Why are conversion rate optimisation tips important?
Are you searching for conversion rate optimisation tips? Whether you operate an ecommerce store or simply use your website to generate leads, conversion rates are always on your mind. That’s because the better your conversion rates, the higher your revenue. The problem is that most conversion rates, regardless of industry, are extremely low.
As an example, statistics sourced from Wordstream in late 2020 show that the median conversion rates for ecommerce stores is 1.84%, whilst for the B2B industry it’s 2.23%, for legal sites it’s 2.07% and finance sites it’s 5.01%. These statistics can be quite frustrating, particularly when you realise that despite all the effort you’ve put into your website, the conversion rates are still extremely low.
If we look at the positive side of this equation, however, these same statistics also mean that even the smallest changes to your website can have enormous effects on your conversion rates. After all, if you can increase your conversion rates from 1.84% to 2.0%, for example, you can realise significant increases in your revenue. If you can increase your conversion rates to 4.0%, which for an ecommerce store would be more than double the industry rate, then you give yourself a distinct advantage over the competition.
That’s what this post is all about – providing you with conversion rate optimisation tips that once implemented, can provide a dramatic boost to your revenue. However, there are many ways to increase conversions on your website, including improving the user experience (UX), increasing functionality, becoming more customer-centric, ramping up trust factors, and so on.
Given that so many different ideas are available on the internet, the GO Creative team has put together a list of some of our top conversion rate tips. Most of these are quick and easy to implement, but if you need any help, just give us a buzz!
7 conversion rate optimisation tips
1. Provide all relevant information to visitors
This might sound disingenuous, but how many times have you visited a website and been unable to find the information you need? You might have been interested enough to contact their customer service by email or even ring them for more information, but more often than not, you simply click away to a competitor’s website. If you’re not sure that your content is sufficiently informative to make a sale, you just might need to engage an experienced copywriter to rewrite your content.
2. Make navigation easy
One of the biggest problems with many websites is that visitors find them difficult to navigate. More specifically, they can’t find the products or services they want. This means that you need to make the navigation and menu systems on your website very simple to use. You do this by creating categories for all your products or services, particularly those that are very popular. You might also benefit from a search box with advanced search capabilities, such as autocomplete (prompting the user with suggestions as they type), as well as filtering products by size, colour, brand, model, etc.
3. Optimise calls-to-action
Calls-to-action (CTAs) are buttons or links that encourage customers to take an action, such as adding a product to their cart. They are used to instantly take customers to registration, subscription or sales pages, but also to provide further information on a topic. They are a critical component in converting visitors into buyers, which means that you need to test different CTAs to find the ones with the highest conversion rates. For example, you might test different button and text colours, button shapes, text and placement on the page. If you don’t have any CTAs on your web pages or you have never optimised them for conversions, then this is one of the first conversion rate optimisation tips you need to explore.
4. Highlight customer testimonials
Customer testimonials are a valuable part of building trust with your target audience. They demonstrate that your services are professional and that your products are high quality. Testimonials can act like referrals, giving potential customers confidence in your business. They can also demonstrate the benefits of your products or services and even explain how they operate.
In essence, customers can relate to other customers far better than they can connect with a business. It’s these customer testimonials that can help build trust with your potential customers.
5. Speed up your website
Slow loading times are a major contributor to low page views and abandoned carts. In fact, you can easily lose 25% of your potential customers if your site takes longer than 4 seconds to load. If this occurs on multiple pages, then it’s no wonder that your conversion rates are low. There are plenty of ways to make your website faster, including optimising images, enabling compression, reducing redirects and removing render-blocking scripts. This is one of our conversion rate optimisation tips that will likely require the services of a developer to squeeze out every bit of speed increase possible, but since the GO Creative team are experts at making websites faster, we have you covered!
6. Optimise your website for mobile users
With more and more people using their smartphones to surf, shop and buy online, it makes sense to optimise your website for mobile phones. You can use Google’s Mobile Friendly Test to check how easy it is for visitors to view your website on their mobile phones. You can also ask the GO Creative team to perform a free mobile-friendly SEO audit on your website.
7. Optimise your website for search engines
Search engine optimisation (SEO) is crucial for making your website visible to potential customers. This means that you need to optimise your website for the search engines, which will help your site rank higher and be found more often by people searching for your products or services. SEO is one of the most cost-effective ways to grow your business and boost your revenue at the same time. We can help you to massively increase the amount of qualified traffic to your website through a variety of different SEO strategies.
These 7 conversion rate optimisation tips are just the basics you need to convert more visitors into buyers on your ecommerce website. From designing bespoke business websites to expert content writing, web hosting, domain names, website support and SEO, the team at GO Creative are the experts you need to get an edge on the competition.