17 reasons why SEO is good for business

At GO Creative web design in Brisbane, it is rare that a new client does not understand the need for search engine optimisation (SEO). Understanding exactly why they need it and what it does – now that is another matter.

So here are 17 reasons why your business website needs to be optimised for search engines:

1. SEO is a low cost method to increase sales
2. Select the best keywords and your traffic and conversions can skyrocket
3. Google uses your keywords to index your site, no keywords = low ranking
4. Title tags and meta descriptions are what Google shows on the results pages – craft these well and your traffic and conversions shoot up
5. 52% of business to business transactions (B2B) researched the website online before purchasing
6. Social media networking is leveraged by SEO – your title tags and meta descriptions are what people share
7. SEO is just about the most cost-effective marketing solution available right now
8. By being high in the results pages – good SEO increases brand awareness, credibility and trust
9. Using SEO, pages that match the searchers keywords are presented to them – giving them a positive experience with your business as they find what they are looking for quickly
10. 86% off in-store buyers access the online store before presenting at the store
11. SEO can produce positive results immediately
12. SEO targets interested customers and generates qualified leads = high conversions
13. If conversions are down, simple inexpensive changes to your SEO can turn sales around fast
14. SEO and pay-per-click (PPC) go hand in hand, if you use PPC ads, optimising these ads for search engines will increase your conversion rate and make these ads more profitable
15. High quality SEO gives businesses an edge over their competition
16. The effect of SEO is easily measurable and can be quickly turned around if conversions are low
17. With more than 50% of Australians shopping online in 2013 – you cannot afford to be at the bottom of the search pages

SEO is a targeted, measurable and cost-effective addition to your marketing campaign. The amount of traffic, leads and conversions you will be losing, if you do not optimise your website, are the difference between a successful, profitable business and one that struggles to make ends meet.

SEO should not be considered as a cost to your business – instead it is an investment that will continue to pay out for years to come.

For more information on SEO for your website – call GO Creative web design in Brisbane on 07 33332932 or complete our enquiry form.