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Ask your website consultant how push notifications can increase your conversions

Your website consultant or agency should know all about push notifications and how valuable they can be to your digital marketing arsenal. Push notifications can help you to quickly target website visitors, so that you can send them marketing materials.

What is a push notification?

A push notification, in relation to websites, is where a website visitor agrees to let you “push” information out to them. This is usually set up so that the information goes directly to the user’s web browser or device. Essentially, it’s a popup or other message which appears on your website and asks visitors if they want to receive the notifications.

What’s the difference between push notifications and emails?

Many business owners already use email marketing, which is another way to re-engage your visitors when they leave your website, and is aimed at encouraging their return. As your WordPress web development team will tell you, retargeting your visitors is much cheaper than trying to bring new traffic for your website.

In Brisbane, website developers often recommend their clients to add push notifications to their marketing portfolio, because these notifications are very simple and grab people’s attention. They tend to fill the gap between email marketing and retargeting techniques, offering a very easy one click option, and effectively driving traffic back to your website.

Tips on using push notifications

First of all, you need to upload the push notification software to your website. This is something you can discuss with your website consultant, because there are a number of software options available.

Once uploaded, you need to decide at what point in their visit people will see your push notification. Most websites have this notification pop up after a visitor has been on their website for a few seconds, but you can also prime it to pop up when they visit a specific page on your site as well.

However, when a visitor clicks on the ‘allow’ option, you need to be ready to send them targeted information that will encourage them to return to your website. Your WordPress web development team can help you with setting up these notifications, but essentially, one of the most popular strategies is to segment your list and use triggered mobile push notifications, tailored to individual visitors’ interests.

Example of using push notifications

As an example, if you’re a landscaper and a group of visitors spend time on your water feature page, you could send them a notification offering 25% off all water features this month. As you can appreciate, when you specifically target your visitor’s interests, you can massively increase your conversions, making this a very cost-effective marketing strategy.

Talking to your website consultant about adding push notifications to your list of marketing strategies is definitely worth consideration.

For help with WordPress web development and marketing your website, call GO Creative on 07 3333 2932 or get an instant quote online.

12 key tips for writing quality content for your website

As a website maintenance company, we know that writing copy for your website which actually converts visitors into customers is a skill that can be learned, but can also be quite time consuming and to be frank, it’s pretty boring if it is not your ‘thing’. If you are faced with a blank page on your website, here are 12 key tips for writing high quality copy:

  1. Summarise your products or services in one sentence with 12 words or less.
  2. Make sure that the description of your products or services stands out and can’t be missed.
  3. Explain who your products or services are suitable for and give examples.
  4. Keep your copy simple, short and uncomplicated.
  5. Explain three or four unique selling points and say them loud and proud.
  6. Ask for a second opinion on your copy, maybe a friend, colleague or current customer.
  7. Say whatever is relevant to make your customers want to buy your services or products.
  8. Include any awards, testimonials, reviews or news about your business.
  9. Show qualifications and industry credentials.
  10. Make sure your logos are shown prominently on every page.
  11. Include customer testimonials and reviews of work or projects you have completed for them.
  12. If any of your clients are also businesses, find out if you can include their logos on your website.

Don’t forget to include details wherever possible, for example if you are selling products for children, describe the suitable age groups for your products. If you’re selling timber furniture, describe the types of timber you use and where you source it from. Another example is if you are trying to write your opening hours, instead of “open some Sundays”, make it clear that you’re “open first Sunday of every month” or ask your customers to “call to arrange an appointment on Sunday”.

Lastly, review your website for misspellings, repeated words and incorrect grammar. At worst, they can leave potential customers wondering whether you pay attention to more important business details.

For help with putting content together for your website, general copywriting needs or to chat about how a website maintenance company can keep your website up to date and running perfectly, call us on 07 3333 2932 or get a free instant email quote.

Lots of traffic but few enquiries… try conversion optimisation

Many of our clients come to us because they have lots of traffic on their website, but they are not getting the number of enquiries they need. In this scenario, it’s likely the website itself that isn’t doing its job, so you need to focus on conversion optimisation.

What is conversion optimisation?

Conversion optimisation is a strategy that helps to convert a higher percentage of your existing traffic. Depending on your business, these conversions can be subscriptions, donations, sales, memberships, phone calls or visits to your physical store.

In other words, instead of focusing on traffic generation, content optimisation focuses on traffic monetisation and increasing the conversion rate of your existing visitors. Smart marketers are realising that content optimisation helps to significantly increase your ROI.

Essentially, with conversion optimisation we want to enhance your customer’s online experience, so that they want to convert. To do this we use your website’s analytics to analyse your current conversion rates, focusing on specific elements of your website.

These elements include the actual design of your website, your navigation system, content, ads and call to actions. We need to know if we change any of these elements, is there a corresponding change in your conversions?

Placement, colour and text are all essential elements on your website that can have a significant impact on your conversions, so we create multiple versions of your web pages, testing each one to determine which version results in the highest conversions.

4 benefits of conversion optimisation

  1. Save money: You are not spending money generating more traffic, but leveraging your existing traffic, so you lower your customer acquisition costs, saving you money in the long term.
  2. Increased customer experience: Customising your website for conversions, increases customer engagement, loyalty and retainment, so they are more likely to return and purchase again in the future.
  3. Gain a competitive edge: Content optimisation will give you a competitive edge because your competitors are unlikely to be using this technique.
  4. Increased brand awareness: The results of content optimisation mean that your website is customised to suit your customer’s needs, which enhances their online experience, increases their loyalty and promotes greater brand awareness in the community.

For more information on conversion optimisation for your website, call GO Creative on 07 3333 2932 or complete our online enquiry form.