Anyone in the business world knows that one of the best ways to gain new customers is to keep their current customers happy. This has always been a truism, but with the massive popularity of social media networks and social sharing in the world today, keeping your customers happy is vital to your bottom line.
Happy customers are more likely to chat about your brand to their friends, family and across their social networks, all of which helps to increase the awareness of your brand in the community and ultimately, increase your customer base.
Here are three simple ways to keep existing customers happy:
1. Give them added value and reward loyalty
One of the best ways to give extra value to your customers and to reward their loyalty is to send them a weekly or monthly newsletter. This is a great way to let them know about new product launches, recent updated information on your products or services or current industry information, which is pertinent to their situation. You can also send out competitions or discount coupons to your customers and give them a reward if they refer new customers to your business.
2. Improve your customer service
Businesses can be made or broken just on the level of their customer support. So be sure to personalise your services, thanking people for purchasing your products, asking for their reviews, and answering all of their questions quickly and efficiently. Listening to the needs of your customers is a very effective way to build both loyalty and to gain more customers.
3. Create a brand community
If you start sending out regular newsletters, encouraging visitors to your website to leave comments and create an online social media presence, you will be essentially building a community focused around your brand. This is a huge benefit to your business and will repay itself time and time again. So spend some serious time building relationships with your current customers, using email marketing campaigns and social media.
The bottom line is that you want your business to be customer-centric, so it is essential that you focus on the needs of your customers and how you can make their lives easier. The more in touch you are with their needs, their likes and their dislikes, the more customers will feel that you care about them and the more they will share your content across their social media channels.
So in the end, if you make your customers feel special and that you are not just out to make a dollar, the more they will trust your brand and the greater your market share within your industry.