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The difference between IT and web design companies in Brisbane

As you can imagine, many web design companies in Brisbane are experts at designing websites, and IT specialists are experts at managing computer networks and hardware. This means that if you want a new website, then you need to find web design services available in your area, whereas if you need help with “real world” things such as computers, printers, and the like, you need to contact an IT company.

However, when you need a combination of both IT assistance and web design in Brisbane, it can sometimes be difficult to know who to ask for help. The best strategy is to leverage the expertise of both types of experts, particularly if they partner with each other to offer a comprehensive service to their clients.

For example, if you’re looking for web design in Brisbane, at GO Creative we partner with Capital IT Solutions who provide an extensive range of IT services, and have been doing so very successfully for many years. As business owners can no doubt appreciate, the best companies simply focus on their core offerings, honing their skills and partnering with other professionals as needed, rather than trying to be a jack of all trades (and master of none).

Services offered by IT companies

Compared to web design companies in Brisbane, IT companies typically focus on:

  • providing computer hardware
  • providing other hardware such as printers and scanners
  • building and optimising networks and servers
  • in-house email systems
  • internet connections
  • backups and disaster recovery solutions
  • other general physical hardware and connectivity requirements.

An IT support company will help to fix any immediate problems with your networks, apply patches as necessary, and help prevent any future problems. If you don’t have an IT support specialist on your team, it’s definitely worthwhile investigating your options. The time and money saved can be immense — not to mention reducing stress when things (inevitably) go wrong from time to time.

Services offered by web design companies

While there can be some overlap with IT companies regarding hosting, domains and email management, the core business of true web design companies in Brisbane is designing effective websites. Anyone can put together a website with a little training or research, but for quality websites that provide everything a business needs for a successful internet presence, you need a specialist in web design services.

A web designer needs to not only have excellent design skills, but they also need to be knowledgeable about search engine optimisation (SEO), usability, customer experiences, sales funnels, app integrations, programming, design principles, and so on.

All of this means that if you’re looking for web design companies in Brisbane, it pays to make sure that they partner with a professional IT company, giving you the best of both worlds – quality web design and professional IT support.

What do SEO companies actually do?

If you want to increase your visibility in search engines, it makes sense to engage an experienced search engine optimisation (SEO) company. While many business owners look interstate or even offshore, you’ll find that you’ll get much more value from a company in Brisbane. Web design companies in Australia usually include some level of search engine tools or options in their website packages, so if you’re in the market for a new business website, make sure that’s included. All good web design companies in Brisbane will have this in their website packages because they know it’s critical.

Let’s look at some of the on-site and off-site optimisations offered by a professional SEO web design company in Brisbane that will help your site to rank higher in the search engine results pages (serps), as well as increasing traffic and conversions.

On-site SEO offered by web design companies

On-site SEO essentially means work carried out directly on your website. Therefore, on-site SEO typically includes updating, rewriting or adding content to your website to engage your visitors, as well as a suitable spread of keywords to encourage higher rankings in Google. Good SEO web design also focuses on making your site more user-friendly, along with time spent on optimisations aimed at increasing conversions. Any professional web design company in Brisbane or anywhere in Australia in fact, should include all these optimisations in your package.

Off-site SEO offered by web design companies

Off-site SEO is work performed away from your website, and includes tasks such as posting blog articles, videos, presentations, listings and reviews on third-party websites to increase the number of links (“backlinks”) and traffic to your website. It also includes creating business listings, Facebook pages, and other social media accounts to build your brand and encourage a loyal following.

Technical SEO offered by web design companies

Sitting somewhere between on-site and off-site SEO, there are a host of other technical jobs performed by good web design companies in Brisbane that are time consuming, but also essential for good SEO. These include setting up Google Analytics, Google Search Console, Google Business, sitemap files, robots.txt, and various other technical tasks, including SEO statistics, which help to not only monitor your website, but also monitor your rankings in the serps, conversions, website issues and so on. Also, there’s usually some form of reporting software required to track and adjust all this information on one platform, providing a “live” or periodic report for clients.

As you can imagine, cheap SEO providers and web design companies from overseas or even locally, generally don’t invest the time to optimise their client’s websites, simply doing a half-hearted job that doesn’t produce the goods. For professional SEO & web design in Brisbane and across Australia, you need to engage the services of an established company like GO Creative, who have a solid reputation for giving their clients a quality service every time.

Are business cards obsolete?

As specialists in ecommerce website design and graphic designers, we are often asked about business cards and whether or not they are obsolete. Whilst there are arguments both for and against using business cards, it’s fair to say that most people who go to network events just throw them into a drawer somewhere and never look at them again.

Three reasons why business cards are still relevant

Ignoring business cards is mainly due to the fact that we tend to use Skype, Messenger, text messages and emails to contact people today, rather than hunting around for a business card. And sure, a lot of the time we simply don’t need the hassle of finding business cards, with so much information at our fingertips.

On the other hand, at our web development company, in Brisbane we meet up with many clients and business owners. We do find that business cards can be very useful if you want to build relationships with people, for example by adding them on LinkedIn, making an appointment on the spot, calling them after an agreed interval of time, etc.

  1. Follow ups are easier: At GO Creative, when we have met someone at a networking event or we are chatting to someone in a coffee shop and they are interested in web design in Brisbane, it’s easy to give them our business card. Since we have our web address on our business card, they can easily check out our website and give us a call to follow up on our conversation about helping them with web development in Brisbane.
  2. Referrals are a breeze: We often share our business cards with our clients or people we meet at networking events and find that in turn, they share our business cards with other interested people. For example, we have had a number of clients who were interested in ecommerce website design tell us that they received our contact details from someone else who had given them our business card.
  3. It looks professional: You don’t have to take hundreds of business cards around with you to every networking event, but if you have made a business connection that you want to pursue, it looks professional to hand them your card.

Handing a business card to someone who is genuinely interested in your work comes across as professional, handing out hundreds of cards indiscriminately does not. There is a certain amount of etiquette involved in using business cards, and whilst they may become obsolete one day, at the moment they still have their uses.

For professional ecommerce or website design in Brisbane, why not get an instant quote online?

How long does it take to create and build a website?

Professional web design in Brisbane is a specialised job, requiring many years to accumulate the necessary experience and skills to create bespoke web designs for a range of different industries. As a company specialising in website design and development in Brisbane, GO Creative has built a formidable reputation for building quality, high converting websites, but even with all of our experience, this cannot be achieved overnight.

Understanding the website design and development process

To understand what goes into the designing and development of a website, you need to be familiar with the overall process we go through here at GO Creative.

1. Planning

Planning might not sound like an integral step in the website development process, but the more you plan in the initial stages of the project, the more likely you are to save money and time down the line.

During the planning process–sometimes called the discovery process for reasons that will become clear–we conduct thorough research around the industry of our clients, including their competitors’ websites. We leave no stone uncovered ensuring we understand the goals our clients want to achieve with their new website, understand their offerings and unique selling proposition and familiar with their target audience. Of course, this also includes gathering information from the client about what they want in their website and what sort of functionalities they are looking for as well.

This stage can take a few hours for a super simple website in an uncomplicated industry, or it can take days. It all depends on the amount of information and availability of the information.

2. Website wireframe design

Once we know what we’re going to be building, the next stage of website design and development is the building of a wireframe. Think of the wireframe as the digital scaffolding that closely resembles what the final website will look like and how it will work. From there, it gives our graphic design team and website coders a plan to work off. We ensure that all requirements are incorporated and that the website includes everything the client needs and wants.

3. Content creation

Often, the creation of content can take the most time for a website and not just because we seek feedback and approval from our client at every stage of the development, From written content to images and videos to audio files, there’s often a lot of content that needs to be created, sourced, and put together. The length of time that this stage takes will be highly dependent on how much information we have to work with from the beginning versus how much our copywriters and content creators have to source or create themselves.

4. Optimising the user experience

Once the content is finalised we are able to focus on the user experience (UX) and user interface (UI). This important yet lesser known stage ensures that the website we create doesn’t just look great but functions in a user-friendly, easy, and intuitive manner. By playing around with mock-ups and testing every function and piece of coding out we can make sure everything is going to work as optimally as possible come launch date.

5. Coding

Now comes the time for the actual website development, i.e. coding. Without going into the technical details here, the complexity of the website and the number and type of functions the website is required to have will affect how complex the coding and consequently how long it takes.

6. Testing

During the beta testing stage, we provide a ‘soft launch’ of the website without promoting it to the public. This gives us the opportunity to iron out any existing chinks and ensure that everything is modified and fixed in time for the actual launch. Think of this stage as the quality control of the website design and development process.

7. Website launch

We made it! Now it’s time to launch the website. While you may think that it’s as simple as pressing the big red button and the website simply appearing online, there’s actually more complexity to the task at hand. The various components, plugins, apps and coding takes time to roll out, but once the launch is completed your website will be roaring and ready to go.

How long does website design and development usually take?

All things being equal, it usually takes 1 to 2 weeks (depending on our workload) from the initial consultation stage to final completion of your website. This time frame however, is based on a simple website with a handful of pages and not too much in the way of specialised functionality.
The more specialised the design and functionality of your website, the longer it takes for the site to be completed. Obviously this varies between companies who specialise in web design in Brisbane, but in most cases this is a sensible time frame to keep in mind.
The one tripwire in the design process is actually the client’s content, because the longer it takes to receive this from a client, the longer the timeframe to completion. You might be surprised to learn that this is the biggest hold up to going live with your website, and sometimes we wait a few weeks for the client’s content… and in extreme cases we have waited years!

Speeding up the process

You want your website up and running as soon as possible, but it pays to have all your ducks in a row before we start the design process. This means you need the following information available either at the first consultation, or as soon as the project starts:

  • Branding, colours and logo (or ask us for graphic design help)
  • A summary of the purpose of your website
  • An overview of your ideal customer.
  • Some idea of the functionality required (payment gateway, finance calculators, tables etc)
  • Photos, images, videos, and text already available or in progress

If you want to finish the website as quickly as possible, you’ll need to make fairly snappy decisions as we work through the design process, so we can make any changes and have your site live ASAP.
For help with web design in Brisbane, contact us on 07 3333 2932 or get a free instant online quote.