Posts

Why do all the best web design firms offer a professional copywriter?

Most business owners think that their most difficult problem is going to be finding the best web design firm for their new website. That’s definitely up there, but in reality their biggest problem is usually putting together the content for their new website.

Why is website content such an issue?

Most people are not wordsmiths, and they don’t really know how to write content that is specifically targeted to their customers. It’s fair to say that an Australian web design company that doesn’t recognise this problem will keep asking you for your website’s content, so they can complete your project on time — without being able to help you actually create that content.

This means that, unless you have your own copywriter, it’s best to find a website design and SEO company in Australia who understands this issue and automatically offers you the services of their copywriter. Handing this job over to a website consultant who specialises in writing online content dramatically reduces your stress levels and helps to push the project swiftly towards completion.

How professional copywriting helps you

If you’re still not convinced that a professional copywriter is the best move for your new website, here are 7 things to consider:

  1. Professionally written copy can help you to beat the competition by having content that engages with your customers, answers all of their questions and makes their buying decision very easy.
  2. Your content is written specifically to sell your products and services.
  3. Google likes to rank web pages that have lots of high quality content, and a copywriter will ensure that all of your pages are professionally written to a high standard.
  4. Each page on your website will be optimised for search engines with keywords, title tags and meta descriptions to help your site rank higher.
  5. Your website will be launched earlier, instead of being held up waiting for you to write the content (in amongst running your business).
  6. You save a lot of time and energy, and reduce your stress levels when you leave the copywriting to a professional.
  7. Ultimately, good copy can be the difference between customers buying your products or services, or leaving and going to the competition.

Generally, it’s only the best web design firms that will be able to offer you the services of a copywriter. So use this as one of your benchmarks when selecting an Australian web design company for your new business website.

GO Creative is one of the leading website design and SEO companies in Australia. If you want a high quality website for your business with professional copywriting, call us on 07 3333 2932 or get an instant quote online.

How to make the most of your website leads

Many business owners engage an internet marketing company or website consultant to help drum up more traffic and leads. This is all well and good, however you also need a solid plan to make the most out of your website leads, once they start rolling in.

Let’s take a look at a few strategies that will help you to make the most out of your new leads, increasing your efficiency and your conversions.

Using an automated email service to increase conversions

In the first instance, you need to capture your visitor’s email addresses, so that you can enter them into your auto responder. One of the best ways to do this is to add a checkbox on your contact form so that visitors can sign up to receive your electronic direct mail (EDM) — such as a monthly newsletter. Your website consultant or web development team can do this for you, if you’re not sure how to add this checkbox.

Once a visitor has agreed to receive marketing information from your company, their email address needs to be entered into your Customer Relationship Management (CRM) software. A CRM  is an app designed to manage relationships with your customers. Internet marketing companies (among many other businesses) use these all the time to keep on top of their leads.

How can a CRM help?

Think of a CRM as a large rolodex, where you can search and group people by various characteristics, such as demographics. You can also track all of your interactions with each lead, noting which email campaigns they have received and whether or not they have converted into a paying customer. There is a lot more to a CRM, but you get the idea.

You can then set it up in your CRM so that your contacts automatically receive your newsletters, as well as any email campaigns that you have created. This type of system is so much more effective and efficient than copying and pasting content into individual emails; you’ll wish you’d started using it years ago!

There are CRM apps that link up with both MailChimp and AWeber (popular EDM services); you just need to put all the dots together and then you’re good to go.

GO Creative is a web development company in Brisbane, specialising in internet marketing. For help making the most out of your leads, call us on 07 3333 2932 or get an instant quote online.

I’ve worked with GO Creative for the past few years on many projects, primarily involving the design and development of corporate websites. They have always been extremely professional while offering outstanding value for money. I’m particularly impressed that they are always prepared to go the extra mile for their clients – no request is ever too difficult for them and no question will go unanswered. If you do business with GO Creative, you can be sure that your money is well spent.
Goran IlicIdea Arts