How to reduce risk in online sales
When clients ask us how they can increase their online sales, we tell them the number one priority is to make customers feel safe when entering their details online. Not feeling that their contact details or banking information is kept secure by a website and can be stolen by hackers, is the main reason many people do not shop online.
So here are a few strategies that will reassure your customers and help them feel more confident about ordering online.
Display your contact details prominently on your website
Customers feel safe when they can see your contacts details on your web pages. So to reassure your customers that you are a real business, at the very least, include your business address and phone number in the sidebar or footer.
Invest in SSL and SET protocols
It is vital that you invest in an SSL certificate and display this prominently on your web pages. This certificate encrypts data and protects the integrity of data in emails, web browsers, internet faxes and instant messaging. SET on the other hand, is vital if you accept online payments, because it secures online financial transactions, not just private information.
Displaying your SSL and SET logos and letting customers know that their banking details and private information is safe and secure will reduce their apprehension about shopping on your website.
Make it easy at checkout
Display all of the different payment methods you accept (including PayPal is a sensible move) and have a streamlined and user-friendly checkout process. This means that users can check their purchases before finalising the sale and that there are no hidden costs that pop up when they checkout. Also, free shipping is a big winner if you want to increase your online sales.
With these simple changes, you will reduce the customer’s perceived risk in online shopping and increase the return on your investment.
For information on SSL certificates for your website request a free quote online.
