At GO Creative web design in Brisbane, it is rare that a new client does not understand the need for search engine optimisation (SEO). Understanding exactly why they need it and what it does – now that is another matter.
So here are 17 reasons why your business website needs to be optimised for search engines:
- SEO is a low cost method to increase sales
- Select the best keywords and your traffic and conversions can skyrocket
- Google uses your keywords to index your site, no keywords = low ranking
- Title tags and meta descriptions are what Google shows on the results pages – craft these well and your traffic and conversions shoot up
- 52% of business to business transactions (B2B) researched the website online before purchasing
- Social media networking is leveraged by SEO – your title tags and meta descriptions are what people share
- SEO is just about the most cost-effective marketing solution available right now
- By being high in the results pages – good SEO increases brand awareness, credibility and trust
- Using SEO, pages that match the searchers keywords are presented to them – giving them a positive experience with your business as they find what they are looking for quickly
- 86% off in-store buyers access the online store before presenting at the store
- SEO can produce positive results immediately
- SEO targets interested customers and generates qualified leads = high conversions
- If conversions are down, simple inexpensive changes to your SEO can turn sales around fast
- SEO and pay-per-click (PPC) go hand in hand, if you use PPC ads, optimising these ads for search engines will increase your conversion rate and make these ads more profitable
- High quality SEO gives businesses an edge over their competition
- The effect of SEO is easily measurable and can be quickly turned around if conversions are low
- With more than 50% of Australians shopping online in 2013 – you cannot afford to be at the bottom of the search pages
SEO is a targeted, measurable and cost-effective addition to your marketing campaign. The amount of traffic, leads and conversions you will be losing, if you do not optimise your website, are the difference between a successful, profitable business and one that struggles to make ends meet.
SEO should not be considered as a cost to your business – instead it is an investment that will continue to pay out for years to come.