Good ecommerce website design is essential to the success of your business. Good design means that your website ranks well in search engines like Google, and is tailored to your target audience. Visitors will find your site easy to navigate, appreciate accessing relevant information or products quickly, and are generally be happy to spend time on your website.
Through following strong design principles, your website traffic and conversion rates can increase, generating more leads and sales. It all sounds easy, doesn’t it? Well, if you engage professional developers who are experts in ecommerce website design, like our team here at GO Creative, it can be!
Let’s look at five design elements that will make your ecommerce website stand out from the crowd and get an edge on the competition.
1. Make your website more visible
Good ecommerce website design includes search engine optimisation (SEO), but you also need to optimise your website for your target audience, not just search engines. This huge umbrella encompasses a lot of tasks, but essentially it includes a mobile friendly design, fast loading pages, user-friendly navigation and easy to use search features. You also need to use your keywords in all the right places, such as the title tag and meta description on every page, as well as in some of your headings and content.
2. Ensure your website is easy to navigate
As mentioned above, visitors need to be able to move around your website easily. This means that your navigation and menu system needs to be very simple and clear. Visitors need to be able to find your product or service listings quickly and easily, read your latest blog posts, sign up for your newsletter or download a PDF.
It shouldn’t be a difficult and frustrating task to locate the right information on your website, because if it is, then your visitors will simply close their browser and go to your competition. Good ecommerce website design ensures that once you have attracted visitors to your website, they have a good reason to stay, buy and return.
3. Make your website’s elements testable
Testable means that you test various elements of your website to optimise your conversions. This is known as conversion rate optimisation (CRO) and is one of the ways that big businesses can quickly increase their conversions, whether as sales or leads.
Good ecommerce website design lends itself well to this type of testing, for example the colour of key buttons, the location of forms on a page, and special offers, can all be tested. Slight tweaks to a variety of factors on your pages can have a significant impact on your conversions and it’s this testing that can make the difference.
4. Align your website with your brand
Your website must be designed to align itself with your brand, otherwise visitors won’t take you seriously. If you also have physical stores, this alignment is even more essential, because it reassures your customers that they have arrived at the right place. Consistent branding across all your platforms is an important element of good ecommerce website design.
5. Make your website professional
The most successful websites not only look professional, but they are easy to navigate, user-friendly and super-fast to load. All of these elements are features of a well-designed professional website that will help your company stand out from the crowd.
If you want to experience the difference that a quality ecommerce website design can bring to your business, you can’t do better than our experienced and reliable team here at GO Creative.