Online marketers fully realise the potential of online video marketing to their bottom line and frequently use YouTube to promote their videos. This is a massively underrated marketing strategy that is too often ignored by business owners, but can seriously increase your lead generation, as well as online and offline sales.
So let’s take a look at 4 reasons why establishing a video marketing strategy is good for business:
- Videos are great for SEO: Did you know that Google owns YouTube? Because of this link between these two massive search engines, you can see why Google really likes to rank YouTube videos in the search engines results pages.
- Videos increase time spent on your website: Google uses the average time visitors spend on your web pages as one of its ranking factors. Embedding videos on your website therefore has the potential to increase your rankings – if they increase viewer engagement of course.
- Videos are easily shared: People love sharing interesting, informative, engaging or funny content across their social media networks. Videos fit the bill nicely and research has shown that nearly 70% of people who watch a video will share it with their friends and family.
- You don’t have to stick with YouTube: Of course, since YouTube is the second biggest search engine in the world with over 1 billion visitors per month, you will want to promote your videos through YouTube. There are however, other avenues for you to promote and distribute your marketing videos, for example Vimeo, Instagram, Vine, Facebook and Twitter.
Did you know that more than 90% of mobile video viewers share videos they have watched with their social media networks? Some marketers are saying that video is the future of online marketing, so if you want to be at the front of the queue and ride the wave to increased sales and profits, you need to investigate online video marketing for your business.
For more information on online marketing, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.