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Ask your website consultant how push notifications can increase your conversions

Your website consultant or agency should know all about push notifications and how valuable they can be to your digital marketing arsenal. Push notifications can help you to quickly target website visitors, so that you can send them marketing materials.

What is a push notification?

A push notification, in relation to websites, is where a website visitor agrees to let you “push” information out to them. This is usually set up so that the information goes directly to the user’s web browser or device. Essentially, it’s a popup or other message which appears on your website and asks visitors if they want to receive the notifications.

What’s the difference between push notifications and emails?

Many business owners already use email marketing, which is another way to re-engage your visitors when they leave your website, and is aimed at encouraging their return. As your WordPress web development team will tell you, retargeting your visitors is much cheaper than trying to bring new traffic for your website.

In Brisbane, website developers often recommend their clients to add push notifications to their marketing portfolio, because these notifications are very simple and grab people’s attention. They tend to fill the gap between email marketing and retargeting techniques, offering a very easy one click option, and effectively driving traffic back to your website.

Tips on using push notifications

First of all, you need to upload the push notification software to your website. This is something you can discuss with your website consultant, because there are a number of software options available.

Once uploaded, you need to decide at what point in their visit people will see your push notification. Most websites have this notification pop up after a visitor has been on their website for a few seconds, but you can also prime it to pop up when they visit a specific page on your site as well.

However, when a visitor clicks on the ‘allow’ option, you need to be ready to send them targeted information that will encourage them to return to your website. Your WordPress web development team can help you with setting up these notifications, but essentially, one of the most popular strategies is to segment your list and use triggered mobile push notifications, tailored to individual visitors’ interests.

Example of using push notifications

As an example, if you’re a landscaper and a group of visitors spend time on your water feature page, you could send them a notification offering 25% off all water features this month. As you can appreciate, when you specifically target your visitor’s interests, you can massively increase your conversions, making this a very cost-effective marketing strategy.

Talking to your website consultant about adding push notifications to your list of marketing strategies is definitely worth consideration.

For help with WordPress web development and marketing your website, call GO Creative on 07 3333 2932 or get an instant quote online.

The top three causes of protracted website projects

Having developed hundreds and hundreds of business websites over the past 15+ years, we’ve pretty much seen every possible problem along the way. Sometimes things don’t quite go to plan, sometimes clients’ plans change mid-course, and there’s a myriad of other things that come up which cause the website to take longer to complete than expected.

However, hands down, these are the most common causes of delays in corporate website design… sadly, they’re all things we need from the client!

1. Content

Ahhh, content, our old friend foe. We typically complete small business websites within a couple of weeks, but 99 times out of 100, we then wait for the content to be added.

While we ask for all content to be provided up front, this NEVER happens. Ever. We complete the design and development, provide training, and then wait for the client to let us know once they’ve finalised the content on the site. Sometimes that’s as little as a week or two, but it can range from a couple of months to — in a few cases — YEARS! We once finished a project then waited more than THREE YEARS for the client to add some content to a handful of pages on their website.

Tip: Start writing your content before you even look at web developers. Even if it’s just a few bullet points, tackle at least one page per day. We can even write the content for you if we have the basic information to work with.

2. Images

Similar to content, it’s difficult to get all of the necessary images together from the client. Most businesses — small businesses in particular — don’t have many suitable images to use at all. The best solution here is to get a professional photographer to take photos at the office/workplace. This way there will be royalty-free images of the office, staff, products/services, and so on.

Otherwise, we do supply stock images as part of all of our website packages, but sometimes there are too many gaps to fill so the client can simply buy additional images from us.

Tip: Have at least 2-3 images lined up to use with every page on the site. Most sites would therefore need around 15-20 images. We can provide stock images to cover any gaps.

3. Approval

There are a few stages in our corporate website design process which need approval: Master design (header and footer), the home page design, and the final approval to publish the site. Around half of our projects are approved promptly along the way, but the other half have delays of days, weeks, or months before approval is given.

For the final approval, for example, we’d likely already have added all content to the site, so all it takes is an hour or two, at most, for the client to check over each page, test the contact forms, and so on. We provide a checklist for these steps. But people working in small businesses are always busy, so this does tend to get put on the backburner, when it really shouldn’t.

It’s great to aim for perfection, but it’s important to know where to draw the line. So while you don’t want to compromise on the quality of the website design, for example, think about whether it achieves the objective. If it does, and there’s nothing vital missing or incorrect on the site, why not approve it now and take the pressure off? You can always improve as you go.

Tip: Don’t let trivial things hold up the website. Focus on getting the website out there and improving it over time — which is what should be done with every website anyway.

Don’t let it happen to you

We offer website packages to suit a range of budgets, and we help our clients get their websites online as soon as possible, while avoiding doing things “on the cheap”. Give us a call on (07) 3333 2932 or get an instant online quote if you’d like to find out more about our corporate website design packages.

What to do if you make a mistake on your WordPress website

Website design and development can be quite complicated, which is why most successful businesses engage a web designer who specialises in WordPress web development to put their site together.

However, once the site is published, if you make a mistake — such as accidentally deleting a page or overwriting content — then you’ll need to work out how to fix it.

The proactive solution is to ensure that your website developers provide a website design and management service, so they can update all of your plugins safely and fix any problems fast.

However, if you don’t have that luxury, and you’ve lost something important on your website, here is a list of steps you can take that might rectify the problem.

  1. Restore a revision: If you’ve overwritten something on a page or post, you can usually return to the previously saved version by editing the item then clicking on “Browse” next to “Revisions” on the right.
  2. Check the Trash: If you actually deleted the item, it might be in the trash. If it’s a file, it may still be in the media library.
  3. Access a backup plugin: If you have a backup plugin, this will let you to restore a previously saved version of your website, but you might lose any changes you’ve made since the last backup was taken.
  4. Call your web management company: This is one of the services we offer at GO Creative: website design and management. We will be able to restore a backup for you at no extra cost.
  5. Call your web host: Some hosting companies are able to restore your site to a previous version. But not all of them do, which is why engaging a web management company is such a good idea.
  6. Ask your web developer: They may have a previous backup of your website, but this is a long shot. It will likely be very old in any case.
  7. Check the archives: If all else fails and you don’t want to (or can’t) replace the content or file manually, you can check the internet archive website to see if they have a copy of your content. Google “internet archive”, visit the site, and enter your website address. You can then see if there’s a copy of your page sorted online, for you to copy/paste from.

As you can see, it’s always best to look for a company that doesn’t just simply offer WordPress web development, but also offers a website design and management service. This will save you an enormous amount of money, time, and stress, when things go wrong (and, at some point, they will!).

GO Creative is one of the leading website developers in Brisbane, and we provide a comprehensive and affordable website management service to clients across Australia. Call us on 07 3333 2932 or get an instant quote online.

Save on tax by starting your new website now!

The end of financial year is fast approaching! If you’ve been thinking about developing a new website for your business, why not act now with a professional web design in Brisbane? You’ll be able to deduct the expense in this financial year and reduce your tax bill.

We have a range of website packages available (including through our partner company, Just Websites) to suit a range of budgets. We go the extra mile on EVERY project to make sure you’re 100% satisfied with the result.

All of our websites are:

  • designed to work on PCs, Macs, phones and tablets
  • customised to your design requirements
  • easy to update yourself with a drag-and-drop editor
  • available up front (50% deposit, 50% when completed) or on 12 month payment plans
  • developed by our local Brisbane team with 50+ years of combined experience
  • designed using stock images, if you don’t have suitable photos of your own
  • completed within 2 weeks (if content is provided up front, or we can write it for you).

While we specialise in small business websites, we work with everyone from sole traders right through to News Corp, Coles and other heavyweights, so we understand the needs of all businesses.

Don’t put it off any longer!

Web design in Brisbane has never been so affordable! Let’s get your new website knocked over and start bringing in new business for you.

Give us a call on (07) 3333 2932 or get a free quote online in a few clicks and we’d be happy to help.

Are all corporate web design services the same?

There are so many web developers in Brisbane offering corporate web design services, so how do you figure out which one is best for you?

One of the biggest issues for companies when selecting a web developer is that they don’t know what they don’t know. Comparing apples to apples can be very difficult when you’re wading through a checklist of website inclusions, many of which will be completely foreign to you. Every web developer is different. It’s not like shopping for a car where you can compare some basic facts and figures, or jump in for a test drive.

Making matters worse, how do you even know if the web design company you’re considering using has been around for a long time, or is a relative newcomer with little experience?

As a long standing web development company in Brisbane, many of our clients have come to us in the first place because their website project didn’t go to plan, in one way or another. So how can you make sure that you receive a high quality corporate website design that will establish a positive presence on the internet for your business?

Questions to ask corporate web design agencies

As you can imagine, asking a lot of questions is the only way to be really sure that your corporate web design package will include everything that is important to your company. Here are some important questions to help you filter out the good from the bad:

  1. Can you help us compare your packages to those of another web developer?
  2. Can you offer a full range of services in addition to corporate web design, such as copywriting, search engine optimisation, and graphic design?
  3. Are there any key limitations of the software or packages that we should be aware of?
  4. Do you have clients who we can phone for a reference?
  5. Can you show us examples of websites which you developed at least three years ago, including proof of their age?
  6. Can you show us examples of websites which you have developed in the past month, including proof of their age?
  7. What makes you different to other developers?

Another concern is always the budget and without a doubt, you will want to save as much money as possible on the design of your website. The problem is that there are many web design packages around the $500 mark, but many of these are designed by people with little experience or training and don’t offer any ongoing support. In fact, many of the ‘cheaper’ websites are outsourced overseas, resulting in very poor website designs.

All of this means that if you are searching for a web development company in Brisbane, interstate or even overseas, you need to be very careful and ask a lot of questions, before you make your final decision. Local developers are usually the best choice in any case, because you can see them face to face if any issues arise or you need to have a meeting to discuss the project.

If you want a professional and experienced Brisbane web development team to create your website, call GO Creative on 07 3333 2932 or get an instant quote online.

Is it better to have all your cloud services with one provider?

Cloud computing is becoming extremely popular. As a web development company, we wholeheartedly support cloud based hosting and software applications. One of the problems we have noted however, is that many people don’t quite understand how to manage the various products and services that fall under this umbrella. So let’s start there.

What are cloud services?

Cloud services can include your website hosting, the registration of your domain name, your website itself, your email services, online backup solutions, and more. Many businesses aren’t sure whether to have all of their cloud services managed by one provider or spread across different providers.

There are good reasons that support both sides of the argument, but overall the best strategy is to have just one cloud provider, for the following reasons:

  1. One single point of contact: If you engage just one provider, you can get in touch quickly and easily, and if they’re local you even drop into their office for a chat.
  2. Troubleshooting: Only having one provider means that you know the source of any problems. With multiple service providers, you can spend far too much time trying to track down the culprit and convincing them that it really is their problem. The buck stops there.
  3. A consistent service: As a leading web development company, we know that services or applications hosted by different providers can clash and cause problems that are difficult to identify and to fix. Having only one service provider can minimise or even prevent these problems.
  4. One setup process: When you only deal with one cloud based provider, you only need to go through the signup and setup processes once.
  5. Cost effective: Bundling all of your cloud based services with one provider can save you a substantial amount of money every year.

What about the risks of having all of your eggs in one basket? Well, if you keep all of your login details safe and deal with a reputable company who has been around for many years, you will always be able to recover your data if the worst happens.

To find out more about cloud based services talk to your web development company, call us on (07) 3333 2932, or get an instant quote online.

Getting the best out of your digital marketing agency

Successfully marketing your business can be a long and winding road, which is why it’s so important that you engage the right professional digital marketing agency. Brisbane is still just a “big town” but there are a plethora of agencies out there — some good, some… well, not so good! Choosing the right agency can be the difference between success and failure. Many business owners try to market their own business, but invariably they find the work tiresome, difficult, time-consuming and ultimately not overly successful.

So when searching for the right digital marketing agency in Brisbane, look for those which don’t just say they can get results, but have a proven record of success. They must have the knowledge and the experience to handle your marketing strategy, leaving you to focus on managing your business.

If this sounds like your situation at the moment, here are a few tips on not just finding, but also getting the best out of your digital marketing agency:

Company logo design

It is essential that your company or corporate logo design is professional, reflects your brand and is consistent across all of your marketing materials. If you don’t have a professional company logo design already, then selecting a digital marketing agency in Brisbane who has graphic design skills, as well as marketing expertise, keeps everything in one place and makes it easier for you to keep tabs on what’s happening.

Professional website design

It goes without saying that you need a high quality website that is tailored to your business and reflects your brand. It’s a good idea to check with your digital marketing agency about their full range of services, because many offer professional web design as well, and can handle a redesign of your website very easily. Consistency is key here, so using the same company to develop all of your marketing materials is usually the best way to go. And not just an agency who says, “sure, we can do that”, but one which genuinely specialises in a range of different marketing services.

Affordable web hosting in Australia

If you do choose the right digital marketing company, they will not only provide graphic design and website development for you, but they will also offer web hosting in Australia. This is a huge bonus, because you have everything for your website and the marketing side of your business under one roof. And having your hosting in Australia offers a range of benefits for your website speed, security, support, and so on.

When you’re in business, you have to invest money to make money, and the success of your business is definitely worth the effort. Outsourcing your marketing to a professional digital marketing agency, in Brisbane, is one of the steps you can take that will seriously increase your return on investment.

If you can see the value in working with a digital marketing agency who offers the whole suite of services — marketing expertise, website design and hosting, and graphic design — phone us on (07) 3333 2932 or get a free instant quote online.

Is my website content copyright protected?

Most of us don’t have the time or the enthusiasm to write our own copy or blog articles, so we engage a copywriter, marketing agency or a company that specialises in small business web design in Brisbane to do all of this for us. A question arises however, about who actually owns the copyright, if someone else has written it, even though it is on your website.

Implied copyright

Well, in Australia we have what is termed “implied copyright”, which means that you don’t have to include “Copyright” notices or © on any works of any type. Despite this legal omission, it is important to understand that unless specified otherwise in a contract or agreement, the owner of the website owns all content on the website as well.

It is only an unscrupulous web developer or copywriter who would attempt to retain ownership of the content after it has been paid for by the website owner. This is a key point for you to remember, that once you have paid for the work, as the website owner you should own the content. Make sure you check your contract or agreement before signing anything!

Can you copy and paste from the Internet?

Just about 99.9% of all content on the Internet is copyrighted. That includes text, videos, music, photographs, graphics and images — everything, really! As such, you cannot simply download (or copy and paste) anything and add it to your website as if it were your own.

It is fair to say that if someone is happy for you to copy their content and include a link back to the original work on their website, they will make it known on their website, but if not, you can always ask them. If you are unsure of the copyright issues for content that you want to utilise on your website, then you can find out more information on the Australian Copyright Council Website.

For expert advice on marketing for your business or for small business web design in Brisbane, phone us on (07) 3333 2932 or get an instant email quote now.

Mythbuster Monday: Once our website is built, we can forget about it

Building an online business is not like baking a cake – you can’t just build it and leave it, because like a cake it will go mouldy and no-one will want it.

We have seen so many business owners go out of business because they ignore their website. Why go to all the trouble of creating a great looking website for your brand, if you intent to do nothing with it?

If you have created a website and plan to ignore it, then don’t be surprised when in six months or a years’ time, your sales have tanked.

A website has to be nurtured to grow your business

When you build a website you need to maintain it and grow it. If you don’t do this and you ignore your website, then Google will ignore it as well. This means that over time you will lose rankings, organic traffic, leads, conversions and sales.

If this doesn’t sound like a plan to you, then you need to keep your website up-to-date and user friendly at all times. Maintaining a website and building online relationships takes time, but in the end, it can be well worth the effort.

The internet changes quickly and so do consumers expectations, so if your website is not offering consumers what they are looking for, then they will vote with their feet. Unfortunately for you, Google usually agrees with the consumers. So it is like a catch 22 situation. Which comes first: Google drops your website, or more and more consumers are turned away?

What’s the solution?

The solution is to keep your website up to date. If you haven’t redesigned your website in the past two years, then take a serious look at your competitors and decide whether you need a new website or not. Consumers want a fast loading site that is user-friendly, informative, engaging and addresses all of their needs.

If this describes your competitor’s website, but not yours, then you are already behind the eight-ball and need to get on top of your website ASAP.

For more information on website design in Brisbane, call us at GO Creative on (07) 3333 2932 or request a free quote online.