel stuck. One common strategy used by many businesses is to compare prices. A great tip here is to ask the developers themselves to help you compare their services and costs with their competitors, as this will help you to realise that you might be paying for a substandard service.

Know which questions to ask

There’s more involved in selecting a web design company than just money, even though this is of course a serious consideration. If you’re searching for a web development company in Brisbane for your business, here are five questions to ask before making your final decision:

  1. Can they build a responsive website? Since over 50% of all websites are now opened on mobile devices, it is vital that your new website is mobile friendly.
  2. Do they include optimisation features? Your website needs to be optimised for search engines (e.g. Google). So you not only need the ability to add meta titles and descriptions, but you also need fast loading web pages and a page structure that is recognised by search engines.
  3. Who writes the content? The content of your website needs to be optimised for both search engines and for people, so unless you can do this job yourself, ask whether the web design company has a copywriter.
  4. Who provides sources and images? If you engage the web developer’s copywriter, find out who’s responsible for sourcing and paying for any images needed.
  5. Can they explain your costs? Ask for a detailed list of all costs involved in creating your website. Also ask for their refund policy, payment schedule and timeframes for completion.

You can get an instant quote online for your new website or call us on 07 3333 2932 for a chat with our team of website developers in Brisbane.

 

What does a web developer actually do?

Are you in the market for a professional corporate website design? The benefits of an online presence for your organisation cannot be underestimated, so if you don’t already have a website up and running, or it’s been around for more than a few years, it’s time to make the investment in the growth of your business.

There are a number of corporate web design services available in Brisbane, as web development is becoming increasingly vital for all businesses. Regardless of size, from micro businesses to large multi-national corporations, a professionally designed website will help generate leads and increase sales.

What’s involved in corporate website design?

Brisbane web development companies, on top of local knowlege of the Brisbane market, require a wide set of skills and many years of experience. Before the company can begin developing a website for their clients, they need to understand your business needs and carry out a number of essential tasks to address those requirements. So let’s take a look at what is involved in corporate website design, from the point where we have already determined your brief and we’re ready to start creating your new website.

1. Setup

From the very start, we need to setup a web hosting account and purchase a domain name for your new website (unless you have already purchased your own domain name previously). Next, we need to create and setup all of the files and databases that will form the structure of your website.

2. Design and development

To complete your corporate website design, we set up the functionality using various programming languages, design each page, and import, edit and reformat your content. Along the way, we work within various file systems, compress images and other files to increase speed, and test for any bugs.

We need to take into consideration many factors, including speed, security, search engine visibility/rankings, user expectations, multiple devices/technologies, the ability to change the website in future, and many more items.

There’s also a lot of communication with our clients as we work through a design revision process, gathering feedback and making the necessary code/design adjustments along the way.

3. Training and support

Once all of these tasks have been completed, this is the end of the major steps in web development. Brisbane based businesses will also receive in-house training, documentation, and continued support and management — depending on their selected website package, of course. Our website management packages include various actions such as upgrading the software on a regular basis, setting up monitoring tools, and monthly reports.

Corporate web design is a true specialisation

As you can appreciate, corporate website design is a full-time occupation, demanding skills that have been honed over time and which are increasing every day. It’s a highly specialised area which means that only the top-tier web developers will provide a suitable return on investment for their clients.

For more information on web development in Brisbane, you can get an instant quote online or you can call GO Creative on 07 3333 2932.

Why doing things “on the cheap” is a VERY bad idea

Most reputable Brisbane website developers will acknowledge that there are times when you can probably ‘get by’ with a cheap website in some circumstances.

DIY websites, however, are more suitable for micro/hobby businesses and start-ups, rather than for established businesses. Hiring a local website developer may cost more, but it’s an investment that will result in more traffic, enquiries and sales. And ultimately that’s what every website is created for.

Get off the fence

If you’re unsure about hiring a web design company, here are five reasons to go for it:

  1. Increased conversions: A web development company knows all of the design strategies that will make your website appealing and engaging to your visitors, helping to increase conversions (enquiries or sales) on your website. Handling the process on your own can actually turn off many potential customers due to an ill-conceived design or general user experience.
  2. Increased rankings: A company that specialises in web development and related services knows how to get your website ranking as high as possible in Google, right off the bat. Without professional help, your website can languish in the depths of the internet, suffering from a profound lack of traffic and conversions.
  3. Enhanced security: When you compare the security of a free website with a bespoke website designed by a Brisbane web design company, you have much more security against hacking with the professional designers. Free websites tend to have a host of security issues that have caused many websites to crash, resulting in a mad rush to try and recover whatever is left.
  4. Greater flexibility: The “free” or cheap online website builders are generally quite limited in what can be done. You may save yourself a few dollars now, but later if you want to do something more with your website, you may have to start from scratch anyway.
  5. Time savings: While many of the online website builder sites are fairly easy to use, it still takes a good amount of time to structure your pages and menus, add your content, perfect the design, and configure all of the other settings to get your website up and running. If you’re spending many hours working on your site, wouldn’t that time be better spent running your business? (Not to mention the potential for some significant hair loss along the way!)

If you’re ready to hand over your website project to a professional Brisbane web design company, and get the results you need, call GO Creative on 07 3333 2932 or get an instant quote online.

Why are some websites so slow?

As a website developer in Brisbane, we speak to many small businesses about the performance of their websites. One of the most common concerns is around speed and general performance. The faster your website loads for visitors, the better their overall experience. And a better experience leads to more sales.

It’s pretty obvious that anyone would prefer to use a fast, responsive website, so why do some sites take so long to load? Here are a few key reasons (though there are dozens more):

  1. The website has not been optimised: Many people use online templates for their website that contain bloated or out of date coding that makes the website slow to load. The solution is to keep your website template updated or have your website custom designed by a professional website developer in Brisbane.
  2. You’re using “shared” web hosting: This is where your website shares resources with lots of other websites stored on the same hardware with your web hosting provider. If another website you’re sharing hosting with has a spike in traffic, for example, this can make your website slower as well. The solution is to use a higher grade web hosting package to speed up loading times, and forget about trying to save a few dollars on a cheap plan.
  3. Your hosting is overseas: If your customers are based in Australia, your website will load faster when your hosting provider is also based here. On the other hand, if your customers are overseas or worldwide, then you may need what’s called a Content Delivery Network (CDN), as this loads your website quickly from hosting servers around the world. Customers will then be able to open your website from their closest server, rather from Australia.
  4. Images are not optimised: Uploading large images to your website can slow it down. This is because every time someone opens your website in their browser, it takes too long to open all the images. The solution is to load the correct sized images to your website or to use your website software to automatically resize and compress all images.
  5. Third party websites: Code loaded into your website from third party websites can seriously slow the loading speed of your website. For example, if you’re displaying a Google Map or Facebook news feed on your website, the code that powers these components is loaded from those providers. If their code isn’t designed for blazing fast speeds, there’s not much even an experienced website developercan do to solve this problem — but we do have a few tricks up our sleeve.

If your website is loading too slowly, it is best to discuss the problem with a website developer. Our Brisbane web design agency is ready to help. Phone GO Creative on (07) 3333 2932 or get an instant quote online today.

How do websites actually work, anyway?

As a leading web design company in Australia, we are often asked how websites work and about the different types of website management systems that are available. In this post we will shed some light on these topics, giving you a greater appreciation of your website.

What is a website?

A website is one or more pages that are stored on a server (large computer) and connected to the internet by the server. For a website to exist, you need to register a domain name (address of the site), set up web hosting (a place to store your website and related settings), and then create the website, of course. You can purchase domain names and hosting through many web design companies in Australia and if you contact us at GO Creative, we can sort this out for you.

How do you create a website?

Today, most websites consist of hundreds or even thousands of files which contain code known as HTML, along with a database where the website settings and content are stored. HTML code provides the structure of the website, as well as the pages, posts, images, videos, text and other content. The design (colours, fonts and layout) is controlled by a different type of code called CSS, whilst JavaScript is yet another type of code, and is generally used to control menus, animations and other effects.

There are many considerations when creating a website, such as the design, navigational structure, functionality on phones/tablets, search engines (like Google), scalability, and more. This is why website development should be left to professionals in all instances, otherwise it’s simply a waste of time and money.

Software options

There are a variety of software packages available to create websites, some of which allow you to create your website online (though generally this isn’t the ideal way to do it). Others allow you to download the software, installing it on a website hosting account, configuring it, setting up the design, the content and so on.

The latter option gives you much more control over the design and allows an endless number of customisations, which are perfect for businesses. The most popular website software (also known as a CMS or Content Management System) for businesses and bloggers is WordPress, but you can also use Joomla, Drupal, Magneto, OpenCart and CMS Made Simple, among countless others.

How long does it take to create a website?

This varies quite a lot. Some “cut price” website developers use pre-designed templates and have lots of limitations which means they can slap out a website in a matter of days. They’re usually cheap, but like everything in life, you get what you pay for. Any reputable website developer would take at least a couple of weeks to create a website, because there are so many tasks involved in creating a high quality website. For example, we have a standardised development process which includes more than 200 individual tasks, some of which take five minutes, while others can take several hours or even days.

How visitors find your website

Once you’ve created your website, people can access it by typing in the address directly into their browser, clicking on a link to your website from another site or email, or through search engines. Search engines such as Google, Yahoo or Bing, scour the internet for new websites, which is why your website appears in the search engine results pages.

Can we help with your website?

If you’re in the market for a professional web design company in Australia with a proven record for creating successful websites, call GO Creative on 07 3333 2932 or or get a free instant online quote.

12 key tips for writing quality content for your website

As a website maintenance company, we know that writing copy for your website which actually converts visitors into customers is a skill that can be learned, but can also be quite time consuming and to be frank, it’s pretty boring if it is not your ‘thing’. If you are faced with a blank page on your website, here are 12 key tips for writing high quality copy:

  1. Summarise your products or services in one sentence with 12 words or less.
  2. Make sure that the description of your products or services stands out and can’t be missed.
  3. Explain who your products or services are suitable for and give examples.
  4. Keep your copy simple, short and uncomplicated.
  5. Explain three or four unique selling points and say them loud and proud.
  6. Ask for a second opinion on your copy, maybe a friend, colleague or current customer.
  7. Say whatever is relevant to make your customers want to buy your services or products.
  8. Include any awards, testimonials, reviews or news about your business.
  9. Show qualifications and industry credentials.
  10. Make sure your logos are shown prominently on every page.
  11. Include customer testimonials and reviews of work or projects you have completed for them.
  12. If any of your clients are also businesses, find out if you can include their logos on your website.

Don’t forget to include details wherever possible, for example if you are selling products for children, describe the suitable age groups for your products. If you’re selling timber furniture, describe the types of timber you use and where you source it from. Another example is if you are trying to write your opening hours, instead of “open some Sundays”, make it clear that you’re “open first Sunday of every month” or ask your customers to “call to arrange an appointment on Sunday”.

Lastly, review your website for misspellings, repeated words and incorrect grammar. At worst, they can leave potential customers wondering whether you pay attention to more important business details.

For help with putting content together for your website, general copywriting needs or to chat about how a website maintenance company can keep your website up to date and running perfectly, call us on 07 3333 2932 or get a free instant email quote.

Great plugins for optimising images on WordPress websites

As we all know, images are an integral part of our WordPress websites, allowing us to present our services and products easily to visitors and optimising customer engagement. The problem is that too many of us upload very large images, too large for what we really need on our websites, resulting in longer loading times and eating into our server resources.

The solution is to optimise and manage these images, so that our WordPress websites load faster, encouraging visitors to remain on our websites for longer and ultimately increasing traffic, sales and conversions.

To this end, here are 4 plugins that will help you to manage your images on your WordPress websites.

  • Imsanity: This is a free plugin that resizes large images that you have already uploaded and reduces each of them to a size that is more manageable by your customer’s browser. It will also resize any images you upload in the future, freeing up disk space otherwise taken up by overly large images.
  • Force Regenerate Thumbnails: When you resize thumbnail images to optimise them, instead of keeping all of the unused sizes you no longer need, this free plugin removes these old images, freeing up essential disk space. It is also great for resizing thumbnails when you change themes.
  • Enhanced Media Library: If you upload a lot of media files, then this free plugin will help you to categorise and manage them all in one go. It saves you a lot of time that you would otherwise spend rummaging through all of your uploaded media files, trying to find an image, amongst thousands, that you previously uploaded two years ago (for example).
  • Jetpack Photon: This is an add-on to Jetpack, which is also a free plugin for WordPress sites. Photon is an image accelerator and editing service. It makes sure that your images fit your theme by resizing them on the fly. This is a CDN just for images, making loading images much faster on your customer’s browsers.

Just adding these 4 plugins will make managing your WordPress multimedia files so much easier with faster loading times and less drain on your server’s resources.

To discuss your WordPress needs to contact a professional website designer, call us at GO Creative on (07) 3333 2932 or request a free quote online.