Why Google isn’t showing your updated website straight away

Have you engaged a Brisbane web design company to create your new business website? Well, one myth that we need to put to bed is that once your website has been launched on the internet, that it will instantly be picked up by Google and all pages found. This process is called “indexing”.

It’s unlikely that you’ll be indexed and appear immediately, regardless of the cost of your website or the experience of your website management company.

As a business owner, it’s good to know how Google operates and why it can take so long for your site to be indexed, particularly if you Google your business name or keywords and your updated site is nowhere to be found!

Can you speed up your site’s indexing?

The short answer is maybe, but there are no guarantees. The Google “bots” have to crawl the entire internet, discovering new websites, new pages, posts, images, files and a whole lot more as well.

However, it’s a not a real-time process for Google; their “bots” only look for new websites periodically. So even though we submit your website address to Google at the time of launch (to speed up the indexing process), it can take anything from a few days to a few weeks before Google indexes your website. Nothing more can be done by anyone.

This lengthy timeframe can apply to both new and revamped websites. So even if your domain name has been live for many years and you’re simply adding new content, images or posts to your site — or even redesigning your website completely — you can’t guarantee that Google will instantly crawl your site and index the changes.

How to see which pages are indexed

You can check which pages of your website have already been indexed by Google by going to “” and searching for “” (replacing “” with your own website address) to see a list of the indexed pages.

What about keyword searches?

Another problem business owners often encounter is that following the launch of their new or revamped website, they not only expect their site to be indexed quickly, but they also expect it to be found easily using certain search phrases — known as keywords or keyphrases.

The first misconception here is the same as outlined above: if Google doesn’t know about your website, then it doesn’t matter what you search for, it won’t show up.

The second is that even if your website has been fully indexed already, your website may not rank well enough to appear high in the search results. Ranking on the first page of Google takes time and effort, so it’s unreasonable to think that your newly updated website will jump to the top of page one – that’s simply not how it works.

If you need to increase your rankings in the search engines, it’s a good idea to chat to your web developer or website management company about ongoing optimisation of your website (SEO / search engine optimisation).


Knowing the above, once your website is published, give it a week and then search for your business name in Google. If you still don’t see it, use the search example above to find out whether you’re indexed. If you are, but you’re not coming up high in the search results when searching for products or services that your business offers, then you’ll definitely need an SEO specialist to help improve your rankings. We offer a free SEO audit as well, if you just want to get an idea of where you currently stand with your online presence.

Why isn’t my website on Google’s front page?

When a new website is published, it won’t immediately appear in Google and other search engines. For many reasons, it takes a little bit of time for the site to appear (usually anywhere from a couple of days to sometimes a few weeks), but even being listed in Google doesn’t mean your website is getting new visitors. Your website needs to be one of the first several results when searching for relevant topics in Google. This is known as your search engine ranking.

Common reasons you’re not ranking well

  1. It takes time to rank: When you launch your website or when you publish a new piece of content it takes time for Google’s software (known as “bots”) to crawl your website and identify what’s new. Sometimes, the bots never find your website or they might only find some of the pages. Your website maintenance company can force Google to index your site, but its best to wait and see if Google crawls your site first, before pushing the issue.
  2. It takes constant effort: To rank on the front page of Google you need to consistently improve and increase your website’s content, as well as building quality citations and backlinks. All of this takes time and effort, but without this additional work, your site is unlikely to rank well in search engine results. A good website management company in Brisbane will take over this job for you, leaving you free to run your business and not worry about this additional work.
  3. Check your keywords: You might not be able to rank on the front page of Google simply because the competition for these slots is too fierce. You might however, easily rank on the front page for long tail keywords (e.g. phrases of 3 or more words, instead of 1 or 2), or keywords that you might not have considered. Just searching for generic terms related to your business might not produce the results you want, but when you try a more specific keyword/phrase, you’ll most likely find your website listed in the first few pages.
  4. Technical problems: Sometimes a website has been so poorly coded or configured that Google virtually ignores the website. There can also be issues with the robots.txt file, which is a file that can prevent search engines from indexing your website or other obscure reasons why your website does not show in search results. A website maintenance company can go through your website to check and correct any such problems for you.

What can be done to improve your ranking

This is where website management in Brisbane can be so valuable, because they can check everything to make sure that your site is optimised for ranking in Google and other search engines. The upshot is that it takes time, effort and consistency to reach the first page of Google, as well as good website management.

While there are many things you can do yourself to improve your ranking, engaging a website maintenance company that specialises in search engine optimisation (SEO) and website management in Brisbane is going to give you the best return on investment. This is because reputable SEO companies perform a huge range of tasks relating to your website configuration and content, as well as preparing a lot of content and information for distribution on the internet. There’s a huge time investment every month to continue to improve in this area.

And isn’t it better to focus on running your day to day business?