• Support
    • Submit a ticket
    • FAQ
    • Tutorials
    • All support
  • Contact us
    • Get in touch
    • Book an appointment
  • Client portal login
Phone (07) 3333 2932PH (07) 3333 2932
GO Creative
  • Instant quote
  • Support
  • Home
  • Websites
    • New sites
      • Business websites
      • Online stores
      • Content writing
    • Changes/fixes
      • Ad hoc web development
      • Free website audit
      • Website change request
    • Other services
      • Domain names
      • Web hosting
  • Support
    • Website care plans
    • Ad hoc support
  • SEO
    • Search engine optimisation
    • Free SEO audit
  • Work
    • Our portfolio
    • Our clients
    • Case studies
  • About
    • About
    • Blog
  • Contact
    • Get in touch
    • Book an appointment
    • Client portal login
  • Instant quote
  • Search
  • Menu Menu
  • Facebook
  • LinkedIn
Web design Brisbane
Blog
110700269bs

Mythbuster Monday: Websites are designed by IT companies

5 April 2015/in Website design and development /by Grant O'Neill

Yes, some websites are designed by IT companies, but seldom are these websites created to the standard of a dedicated marketing or web development agency.

The problem with websites developed by IT companies is that while they may be technically correct, often they aren’t focused on your business goals. This is because IT companies are specialists in computer hardware and software, and don’t have the required understanding of marketing principles which help bring in traffic and sales. As with anything, there are exceptions to the rule, however this is true in the vast majority of cases. IT companies know computers, and web developers know websites.

Below are some of the common mistakes made when an IT company develops a website for your business:

  • Not understanding the target audience: IT companies may not understand the importance of, and principles behind, identifying a target audience, and then designing the website to suit the needs of this audience.
  • The website design is too busy: Just because it can be done, does not mean that it should be done. A website that is high-tech with all the bells and whistles may appear impressive in some ways, but the first priority of your website should be to engage your visitors and be easy to use. This is best achieved with a simple and clean design. (This applies to all types of design, not just websites, by the way.) Typically an IT company won’t have an in-house designer to handle this task, so it’s either outsourced overseas or left to someone without the necessary skills.
  • No calls-to-action: You probably know that having a clear “call to action” on every page of your website is important to your success, but again an IT company probably won’t have the know-how to craft these calls to action and this will result in lost conversions and sales.
  • Unengaging content: An IT company is unlikely to even pay lip service to the content of your website. Once they have completed the design, then it is up to you to populate your web pages with your own content. A web developer on the other hand, understands the benefit in populating your website with engaging and optimised content. Even if they don’t actually write or add the content to the site for you, good web developers will help you build a relationship with your target audience and increase conversions by making recommendations on content strategy.
  • No SEO: A lack of search engine optimisation (SEO) will mean that the amount of organic traffic your website receives via the search engines, will be much lower than you could expect if your site was optimised correctly. IT companies are unlikely to include SEO in their website design and if they do, it is usually as an add-on and is outsourced.

Whoever you hire to create your website, make sure that they understand online marketing and how to optimise your site for both search engines and for people. You’ll thank yourself later.

For more information on SEO or website design, call us on (07) 3333 2932 or request a free quote online.

Take your business to the next level now!

Get a FREE instant quote or phone (07) 3333 2932 for a chatPhone us

Want more great articles straight to your inbox?

Sign up for our newsletter!

  • Exclusive offers and discounts
  • Roundup of all the latest blogs
  • Tips and advice for small businesses
  • This field is for validation purposes and should be left unchanged.

Blog categories

  • Business productivity
  • Digital marketing
  • Email, hosting and domains
  • Search engine optimisation
  • Social media
  • Website design and development
  • Website maintenance

Recent articles

  • Settings tab on wordpress dashboardHow to improve WordPress security22 February 2021 - 11:01 am
  • Mini trolley with white paper bagOptimising category pages for SEO using informational copy22 February 2021 - 10:54 am
  • Red wired telephoneTop tips on maximising contact page conversions22 February 2021 - 10:44 am
  • wordpress product pagesHow to create WooCommerce custom product pages that convert8 February 2021 - 5:43 am
  • laptop with wordpress blog page openWhy WordPress is the best ecommerce solution16 January 2021 - 1:41 pm

View all blog articles

Subscribe via RSS feed

Popular tags

affordable web design (14) Brisbane web design (40) Brisbane web design company (10) Brisbane web development (6) Brisbane website developers (10) cloud based services (4) corporate web design (18) customer engagement (12) domain names (5) email campaigns (4) email marketing (4) generate leads (21) increase conversions (15) increase rankings (10) increase traffic (24) internet marketing (28) internet marketing company (10) lead generation (16) new websites (10) online marketing (27) page speed (6) prices (6) search engine optimisation (4) search engines (4) SEO (12) slow websites (6) small business websites (34) social media networking (8) SSL certificates (6) user-friendly websites (5) web design (6) web development (13) web hosting (6) website design (17) website design & development (26) website development (9) website hacked (6) website integrity (10) website maintenance (9) website management company (26) website packages (7) website security (15) WordPress developer (18) WordPress developer (4) WordPress development (20)
I was very impressed how GO Creative handled the website for OzSports, so we revamped the website for OzSports Trophies as well.
Nicky PirottaOzSports Trophies
Grant and his team are wonderful to work with. Patient, understanding and quick to respond. I couldn’t recommend them highly enough!
Lynette BuddIpswich Community Youth Service
Overall very pleased with the outcome of the website. From start to finish, GO Creative was extremely helpful. Thankyou!
Lance GuerraLGF Plumbing
GO Creative understood our needs well, and their communication and work standards were excellent. The redevelopment of our website was good value for money.
Jim WoodOzSports Springwood
Thanks very much for your work. I’m very happy with the quality of the final product as well as your rapid turnaround time.
Ian BallasBPMG Pty Ltd
GO Creative has a talented team, with the ability to interpret an abstract brief and deliver concrete results. It’s always a pleasure to work with the GO Creative Team, after 2 years hiatus they came up in conversation today – we knew they’d break up our creative deadlock.
Lee CurtisTroven
My business dealings with GO Creative have been nothing short of excellent. Their creativity with web pages and graphics has made my life so much easier. I have and will continue to recommend GO Creative to people I know who can use their services.
Roland GlendonDirectorHi-Tech Fibre & Data
GO Creative’s standard of work, value for money and communication on our SEO and PPC campaigns was excellent! Great service. Thanks.
Stanislav NikitinLED Shop
GO Creative will investigate exactly what it is you want to achieve; then use their creativity and expertise to deliver something that will blow you away, ensuring you are kept in the loop every step of the way. You will become a raving fan! Thank you for helping me achieve success with Global Innovations.
Karin BryerGlobal Innovations
Really happy with all aspects of service received from GO Creative. A very professional business with fast lead times and overall great service.
Annie RobertsDirectorBrisbane Spa Super Centre
The standard of work and value for money was excellent! It was great that any requests for changes were dealt with promptly. I’d be happy to recommend your services.
Karly PhillipsGallang Place
We have worked with GO Creative on several projects. Every time documentation was written well and any additional information necessary to complete project was provided. We definitely will be glad to work together with GO Creative in future and would recommend them as a partner for other web design and development agencies.
Marcin BiegunCEOOptArt
St Hilliers is very happy with the service provided by GO Creative. Our micro-website design was user friendly and the overall standard of work was excellent.
Pasen RubasingheSt Hilliers Construction
GO Creative has been a great help to my business. Their staff are very capable and punctual and they offer excellent ideas in web design and marketing.
Gavin DunwoodieProducts For Industry
 
Established in 2001 • Ecommerce specialists • Australian owned and operated

About us

We’re a digital marketing agency in Brisbane, specialising in website design and development. We’ve helped hundreds of businesses get the most out of their marketing budget, and we can do the same for you.

Find out more


logo

GO Creative is proud to partner with Childhood Cancer Support.

Recent articles

  • Settings tab on wordpress dashboardHow to improve WordPress security22 February 2021 - 11:01 am
  • Mini trolley with white paper bagOptimising category pages for SEO using informational copy22 February 2021 - 10:54 am
  • Red wired telephoneTop tips on maximising contact page conversions22 February 2021 - 10:44 am

Support

  • Submit a ticket
  • Support channels
  • Tutorials
  • Frequently asked questions

Get in touch

GO Creative
10 Marana Street
Shailer Park, Queensland
Australia 4128


Phone (07) 3333 2932
Send us an email
Get an instant quote

Follow us

© 2016 GO Creative Digital Pty Ltd ABN 92 621 043 730
  • Sitemap
  • Privacy
  • T&C
  • Terms of use
Is it time to change web developers? 127527620bs 128052563bs How to create a compelling call-to-action
Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

OK

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refuseing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visit to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Other cookies

The following cookies are also needed - You can choose if you want to allow them:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Privacy policy
Accept settingsHide notification only