There are few marketing agencies that actually win awards, so if your only criteria for selecting a marketing agency is that they have been publically recognised within the industry, you may have a very limited selection of agencies on your shortlist.
At GO Creative, we have won our share of accolades over the years, but testimonials (which you’ve verified) and a proven track record of results are more important than whether a marketing agency has submitted their work for public recognition.
So here are three proven ways to select a marketing agency that is right for your business:
- Client testimonials: Does the agency have testimonials on their website? Will they provide contact details to you or are there sufficient details in the testimonial itself, for you to contact these clients? Before you invest your money in an agency, it is important that you are able to contact previous clients and ask them about the success of the campaigns generated by this agency and their working relationship with the agency in question.
- Industry expertise: Do they have a proven record of working for other clients in your industry? As you know, for a marketing campaign to be successful, it is important that the agency is familiar with your area, understands your customers and how best to market your products or services to this audience. If the agency doesn’t understand the challenges faced by your business, the competition and the dynamics of your industry, then they will most probably not give you a positive return on your investment.
- Ask them to assess your current campaign: A good way to determine whether a marketing agency is a good fit for your business is to ask them to do a light audit of your current campaign. Obviously they will not give you an in-depth analysis at that point, however, this should clearly indicate whether or not they are on the same page as you and have the right expertise to add value to your business.
One last tip is to not just go with the cheapest marketing agency, but to use the three criteria above to make a shortlist of agencies. Then, once you have all the information you need, you can make your selection based on clearly defined criteria, rather than price or the number of awards they have won.