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How much does it cost to hire a web designer in Brisbane?

The cost of hiring a web designer in Brisbane to design a new business website for your company can vary widely, with quotes ranging from $750 to $15k. The problem is knowing which website designer is offering you the best value package, and giving you a website that includes all of the features you need.

For example, it’s fair to say that if a website consultant offers to design a professional business site for $750, it’s going to be very low quality with poor coding and won’t include all of the features you need. Even for a good quality, but ‘bare bones’ professional website you can expect to pay at the very least $1000, and probably closer to $2000.

In general, for a quality website that needs to represent your brand, you are looking at $2000 to $5000, depending on the features. Of course, this is just a general guide. You may have a lot of extra requirements (online stores, payments, bookings, integrations with other software) or you may need custom development work. The price would obviously be much higher in these cases, but for a standard website package you would have to question the price if a web designer in Brisbane quoted $15,000, for example.

Why do prices vary so greatly?

The way website packages are quoted can be vastly different from one developer to the next. Some charge by the hour, some bundle it together. Some work from template designs while others design from scratch. The features in each package will also vary considerably, such as the number of design revisions, security features, training, support, and dozens of other items. Some developers will also only offer corporate website packages, while others may be geared towards smaller businesses and therefore only include the absolute essentials in many of their packages.

If you’re in the market for a professional business website and are faced with a variety of different quotes, here is our biggest tip on sorting out the wheat from the chaff.

Break down the costs of each website designer’s quote

There’s no easy way to do this, other than picking one website consultant and asking them to make these comparisons for you. After all, if you have five different quotes with huge price differentials, it makes sense to ask the website designer with the highest quote to justify their costs.

What you want is a detailed breakdown of all the costs in all of the quotes you have received, so that you can compare them side by side and can tick off which web designer in Brisbane covers everything on your list.

When you ask a website consultant to justify their costs, this is where you will really see what you are getting for your money. They should be able to explain each feature and how it benefits you. This will help you understand the process… but don’t go crazy here. No one likes having to justify their prices, so you should just seek a simple explanation.

At GO Creative, we always give you a detailed quote and we are quite happy to help you compare our packages with those from other website designers.

What to do if you make a mistake on your WordPress website

Website design and development can be quite complicated, which is why most successful businesses engage a web designer who specialises in WordPress web development to put their site together.

However, once the site is published, if you make a mistake — such as accidentally deleting a page or overwriting content — then you’ll need to work out how to fix it.

The proactive solution is to ensure that your website developers provide a website design and management service, so they can update all of your plugins safely and fix any problems fast.

However, if you don’t have that luxury, and you’ve lost something important on your website, here is a list of steps you can take that might rectify the problem.

  1. Restore a revision: If you’ve overwritten something on a page or post, you can usually return to the previously saved version by editing the item then clicking on “Browse” next to “Revisions” on the right.
  2. Check the Trash: If you actually deleted the item, it might be in the trash. If it’s a file, it may still be in the media library.
  3. Access a backup plugin: If you have a backup plugin, this will let you to restore a previously saved version of your website, but you might lose any changes you’ve made since the last backup was taken.
  4. Call your web management company: This is one of the services we offer at GO Creative: website design and management. We will be able to restore a backup for you at no extra cost.
  5. Call your web host: Some hosting companies are able to restore your site to a previous version. But not all of them do, which is why engaging a web management company is such a good idea.
  6. Ask your web developer: They may have a previous backup of your website, but this is a long shot. It will likely be very old in any case.
  7. Check the archives: If all else fails and you don’t want to (or can’t) replace the content or file manually, you can check the internet archive website to see if they have a copy of your content. Google “internet archive”, visit the site, and enter your website address. You can then see if there’s a copy of your page sorted online, for you to copy/paste from.

As you can see, it’s always best to look for a company that doesn’t just simply offer WordPress web development, but also offers a website design and management service. This will save you an enormous amount of money, time, and stress, when things go wrong (and, at some point, they will!).

GO Creative is one of the leading website developers in Brisbane, and we provide a comprehensive and affordable website management service to clients across Australia. Call us on 07 3333 2932 or get an instant quote online.

Save on tax by starting your new website now!

The end of financial year is fast approaching! If you’ve been thinking about developing a new website for your business, why not act now with a professional web design in Brisbane? You’ll be able to deduct the expense in this financial year and reduce your tax bill.

We have a range of website packages available (including through our partner company, Just Websites) to suit a range of budgets. We go the extra mile on EVERY project to make sure you’re 100% satisfied with the result.

All of our websites are:

  • designed to work on PCs, Macs, phones and tablets
  • customised to your design requirements
  • easy to update yourself with a drag-and-drop editor
  • available up front (50% deposit, 50% when completed) or on 12 month payment plans
  • developed by our local Brisbane team with 50+ years of combined experience
  • designed using stock images, if you don’t have suitable photos of your own
  • completed within 2 weeks (if content is provided up front, or we can write it for you).

While we specialise in small business websites, we work with everyone from sole traders right through to News Corp, Coles and other heavyweights, so we understand the needs of all businesses.

Don’t put it off any longer!

Web design in Brisbane has never been so affordable! Let’s get your new website knocked over and start bringing in new business for you.

Give us a call on (07) 3333 2932 or get a free quote online in a few clicks and we’d be happy to help.

Are all corporate web design services the same?

There are so many web developers in Brisbane offering corporate web design services, so how do you figure out which one is best for you?

One of the biggest issues for companies when selecting a web developer is that they don’t know what they don’t know. Comparing apples to apples can be very difficult when you’re wading through a checklist of website inclusions, many of which will be completely foreign to you. Every web developer is different. It’s not like shopping for a car where you can compare some basic facts and figures, or jump in for a test drive.

Making matters worse, how do you even know if the web design company you’re considering using has been around for a long time, or is a relative newcomer with little experience?

As a long standing web development company in Brisbane, many of our clients have come to us in the first place because their website project didn’t go to plan, in one way or another. So how can you make sure that you receive a high quality corporate website design that will establish a positive presence on the internet for your business?

Questions to ask corporate web design agencies

As you can imagine, asking a lot of questions is the only way to be really sure that your corporate web design package will include everything that is important to your company. Here are some important questions to help you filter out the good from the bad:

  1. Can you help us compare your packages to those of another web developer?
  2. Can you offer a full range of services in addition to corporate web design, such as copywriting, search engine optimisation, and graphic design?
  3. Are there any key limitations of the software or packages that we should be aware of?
  4. Do you have clients who we can phone for a reference?
  5. Can you show us examples of websites which you developed at least three years ago, including proof of their age?
  6. Can you show us examples of websites which you have developed in the past month, including proof of their age?
  7. What makes you different to other developers?

Another concern is always the budget and without a doubt, you will want to save as much money as possible on the design of your website. The problem is that there are many web design packages around the $500 mark, but many of these are designed by people with little experience or training and don’t offer any ongoing support. In fact, many of the ‘cheaper’ websites are outsourced overseas, resulting in very poor website designs.

All of this means that if you are searching for a web development company in Brisbane, interstate or even overseas, you need to be very careful and ask a lot of questions, before you make your final decision. Local developers are usually the best choice in any case, because you can see them face to face if any issues arise or you need to have a meeting to discuss the project.

If you want a professional and experienced Brisbane web development team to create your website, call GO Creative on 07 3333 2932 or get an instant quote online.

How to improve the customer experience on your website

What’s the #1 reason why customers choose not to buy from your business or convert into repeat customers? A poor customer experience.

This is why it is so important to perform a comprehensive User Experience Audit of your website, so that you can rectify any problems immediately.

At our agency in Brisbane, our website developers are focused on developing websites which are user friendly and easy to navigate, allowing visitors to find everything they need to know about your services or products. There is, however, much more to making your website user friendly than a simple menu. There are many factors to consider, including the wording you use on each page, the layout of the pages, the speed, the images and videos that appear, and more.

All it takes is just one of these elements to be wrong and you can reduce your visitor’s experience sufficiently that they turn to your competitor’s website instead. You need to ensure your customers’ experience using your website is exemplary. And you can do so by undertaking a User Experience Audit.

What can a User Experience Audit identify?

Making your website easy to use and navigate is one way to increase your conversions, a fact that is well known to many businesses. Brisbane web development agencies employed by these businesses therefore have a directive to do just that, as well as optimising your website for faster loading speeds, and improved ranking in Google. As time passes and you upload more content, your site can become progressively more complicated to use, so all of this needs to be taken into account.

A User Experience Audit will identify any areas where your visitors are becoming lost or confused on your website. This includes pages where conversions are lowest or where there are weakness in your sales funnel, as well as any specific pages or elements that are stopping your visitors from converting.

Which areas of your website should you audit?

For a comprehensive audit, you need to check the following areas of your website:

  • All of your written content.
  • All of your call to actions (CTAs).
  • All of your photos, images and videos.
  • What is displayed above the fold (i.e. what you can see before scrolling).
  • Whether your website is responsive (i.e. works properly on phones and tablets).
  • Whether your content is set up for the best possible ranking in Google.
  • Whether your pages load quickly.
  • Whether there are any broken links, or links which lead to inappropriate pages.

GO Creative is a leading web design company in Brisbane, offering a number of services, including website audits. So if you want to provide your visitors with a positive experience on your website and increase your conversions, you get an instant quote online today or call us on 07 3333 2932.

What does a web developer actually do?

Are you in the market for a professional corporate website design? The benefits of an online presence for your organisation cannot be underestimated, so if you don’t already have a website up and running, or it’s been around for more than a few years, it’s time to make the investment in the growth of your business.

There are a number of corporate web design services available in Brisbane, as web development is becoming increasingly vital for all businesses. Regardless of size, from micro businesses to large multi-national corporations, a professionally designed website will help generate leads and increase sales.

What’s involved in corporate website design?

Brisbane web development companies, on top of local knowlege of the Brisbane market, require a wide set of skills and many years of experience. Before the company can begin developing a website for their clients, they need to understand your business needs and carry out a number of essential tasks to address those requirements. So let’s take a look at what is involved in corporate website design, from the point where we have already determined your brief and we’re ready to start creating your new website.

1. Setup

From the very start, we need to setup a web hosting account and purchase a domain name for your new website (unless you have already purchased your own domain name previously). Next, we need to create and setup all of the files and databases that will form the structure of your website.

2. Design and development

To complete your corporate website design, we set up the functionality using various programming languages, design each page, and import, edit and reformat your content. Along the way, we work within various file systems, compress images and other files to increase speed, and test for any bugs.

We need to take into consideration many factors, including speed, security, search engine visibility/rankings, user expectations, multiple devices/technologies, the ability to change the website in future, and many more items.

There’s also a lot of communication with our clients as we work through a design revision process, gathering feedback and making the necessary code/design adjustments along the way.

3. Training and support

Once all of these tasks have been completed, this is the end of the major steps in web development. Brisbane based businesses will also receive in-house training, documentation, and continued support and management — depending on their selected website package, of course. Our website management packages include various actions such as upgrading the software on a regular basis, setting up monitoring tools, and monthly reports.

Corporate web design is a true specialisation

As you can appreciate, corporate website design is a full-time occupation, demanding skills that have been honed over time and which are increasing every day. It’s a highly specialised area which means that only the top-tier web developers will provide a suitable return on investment for their clients.

For more information on web development in Brisbane, you can get an instant quote online or you can call GO Creative on 07 3333 2932.

How do websites actually work, anyway?

As a leading web design company in Australia, we are often asked how websites work and about the different types of website management systems that are available. In this post we will shed some light on these topics, giving you a greater appreciation of your website.

What is a website?

A website is one or more pages that are stored on a server (large computer) and connected to the internet by the server. For a website to exist, you need to register a domain name (address of the site), set up web hosting (a place to store your website and related settings), and then create the website, of course. You can purchase domain names and hosting through many web design companies in Australia and if you contact us at GO Creative, we can sort this out for you.

How do you create a website?

Today, most websites consist of hundreds or even thousands of files which contain code known as HTML, along with a database where the website settings and content are stored. HTML code provides the structure of the website, as well as the pages, posts, images, videos, text and other content. The design (colours, fonts and layout) is controlled by a different type of code called CSS, whilst JavaScript is yet another type of code, and is generally used to control menus, animations and other effects.

There are many considerations when creating a website, such as the design, navigational structure, functionality on phones/tablets, search engines (like Google), scalability, and more. This is why website development should be left to professionals in all instances, otherwise it’s simply a waste of time and money.

Software options

There are a variety of software packages available to create websites, some of which allow you to create your website online (though generally this isn’t the ideal way to do it). Others allow you to download the software, installing it on a website hosting account, configuring it, setting up the design, the content and so on.

The latter option gives you much more control over the design and allows an endless number of customisations, which are perfect for businesses. The most popular website software (also known as a CMS or Content Management System) for businesses and bloggers is WordPress, but you can also use Joomla, Drupal, Magneto, OpenCart and CMS Made Simple, among countless others.

How long does it take to create a website?

This varies quite a lot. Some “cut price” website developers use pre-designed templates and have lots of limitations which means they can slap out a website in a matter of days. They’re usually cheap, but like everything in life, you get what you pay for. Any reputable website developer would take at least a couple of weeks to create a website, because there are so many tasks involved in creating a high quality website. For example, we have a standardised development process which includes more than 200 individual tasks, some of which take five minutes, while others can take several hours or even days.

How visitors find your website

Once you’ve created your website, people can access it by typing in the address directly into their browser, clicking on a link to your website from another site or email, or through search engines. Search engines such as Google, Yahoo or Bing, scour the internet for new websites, which is why your website appears in the search engine results pages.

Can we help with your website?

If you’re in the market for a professional web design company in Australia with a proven record for creating successful websites, call GO Creative on 07 3333 2932 or or get a free instant online quote.

How long does it take to build a website?

Professional web design in Brisbane is a specialised job, requiring many years to accumulate the necessary experience and skills to create bespoke web designs for a range of different industries. As a company specialising in web design in Brisbane, GO Creative has built a formidable reputation for building quality, high converting websites, but even with all of our experience, this cannot be achieved overnight.

How long does a website usually take to develop?

All things being equal, it usually takes 1 to 2 weeks (depending on our workload) from the initial consultation stage to final completion of your website. This time frame however, is based on a simple website with a handful of pages and not too much in the way of specialised functionality.

The more specialised the design and functionality of your website, the longer it takes for the site to be completed. Obviously this varies between companies who specialise in web design in Brisbane, but in most cases this is a sensible time frame to keep in mind.

The one tripwire in the design process is actually the client’s content, because the longer it takes to receive this from a client, the longer the timeframe to completion. You might be surprised to learn that this is the biggest hold up to going live with your website, and sometimes we wait a few weeks for the client’s content… and in extreme cases we have waited years!

Speeding up the process

You want your website up and running as soon as possible, but it pays to have all your ducks in a row before we start the design process. This means you need the following information available either at the first consultation, or as soon as the project starts:

  • Branding, colours and logo (or ask us for graphic design help).
  • A summary of the purpose of your website.
  • An overview of your ideal customer.
  • Some idea of the functionality required (payment gateway, finance calculators, tables etc).
  • Photos, images, videos, and text already available or in progress.

If you want to finish the website as quickly as possible, you’ll need to make fairly snappy decisions as we work through the design process, so we can make any changes and have your site live ASAP.

For help with web design in Brisbane, contact us on 07 3333 2932 or get a free instant online quote.

Quick website jargon busters

As a leading digital marketing agency in Brisbane, we know that the Internet can be a very confusing place, especially if you’re just getting started with marketing your business. That’s why it’s so important for business owners to understand website terminology. This knowledge can be relevant to the numerous decisions about marketing, planning, and design, that lead to the success of your business.

To help you navigate the jargon minefield, we’ve put together a few terms to help get you started.

  • HTML (HyperText Markup Language): HTML is the name of the code used to create websites. It’s used to provide basic information about the structure and function of pages and content, including text, images, hyperlinks, form fields and buttons. Websites can’t function without it.
  • Hyperlink (Link): Basically, anything you click on that takes you somewhere else is a hyperlink. A hyperlink can take you to another part of the page you’re already on, to another page on the same website, to a page on another website, or a popup window (and so on). A hyperlink can take the form of a text link, menu item, button, or image.
  • Keyword (Key phrase, search term): A keyword is a word or phrase that an internet user may use to find related web pages on an internet search engine. For example, if you visit Google.com and search for “website companies Brisbane”, this entire phrase is called a “keyword”. It doesn’t matter how many words there are; it’s always referred to as a keyword.
  • Search engine: This is a website used for finding information on the Internet. Google is by far the most popular search engine, but Yahoo and Bing are also popular.
  • Search engine optimisation (SEO): Search Engine Optimisation is the process of improving a website’s chances of being found by users when they use search engines, such as Google.com.
  • Domain or URL (website address): This is the address of your website, and the end of your email addresses. Every website has a unique domain/address (also sometimes referred to a URL). For example, our URL is https://go-creative.com.au.
  • Hosting: This is where your website and related settings are stored. Web hosting companies offer storage space and various other resources, usually for a fixed monthly or annual fee.

If you need a hand with anything or have anything to add to our list, phone GO Creative, the leading digital marketing agency in Brisbane on (07) 3333 2932 or request a free instant email quote.

Website maintenance: DIY vs web developer – which is right for your business?

Ongoing website maintenance in Brisbane is an essential part of owning a website, and if this is neglected you can seriously endanger the reputation of your business. Some of the problems you may encounter if you ignore maintaining your website can range from broken links and outdated content, to aggressive hacks and lost customers. Whether you maintain your website yourself or you decide to outsource this to a web developer depends on your budget, time and skills.

The first major consideration is that when things go wrong with websites, they can quickly escalate out of control. Trying to find a web developer to urgently fix your site can be difficult, costly and time consuming. The investment in a web developer to manage your website will pay itself back time and time again and is definitely a business expense that is worth considering.

Some of the maintenance jobs that a web developer will keep on top of for your website include the following:

  • Update all of your plugins, as necessary.
  • Ensure that no clashes occur between your plugins.
  • Monitor your plugins and your theme to ensure that they are all secure.
  • Fix any problems that do occur.
  • Monitor and update your keywords, website content and technical data.
  • Improve the speed of your website, so it loads faster.
  • Enhance the design and functionality of your website.
  • Design new graphics, banners and call to action buttons.
  • Provide recommendations on your content, design and navigation.
  • Add keywords to your headings, links and other content.
  • Set up and install Google Analytics on your website.
  • Set up a sitemap and submit it to the search engines.
  • Add or update your Google Business listing (including Google maps and Google plus).

As you can see, this is a lot of work that will take up a lot of your time and some of it is highly specialised website maintenance. In Brisbane, for example, what are you going to do if you update one of your plugins and your website crashes? A web developer can properly test the compatibility of these updates with your website and other plugins, before updating the plugin on your live website.

If you were to neglect your car and avoid paying for regular services, eventually you’ll be faced with an inoperable car and a hefty repair bill. Owning a website is no different, but if your website is inoperable, your entire business can suffer.

At GO Creative we offer a monthly website management service that keeps your website, plugins and software running at peak performance, generating leads and helping you to rank higher in the search engines. Phone 07 3333 2932 or request an instant quote for more information about our monthly website maintenance in Brisbane.

Tips on writing website content for small businesses

At GO Creative, we realise that there is no point in having a perfectly designed WordPress website, if the content is below par. The problem is that not everyone likes writing web content and it is also fair to say that writing content for a website is different to writing hardcopy advertisements, brochures and catalogues.

In general, people who land on a website have completely different expectations, when compared to the same expectations if they were reading a newspaper or a book.

People today want information at their fingertips, they are busy and don’t have the time to read pages and of content, not when they are looking for products or services. This means that writing copy for your WordPress website involves a certain skill set.

Write short simple sentences and paragraphs

You don’t want to write long, complicated sentences that go over two or more lines. People lose track of what you are trying to convey when they have to deal with very long sentences. The same principle applies to paragraphs, keep them short and include just 2 or 3 sentences in each paragraph.

Include headings and sub-headings in your content

When online, people tend to skin down a page, reading the headings and sub-headings to garner a quick overview of the content. If they are still interested, they will then read more of the content. So if you they are faced with a long page of uninterrupted text, visitors are likely to click out and go to another site that is easier to skim.

Avoid complicated jargon

Keep your writing simple and don’t use industry jargon that your target audience are unlikely to understand. Make sure that you don’t waffle on endlessly, do come to point quickly and only include information that is important to your viewer. You can always add a link to another page if they want more information.

Here are a few more quick tips for writing on the web:

  • Include images on your page to add interest and engage your audience.
  • Use active not passive voice.
  • Write concisely and simply.
  • Avoid small or elaborate fonts.
  • Ensure the placement of text and images is optimised for engagement.

For more information on WordPress website design, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.

 

Need help updating your website? Check out our customised training packages.

One of the most common problems we see at GO Creative is that many business owners don’t keep their websites updated, because they either don’t have the knowledge or the time. The result is that once we hand over their new website, they seem to flounder around for a while, adding new content intermittently, forgetting about SEO and generally not making the most out of their website.

To fix these problems, we have a range of training packages, that are designed specifically for businesses who need guidance and advice on how to keep their websites updated and ranking well on the search engine results pages (serps).

What training packages do we offer?

We can customise any of our training packages to suit your individual needs, but in general, most business owners want help with understanding how to use WordPress, with written manuals for their staff and with keeping their website optimised for the search engines.

  • WordPress training: Essentially we can design a training package that shows your employees how to add content to your website, how to schedule content, add videos and images, and create additional categories. Our training can be undertaken in person, online, using the phone or via remote desktop software.
  • Manuals: We can also give you hard copies of your WordPress training or any other specific training that you have requested from us. These manuals help to back up our in-person training, and serve as a resource and training aid for new employees.
  • SEO: Continuing to optimise your website for the search engines is vital to your rankings in the serps, so you don’t want to let this lapse. We can design SEO training packages (in person and manuals) customised for your business, so your employees can easily keep your website optimised at all times.

Who can benefit from our training packages?

Our training packages are designed for businesses who are struggling to keep their websites updated and need some extra help in that department. We have a range of businesses who benefit from our training packages, from sole traders who need to do everything themselves, to owners with less than 5 employees to larger companies with 100+ staff.

To have about a chat about how our training packages can help keep your website updated, call us on 07 3333 2932 or complete our online enquiry form.

Great plugins for optimising images on WordPress websites

As we all know, images are an integral part of our WordPress websites, allowing us to present our services and products easily to visitors and optimising customer engagement. The problem is that too many of us upload very large images, too large for what we really need on our websites, resulting in longer loading times and eating into our server resources.

The solution is to optimise and manage these images, so that our WordPress websites load faster, encouraging visitors to remain on our websites for longer and ultimately increasing traffic, sales and conversions.

To this end, here are 4 plugins that will help you to manage your images on your WordPress websites.

  • Imsanity: This is a free plugin that resizes large images that you have already uploaded and reduces each of them to a size that is more manageable by your customer’s browser. It will also resize any images you upload in the future, freeing up disk space otherwise taken up by overly large images.
  • Force Regenerate Thumbnails: When you resize thumbnail images to optimise them, instead of keeping all of the unused sizes you no longer need, this free plugin removes these old images, freeing up essential disk space. It is also great for resizing thumbnails when you change themes.
  • Enhanced Media Library: If you upload a lot of media files, then this free plugin will help you to categorise and manage them all in one go. It saves you a lot of time that you would otherwise spend rummaging through all of your uploaded media files, trying to find an image, amongst thousands, that you previously uploaded two years ago (for example).
  • Jetpack Photon: This is an add-on to Jetpack, which is also a free plugin for WordPress sites. Photon is an image accelerator and editing service. It makes sure that your images fit your theme by resizing them on the fly. This is a CDN just for images, making loading images much faster on your customer’s browsers.

Just adding these 4 plugins will make managing your WordPress multimedia files so much easier with faster loading times and less drain on your server’s resources.

To discuss your WordPress needs to contact a professional website designer, call us at GO Creative on (07) 3333 2932 or request a free quote online.

 

Create and measure the success of your business goals with Google Analytics

At GO Creative, we see lots of clients who have goals for their business, but not so many for their website. The problem is that your website is either an extension of your physical business or is your entire business (in the case of online marketers) and without clear cut goals, you have no idea how well your website is actually performing.

The easy way to solve this problem is to add Google Analytics to your website. This is a free program that gives you a simple strategy to set goals for your website, to measure your website’s performance towards achieving these goals, and to do all of this based on up-to-date data.

How to use Google Analytics to create goals for your business

First of all you need to add the Google Analytics’ tracking code to your website, which is fairly simple to do and is explained by Google support here.

With Google Analytics you can keep track of the average time a visitor spends on your website, the number of pages they viewed while they were on your website, the average bounce rate, as well as the percentages of new and returning visitors and where they originated (via organic searches or by typing in your URL, referrals from other websites or social media).

You can also find out how many people accessed your website from a PC, tablet or mobile phone. There are also lots of different demographics available to you, all of which can be used to set realistic goals for your business.

How to use Google Analytics to measure your success

All of this information is great, but it also helps if you can track your changes over time, so you can determine if your new content, advertisements, call-to-actions or promotions are being effective. To this end, Google Analytics has a range of reports available to you, which are automatically created at the click of a button.

Don’t forget that all of this information is free and with a little time and effort you can be creating and measuring new promotional campaigns, and increasing your traffic, sales and conversions.

If you want help with marketing your business, call us on 07 3333 2932 or complete our online enquiry form and we will have you up and running in no time at all.

Four tips on picking the best domain name for your small business

You might have already guessed that the domain name of your website is vitally important to your success as a business. Domain names can affect your rankings in the search engine results pages and can also have a negative or positive impact on social media engagement.

If you are in the market for a new domain name, here are 4 tips that will you identify the best one for your business.

  1. Avoid spammy keywords: People today are very sensitive to domain names and when they see a domain name that starts with ‘best’, ‘cheap’ or ‘cheapest’ it turns them off. These are words that searchers regularly use in their online searches, so it can appear as if you are trying to trick them into coming to your site, resulting in a loss of trust.
  2. Be careful with industry type keywords: A few years ago, using this type of domain name was good for SEO, because these are keywords used by searchers, but times have changed. The best domain names do not rely exclusively on industry related words, for example, ‘carpenter’, ‘printers’ or ‘hairdresser’.
  3. Use specific keywords: Instead of ‘bestcarpenter.com.au’ go for ‘kitchencarpenter.com.au’ or ‘newbuildcarpenter.com.au’. These are descriptive keywords used by searchers, which are not spammy and can actually increase traffic to your website.
  4. Use your brand name: The easiest and most effective domain names are ones that include the name of your brand. Your brand’s name (hopefully) does not include spammy keywords, which might turn people away. Also a branded domain name is perfect for building recognition of your brand within the community and for creating a consistent brand across all marketing and social media platforms.

A last tip which has only recently been available to us is to take advantage of industry keywords in your domain’s extension. So instead of XYZ.com or XYZ.com.au, you could have XYZ.online, XYZ.photography, XYZ.tech, XYZ.design or XYZ.pizza for example. This is a great way to effectively include both brand names and industry keywords into one domain name.

For professional WordPress website design, call GO Creative on (07) 3333 2932 or request a free quote online.

How professional graphic design benefits your business

Regardless of the size of your business, you have a brand which you need to promote, so all of your graphics need to be high quality. This includes your logo, stationery, document templates, brochures, style guides, signage, print media, PDFs, and email signatures. Everything you do in your business reflects on your brand, so it’s important to be professional at all times.

Your logo is the starting point for laying the foundation of your company’s branding across all of these different mediums. High quality and professional graphics are the backbone of your branding, and can be the difference between a successful business and one that struggles to pay the bills.

Using good quality stock images is far better than using photos taken on a phone or older camera – the difference will surprise you. That said, there’s nothing better than organising a professional photo shoot to ensure you capture the true essence of your business, including showcasing your office and helping customers “meet the team” through imagery.

If your brand could do with an update, here are three solid reasons why you need a professional graphic designer for both your website and your printed materials:

  1. First impressions are everything: You only have a few seconds to make a good first impression, so you need professional graphics to catch your customers’ attention and show them that you mean business.
  2. Build trust and credibility: A poorly designed website or piece of marketing collateral does nothing to build trust and credibility with your customers, so if the graphics are not up to scratch, you have a recipe for disaster.
  3. Increased returns: Professionally designed graphics can help your visitors understand and get to know your business very quickly. This is important, because you only have a few seconds to hold a visitor’s attention before they go elsewhere to find a better website. When customers feel comfortable with your website, they stay longer and are more likely to convert into paying customers.

At GO Creative, we have qualified graphic designers with decades of combined experience, so we fully understand the important role that professional graphics play in your business’s success.

Good graphic design always pays for itself in the end, while going the other way can cause you endless pain. So if you want help with graphic design for your business, call us on 07 3333 2932 or complete our online enquiry form and we can start to build your brand the right way.

The massive potential in using videos to increase traffic and conversions

Online marketers fully realise the potential of online video marketing to their bottom line and frequently use YouTube to promote their videos. This is a massively underrated marketing strategy that is too often ignored by business owners, but can seriously increase your lead generation, as well as online and offline sales.

So let’s take a look at 4 reasons why establishing a video marketing strategy is good for business:

  1. Videos are great for SEO: Did you know that Google owns YouTube? Because of this link between these two massive search engines, you can see why Google really likes to rank YouTube videos in the search engines results pages.
  2. Videos increase time spent on your website: Google uses the average time visitors spend on your web pages as one of its ranking factors.  Embedding videos on your website therefore has the potential to increase your rankings – if they increase viewer engagement of course.
  3. Videos are easily shared: People love sharing interesting, informative, engaging or funny content across their social media networks. Videos fit the bill nicely and research has shown that nearly 70% of people who watch a video will share it with their friends and family.
  4. You don’t have to stick with YouTube: Of course, since YouTube is the second biggest search engine in the world with over 1 billion visitors per month, you will want to promote your videos through YouTube. There are however, other avenues for you to promote and distribute your marketing videos, for example Vimeo, Instagram, Vine, Facebook and Twitter.

Did you know that more than 90% of mobile video viewers share videos they have watched with their social media networks? Some marketers are saying that video is the future of online marketing, so if you want to be at the front of the queue and ride the wave to increased sales and profits, you need to investigate online video marketing for your business.

For more information on online marketing, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.

How much time and money can a website save you?

I’ve lost count of the number of businesses who have told me that they don’t need a website, or already have enough work. But a website isn’t only about increasing sales — it can also save you lots of time and money.

Let’s say your website is a fairly simple, brochure-style site which says a little about what you do and how to get in touch. Are customers frequently asking you for your business details or contact information? Are they asking you exactly what you do? Well, you can point them towards the appropriate pages of your website.

What about if your business has fixed appointment times. Instead of spending time on the phone and going back and forth with customers to book an appointment, would it save you time if they could simply book online?

And what about collecting customer information for your database or mailing list? If you could get the customer to type out all of their information for you, I bet that’d save you a lot of time as well.

It all adds up

Let’s look at some rough numbers. Say you save just 15 minutes per day by being able to refer customers to your website instead of going through it on the phone or face to face. And now let’s say you have five staff doing the same thing. That’s 15 minutes X 5 staff X 5 days per week x 45 weeks a year. That’s a whopping 280 hours a year that could be spent on improving your business!

Not only is that saving a huge amount of time, but if your staff are averaging $35 per hour, you’ve also saved yourself nearly $10,000! And if they’re averaging $100 per hour, that’s $28,000!

If you’re happy to toss away that time and money, good luck to you. Otherwise, an investment in a website, even in its most basic form, can really present a lot of major benefits to your business.

If you have a website, is it up to date, mobile-friendly, and easy to manage? And if you don’t have a website, what are you waiting for?

We’d be more than happy to take a look at your website or marketing strategy and recommend a course of action for your business. You’d be surprised just how easily the website pays for itself and increases the profitability of your business. Phone us on (07) 3333 2932 or request a free quote for more information.

Grant O’Neill
Director, GO Creative

4 steps to naming your new business

If you are starting a new business or completely rebranding your existing business, one of the first actions you need to take is to think of a business name. There is no right or wrong choice here, with some people preferring descriptive names and others more abstract names.

For example, “Cadbury’s Chocolate” is clearly descriptive, while “Apple” has no meaning, and if you didn’t recognise this as a brand name you would have no idea about Apple or their products.

So which type of name do you chose for your brand or business? Well, here are 4 steps that should help you make the best decision for your company.

  1. Ask the experts: Once you have selected your brand name, there is no easy way to go backwards. So if you find that your brand name isn’t working for you, it can be a costly and lengthy process to change it. This means that having experts on board, who can help you pick the best name for your business, is worth every dollar.
  2. What do you want your name to represent? This is where you need to think about what your company represents, your mission statement, your products or services and your target audience.
  3. Be careful to not limit your business: If you use a location in your business name then you close yourself off to expanding to other locations, if you use a product type then you can’t expand your range. So “Stoves Atlanta” causes problems for expanding your range to other appliances and to other cities.
  4. Think about creating a new word: Sometimes abstract brand names are difficult for people to relate to; they simply don’t understand your business offerings from the name. So another tack is to spell a commonly used word differently or add two words together. Examples include Pinterest, Compaq, Netflix, FedEx and Walkman.

The experts you engage will help you through this process and test a few of your favourite creations, before you make the final decision on your new company name.

If you want more information on internet marketing or website design, call us for a chat on (07) 3333 2932 or request a free quote online.

Mythbuster Monday: Once our website is built, we can forget about it

Building an online business is not like baking a cake – you can’t just build it and leave it, because like a cake it will go mouldy and no-one will want it.

We have seen so many business owners go out of business because they ignore their website. Why go to all the trouble of creating a great looking website for your brand, if you intent to do nothing with it?

If you have created a website and plan to ignore it, then don’t be surprised when in six months or a years’ time, your sales have tanked.

A website has to be nurtured to grow your business

When you build a website you need to maintain it and grow it. If you don’t do this and you ignore your website, then Google will ignore it as well. This means that over time you will lose rankings, organic traffic, leads, conversions and sales.

If this doesn’t sound like a plan to you, then you need to keep your website up-to-date and user friendly at all times. Maintaining a website and building online relationships takes time, but in the end, it can be well worth the effort.

The internet changes quickly and so do consumers expectations, so if your website is not offering consumers what they are looking for, then they will vote with their feet. Unfortunately for you, Google usually agrees with the consumers. So it is like a catch 22 situation. Which comes first: Google drops your website, or more and more consumers are turned away?

What’s the solution?

The solution is to keep your website up to date. If you haven’t redesigned your website in the past two years, then take a serious look at your competitors and decide whether you need a new website or not. Consumers want a fast loading site that is user-friendly, informative, engaging and addresses all of their needs.

If this describes your competitor’s website, but not yours, then you are already behind the eight-ball and need to get on top of your website ASAP.

For more information on website design in Brisbane, call us at GO Creative on (07) 3333 2932 or request a free quote online.