• Support
    • Submit a ticket
    • FAQ
    • Tutorials
    • All support
  • Contact us
    • Get in touch
    • Book an appointment
  • Client portal login
Phone (07) 3333 2932PH (07) 3333 2932
GO Creative
  • Instant quote
  • Support
  • Home
  • Websites
    • New sites
      • Business websites
      • Online stores
      • Content writing
    • Changes/fixes
      • Ad hoc web development
      • Free website audit
      • Website change request
    • Other services
      • Domain names
      • Web hosting
  • Support
    • Website care plans
    • Ad hoc support
  • SEO
    • Search engine optimisation
    • Free SEO audit
  • Work
    • Our portfolio
    • Our clients
    • Case studies
  • About
    • About
    • Blog
  • Contact
    • Get in touch
    • Book an appointment
    • Client portal login
  • Get a free quote
  • Search
  • Menu Menu
  • Facebook
  • LinkedIn
Web design Brisbane
Blog
144882311bs

Is your website bursting with information?

30 June 2014/in Website design and development /by Grant O'Neill

At GO Creative, we have many clients who provide their own content for their websites. This is important because no one understands a business as well as a business owner.

This also creates a problem however, because what the business owner thinks the customer wants to see on their website is not necessarily what the customer actually wants to see. To a customer, there are three pieces of information essential to whether they stay and browse or leave your website in frustration, and they make this ‘stay or go’ decision very quickly.

Customers are looking for:

  • A concise outline of the services or products you provide
  • Your point of difference between your business and your competitors
  • Details on how they can contact your business

A customer comes to your website looking for a solution to a problem, or a service or product to fulfil a need. Frustration sets in very quickly if they cannot navigate your site easily or they cannot find the answers to their questions.

So here are three tips on keeping your content concise but informative:

  1. Imparting all of your knowledge about your business is not the purpose of your website. Traffic, conversions and sales are usually what are important. Your site may simply be informative, or asking for donations, but in general websites want sales. So give your customers the information they need to buy from your business. Too much information will confuse people and too much text is intimidating. So be short, to the point and give customers what they need.
  2. People dislike scrolling down pages, so keep your most important information above the fold. Make use of the H1 and H2 tags, so customers can clearly see the information you are presenting. Many people will simply scan these headings to see if they are of interest and then decide to read further – or not. Have at least two headings, one that introduces what services or products you provide and a second that introduces your points of differences. Make sure these headings are informative and succinct.
  3. Have your contact details clearly available, either on the home page or in a separate ‘contact us’ page. A call to action at the bottom of every page – for more information, to call you, email you or visit your store is also important.

You can achieve a simple but informative site by having easy navigation, targeted content and clear contact details with a simple call to action statement.

For more information on websites for your business, call GO Creative on 07 3333 2932 or complete our enquiry form.

Take your business to the next level now!

Get a FREE instant quote or phone (07) 3333 2932 for a chatPhone us

Want more great articles straight to your inbox?

Sign up for our newsletter!

  • Exclusive offers and discounts
  • Roundup of all the latest blogs
  • Tips and advice for small businesses
  • This field is for validation purposes and should be left unchanged.

Blog categories

  • Business productivity
  • Digital marketing
  • Email, hosting and domains
  • Search engine optimisation
  • Social media
  • Website design and development
  • Website maintenance

Recent articles

  • Settings tab on wordpress dashboardHow to improve WordPress security22 February 2021 - 11:01 am
  • Mini trolley with white paper bagOptimising category pages for SEO using informational copy22 February 2021 - 10:54 am
  • Red wired telephoneTop tips on maximising contact page conversions22 February 2021 - 10:44 am
  • wordpress product pagesHow to create WooCommerce custom product pages that convert8 February 2021 - 5:43 am
  • laptop with wordpress blog page openWhy WordPress is the best ecommerce solution16 January 2021 - 1:41 pm

View all blog articles

Subscribe via RSS feed

Popular tags

affordable web design (14) Brisbane web design (40) Brisbane web design company (10) Brisbane web development (6) Brisbane website developers (10) cloud based services (4) corporate web design (18) customer engagement (12) domain names (5) email campaigns (4) email marketing (4) generate leads (21) increase conversions (15) increase rankings (10) increase traffic (24) internet marketing (28) internet marketing company (10) lead generation (16) new websites (10) online marketing (27) page speed (6) prices (6) search engine optimisation (4) search engines (4) SEO (12) slow websites (6) small business websites (34) social media networking (8) SSL certificates (6) user-friendly websites (5) web design (6) web development (13) web hosting (6) website design (17) website design & development (26) website development (9) website hacked (6) website integrity (10) website maintenance (9) website management company (26) website packages (7) website security (15) WordPress developer (18) WordPress developer (4) WordPress development (20)
St Hilliers is very happy with the service provided by GO Creative. Our micro-website design was user friendly and the overall standard of work was excellent.
Pasen RubasingheSt Hilliers Construction
I was very impressed how GO Creative handled the website for OzSports, so we revamped the website for OzSports Trophies as well.
Nicky PirottaOzSports Trophies
Overall very pleased with the outcome of the website. From start to finish, GO Creative was extremely helpful. Thankyou!
Lance GuerraLGF Plumbing
Thanks very much for your work. I’m very happy with the quality of the final product as well as your rapid turnaround time.
Ian BallasBPMG Pty Ltd
GO Creative has a talented team, with the ability to interpret an abstract brief and deliver concrete results. It’s always a pleasure to work with the GO Creative Team, after 2 years hiatus they came up in conversation today – we knew they’d break up our creative deadlock.
Lee CurtisTroven
GO Creative’s standard of work, value for money and communication on our SEO and PPC campaigns was excellent! Great service. Thanks.
Stanislav NikitinLED Shop
The standard of work and value for money was excellent! It was great that any requests for changes were dealt with promptly. I’d be happy to recommend your services.
Karly PhillipsGallang Place
My business dealings with GO Creative have been nothing short of excellent. Their creativity with web pages and graphics has made my life so much easier. I have and will continue to recommend GO Creative to people I know who can use their services.
Roland GlendonDirectorHi-Tech Fibre & Data
Really happy with all aspects of service received from GO Creative. A very professional business with fast lead times and overall great service.
Annie RobertsDirectorBrisbane Spa Super Centre
GO Creative understood our needs well, and their communication and work standards were excellent. The redevelopment of our website was good value for money.
Jim WoodOzSports Springwood
We have worked with GO Creative on several projects. Every time documentation was written well and any additional information necessary to complete project was provided. We definitely will be glad to work together with GO Creative in future and would recommend them as a partner for other web design and development agencies.
Marcin BiegunCEOOptArt
GO Creative will investigate exactly what it is you want to achieve; then use their creativity and expertise to deliver something that will blow you away, ensuring you are kept in the loop every step of the way. You will become a raving fan! Thank you for helping me achieve success with Global Innovations.
Karin BryerGlobal Innovations
GO Creative has been a great help to my business. Their staff are very capable and punctual and they offer excellent ideas in web design and marketing.
Gavin DunwoodieProducts For Industry
Grant and his team are wonderful to work with. Patient, understanding and quick to respond. I couldn’t recommend them highly enough!
Lynette BuddIpswich Community Youth Service
 
Established in 2001 • Ecommerce specialists • Australian owned and operated

About us

We’re a digital marketing agency in Brisbane, specialising in website design and development. We’ve helped hundreds of businesses get the most out of their marketing budget, and we can do the same for you.

Find out more


logo

GO Creative is proud to partner with Childhood Cancer Support.

Recent articles

  • Settings tab on wordpress dashboardHow to improve WordPress security22 February 2021 - 11:01 am
  • Mini trolley with white paper bagOptimising category pages for SEO using informational copy22 February 2021 - 10:54 am
  • Red wired telephoneTop tips on maximising contact page conversions22 February 2021 - 10:44 am

Support

  • Submit a ticket
  • Support channels
  • Tutorials
  • Frequently asked questions

Get in touch

GO Creative
10 Marana Street
Shailer Park, Queensland
Australia 4128


Phone (07) 3333 2932
Send us an email
Get a free quote

Follow us

© 2016 GO Creative Digital Pty Ltd ABN 92 621 043 730
  • Sitemap
  • Privacy
  • T&C
  • Terms of use
How tweaking Google AdWords keywords can lower conversions 106552667bs 77923307bs Why a responsive design is important to your ROI
Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

OK

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refuseing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visit to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Other cookies

The following cookies are also needed - You can choose if you want to allow them:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Privacy policy
Accept settingsHide notification only