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Top tips for keyword research in SEO campaigns

As any good digital marketing agency in Brisbane will tell you, keyword research is an essential component of any successful Search Engine Optimisation (SEO) campaign. Regularly adding new content to your website that is rich with relevant keywords helps to increase your rankings in the search engines, which in turn – increases traffic, sales and profits. The problem is in finding the right keywords to drive relevant traffic to your website.

The more experienced and reputable web design companies in Brisbane will usually develop websites which are designed to rank as well as possible in search engines such as Google. However, websites aren’t a “set and forget” item; they require ongoing investments of time and money to make sure they’re generating new business for you. And this is where SEO comes in.

One of the most important elements of SEO is adding and improving your website content, which means you need to continually revisit your SEO strategy as well. Unfortunately, many business owners don’t have the time to learn how to optimise their content and they miss out on a significant amount of traffic.

If this scenario seems familiar to you, then it might be a good idea to engage a company like ours which specialises in SEO to oversee this part of your marketing.

Our SEO services are tailored to each client, however we do follow a general process to ensure our clients get value for money. Part of that is to identify the top keywords (phrases that potential customers search for in Google) which can generate a return on your website and SEO service investments.

Here are some of our main strategies in keyword research:

  • Monthly search volume: Aim for a good number of monthly searches per keyword. Less than 100 searches per month is not really good enough; instead you want searches in the multiple hundreds or thousands each month. If a website maintenance company tells you that they can help your website rank well for keywords with high search volumes, just be sure that the keywords are relevant to your business.
  • Competition: Low to medium competition is generally best for a small business (though targeting some with higher competition can certainly help, too). Keywords with a high search volume and low competition are ideal, but these gems don’t come around often. Instead, you would usually look for low to medium competition with a good search volume. Occasionally, you can use highly competitive keywords, but they will take much longer to rank and it might never happen… but SEO is a long game, so sometimes it’s worth that investment.
  • Long tail keywords: Some of the “long tail” keywords (i.e. phrases with at least 4 or 5 words) don’t have large search volumes, but they are also low competition and will usually bring in highly targeted and motivated buyers. Sprinkling a variety of long tailed keywords throughout your content can often significantly increase your traffic and your profits. Your digital marketing agency in Brisbane can help you to locate these long tail keywords, which can quite often help you to beat out the competition.
  • Focus keywords: Select one focus keyword for each piece of content. This is a keyword which is the core theme or content of the page, so you want to try to build pages with one focus keyword in mind first. Then, pepper your writing with long tail keywords and other variations of the focus keyword. This strategy ensures that search engines can easily identify the topic of your content, so that when consumers search in Google, your content is automatically matched and (hopefully) shown on the first page.

If the very thought of SEO is overwhelming, why not chat to GO Creative? We’re one of the premier local digital marketing agencies in Brisbane, and can tailor an SEO package to your goals and budget.

Why isn’t my website on Google’s front page?

When a new website is published, it won’t immediately appear in Google and other search engines. For many reasons, it takes a little bit of time for the site to appear (usually anywhere from a couple of days to sometimes a few weeks), but even being listed in Google doesn’t mean your website is getting new visitors. Your website needs to be one of the first several results when searching for relevant topics in Google. This is known as your search engine ranking.

Common reasons you’re not ranking well

  1. It takes time to rank: When you launch your website or when you publish a new piece of content it takes time for Google’s software (known as “bots”) to crawl your website and identify what’s new. Sometimes, the bots never find your website or they might only find some of the pages. Your website maintenance company can force Google to index your site, but its best to wait and see if Google crawls your site first, before pushing the issue.
  2. It takes constant effort: To rank on the front page of Google you need to consistently improve and increase your website’s content, as well as building quality citations and backlinks. All of this takes time and effort, but without this additional work, your site is unlikely to rank well in search engine results. A good website management company in Brisbane will take over this job for you, leaving you free to run your business and not worry about this additional work.
  3. Check your keywords: You might not be able to rank on the front page of Google simply because the competition for these slots is too fierce. You might however, easily rank on the front page for long tail keywords (e.g. phrases of 3 or more words, instead of 1 or 2), or keywords that you might not have considered. Just searching for generic terms related to your business might not produce the results you want, but when you try a more specific keyword/phrase, you’ll most likely find your website listed in the first few pages.
  4. Technical problems: Sometimes a website has been so poorly coded or configured that Google virtually ignores the website. There can also be issues with the robots.txt file, which is a file that can prevent search engines from indexing your website or other obscure reasons why your website does not show in search results. A website maintenance company can go through your website to check and correct any such problems for you.

What can be done to improve your ranking

This is where website management in Brisbane can be so valuable, because they can check everything to make sure that your site is optimised for ranking in Google and other search engines. The upshot is that it takes time, effort and consistency to reach the first page of Google, as well as good website management.

While there are many things you can do yourself to improve your ranking, engaging a website maintenance company that specialises in search engine optimisation (SEO) and website management in Brisbane is going to give you the best return on investment. This is because reputable SEO companies perform a huge range of tasks relating to your website configuration and content, as well as preparing a lot of content and information for distribution on the internet. There’s a huge time investment every month to continue to improve in this area.

And isn’t it better to focus on running your day to day business?