I’ve lost count of the number of businesses who have told me that they don’t need a website, or already have enough work. But a website isn’t only about increasing sales — it can also save you lots of time and money.
Let’s say your website is a fairly simple, brochure-style site which says a little about what you do and how to get in touch. Are customers frequently asking you for your business details or contact information? Are they asking you exactly what you do? Well, you can point them towards the appropriate pages of your website.
What about if your business has fixed appointment times. Instead of spending time on the phone and going back and forth with customers to book an appointment, would it save you time if they could simply book online?
And what about collecting customer information for your database or mailing list? If you could get the customer to type out all of their information for you, I bet that’d save you a lot of time as well.
It all adds up
Let’s look at some rough numbers. Say you save just 15 minutes per day by being able to refer customers to your website instead of going through it on the phone or face to face. And now let’s say you have five staff doing the same thing. That’s 15 minutes X 5 staff X 5 days per week x 45 weeks a year. That’s a whopping 280 hours a year that could be spent on improving your business!
Not only is that saving a huge amount of time, but if your staff are averaging $35 per hour, you’ve also saved yourself nearly $10,000! And if they’re averaging $100 per hour, that’s $28,000!
If you’re happy to toss away that time and money, good luck to you. Otherwise, an investment in a website, even in its most basic form, can really present a lot of major benefits to your business.
If you have a website, is it up to date, mobile-friendly, and easy to manage? And if you don’t have a website, what are you waiting for?
We’d be more than happy to take a look at your website or marketing strategy and recommend a course of action for your business. You’d be surprised just how easily the website pays for itself and increases the profitability of your business. Phone us on (07) 3333 2932 or request a free quote for more information.
Director, GO Creative