Your website consultant or agency should know all about push notifications and how valuable they can be to your digital marketing arsenal. Push notifications can help you to quickly target website visitors, so that you can send them marketing materials.
What is a push notification?
A push notification, in relation to websites, is where a website visitor agrees to let you “push” information out to them. This is usually set up so that the information goes directly to the user’s web browser or device. Essentially, it’s a popup or other message which appears on your website and asks visitors if they want to receive the notifications.
What’s the difference between push notifications and emails?
Many business owners already use email marketing, which is another way to re-engage your visitors when they leave your website, and is aimed at encouraging their return. As your WordPress web development team will tell you, retargeting your visitors is much cheaper than trying to bring new traffic for your website.
In Brisbane, website developers often recommend their clients to add push notifications to their marketing portfolio, because these notifications are very simple and grab people’s attention. They tend to fill the gap between email marketing and retargeting techniques, offering a very easy one click option, and effectively driving traffic back to your website.
Tips on using push notifications
First of all, you need to upload the push notification software to your website. This is something you can discuss with your website consultant, because there are a number of software options available.
Once uploaded, you need to decide at what point in their visit people will see your push notification. Most websites have this notification pop up after a visitor has been on their website for a few seconds, but you can also prime it to pop up when they visit a specific page on your site as well.
However, when a visitor clicks on the ‘allow’ option, you need to be ready to send them targeted information that will encourage them to return to your website. Your WordPress web development team can help you with setting up these notifications, but essentially, one of the most popular strategies is to segment your list and use triggered mobile push notifications, tailored to individual visitors’ interests.
Example of using push notifications
As an example, if you’re a landscaper and a group of visitors spend time on your water feature page, you could send them a notification offering 25% off all water features this month. As you can appreciate, when you specifically target your visitor’s interests, you can massively increase your conversions, making this a very cost-effective marketing strategy.
Talking to your website consultant about adding push notifications to your list of marketing strategies is definitely worth consideration.
For help with WordPress web development and marketing your website, call GO Creative on 07 3333 2932 or get an instant quote online.