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Save on tax by starting your new website now!

The end of financial year is fast approaching! If you’ve been thinking about developing a new website for your business, why not act now with a professional web design in Brisbane? You’ll be able to deduct the expense in this financial year and reduce your tax bill.

We have a range of website packages available (including through our partner company, Just Websites) to suit a range of budgets. We go the extra mile on EVERY project to make sure you’re 100% satisfied with the result.

All of our websites are:

  • designed to work on PCs, Macs, phones and tablets
  • customised to your design requirements
  • easy to update yourself with a drag-and-drop editor
  • available up front (50% deposit, 50% when completed) or on 12 month payment plans
  • developed by our local Brisbane team with 50+ years of combined experience
  • designed using stock images, if you don’t have suitable photos of your own
  • completed within 2 weeks (if content is provided up front, or we can write it for you).

While we specialise in small business websites, we work with everyone from sole traders right through to News Corp, Coles and other heavyweights, so we understand the needs of all businesses.

Don’t put it off any longer!

Web design in Brisbane has never been so affordable! Let’s get your new website knocked over and start bringing in new business for you.

Give us a call on (07) 3333 2932 or get a free quote online in a few clicks and we’d be happy to help.

What are the best options for a website on a limited budget?

Just because we’re website developers doesn’t mean that we expect every business to have a reasonable budget when they first start out. There is no doubt that a bespoke website designed specifically to suit all of your needs would be ideal, but what if you’re a startup or a micro business with a very tight budget?

All said and done, there is definitely an argument that can be made in support of free or cheap websites, such as WIX or Weebly. The problem is that these free websites generally don’t offer good long term results.

What’s better than a free website?

For those of you who want more flexibility, scalability and control over their websites, you can step up a level and use a platform like Squarespace. This type of platform gives you more flexibility in the design and layout of your website and are easier to use in the back-end, but you are still constrained within certain limits and you have to pay a monthly fee.

We know that budget and cashflow can sometimes be problems for small businesses, which is why we recently launched a new brand, Just Websites. Through Just Websites, we’re able to offer professionally designed websites without all the bells and whistles. This is the next step up from platforms like Squarespace, as there are no ongoing fees, and no limitations on what can be done with the website in future.

If you’re not overly concerned with premium security features, site speed and ranking in Google immediately, then this type of low cost website package may be perfect for your needs. You can always save up and add all the extra features you need at a later date, but at least you will have a professionally designed website online ASAP.

How can you afford a bespoke website on a budget?

We have two options for you, both of which will give you a website designed by our team of professional website developers in Brisbane:

  1. Just Websites: The first option is to start with a basic website for a small startup fee and a fast setup.
  2. GO Creative: The second option is to go straight for enhanced packages, either paid up front or on a 12 month payment plan.

GO Creative has been a leading web design company in Brisbane for more than 16 years — and now, with Just Websites, we’re able to offer professional website packages to suit even the smallest budgets.

Why doing things “on the cheap” is a VERY bad idea

Most reputable Brisbane website developers will acknowledge that there are times when you can probably ‘get by’ with a cheap website in some circumstances.

DIY websites, however, are more suitable for micro/hobby businesses and start-ups, rather than for established businesses. Hiring a local website developer may cost more, but it’s an investment that will result in more traffic, enquiries and sales. And ultimately that’s what every website is created for.

Get off the fence

If you’re unsure about hiring a web design company, here are five reasons to go for it:

  1. Increased conversions: A web development company knows all of the design strategies that will make your website appealing and engaging to your visitors, helping to increase conversions (enquiries or sales) on your website. Handling the process on your own can actually turn off many potential customers due to an ill-conceived design or general user experience.
  2. Increased rankings: A company that specialises in web development and related services knows how to get your website ranking as high as possible in Google, right off the bat. Without professional help, your website can languish in the depths of the internet, suffering from a profound lack of traffic and conversions.
  3. Enhanced security: When you compare the security of a free website with a bespoke website designed by a Brisbane web design company, you have much more security against hacking with the professional designers. Free websites tend to have a host of security issues that have caused many websites to crash, resulting in a mad rush to try and recover whatever is left.
  4. Greater flexibility: The “free” or cheap online website builders are generally quite limited in what can be done. You may save yourself a few dollars now, but later if you want to do something more with your website, you may have to start from scratch anyway.
  5. Time savings: While many of the online website builder sites are fairly easy to use, it still takes a good amount of time to structure your pages and menus, add your content, perfect the design, and configure all of the other settings to get your website up and running. If you’re spending many hours working on your site, wouldn’t that time be better spent running your business? (Not to mention the potential for some significant hair loss along the way!)

If you’re ready to hand over your website project to a professional Brisbane web design company, and get the results you need, call GO Creative on 07 3333 2932 or get an instant quote online.

What is SSL and can my Australian web hosting company help me?

If you need a a security certificate (“SSL”) for your website or app, most Australian web hosting companies should be able to provide this. However, let’s take a look at SSL first, so you can decide if you need a certificate for your website.

SSL stands for “Secure Sockets Layer” and is the current security technology used to connect your customer’s browser with your web server. They are essential for any website that collects personal data from customers and are vital for websites that use payment gateways (i.e. membership sites, ecommerce sites, and finance application forms).

Essentially, an SSL certificate changes the http:// at the beginning of your URL to https://. Your Australian web hosting company can sell you an SSL certificate and quite often they will activate it for you on your website as well.

Advantages of an SSL certificate for your business

If you don’t collect sensitive information via your website, then you don’t necessarily need an SSL certificate. Although there are rumours that Google will start to use these in their ranking algorithms next year, and some believe that this is already the case. In one way it makes sense to have an SSL certificate, even if you don’t collect sensitive information, because it lends you credibility and proves that your website is legitimate. It proves that you are who you say you are, because you have to go through a process to verify your identity before you can use an SSL certificate on your website.

Disadvantages of an SSL certificate for your business

When your web hosting company has activated your SSL certificate, if this is a brand new website with a new domain name, then you can go ahead and create your website as usual.

The problem is with existing sites, because you now have two websites – one that starts with http:// and one with https://. This is where you need an Australian web hosting company that also offers web development skills, because you have to remap your old website to the new website or else all of the backlinks and rankings belong to your old site. Your https:// website is a brand new website with no rankings in Google at all.

Want to get set up with SSL?

To register an SSL certificate at affordable prices, or for help redesigning and remapping your old website to the new URL, visit our instant quote page.

 

 

 

What information should be included on your website’s home page?

We have been a web development and website management company for nearly twenty years, so we know that using a free or cheap online website builder sounds like a great way to save money, but it’s not the best strategy to help your business grow.

If you don’t know what information to put on your website, the best design/layout, and the other “best practice” methods to convert visitors into customers, you’re actually going to miss out on a lot of potential customers.

As a web development and website management company, we know that there’s much more to a website than a home page, but today we’ll just focus on that page, because it usually has the most traffic and is therefore very important. If you don’t employ a professional copywriter, here’s what you should include on the home page of your website, so that your visitors stay, look around and hopefully convert into customers:

  • What do you do?
    You must be absolutely clear in letting your visitors know what services or products you can offer them. This is not the time to waffle on or overload the page with details about everything you do. Use simple language and guide visitors through to view more information.
  • Where do you do it?
    Many people will be looking for a local provider. If you only service certain suburbs of Brisbane, for example, make sure that your visitors know this up front. Visitors can become quite frustrated if they are not given all of the information they need to make a decision, and your service area is important.
  • Who will benefit?
    If your services are only suitable for home owners, 4WD enthusiasts or people with a disability, for example, let them know. For example, a plumber’s website might include the following sentence: “ABC Plumbing provides residential and commercial plumbing services on the Sunshine Coast”.
  • What are the benefits?
    Why should a visitor buy from your business? Why should they choose you over your competition? What can you offer them that is better than the competition? You must state these reasons very clearly on your home page.
  • How do they contact you?
    Don’t make your visitors click on a dozen pages to find your contact details. Have them available in the header, sidebar or footer as well, making it that much easier for them to contact your business. And, of course, make sure your phone number is “tappable” when your website is viewed on a phone.

In general, you have only a few seconds to grab your visitor’s attention, so you need to avoid fancy language, show them why you are special, tell them your qualifications and experience, give them examples and prove it to them with testimonials.

For the expert help of a web development and website management company in building your new website, call us at GO Creative on 07 3333 2932 or get a free instant online quote.

Do you want a hands-off approach to updating your website?

Many of our clients want to take a hands-off approach to their website. They want someone else to keep their website updated, whilst they focus on other aspects of their business.

In today’s fast paced world, it makes sense to leverage outside help, and instead of learning how to use WordPress, write product reviews, services pages and blogs, load videos and graphics, and add products to your website, many people work smarter by bringing in outside professionals who can do all of this for you.

What do our website management packages include?

We find that our website management packages are very popular, because business owners know that they can leverage our knowledge and keep their website running at its best, all of the time. We offer management packages to suit any budget and our monthly rates are very reasonable, leaving you free to go about your business and not worry about what is happening with your website.

While we will customise your website updating package to suit your specific needs, in general we offer the following services:

  • WordPress updates: You always need to have the latest version of WordPress installed, as these updates usually include new security measures to prevent hackers entering your website.
  • Plugin updates: We make sure that all of your plugins are kept updated as new versions are released. Conflicts between plugins is a common occurrence and can actually crash your website. We can mirror your website and update your plugins safely, fixing any problems before they go live.
  • Copywriting: Adding new content to your website, whether these are product updates, new products, reviews, cornerstone articles or blog posts, can be tiresome. We can have all of these updates organised for you, leaving you free to focus on other aspects of your business.
  • Graphics: As graphic designers, we can design any graphics you need for your website and upload them as well.
  • SEO: Optimising your website for the search engines is essential to your traffic, sales and conversions, so we can add SEO to your website management package as well.

Call us on 07 3333 2932 or complete our online quote form and we can arrange to have a chat about freeing up more of your time to focus on your business.

 

 

Mythbuster Monday: Once our website is built, we can forget about it

Building an online business is not like baking a cake – you can’t just build it and leave it, because like a cake it will go mouldy and no-one will want it.

We have seen so many business owners go out of business because they ignore their website. Why go to all the trouble of creating a great looking website for your brand, if you intent to do nothing with it?

If you have created a website and plan to ignore it, then don’t be surprised when in six months or a years’ time, your sales have tanked.

A website has to be nurtured to grow your business

When you build a website you need to maintain it and grow it. If you don’t do this and you ignore your website, then Google will ignore it as well. This means that over time you will lose rankings, organic traffic, leads, conversions and sales.

If this doesn’t sound like a plan to you, then you need to keep your website up-to-date and user friendly at all times. Maintaining a website and building online relationships takes time, but in the end, it can be well worth the effort.

The internet changes quickly and so do consumers expectations, so if your website is not offering consumers what they are looking for, then they will vote with their feet. Unfortunately for you, Google usually agrees with the consumers. So it is like a catch 22 situation. Which comes first: Google drops your website, or more and more consumers are turned away?

What’s the solution?

The solution is to keep your website up to date. If you haven’t redesigned your website in the past two years, then take a serious look at your competitors and decide whether you need a new website or not. Consumers want a fast loading site that is user-friendly, informative, engaging and addresses all of their needs.

If this describes your competitor’s website, but not yours, then you are already behind the eight-ball and need to get on top of your website ASAP.

For more information on website design in Brisbane, call us at GO Creative on (07) 3333 2932 or request a free quote online.