Many of our clients come to us because they have lots of traffic on their website, but they are not getting the number of enquiries they need. In this scenario, it’s likely the website itself that isn’t doing its job, so you need to focus on conversion optimisation.
What is conversion optimisation?
Conversion optimisation is a strategy that helps to convert a higher percentage of your existing traffic. Depending on your business, these conversions can be subscriptions, donations, sales, memberships, phone calls or visits to your physical store.
In other words, instead of focusing on traffic generation, content optimisation focuses on traffic monetisation and increasing the conversion rate of your existing visitors. Smart marketers are realising that content optimisation helps to significantly increase your ROI.
Essentially, with conversion optimisation we want to enhance your customer’s online experience, so that they want to convert. To do this we use your website’s analytics to analyse your current conversion rates, focusing on specific elements of your website.
These elements include the actual design of your website, your navigation system, content, ads and call to actions. We need to know if we change any of these elements, is there a corresponding change in your conversions?
Placement, colour and text are all essential elements on your website that can have a significant impact on your conversions, so we create multiple versions of your web pages, testing each one to determine which version results in the highest conversions.
4 benefits of conversion optimisation
- Save money: You are not spending money generating more traffic, but leveraging your existing traffic, so you lower your customer acquisition costs, saving you money in the long term.
- Increased customer experience: Customising your website for conversions, increases customer engagement, loyalty and retainment, so they are more likely to return and purchase again in the future.
- Gain a competitive edge: Content optimisation will give you a competitive edge because your competitors are unlikely to be using this technique.
- Increased brand awareness: The results of content optimisation mean that your website is customised to suit your customer’s needs, which enhances their online experience, increases their loyalty and promotes greater brand awareness in the community.
For more information on conversion optimisation for your website, call GO Creative on 07 3333 2932 or complete our online enquiry form.