Let’s be honest here, managing a large social media account takes a lot of time and skill. So unless you have the money to engage professional social media managers, it’s best to focus on just one or two platforms, learn these well and then leverage your knowledge and move onto other platforms.
You will learn a lot from just setting up and managing one social platform and the more you learn, they quicker and more skilled you will become in marketing your business via social media.
Which social platforms are best for your business?
There are a whole host of social media outlets available, but the best way to start is to find out which platforms your customers and potential customers use. So the best place to start is with a platform you are familiar with already or one which you know your customers frequent.
As your content is spread across different social media platforms by the community, you will come across a variety of platforms used by your customers and you can add these to your marketing strategy over time.
So here a few tips on using the two most popular social media sites to promote your business:
- Facebook: This platform is great for building positive relationships with your customers or potential customers. You can provide them with product or service updates, share exciting business or product news, advertise promotions or discounts and even hold competitions. All the while giving your customers short snippets of quality content that engages them and encourages them to share your content and visit your web page. With 1.23 billion Facebook users, this is a very profitable platform for your business to leverage.
- Twitter: The limit on characters you can tweet really makes you think deeply about your message – which is a great because it helps you to refine and focus your message. You can add images to your tweets to make them stand out now (this is a new addition to Twitter), and with 650 million users worldwide, most who have smartphones, tweeting can give your business a great boost in conversions.
The take home message is to start small, learning as you go and reviewing your tactics so you can optimise social media networking for your business.